Criterion Group

What Criterion Group does

Criterion Group LLC is a privately held, full-service real estate firm founded in 2002 and headquartered at 28-18 Steinway Street in Astoria, New York. The firm originated in the multifamily residential sector of western Queens, NY, and has since expanded into a diversified commercial and industrial portfolio spanning apartment buildings, self-storage facilities, film production studios, warehouses, industrial yards, and truck parking facilities across the continental United States, with named-state presence in at least New York, New Jersey, Connecticut, Massachusetts, Florida, Georgia, North Carolina, Tennessee, Mississippi, Texas, and Virginia. The firm positions itself as a counter-cyclical value acquirer, targeting assets in locations, asset types, and financing structures that institutional capital has overlooked, with stated resilience through both the 2008 recession and the COVID-19 pandemic.

The business operates on a recurring rental income model across all six asset classes, with industrial storage leasing and self-storage as primary revenue streams, supplemented by multifamily residential rents and film studio leasing. Distribution is handled through a direct, inside-sales leasing function ([email protected], 718.204.0300) and a property-listing website with availability filters, with transactions individually negotiated and no publicly disclosed pricing. The firm describes a vertically integrated operating model encompassing in-house transaction origination, due diligence, legal, financial analysis, construction, accounting, site management, and marketing, supported by a lean team of 11-50 employees. No external funding rounds, institutional investors, parent company, M&A activity, partnerships, patents, or technology products are disclosed; the firm has grown organically since inception under founders Barry Jones and David Mack.

Name

Criterion Group

Legal name

Criterion Group LLC

Website

https://criteriongroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Criterion Group LLC is a privately held, full-service U.S. real estate firm founded in 2002 that owns and operates a diversified portfolio of industrial storage, self-storage, multifamily, film studio, warehouse, and truck parking assets across multiple states, serving logistics operators, residential tenants, and media production companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Storage Leasing: Rental income from industrial storage yards, warehouses, and outdoor storage facilities across the continental United States. Properties include truck parking facilities and logistics-oriented real estate.
2. Self-Storage Facilities: Revenue from self-storage units providing accessible and convenient configurations for individuals and businesses needing extra space.
3. Multifamily Residential Operations: Rental income from apartment buildings in the company's portfolio, drawing on roots in the multifamily residential sector of western Queens, NY.
4. Film Studio Space Leasing: Revenue from film production studio facilities serving the unprecedented demand for content creation and studio space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Criterion Group LLC owns, leases, and manages a diversified portfolio of commercial and industrial real estate across the continental United States. The portfolio spans apartment buildings, self-storage facilities, film studios, warehouses, industrial yards, and truck parking facilities. The company operates a vertically integrated model covering transaction origination, due diligence, legal, financial analysis, construction, accounting, site management, and marketing.

Product overview

Criterion Group is a full-service real estate firm operating a diversified portfolio of commercial and industrial properties across the continental United States. The company offers a unified suite of asset classes including Industrial Storage (logistics and distribution land), Self-Storage facilities, Multifamily Residential properties, Film Production studios, Warehouse Properties, and Truck Parking Facilities. Founded in 2002 with roots in western Queens, NY, the company follows a vertically integrated approach with in-house capabilities for transaction origination, due diligence, legal, financial analysis, construction, accounting, site management, and marketing. The portfolio spans multiple states including New York, New Jersey, Florida, Texas, Massachusetts, Georgia, North Carolina, Tennessee, Virginia, Mississippi, and Connecticut.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Storage Leasing Rental of industrial storage yards and properties focused on logistics and distribution, providing available, properly zoned, and advantageously located land for businesses nationwide.
• Self-Storage Facilities Rental of self-storage units providing accessible and convenient storage configurations for individuals and businesses needing extra space for personal belongings, business inventory, or equipment.
• Multifamily Residential Properties Contemporary and fully amenitized apartment buildings acquired, developed, and operated in local markets, drawing on the company's roots in western Queens, NY.
• Film Production Studio Space Film studio spaces serving the unprecedented demand for content creation, bringing production industry facilities to new markets.
• Warehouse Properties Warehouse facilities included in the company's diversified portfolio of commercial and industrial real estate assets.
• Truck Parking Facilities Truck parking facilities included in the company's range of industrial and commercial real estate asset types.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• W. P. Carey: W. P. Carey is a large publicly traded net lease REIT with a diversified portfolio spanning industrial, warehouse, retail, and office assets across the U.S. and Europe. It is a broad incumbent comparable to Criterion's diversified asset strategy and long-term, recurring rental income model.
• East Group Properties (now part of Blackstone): East Group Properties was a publicly traded industrial REIT focused on warehouse and distribution properties in Sunbelt markets before its acquisition by Blackstone. It is a broad incumbent comparable to Criterion's industrial and warehouse leasing business in similar U.S. geographies.
• Equity Residential: Equity Residential is one of the largest publicly traded apartment REITs in the U.S., focused on urban and high-density multifamily markets. It is comparable to Criterion's multifamily residential operations, particularly the western Queens apartment portfolio where Criterion originated.

Direct peers

• LBA Logistics: LBA Logistics is a privately held industrial real estate owner-operator focused on warehouse, distribution, and outdoor storage assets across the U.S. It directly compares to Criterion's industrial storage, warehouse, and truck parking leasing operations and shares a vertically integrated, hands-on asset management approach.
• National Storage Affiliates Trust: National Storage Affiliates is a publicly traded self-storage REIT operating thousands of facilities across the U.S. It directly compares to Criterion's self-storage asset class and overlaps in the same target customer base (individuals and businesses needing flexible storage configurations).
• Plymouth Industrial REIT: Plymouth Industrial REIT owns and operates a multi-state portfolio of industrial properties including warehouses, distribution, and light-industrial flex facilities. It is a direct comparable to Criterion's industrial storage and warehouse leasing business with similar geographic and tenant profiles.
• Extra Space Storage: Extra Space Storage is one of the largest self-storage operators and REITs in the U.S. It is a direct comparable to Criterion's self-storage revenue stream, addressing the same individuals and small business storage customers with recurring monthly rental contracts.
• Crow Holdings Industrial: Crow Holdings Industrial is a Dallas-based industrial real estate investment and development firm operating a large multi-state portfolio of warehouses, distribution, and logistics facilities. It is a direct comparable to Criterion's industrial asset class with a similar value-add, relationship-driven acquisition approach.
• Camden Property Trust: Camden Property Trust is a multifamily REIT operating Class A apartment communities across the Sunbelt and select Northeast markets. It directly compares to Criterion's multifamily residential operations, particularly the contemporary, amenitized apartment buildings in the firm's portfolio.

Emerging players

• Hudson Pacific Properties: Hudson Pacific Properties is a publicly traded REIT specializing in office and studio properties primarily serving the entertainment and tech industries on the West Coast. It is an emerging comparable to Criterion's film studio leasing operations, particularly given the content-cycle exposure of both businesses.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/criterion-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criterion Group