NASCAR SpeedPark

What NASCAR SpeedPark does

NASCAR SpeedPark is a privately held family entertainment center operated by PARC Pigeon Forge, LLC in Sevierville, Tennessee. The 25+ acre park sits on the Parkway in the heart of the Smoky Mountains tourist corridor near Pigeon Forge and Gatlinburg and serves primarily tourist families, group outings, and birthday parties. Its product surface spans up to 7 go-kart tracks (including the flagship Smoky Mountain Speedway with 3/8-scale NASCAR Cup Series-style cars reaching 35 mph), 10 family rides, two 18-hole mini golf courses, an 11,000-square-foot SpeedDome Arcade with a stored-value Arcade Card system, Highway 66 mini bowling, Hologate multiplayer VR gaming, and Pit Stop Grill dining.

The business runs on a wristband-based access model: single-day Unlimited Ride Wristbands priced $34.99-$44.99 by height tier, with multi-day Vacation Passes ($69.99), Ultimate Vacation Passes ($99.99), and Annual Passes ($174.99) extending value across visits. Add-on revenue is generated from premium experiences (Smoky Mountain Speedway, Victory Burnout), arcade credits, group pricing for 15+ guests, and Starting Line birthday party packages. Distribution is direct-to-consumer via on-site admission, the CenterEdge-powered online ticket storefront, mobile waiver signing, and a dedicated group sales team.

The company leverages the licensed NASCAR brand as its core intangible asset and has held the #1 Go-Kart ranking in Best of Pigeon Forge for seven consecutive years, alongside best Bowling and best Arcade distinctions. Technology integrations are primarily third-party (CenterEdge for ticketing/POS, Hologate for VR, Workstream for HR), and the charitable arm — the PARC Foundation — channels community engagement via the annual Sevier County Days event.

Name

NASCAR SpeedPark

Legal name

PARC Pigeon Forge, LLC

Website

https://nascarspeedpark.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

NASCAR SpeedPark is a privately held 25+ acre family entertainment center in Sevierville, Tennessee, offering go-kart racing, rides, mini golf, arcade, VR, and dining to tourist families and groups visiting the Smoky Mountains region.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Family entertainment center
• Go-kart racing
• Amusement park
• Mini golf courses
• Arcade gaming

Headquarters

HQ city

Sevierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Unlimited Ride Wristbands: Single-day tickets providing unlimited access to go-kart tracks, rides, mini golf, and bumper boats. Tiered by height/age: Pro ($44.99, 54+ inches), Pro Junior ($39.99, 48-53 inches), Rookie ($34.99, 40-47 inches), Rookie Junior (FREE with Pro purchase). Represents the primary revenue driver.
2. Vacation Passes and Annual Passes: Multi-day and annual unlimited access passes offering 7 consecutive days of play (Vacation Pass: $69.99) or 365 days (Annual Pass: $174.99). Includes free parking and 20% discounts on food, beverages, merchandise. Higher-margin recurring revenue from repeat visitors.
3. Arcade Cards and Credits: Stored-value cards loaded with credits for arcade gameplay, VR gaming, and mini bowling. Available in $10, $20, $50, $100 increments with bonus credits for larger purchases. Points earned can be redeemed for prizes.
4. Food and Beverage (Pit Stop Grill and Refueling Station): On-site dining including burgers, sandwiches, chicken tenders, pizza, hot dogs, nachos, snacks, fountain beverages, ICEEs, Dippin' Dots, and souvenir drink cups with free refills. Additional revenue stream from park visitors.
5. Smoky Mountain Speedway and Victory Burnout Upgrades: Premium high-speed experiences not included in standard wristbands. Smoky Mountain Speedway tickets from $19.99, Victory Burnout available separately. Upsell opportunity for thrill-seekers.
6. Birthday Party Packages: Starting Line Package at $34.99 per child (minimum 10 guests), includes unlimited ride wristbands, arcade cards, 90-minute party room, and plates/napkins. Birthday child is FREE. Optional meal add-ons and XL pizzas available.
7. Group Events and Outings: Discounted group pricing for organizations purchasing 15+ wristbands. Tiered pricing by group size (15-50 people, 50+ people) with customized packages for schools, churches, youth groups, corporate events, and sports teams.
8. Retail Merchandise: On-site retail store offering souvenirs, merchandise, and memorabilia. Employees receive 30% discount on retail purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

NASCAR SpeedPark operates a 25+ acre physical family entertainment park in Sevierville, Tennessee offering go-kart racing on multiple tracks (including the Smoky Mountain Speedway with 3/8-scale NASCAR Cup Series-style cars), family rides, mini golf, an 11,000 sq ft arcade, mini bowling, virtual reality gaming, bumper boats, and on-site dining. Access is sold via unlimited ride wristbands, multi-day vacation passes, and annual passes.

Product overview

NASCAR SpeedPark is a family entertainment center located in Sevierville, Tennessee featuring go-kart racing as its primary attraction with up to 7 distinct tracks. The park operates on a wristband-based access model where guests purchase Unlimited Ride Wristbands for all-day access to go-karts, rides, mini golf, and bumper boats. Additional paid attractions include Hologate VR Gaming (a third-party multiplayer VR platform), SpeedDome Arcade with reloadable Arcade Cards, Highway 66 Mini Bowling, Victory Burnout (joystick-controlled thrill ride), and Smoky Mountain Speedway (high-speed NASCAR-style racing for licensed drivers). The park also offers dining at Pit Stop Grill, birthday party packages, and group event services. Pass options range from single-day wristbands ($34.99-$44.99) to multi-day Vacation Passes ($69.99), Ultimate Vacation Passes ($99.99), and Annual Passes ($174.99). The park has been voted #1 for go-karts in Best of Pigeon Forge for seven consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• SpeedDome Arcade: 11,000 square feet of interactive arcade game play featuring arcade games, prize redemption counter, and various gaming options.
• Pit Stop Grill
• Victory Burnout
• Hologate VR Gaming
• Highway 66 Mini Bowling
• Smoky Mountain Speedway
• PARC Foundation

Products and services

• Go-Kart Racing Go-kart racing experience across up to seven tracks including Smoky Mountain Speedway (quarter-mile D-oval with 3/8-scale NASCAR Cup Series cars reaching up to 35 mph), The Intimidator, Slidewayz, The Competitor, Young Champions, Family 500, The Qualifier, and Baby Bristol. Tracks range from beginner-friendly to high-speed thrills for licensed drivers aged 16+.
• Family Rides Twelve family and thrill rides including Speedway Soakers (electric bumper boats), Speedway Spotters (balloon gondola), Speedway Coaster, Tilt-A-Whirl, The Pro-Tow (tower drop), Stock CarO'sel (carousel), Sparkie's Spinners, Sparkie's Express train ride, Tot Rods, Kiddie Speedway, and The Scrambler. Rides cater to varied age groups and height requirements.
• Mini Golf Two 18-hole mini golf courses: The Dragon (twists, turns, trick shots) and The Viking (easier layout, ADA compliant). Both courses were recarpeted in 2020. Included with Unlimited Ride Wristband.
• SpeedDome Arcade 11,000 square feet of interactive arcade gameplay featuring classic and modern games, Highway 66 Mini Bowling lanes, Need for Speed Heat Takedown racing game, and Marvel Avengers token shooter. Operates on a reloadable Arcade Card stored-value system with bonus credits.
• Highway 66 Mini Bowling Six lanes of interactive mini bowling with high-tech animations, light and sound effects, plush leather couches, and skill-based and Mad Games modes. Max 8 players per lane. Reserved as 30-minute ($24.99) or 60-minute ($44.99) lane sessions.
• Hologate VR Gaming Multiplayer virtual reality gaming experience suitable for all ages featuring seven immersive games (Zombyte, Groove Guardians, Simurai, Simurai Arena, Captain Cook, Cold Clash, Rig Rebels). Single ticket $9.99, four tickets $24.99. Paid separately from Unlimited Ride Wristband or via Arcade Card credits.
• Pit Stop Grill & Refueling Station On-site food and beverage service offering burgers, chicken tenders, nachos, hot dogs, club sandwiches, fries, pizzas, fountain beverages, ICEEs, and Dippin' Dots. Refueling Station provides grab-and-go snacks and souvenir drink cups with free refills.
• Unlimited Ride Wristbands Tiered single-day wristbands providing unlimited all-day access to go-karts, rides, mini golf, and bumper boats. Pricing based on height/age: Pro ($44.99, 54+ inches), Pro Junior ($39.99, 48-53 inches), Rookie ($34.99, 40-47 inches), and Rookie Junior (FREE with adult Pro Wristband, 36-39 inches).
• Vacation Pass Seven-day unlimited access pass priced at $69.99/person providing up to 7 consecutive days of access to go-karts, rides, mini golf, and bumper boats. Includes free parking and 20% off food, beverages, merchandise, Smoky Mountain Speedway, and 60-minute mini bowling.
• Annual Pass Annual unlimited access pass priced at $174.99/person providing 365 days of unlimited access from activation. Includes free parking, one complimentary single-use Bring-A-Friend ticket, and 20% off food, beverages, merchandise, Smoky Mountain Speedway, and 60-minute bowling sessions.

Quantifiable outcome

• Voted #1 Go-Karts seven years in a row in Best of Pigeon Forge
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• PARC FoundationcoreStrategic or Co-development Partner · 7 November 2025PARC Foundation is NASCAR SpeedPark's charitable arm and community partner. The foundation aids and supports East Tennessee through grants, special events, and donations to designated local nonprofits. Sevier County Days event collects donations for PARC Foundation ($5 wristband donations) and Sevier County Food Ministries.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx7dvwU55RkiR-2xrkn3n7g
• Facebookfacebook.com/NSPSmokyMountains
• Instagraminstagram.com/nascarspeedpark
• TikToktiktok.com/@nascarspeedpark?lang=en
• Xx.com/nascarsptn
• LinkedInlinkedin.com/company/nascar-speed-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NASCAR SpeedPark