Alexan Commercial

What Alexan Commercial does

Alexan Commercial is a Philippine electronics distribution company originally established in 1972 and later incorporated as Ace Electronic Technology in 1997, operating today under the Alexan Commercial brand from its Binondo, Manila headquarters. The firm distributes electronic components, semiconductors, test and measurement instruments, power supplies, training modules, books and magazines, and custom-designed electronic projects. Authorized distribution agreements with global brands Mean Well (power supplies) and Rigol (test instruments) anchor much of the catalog, supplemented by 161 proprietary ACE training modules for microcontroller education. The company combines three physical retail branches in the Manila metropolitan area (Quiapo, Binondo, Timog) with an e-commerce storefront carrying more than 522 listed products.

Revenue is generated principally through hardware resale across the catalog categories, augmented by professional services including repairs, design assistance, and technical guidance, plus a custom projects line for hobbyist and educational buyers. Customer segments span individual electronics hobbyists and enthusiasts, educational institutions requiring curriculum-aligned training equipment, industrial and commercial users, and Philippine government agencies accessible via PhilGEPS-registered procurement status. Pricing is not published online; transactions are quoted on request, consistent with a hybrid retail and B2B/order-driven distribution model.

The go-to-market motion is direct-to-consumer and direct-to-SMB via walk-in retail, online ordering with delivery (in-house or third-party courier), and government procurement channels. Marketing leverages the corporate website, search-optimized product pages, and social media (Facebook, Instagram, Twitter) for brand awareness, supplemented by phone, email, and website contact forms for quote-driven mid-funnel engagement. The firm competes on breadth of catalog, multi-decade brand recognition in the local market, educational IP, and government-procurement eligibility rather than on price or platform technology.

Name

Alexan Commercial

Legal name

Alexan Commercial

Website

https://alexan.com.ph

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexan Commercial is a Manila-based electronics distributor, founded 1972, selling components, test instruments, power supplies, and 161 proprietary ACE training modules via three retail branches and an e-commerce site to hobbyists, schools, industry, and Philippine government buyers.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Test, Measurement & Lab Equipment Retail (CRACAKAH)

akta.pro secondary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Electronic components distribution
• Test and measurement instruments
• Power supply distribution
• Electronics education modules
• DIY electronics kits

Headquarters

HQ city

Binondo

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electronics Components Resale: Alexan Commercial generates revenue by reselling electronic components, test instruments, power supplies, and related products from brands such as Mean Well and Rigol. The company operates as a distributor/retailer with both physical stores and online shop.
2. Services: Provides repair services, design assistance, and technical guidance for electronic products and installations
3. Custom Projects and Kits: Revenue from custom-designed electronic projects and DIY kits for hobbyists and educational purposes

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alexan Commercial distributes and retails electronic components, semiconductors, test and measurement instruments (oscilloscopes, multimeters, signal generators, spectrum analyzers), power supplies, and educational materials including proprietary ACE microcontroller training modules. The company is an authorized distributor in the Philippines for Mean Well power supplies and Rigol test instruments, and additionally offers repair services, design assistance, and custom-designed electronic projects and DIY kits.

Product overview

Alexan Commercial is an established electronics distributor established in 1972, incorporated as Ace Electronic Technology in 1997. The company operates a multi-product portfolio offering electronic components, test and measurement instruments, power supplies, and educational materials. As a distributor, they carry branded products from Mean Well (power supplies) and Rigol (test instruments), alongside their own ACE-branded training modules and custom projects. Their product range spans heavy power wire connectors, semiconductors, books and magazines, power supplies (DC and inverters), test instruments (oscilloscopes, multimeters, signal generators), specialized meters, and training modules. The company serves a wide range of clientele including hobbyists, educational institutions, and industrial customers, offering both products and services such as repairs and custom design.

Differentiator

Problem solved

Functional benefit

Products and services

• Books and Magazines Educational and reference materials covering electronics topics, including books and electronics enthusiast magazines, for students, hobbyists, and self-learners.
• Semiconductors, Robotics, and Miscellaneous Components Electronic components including semiconductors (ICs, MPUs, MCUs, memory, interface components), educational robotics kits, toys, games, electronic accessories, and enclosures/housings for hobbyists and education.
• Power Supplies (DC and Inverters) DC power supplies and power inverters for various electronic applications, sold alongside the Mean Well brand line.
• Rigol Test Instruments Authorized Philippine distribution of Rigol-brand digital oscilloscopes, spectrum analyzers, function generators, DC electronic loads, and benchtop digital multimeters for professional testing and measurement applications.
• Mean Well Power Supplies Authorized Philippine distribution of Mean Well-brand switching power supplies, LED drivers, AC adapters, and DIN rail power supplies for industrial and commercial applications.
• ACE Training Modules Proprietary 161-piece training module library for electronics education, including 8051 microcontroller training modules using ATMEL 89C2051 and 89C4051 chips, intended for schools, training centers, and self-learners.
• Test Instruments and Production Tools Multi-brand test and measurement instruments and production tools including clamp meters, multimeters, oscilloscopes, frequency counters, signal/function generators, and PRR taximeters for technicians and industrial users.
• Heavy Power Wire Connectors Industrial-grade wire connectors including push-in, terminal blocks (U Type PP & steel), releasable fast wire connectors (lever/spring type), closed end caps, screw-on standard connectors, and winged wire connectors for heavy-duty electrical applications.
• Custom Designed Projects and DIY Kits Custom-designed electronic products and DIY kits developed per customer specification, allowing buyers to select features among other things to make it their own, for hobbyists, students, and specific application needs.
• Specialized Meters Specialized measurement instruments including light meters, sound level meters, and other niche testing equipment for environmental and application-specific measurements.
• Product Catalog 2023 Complete product catalog featuring integrated circuits, MPUs, MCUs, interface components, memory, development tools, and the consolidated Alexan product range across all categories.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mean WellcoreChannel Partner/ Reseller/ DistributorAlexan Commercial is an authorized distributor/reseller of Mean Well products in the Philippines, offering Mean Well power supplies including switching power supplies, LED drivers, DIN rail power supplies, and accessories.
• RigolcoreChannel Partner/ Reseller/ DistributorAlexan Commercial is an authorized distributor/reseller of Rigol products in the Philippines, offering Rigol digital oscilloscopes, function generators, spectrum analyzers, multimeters, DC power supplies, and electronic loads.
• Ace Electronic TechnologyminorOthersAce Electronic Technology is the original incorporated name of the company established in 1972 and incorporated in 1997. The company now operates under the Alexan Commercial brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mouser Electronics: Global authorized distributor of electronic components and test/measurement instruments serving engineers, hobbyists, and educational buyers with a 1M+ SKU catalog. Directly comparable to Alexan's mix of components plus Rigol/Mean Well T&M and power products.
• Digi-Key Electronics: Large global distributor of electronic components and test instruments with deep catalog breadth and strong design-engineer customer base. Mirrors Alexan's distribution-only model across components, power, and T&M categories.
• element14 (Farnell): Global electronics distributor (part of Avnet) carrying components, test instruments, and developer kits, with a focus on design engineers and education. Closely comparable product mix and educational/community emphasis to Alexan.
• RS Components: Global distributor of electronic, electrical, and industrial components including test instruments and power supplies, serving industrial and educational customers. Directly comparable to Alexan's industrial and commercial-user segment.
• Newark Electronics: North American-facing sister brand to element14 (Farnell) within the Avnet group, distributing electronic components, test instruments, and educational kits. Comparable catalog and educational/small-business customer overlap with Alexan.
• Allied Electronics & Automation: Industrial-focused electronics distributor (RS Group subsidiary) carrying components, T&M, and automation products. Comparable in industrial/components mix and small-business customer orientation.

Broad incumbents

• Arrow Electronics: One of the largest global electronics distributors and solution providers, with broad offerings across components, enterprise computing, and T&M. Comparable product categories but vastly larger scale and broader portfolio.
• Avnet: Global broadline electronics distributor and parent of element14/Farnell, serving components and T&M at industrial scale. Comparable in core categories but with global enterprise reach far exceeding Alexan's.
• Future Electronics: Global components distributor offering semiconductors, passives, and test products to industrial and commercial customers. Overlaps with Alexan's components-distribution core but at much larger scale.

Emerging players

• LCSC Electronics: Asia-based online distributor of electronic components with focus on low-cost, broad-catalog fulfillment to hobbyists and small businesses worldwide. Competes for the same DIY / small-batch Filipino customer base through cross-border e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alexancommercial
• Instagraminstagram.com/Alexan
• Xx.com/Alexan_Comml
• LinkedInlinkedin.com/company/alexan-commercial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexan Commercial