One on One
One on One is a members-only networking studio for professional actors, operating since 1995 with campuses in NYC and LA. It vets members via audition and connects them to casting directors, agents, and managers through classes, intensives, regional programs, and a casting database.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What One on One does
One on One (legally Creative Alliance Group, operating as One on One NYC and Next Level Studios LA) is a members-only networking studio for professional actors, founded in 1995 and headquartered at 34 W 27th Street in New York City, with a second campus at 7257 Beverly Blvd. in Los Angeles. The company operates a curator-style platform that vets aspiring members through an audition-and-application process and then provides structured access to working industry professionals: casting directors, agents, and managers. Members gain access to on-camera classes taught by leading casting directors, one-on-one private appointments, industry panels, a members-only casting database (used by hundreds of NYC and LA casting offices), a stock-sides library of audition material, and a rolling catalog of short-cycle special programs including the Bridge Program, Advanced Industry Workshop, regional Super Showcases (LA, Atlanta, NYC), and market-entry trips to London and New Mexico.
Revenue is generated through a tiered, largely event-based monetization structure: a one-time $185 initiation fee plus a $10 application review fee and $3 per-transaction web hosting fee grants permanent membership (no recurring annual dues); ongoing revenue comes from per-class flexible pricing, multi-week special programs priced individually, high-stakes private coaching ($250/hour with Casting Director John Andrews via Zoom), private coaching with resident coach Matthew Bonifacio, the Summer Sizzle Bundle ($650 for $1,000 credit), and studio rentals at both campuses. Master Classes with industry figures (Kathleen Turner, Chazz Palminteri, Sarah Paulson) and Performance Labs with showrunners add premium and longer-cycle revenue layers.
Go-to-market is hybrid: sales-led with an audition-gated application funnel, event-driven via showcase events and intensives drawing 20-27 industry guests, and community-led via bi-coastal transferable membership and a $20/$20 referral credit program. The company sells primarily through direct channels in-person (NYC, LA) and via Zoom globally, with marketing support from website content, TikTok, a member podcast, success-story content, and 20+ year institutional partnerships with NYU Tisch, Columbia, and USC film schools that supply a Grad Filmmaker Showcases pipeline.
One on One firmographics
Firmographics- Name
- One on One
- Legal name
- Creative Alliance Group DBA One on One NYC / Next Level Studios LA
- Website
- https://oneononenyc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One on One is a members-only networking studio for professional actors, operating since 1995 with campuses in NYC and LA. It vets members via audition and connects them to casting directors, agents, and managers through classes, intensives, regional programs, and a casting database.
- Ownership category
- akta.pro rank
One on One industry classification
Industry- Product category
- Acting Talent Development Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK)
Keywords
Where One on One is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
One on One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: One-time Application Review Fee ($10), Web Hosting Fee ($3 per transaction), and Initiation Fee ($185) grant full membership access. No recurring annual fees required to maintain membership status.
- Class Fees: Fees for individual classes and intensives with casting directors. Prices vary and follow a flexible pricing system where prices increase as events approach. Payment plans available for multi-week classes.
- Special Programs: Revenue from intensive special programs including Bridge Program, Advanced Industry Workshop, LA Super Showcase, Atlanta Trip, NYC Super Showcase, London Trip, Performance Lab, and Master Classes with industry legends.
- Private Coaching: High Stakes Audition Coaching at $250/hour with Major Casting Director John Andrews. Private coaching with resident coach Matthew Bonifacio available for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Application and Initiation Fees |
| Unit Pricing | Pay-as-you-go | High Stakes Audition Coaching |
| Hybrid | Pay-as-you-go | Special Programs Bundle |
| Other | Pay-as-you-go | Flexible Pricing System |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
One on One product offering
Product offeringCore offering
One on One is a members-only acting networking studio that runs on-camera classes, private appointments, industry panels, and special intensives taught by working casting directors, agents, and managers. Actors must pass an audition-based application to join, after which they gain access to a proprietary casting database used by hundreds of industry casting offices, plus in-person campuses in NYC and LA and live online programming via Zoom.
Product overview
One on One / Next Level is a members-only networking studio for professional actors operating across three campuses in New York City, Los Angeles, and online via Zoom. The core platform combines in-person and online classes taught by leading casting directors, one-on-one private appointments with industry guests, and industry panels. The product portfolio includes special programs such as the Bridge Program for recent graduates, Advanced Industry Workshops in NY and LA, Super Showcases in Atlanta, LA, and NYC, the London Trip for international markets, the New Mexico Trip for Southwest markets, Performance Labs in both locations, Master Classes with industry legends, and Grad Filmmaker Showcases with NYU Tisch, Columbia, and USC film schools. Additional services include Private Coaching with resident coach Matthew Bonifacio, High-Stakes Audition Coaching with Casting Director John Andrews, studio rentals, and access to the members-only casting database and stock sides library.
Differentiator
Problem solved
Functional benefit
Brands
- Bridge Program: A two- to three-week program for graduates from BFA, MFA, and Conservatory programs to network with 20+ industry guests.
- Advanced Industry Workshop
- LA Super Showcase
- Atlanta Trip
- NYC Super Showcase
- London Trip
- New Mexico Trip
- Grad Filmmaker Showcases
- Referral Ready
- High Stakes Audition Coaching
- Private Coaching with Matthew Bonifacio
- Master Classes
- Performance Lab
Products and services
- Membership in the One on One Audition-Based Acting Studio Application- and audition-based membership program for professional actors that grants access to NYC and LA in-person programming, online classes via Zoom, and the members-only casting database. Includes an Application Review Fee ($10), Web Hosting Fee ($3 per transaction), and a one-time Initiation Fee ($185).
- On-Camera Classes and Intensives with Casting Directors On-camera classes taught by leading casting directors that provide actors with experience and feedback; video clips of work are typically emailed to members within 1-3 days of class.
- Private Appointments with Industry Guests One-on-one meetings where actors present sides, commercial copy, or monologues to agents, managers, and casting directors.
- Industry Panels Events that let actors present themselves to multiple agents and managers simultaneously, helping them stand out from cold submissions.
- Members-Only Casting Database A proprietary casting database used by hundreds of NYC and LA casting directors and filmmakers to find talent; referenced as the casting source used by CD Francine Maisler for BIRDMAN and by Oscar Nominee Chazz Palminteri for a feature film.
- Bridge Program A 2-3 week intensive for graduates of BFA, MFA, and Conservatory programs connecting them with 20+ industry guests (casting directors, agents, managers, filmmakers).
- Advanced Industry Workshop (AIW) A 2-week intensive held twice yearly (fall and spring) in NYC and LA, pairing professional actors with over 20 top-tier casting directors, theater professionals, and filmmakers per cycle.
- LA Super Showcase A 4-day program held three times yearly that introduces NYC members to 27+ leading agents and managers in Los Angeles.
- Atlanta Super Showcase / Atlanta Trip A weekend program held three times yearly connecting members with 10 Atlanta agents and Atlanta casting offices, with a focus on self-tape work for the Southeast market.
- NYC Super Showcase (TV/Film and Musical Theater) A 3-day program held once yearly (with separate TV/Film and Musical Theater editions) for LA actors wanting to become bi-coastal in New York City.
- London Trip The first and only program of its kind for American actors interested in the UK and European markets, providing access to 13 UK agents and casting directors.
- New Mexico Trip A regional program for actors targeting the booming Southwest TV/Film market, providing access to 4 South West decision-makers and agents.
- Performance Lab (LA and NY) A 6-week collaborative program with TV showrunners, producers, writers, playwrights, and directors, culminating in an industry showcase with agents and managers.
- Master Classes Classes taught by industry legends including Oscar nominees Kathleen Turner and Chazz Palminteri, Emmy nominee Sarah Paulson, and acclaimed filmmakers such as Jay Duplass.
- Grad Filmmaker Showcases Showcases run with NYU Tisch Grad Film School, Columbia Grad Film School, and USC Cinematic Arts, giving members opportunities to meet emerging filmmakers.
- Referral Ready Program (NY and LA) A program that helps actors replace cold emails with referral-based outreach to agents, available in both the NY and LA markets.
- High-Stakes Audition Coaching with John Andrews One-on-one audition prep with Major Casting Director John Andrews, billed at $250/hour via Zoom for One on One members only, with limited availability tied to his casting schedule.
- Private Coaching with Matthew Bonifacio One-on-one coaching sessions with resident acting coach Matthew Bonifacio (award-winning director and recognized top on-camera acting coach in NYC) to prepare members for self-tapes, auditions, and booked roles.
- Studio Rentals (NYC and LA) Rental of studio space in the New York City and Los Angeles One on One / Next Level locations for actors to practice and self-tape.
Quantifiable outcome
- Actors consistently sign with agencies and book roles after participating in programs including Netflix's 13 Reasons Why, Billions, CW's Legacies, and national Super Bowl commercials.
- +1 more outcomes
Companies that use One on One
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
One on One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
One on One partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- USC School of Cinematic Arts Film SchoolcoreOne on One has established a new partnership with USC Cinematic Arts Film School, expanding the Grad Filmmaker Showcases program to include the world-renowned West Coast film network. This partnership complements existing 20+ year collaborations with NYU Tisch Grad Film School and Columbia Grad Film School, providing members opportunities to meet emerging filmmakers and build working relationships with the next generation of writers and directors.
- NYU Tisch Grad Film SchoolcoreFor over 20 years, One on One has collaborated with NYU Tisch Grad Film School to provide members opportunities to meet emerging filmmakers from one of the nation's premier film programs and build working relationships with the next generation of writers and directors.
- Columbia Grad Film SchoolcoreOver 20 years of collaboration with Columbia Grad Film School providing members opportunities to meet emerging filmmakers and build working relationships with the next generation of writers and directors through graduate filmmaker showcases.
- Master Classes InstructorsminorMaster classes with industry legends including Oscar nominees Kathleen Turner and Chazz Palminteri, Emmy nominees including Sarah Paulson, acclaimed filmmakers including Jay Duplass, Hollywood directors/producers including Tom Verica and Brad Anderson, and foremost audition coaches including Ted Sluberski and Craig Archibald.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
One on One competitors and assessment
Company assessmentBroad incumbents
- New York Film Academy (NYFA): Larger film and acting school with multi-city campuses targeting aspiring and professional actors with broader curriculum beyond networking-focused workshops.
- Lee Strasberg Theatre & Film Institute: Established, larger acting school with NYC and LA campuses and a broader method-based curriculum; serves overlapping actor population but is more institutionally focused on training than networking.
- Backstage: Casting/audition platform and publication serving the same professional actor audience with casting notices, articles, and talent profiles—a broader incumbent offering digital-first access to auditions.
- MasterClass: Online education platform featuring celebrity-taught acting classes from working Hollywood talent—offers a scalable, lower-cost substitute for One on One's premium master classes with industry legends.
Direct peers
- Actors Connection: NYC-based members-only acting networking studio offering classes with casting directors, agent/manager showcases, and special programs—the closest direct competitor to One on One's core model with overlapping instructor rosters and member base.
- Weist-Barron Studios: Long-standing NYC acting school providing on-camera classes, casting director workshops, and showcase programs—a direct comparable in both training format and target audience of working professional actors.
- Stella Adler Studio of Acting: NYC acting school with comparable professional-level training programs and conservatory-style curriculum, targeting serious actors seeking craft development and industry access.
- Atlantic Acting School: NYC acting conservatory combining rigorous training with professional showcase opportunities for actors transitioning from training to working careers—overlapping member/audience profile.
Others
- Casting Networks: Casting platform infrastructure provider used by casting directors to source talent for productions—an adjacent ecosystem participant that competes for the same casting-director attention One on One relies on.
Regional players
- The Groundlings: LA-based improv and sketch training center with showcases and industry exposure—a geographically concentrated peer serving a similar working-actor audience in the LA market where One on One also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
One on One social profiles
Digital presenceOne on One compliance and trust
Trust signalCompliance1 record
One on One financial estimates
Financial estimateRevenue estimate
Valuation estimate
One on One leadership team
Management profileNumber of profiles
Profiles2 records
One on One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One on One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One on One
What does One on One do?
One on One is a members-only acting networking studio that runs on-camera classes, private appointments, industry panels, and special intensives taught by working casting directors, agents, and managers. Actors must pass an audition-based application to join, after which they gain access to a proprietary casting database used by hundreds of industry casting offices, plus in-person campuses in NYC and LA and live online programming via Zoom.
Is One on One a public or private company?
One on One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One on One founded?
One on One was founded in 1995. It employs 1 to 10 people.
Where is One on One based?
One on One is headquartered in New York, United States, in the North America region.
How does One on One make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are class Fees, special Programs and private Coaching.
Who are One on One's main competitors?
Broad incumbents on record are New York Film Academy (NYFA), Lee Strasberg Theatre & Film Institute, Backstage and MasterClass. Direct peers are Actors Connection, Weist-Barron Studios, Stella Adler Studio of Acting and Atlantic Acting School. Casting Networks is listed as an others. The Groundlings is listed as a regional player.
Does One on One have an API?
No public API is recorded for One on One.
What industry is One on One in?
One on One's product category is Acting Talent Development Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 71141 and its SIC code is 7819.