Strange Invisible Perfumes

What Strange Invisible Perfumes does

Strange Invisible Perfumes is a privately held, founder-owned botanical perfumery founded in 2000 by Alexandra Balahoutis and headquartered at 1138 Abbot Kinney Boulevard in Venice, California. The company designs, hand-blends, ages, and bottles small-batch fragrances using strictly botanical essences — never synthetic fragrances, isolates, or flavorings — sourced from certified organic, wildcrafted, and biodynamic plants worldwide. Its core technical differentiator is hydro-distillation in glass or copper stills, an immersion method predating the Industrial Revolution that captures delicate aroma molecules destroyed by conventional steam distillation, followed by a minimum six-month aging process in certified organic grape alcohol.

The product line is organized into the Signature Collection (ten plus fragrances priced $70-$370 by size) and the Perfumes of the Zodiac sub-brand (twelve zodiac-themed fragrances priced $90-$240). The Venice boutique also operates a curated Clean Beauty Boutique stocking third-party brands such as Agent Nateur, Bloomeffects, Le Prunier, Vertly, Gressa, MO MI, Ojai Wild, Madame Gabriela, and Lunar Nectar across bath, body, cosmetics, skincare, hair care, home, and supplements.

Revenue is generated entirely through direct-to-consumer channels: the siperfumes.com e-commerce site (with US and selective international shipping, free over $50) and the single Abbot Kinney flagship boutique, supplemented by gift card sales and seasonal bundles such as the Founder's Favorites trio. The company is bootstrapped with no disclosed institutional funding, operates with 1-10 employees, and has earned editorial recognition from Australian Vogue and Harper's Bazaar for its botanical perfumery positioning.

Name

Strange Invisible Perfumes

Legal name

Strange Invisible Perfumes

Website

https://siperfumes.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Strange Invisible Perfumes is a founder-owned botanical perfumery founded in 2000 in Venice, California, selling hand-blended, hydro-distilled fragrances and a curated clean beauty boutique directly to premium fragrance consumers via siperfumes.com and its Abbot Kinney flagship.

Ownership category

akta.pro rank

Product category

Botanical Perfumes

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Botanical perfumes
• Natural fragrances
• Clean beauty retail
• Artisanal perfumery
• Organic skincare boutique

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Botanical Perfume Sales: Direct sales of proprietary botanical fragrances including Signature Collection and Perfumes of the Zodiac. Products are sold in multiple sizes (15ml, 50ml, 100ml) with tiered pricing. Small-batch production with in-house blending and six-month aging process.
2. Clean Beauty Boutique: Curated selection of third-party clean beauty and skincare products including bath & body, cosmetics, skincare, hair care, home, and supplements from like-minded brands. Margin-based revenue from curated product sales.
3. Gift Cards: Company offers gift cards allowing customers to purchase any products from their collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Strange Invisible Perfumes designs, blends in small batches, ages for six months, and bottles botanical perfumes using hydro-distilled essential oils and certified organic grape alcohol, selling them through its own e-commerce site and a flagship boutique in Venice, California. The company also operates a curated Clean Beauty Boutique offering complementary clean beauty, skincare, bath, body, hair care, home, and supplement products from like-minded third-party brands.

Differentiator

Problem solved

Functional benefit

Brands

• Perfumes of the Zodiac: A collection of twelve zodiac-sign-inspired botanical fragrances including Aquarius, Aries, Cancer, Capricorn, Gemini, Libra, Pisces, Sagittarius, Scorpio, Virgo, and others.

Products and services

• Signature Collection (Botanical Perfumes) Premium line of botanical perfumes hand-blended in small batches and aged for six months in certified organic grape alcohol, including Aquarian Rose, Atlantic, Black Rosette, Dimanche, Epic Gardenia, Fair Verona, L'Invisible, Musc Botanique, Peloponnesian, and Prima Ballerina. Available in 15ml ($70), 50ml ($210), and 100ml ($370) sizes. Targeted at fragrance connoisseurs seeking authentic, nuanced scents.
• Perfumes of the Zodiac Sub-brand collection of twelve zodiac-themed botanical fragrances including Aquarius, Aries, Cancer, Capricorn, Gemini, Libra, Pisces, Sagittarius, Scorpio, and Virgo. Available in 15ml ($90) and 50ml ($240) sizes. Targeted at consumers seeking personalized or collectible fragrances aligned with their astrological sign.
• Founder's Favorites Bundle Bundled trio of three Signature Collection fragrances (Prima Ballerina, Dimanche, and Black Rosette) offered in 50ml ($567, saving 10%) and 15ml ($189) formats for customers seeking a curated set of the founder's preferred scents.
• Clean Beauty Boutique Curated selection of clean beauty, bath & body, cosmetics, skincare, hair care, home, and supplement products from third-party brands such as Agent Nateur, Bloomeffects, Le Prunier, Vertly, Gressa, MO MI, Ojai Wild, Madame Gabriela, and Lunar Nectar, with prices ranging from approximately $17.99 to $225+. Targeted at consumers committed to non-toxic, organic, and sustainably-sourced personal care products.
• Strange Invisible Perfumes Gift Cards Gift cards redeemable across the company's botanical perfume and Clean Beauty Boutique product assortment, providing a flexible gifting option for consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Le Labo: Estée Lauder-owned niche fragrance house also built around artisanal perfumery, small-batch production, and a flagship boutique experience model. Closely comparable to SIP on positioning, DTC-plus-boutique distribution, and premium pricing tier.
• Frederic Malle: Luxury niche perfume publisher offering high-end, narrative-driven fragrances composed by named perfumers. Directly comparable to SIP on premium artisanal positioning and storytelling-led product lines, though at much larger scale.
• Byredo: Niche fragrance house founded in 2006 with a similarly minimalist, ingredient-led aesthetic and premium price points. Comparable to SIP on category, price tier, and boutique-plus-DTC distribution.

Broad incumbents

• Aesop: Established botanical personal care brand with a wider portfolio spanning skin, hair, body, and fragrance. Comparable to SIP on strictly botanical, apothecary-style positioning, premium pricing, and signature in-store boutique experience, though Aesop operates at substantially larger scale.
• Diptyque: Paris-founded luxury fragrance and home scent house with iconic boutique retail and curated collections. Overlaps with SIP on premium botanical positioning and experiential boutique retail, with broader portfolio reach.
• Maison Margiela 'Replica': L'Oréal-owned niche fragrance line built on storytelling and lifestyle-led scents at accessible luxury price points. Comparable on narrative product structure and DTC-plus-boutique model, though targeting a broader audience than SIP.
• Jo Malone London: Estée Lauder-owned British fragrance house known for elegant boutique retail, premium positioning, and signature scent storytelling. Comparable to SIP on boutique experience, premium tier, and signature/collection merchandising, though at much broader scale.

Emerging players

• Indie Lee: Clean beauty brand carried within SIP's Clean Beauty Boutique and built on natural, non-toxic ingredients. Comparable as an emerging player in the natural clean-beauty space that shares SIP's customer base and ingredient philosophy.
• Tata Harper: High-end natural and non-toxic skincare brand sold through DTC and curated clean beauty retailers. Comparable to SIP's Clean Beauty Boutique vendors on positioning, premium pricing, and natural ingredient emphasis.
• Osmia Organics: Small-batch botanical skincare and body brand positioned around clean, plant-derived ingredients. Comparable to SIP on artisan small-batch production, natural ingredient discipline, and DTC plus selective boutique distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/siperfumes
• Facebookfacebook.com/siperfume

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strange Invisible Perfumes