Off Hours Bourbon
Off Hours Bourbon is a craft American whiskey brand founded in 2020 by Jake Ireland, producing aged bourbon, rye, and single-barrel expressions at MGP Distillery for modern, casual drinkers through DTC e-commerce and U.S. retail stockists.
- Company typePrivate
- Founded2020
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Off Hours Bourbon does
Off Hours Bourbon, operating as Off Hours Spirits, LLC, is a craft American whiskey company founded in 2020 by Jake Ireland and headquartered at 9800 Wilshire Blvd, Beverly Hills, with legal domicile in Indiana. The company's core products are aged bourbon and rye whiskey: the flagship Off Hours Bourbon (aged over five years in American white oak barrels at MGP Distillery in Lawrenceburg, Indiana, under a contract distilling arrangement), the Off Hours Modern Rye Whiskey (a six-year aged expression at 95 proof with a 95% rye / 5% malted barley mash bill), and the Off Hours Single Barrel Reserve program (hand-selected barrels such as Barrel #22 bottled at 105.9 proof). The portfolio is rounded out with multi-bottle bundles and co-branded lifestyle merchandise, including a YETI Lowball gift set and branded rope hats.
Off Hours Bourbon firmographics
Firmographics- Name
- Off Hours Bourbon
- Legal name
- Off Hours Spirits, LLC
- Website
- https://drinkoffhours.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Off Hours Bourbon is a craft American whiskey brand founded in 2020 by Jake Ireland, producing aged bourbon, rye, and single-barrel expressions at MGP Distillery for modern, casual drinkers through DTC e-commerce and U.S. retail stockists.
- Ownership category
- akta.pro rank
Off Hours Bourbon industry classification
Industry- Product category
- Craft Bourbon & Whiskey Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where Off Hours Bourbon is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Off Hours Bourbon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Spirits Product Sales: Direct-to-consumer and retail sales of bourbon and rye whiskey products including standard expressions, single barrel selections, and bundle packages through owned e-commerce and licensed third-party retailers.
- Merchandise Sales: Sale of branded merchandise including apparel (hats) and accessories, sold through the same e-commerce platform as spirits products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Off Hours Modern Rye Whiskey - $46.99 per 750ml bottle |
| Unit Pricing | Pay-as-you-go | Off Hours Single Barrel #22 - $64.99 per 750ml bottle |
| Unit Pricing | Pay-as-you-go | The Off Hours Trio - $126.87 for three bottles |
| Unit Pricing | Pay-as-you-go | The Perfect Gift (YETI Bundle) - $118.97 |
| Unit Pricing | Pay-as-you-go | Off Hours Imperial Rope Hat - $29.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Off Hours Bourbon product offering
Product offeringCore offering
Off Hours Bourbon produces and sells a modern, approachable bourbon and rye whiskey portfolio aged in American white oak barrels via contract distilling at MGP Distillery in Lawrenceburg, IN. Its core line includes a flagship 5+ year bourbon, a 6-year Modern Rye, and a Single Barrel Reserve program, sold direct-to-consumer through its website and through retail stockists across U.S. states.
Product overview
Off Hours Bourbon is a spirits company offering a portfolio of whiskey products centered on its flagship bourbon. The core product line includes Off Hours Bourbon (aged 5+ years in American white oak at MGP Distillery), Off Hours Modern Rye Whiskey (6-year aged rye at 95 proof), and Off Hours Single Barrel #22 (reserve program offering). The company also offers bundled products—The Off Hours Trio (three-bottle bundle) and The Perfect Gift (YETI Lowball plus two bottles)—alongside branded merchandise including Imperial Rope Hats in white and black variants. Founded by Jake Ireland and launched in 2020, the company targets modern, casual bourbon drinkers through retail and online channels.
Differentiator
Problem solved
Functional benefit
Brands
- Off Hours Modern Rye Whiskey: A six-year aged rye whiskey with 95% rye and 5% malted barley, bottled at 95 proof.
- Off Hours Single Barrel Reserve
Products and services
- Off Hours Bourbon Flagship bourbon whiskey aged over 5 years in American white oak barrels at MGP Distillery in Lawrenceburg, IN, with tasting notes of creamy vanilla, nutmeg, toasted pecans, cinnamon, and a silky honey finish. Targeted at modern adult drinkers seeking approachable bourbon for everyday occasions.
- Off Hours Modern Rye Whiskey Six-year aged rye whiskey barreled in 2018, bottled at 95 proof (47.5% ALC/VOL), made with a 95% rye and 5% malted barley mash bill, featuring peppery and spicy flavor balanced with classic oak and vanilla notes. For adult drinkers seeking a bolder rye alternative to the flagship bourbon.
- Off Hours Single Barrel #22 Hand-selected individual barrel from the Single Barrel Reserve Program, aged just shy of 6 years and bottled at 105.9 proof with a mash bill of 75% corn, 21% rye, and 4% malted barley. Features maple, vanilla, honey graham, and herbal undertones; aimed at collectors and enthusiasts seeking unique barrel-specific bourbon.
- The Off Hours Trio Bundle of three bottles of Off Hours Bourbon sold at a package discount versus per-unit pricing. Targeted at consumers stocking up for gatherings, gifting, or personal cellaring.
- The Perfect Gift (Off Hours x YETI Lowball Bundle) Gift set combining a YETI 10 oz. double-wall vacuum-insulated stainless steel Lowball with two bottles of Off Hours Bourbon. Targeted at gift purchasers seeking a premium, ready-to-give whiskey and drinkware bundle.
- Off Hours Imperial Rope Hat (White) White performance poly fabric cap with mesh side and back panels, flat brim, woven rope detail, adjustable plastic snap closure, and Off Hours patch. Sold as branded merchandise to consumers.
- Off Hours Imperial Rope Hat (Black) Black performance poly fabric cap with mesh side and back panels, flat brim, woven rope detail, adjustable plastic snap closure, and Off Hours patch. Sold as branded merchandise to consumers.
Quantifiable outcome
- Five-time gold medal winner at major spirits competitions (NYWSC, Craft 21, SFWSC, SFIWC)
Companies that use Off Hours Bourbon
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Off Hours Bourbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Off Hours Bourbon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MGP DistillerycoreMGP Distillery in Lawrenceburg, IN serves as the contract distilling partner for Off Hours Bourbon. The bourbon is aged in American white oak barrels for over five years at this facility. MGP is a major supplier of aged whiskey bulk stock to craft spirits brands.
- AccelPay (Paiseh, Inc.)coreAccelPay operates the third-party retailer network that fulfills alcohol orders placed through Off Hours' e-commerce storefront. The platform connects customers with licensed beverage alcohol retailers for compliant alcohol sales and delivery.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Off Hours Bourbon competitors and assessment
Company assessmentBroad incumbents
- Maker's Mark: Maker's Mark is a Beam Suntory-owned premium bourbon brand famous for its approachable red-wax bottle and accessible lifestyle marketing. Shares Off Hours' emphasis on approachability and everyday drinking occasions but operates at massive global scale with extensive retail and on-premise penetration.
- Bulleit Bourbon: Bulleit is a widely distributed bourbon brand explicitly positioned with a modern, frontier-inspired aesthetic targeting contemporary whiskey drinkers rather than traditional bourbon enthusiasts. It shares Off Hours' accessible-modern positioning but operates at significantly larger national and global distribution scale as a Diageo-owned franchise.
- Wild Turkey: Wild Turkey is a Campari-owned bourbon and rye portfolio (including Rare Breed and Russell's Reserve) with deep national distribution and broad price-ladder coverage. Comparable as a bourbon-and-rye producer spanning entry through premium reserve tiers, though operating at far larger scale.
Direct peers
- Uncle Nearest Premium Whiskey: Uncle Nearest is a premium American whiskey brand built around a lifestyle-and-heritage narrative targeting a broad modern consumer base, similarly distilling/aging via contract partners and scaling through retail and DTC. Both brands share the playbook of using a strong founder story and cultural positioning rather than purely traditional craft credentials to compete in bourbon.
- Smooth Ambler: Smooth Ambler is a craft West Virginia distillery producing bourbon and rye with a focus on premium aged expressions and single-barrel releases. Comparable as a smaller craft bourbon/rye producer with multiple age-statement SKUs targeting modern whiskey drinkers rather than traditional craft connoisseurs.
- New Riff Distilling: New Riff is an independently owned craft distillery producing bourbon, rye, and single-barrel expressions with strong emphasis on transparency and modern branding. Comparable as a non-heritage craft bourbon/rye brand building national credibility through awards and direct-to-consumer sales.
- Jefferson's Bourbon: Jefferson's is a craft bourbon brand offering core bourbon, rye, and ocean-aged/finished specialty expressions with national distribution. Similar mid-tier price points, multi-SKU portfolio with experimental/aged finishes, and a positioning aimed at enthusiast-leaning but accessible drinkers.
- Wilderness Trail Distillery: Wilderness Trail is a Kentucky craft bourbon and rye producer with award-winning expressions and growing national distribution. Comparable as a craft producer scaling from contract/aged inventory into broader retail and on-premise presence with bourbon + rye portfolio.
- Angel's Envy: Angel's Envy is a craft-finished bourbon and rye portfolio sold via DTC, on-premise, and retail, with single-barrel and reserve extensions. Comparable in product architecture (bourbon + rye + specialty releases), premium pricing, and modern craft positioning versus traditional heritage brands.
- WhistlePig Whiskey: WhistlePig is a craft rye whiskey brand with a flagship rye expression, aged whiskey portfolio, and single-barrel reserve SKUs, similarly positioned as a modern, premium rye. Direct overlap with Off Hours' Modern Rye Whiskey (95% rye, 6-year aged) in flavor profile, age statement, and target modern-drinker positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks1 record
Key highlights6 records
Customer concentration
Off Hours Bourbon social profiles
Digital presenceOff Hours Bourbon compliance and trust
Trust signalCompliance1 record
Off Hours Bourbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Off Hours Bourbon leadership team
Management profileNumber of profiles
Profiles1 record
Off Hours Bourbon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Off Hours Bourbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Off Hours Bourbon
What does Off Hours Bourbon do?
Off Hours Bourbon produces and sells a modern, approachable bourbon and rye whiskey portfolio aged in American white oak barrels via contract distilling at MGP Distillery in Lawrenceburg, IN. Its core line includes a flagship 5+ year bourbon, a 6-year Modern Rye, and a Single Barrel Reserve program, sold direct-to-consumer through its website and through retail stockists across U.S. states.
Is Off Hours Bourbon a public or private company?
Off Hours Bourbon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Off Hours Bourbon founded?
Off Hours Bourbon was founded in 2020. It employs 1 to 10 people.
Where is Off Hours Bourbon based?
Off Hours Bourbon is headquartered in Beverly Hills, United States, in the North America region.
How does Off Hours Bourbon make money?
Two revenue lines are on record. Spirits Product Sales are the primary driver. The others are merchandise Sales.
Who are Off Hours Bourbon's main competitors?
Broad incumbents on record are Maker's Mark, Bulleit Bourbon and Wild Turkey. Direct peers are Uncle Nearest Premium Whiskey, Smooth Ambler, New Riff Distilling, Jefferson's Bourbon, Wilderness Trail Distillery, Angel's Envy and WhistlePig Whiskey.
Does Off Hours Bourbon have an API?
No public API is recorded for Off Hours Bourbon.
What industry is Off Hours Bourbon in?
Off Hours Bourbon's product category is Craft Bourbon & Whiskey Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANABAA, Liquor Stores (Off-Premise Spirits Retail). Its NAICS code is 312140 and its SIC code is 5180.