Foot Healthcare Associates

What Foot Healthcare Associates does

Foot Healthcare Associates, PC is a privately-held podiatric professional corporation operating four clinic locations across the greater Metro Detroit and Livingston County area in Michigan: Howell, Novi, Bingham Farms/Southfield, and Livonia. The practice is staffed by eight board-certified podiatrists (Drs. Sheremeta, Zimmermann, Kallou, German, Barnett-Sobowale, Belken, Mozen, and Sharpe) and serves a horizontal patient population of adults and children seeking diagnosis and treatment for foot and ankle conditions, including bunions, hammertoes, neuromas, tendon injuries, diabetic foot complications, plantar fasciitis, sports injuries, ingrown toenails, fungal nails, and fractures.

The clinical offering spans surgical services (bunion surgery, hammertoe correction, Morton's neuroma surgery, tendon and Achilles repair, ankle arthroscopy), non-surgical treatments (Multi Radiance Medical super-pulsed low-level laser therapy, PRP injections, shockwave therapy, amniotic fluid therapy, custom orthotics, foot fillers, sweaty-feet treatments), and on-site advanced diagnostics (CT scanning for 3D cross-sectional foot and ankle imaging). The practice operates on an Athenahealth platform that integrates patient portal, registration, form completion, EHR, billing, and online statement payment, supplemented by Qure4u for staff training and an accessibility layer compliant with WCAG 2.0.

Revenue is generated through insurance-based billing for clinical visits and procedures, supplemented by CareCredit financing for uninsured or high-deductible patients and cash/credit card self-pay. The practice is paid on a per-visit basis for most services and a one-time procedural basis for surgical interventions. Acquisition channels are SEO-driven web presence at michiganpodiatry.com, content marketing (blog, educational videos), testimonials/social proof, organic social (Facebook, YouTube, X), and direct phone-based scheduling (248-258-0001), with same-day and next-day appointment availability marketed as a key conversion lever. Hospital affiliations with Henry Ford Health and Corewell Health provide referral pathways and staff privileges for cases requiring hospital-based surgical facilities.

Name

Foot Healthcare Associates

Legal name

Foot Healthcare Associates, PC

Website

https://michiganpodiatry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Foot Healthcare Associates is a privately-held Michigan podiatric professional corporation operating four clinic locations across Metro Detroit and Livingston County, staffed by eight board-certified podiatrists who deliver surgical, non-surgical, and diagnostic foot and ankle care to adult and pediatric patients on an insurance-based per-visit billing model.

Ownership category

akta.pro rank

Product category

Podiatric Medical Practice

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Podiatric medical services
• Foot and ankle surgery
• Podiatry practice
• Custom orthotics
• Diabetic foot care

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Visits and Clinical Services: Revenue generated from consultation, diagnosis, and treatment services billed to patients and their insurance providers. The practice accepts most major insurance plans and cash/credit card payments for uninsured patients.
2. Surgical Procedures: Revenue from surgical interventions including bunion surgery, hammertoe surgery, Morton's neuroma surgery, tendon repair, and ingrown toenail laser treatment. Billed through insurance or patient directly.
3. CareCredit Financing: The practice offers CareCredit financing for patients with high deductibles or no insurance coverage, providing payment plan options while the practice receives full service payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Foot Healthcare Associates is a multi-location podiatric medical practice providing comprehensive surgical and non-surgical diagnosis and treatment for foot and ankle conditions. The practice delivers services ranging from routine podiatric care and custom orthotics to advanced surgical procedures (bunion, hammertoe, Morton's neuroma, Achilles tendon repair, ankle arthroscopy) and specialized programs for diabetic wound care, pediatric, and sports podiatry. Care is delivered by 8 board-certified podiatrists across four Michigan clinics with on-site CT imaging and laser therapy technology.

Product overview

Foot Healthcare Associates is a podiatric medical practice offering comprehensive foot and ankle care across four Michigan locations (Novi, Southfield, Howell, Livonia). The practice provides both surgical and non-surgical treatment services for conditions including bunions, hammertoes, neuromas, tendon injuries, diabetic foot care, sports injuries, and general foot conditions. Services include advanced diagnostic imaging (CT scans, X-ray), therapeutic treatments (laser therapy, shockwave therapy, PRP injections), custom orthotics, and surgical procedures. The practice operates a patient portal powered by AthenaHealth and accepts most insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunion Surgery Surgical procedure to correct bunion deformity by realigning the big toe joint and removing excess bone, with tendon and ligament repositioning for adult patients with symptomatic bunion deformities.
• Hammertoe Surgery Surgical procedure to straighten bent toes through tendon release, bone removal, joint fusion, or implant placement for patients with symptomatic hammertoe deformity.
• Morton's Neuroma Surgery Surgical removal or decompression of thickened nerve tissue in the foot to relieve nerve pain for patients with Morton's neuroma.
• Tendon Repair Surgery Surgical reconstruction of torn or damaged foot tendons, potentially involving grafts or reattachment to bone, for patients with tendon injuries.
• Achilles Tendon Repair Surgical repair of damaged or ruptured Achilles tendon for patients with Achilles tendon injuries.
• Ankle Arthroscopy Minimally invasive surgical procedure using an arthroscope to diagnose and treat ankle conditions for patients requiring ankle joint intervention.
• Foot & Ankle Fracture Treatment Treatment for foot and ankle fractures including surgical and non-surgical approaches with immobilization for patients with traumatic fractures.
• Ingrown Toenail Treatment Laser treatment to remove the ingrown toenail portion and target the nail root to prevent regrowth for patients with chronic or recurrent ingrown toenails.
• Plantar Wart Removal Wart removal using laser therapy, cryotherapy, or surgical excision to destroy virus-infected tissue for patients with plantar warts.
• Laser Therapy Low-level laser treatment (phototherapy) using Multi Radiance Medical devices with FDA Clearance for pain reduction and accelerated tissue healing, for patients with inflammatory or soft tissue foot and ankle conditions.
• Custom Orthotics Custom-fitted orthotic devices prescribed to correct foot alignment and provide support for patients with biomechanical foot issues.
• PRP Injections Platelet-rich plasma injections for tissue healing and regeneration, provided to patients seeking regenerative treatment for soft tissue injuries.
• Shockwave Therapy Extracorporeal shock wave therapy for chronic tendon and soft tissue conditions such as plantar fasciitis and tendinopathies.
• Amniotic Fluid Therapy Regenerative injection therapy using amniotic fluid for tissue healing, for patients with chronic soft tissue injuries.
• Diabetic Wound Care Specialized treatment program for diabetic foot wounds and ulcers for patients with diabetic foot complications.
• Sports Injury Treatments Treatment program for sports-related foot and ankle injuries for athletes and active individuals.
• Pediatric Podiatric Care Foot and ankle care services for pediatric patients addressing congenital and developmental foot conditions in children.
• Nail Fungus Removal Treatment for fungal nail infections using laser or topical therapies for patients with onychomycosis.
• Foot Fillers Dermal filler injections for foot padding and cushioning, primarily for patients seeking cosmetic or pressure-related foot comfort improvement.
• Computed Tomography (CT) Scan Advanced 3D cross-sectional imaging of foot and ankle using X-ray technology combined with computer processing for detailed visualization of bones, joints, and soft tissues to support precise diagnosis and surgical planning.
• Sweaty Feet Treatment Treatment for plantar hyperhidrosis including topical antiperspirants, iontophoresis, Botox injections, and oral medications for patients with excessive foot sweating.
• Misaligned Feet Treatment Corrective treatments for foot misalignment conditions including custom orthotics and surgical options for patients with structural foot misalignment.

Quantifiable outcome

• Same-day and next-day appointment availability

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Henry Ford HealthminorOthersHenry Ford Health is shown as a hospital/healthcare affiliation on the practice's website, indicating a referral relationship or staff privileges. The association suggests coordination for complex surgical cases requiring hospital facilities.
• Corewell HealthminorOthersCorewell Health is shown as a hospital/healthcare affiliation on the practice's website, indicating a referral relationship or staff privileges for coordinated patient care.
• athenahealthcoreTechnology or IntegrationThe practice uses athenahealth's patient portal platform (accessible at 11960.portal.athenahealth.com) for new patient registration, form filling, medical history updates, appointment management, and billing (patient statement payments). athenahealth provides the practice's practice management and EHR infrastructure.
• CareCreditminorOthersCareCredit (a Synchrony Bank product) provides financing options for patients with high deductibles or no insurance coverage. The practice offers CareCredit payment plans to improve patient affordability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• US Foot & Ankle Specialists: PE-backed multi-state podiatry group operating clinic locations across the Mid-Atlantic and Southeast. Comparable as a scaled, multi-location podiatry practice platform with surgical and non-surgical service offerings.
• Weil Foot & Ankle Institute: Multi-location podiatry and foot/ankle surgery group serving the greater Chicago area. Directly comparable as a multi-doctor, multi-clinic specialty podiatry practice with surgical capabilities.
• Family Foot & Ankle Specialists: Multi-doctor podiatry practice group operating in the Midwest. Comparable as a multi-physician, multi-location podiatry practice offering surgical and non-surgical foot and ankle care.
• Ankle & Foot Centers of America: Multi-location podiatry practice with offices across the Atlanta metro area. Comparable as a regional multi-clinic group offering surgical and non-surgical foot and ankle care.
• Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Multi-location podiatry practice operating across Maryland, Virginia, Pennsylvania, and DC. Similar in structure as a multi-clinic, multi-physician foot and ankle specialist group with surgical scope.
• PACE (Podiatry Associates of Cincinnati): Multi-location podiatry group founded in 1984 serving the greater Cincinnati region. Comparable as a long-standing, multi-clinic podiatry practice with comprehensive surgical and non-surgical offerings.

Regional players

• Northern Illinois Foot & Ankle Specialists: Regional podiatry practice group operating in the Chicago suburbs. Comparable as a multi-doctor podiatry specialty group with surgical capabilities, though operating in a different geographic market.

Broad incumbents

• Corewell Health – Podiatry: Large Michigan health system providing podiatry services across the state. Overlaps with Foot Healthcare Associates in the same Metro Detroit market and is a referral partner.
• Henry Ford Health – Podiatry Services: Major Michigan health system that operates employed podiatry services. Comparable because it is both a referral partner and a potential employer/concurrent operator of podiatry services in the same Michigan market.

Emerging players

• Orthopedic Foot & Ankle Center: Specialty foot and ankle practice focusing on orthopedic podiatry. Comparable as a specialty practice with overlapping surgical scopes, though typically narrower than full-service podiatry groups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NealMozen
• YouTubeyoutube.com/user/MichiganPodiatry/videos
• Facebookfacebook.com/MichiganPodiatry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foot Healthcare Associates