Vending Trucks

Name

Vending Trucks

Legal name

Vending Trucks Inc.

Website

https://vendingtrucks.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Vehicles

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industries

Food Trucks (Motorized) (THAFAHAA), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

Keywords

• Experiential marketing vehicles
• Custom vehicle fabrication
• Mobile brand activations
• Promotional truck rentals
• Food truck manufacturing

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Selling custom-built and used/existing food trucks, experiential marketing vehicles, and mobile units to brands, agencies, and entrepreneurs.
2. Vehicle Rentals: Renting mobile marketing vehicles for events, activations, and temporary campaigns including ice cream trucks, food trucks, Airstreams, buses/RVs, and specialty vehicles.
3. Custom Fabrication Services: Design, fabrication, and customization services for creating bespoke experiential marketing vehicles including graphics/wraps, interior builds, and complete vehicle conversions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vending Trucks Inc. (also DBA VTI Studios / VTI Experiential Group) designs, fabricates, sells, and rents custom-built experiential marketing vehicles—including food trucks, ice cream trucks, glass box trucks, Airstreams, buses/RVs, trailers, pop-up stores, mobile salons, and vans—for brands, agencies, restaurants, caterers, and NGOs. The company provides end-to-end services from CAD design and custom fabrication to vehicle wraps, branding, and on-site activation support.

Product overview

Vending Trucks Inc. is a custom experiential and food truck marketing vehicle company offering a comprehensive fleet of mobile marketing solutions. The portfolio includes over a dozen distinct vehicle types: Food Trucks, Ice Cream Trucks, Glass Box Trucks, Airstreams, Bus and RV Rentals, Box Trucks, Trailers, Pop-Up Stores, Mobile Salons, Ice Cream Carts, Stage Trucks, Mobile Food Pantry, Vintage Trucks, and Sprinter/Promaster vans. These are complemented by Custom Fabrication/Design/Vehicle Wraps & Branding services and Mobile/Experiential Marketing Services. The company operates as a single unified offering where vehicles serve as the core product platform, with fabrication and design services enabling complete customization for brand activations. With locations in California and New Jersey, they serve clients coast-to-coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Trucks Custom-built food trucks for experiential brand activations and mobile food service, offering complete branding, fabrication, and vehicle customization for culinary marketing campaigns.
• Ice Cream Trucks Nostalgic ice cream trucks for experiential marketing, creating positive emotional connections through customizable branding and frozen treat experiences.
• Glass Box Trucks Vehicles with transparent walls allowing products or services to be showcased in action, creating curiosity and visibility through live demonstrations.
• Airstreams Airstream trailers for premium experiential marketing activations, offering a distinctive and eye-catching platform for brand experiences.
• Bus and RV Rentals Spacious buses and RVs for large-scale experiential marketing, providing ample interior space for interactive displays, product demonstrations, pop-up shops, and mobile offices.
• Box Trucks Versatile box trucks for customizable brand activations, offering adaptable interior and exterior spaces for various marketing purposes.
• Trailers Marketing trailers that can be customized for specific brand experiences and easily transported to various event locations.
• Pop-Up Stores Temporary retail environments on wheels that create immersive brand experiences with complete customization of exterior and interior spaces.
• Mobile Salon Fully-equipped mobile beauty and wellness studios on wheels, offering personalized brand experiences through professional services in an intimate setting.
• Ice Cream Carts Compact mobile ice cream carts for smaller spaces and events where full trucks cannot access, maintaining nostalgic appeal in a more maneuverable format.
• Stage Trucks Mobile stage vehicles that transform into performance platforms for entertainment-focused campaigns, product launches, and events requiring visibility and audience engagement.
• Mobile Food Pantry Mobile food distribution vehicles for community outreach programs, bringing food to areas without easy access to grocery stores or food banks.
• Vintage Trucks Classic vintage trucks offering nostalgic appeal for brand activations, combining retro aesthetics with modern experiential marketing capabilities.
• Sprinter / Promaster Vans Mercedes Sprinter and Ram Promaster vans offering adaptability and mobility for various experiential marketing needs, from mobile pop-up stores to food trucks and mobile showrooms.
• Custom Fabrication, Design, and Vehicle Wraps & Branding Custom vehicle fabrication, design services, and branding solutions including CAD drawings, water jet cutting, vehicle wraps, and complete custom builds for experiential marketing vehicles.
• Mobile / Experiential Marketing Services End-to-end experiential marketing services combining mobile vehicles with brand activation strategies, helping brands bring impactful, emotional experiences directly to target audiences.

Quantifiable outcome

• Water jet technology historically used for Freedom Tower steel fabrication

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APEX Specialty Vehicles: Custom specialty vehicle manufacturer building mobile command, medical, broadcast and marketing vehicles from upfitted vans, trucks and trailers. Directly comparable in business model (custom fabrication of mission-specific commercial vehicles) and end customer (brands, agencies, government).
• Matthews Specialty Vehicles: Custom specialty vehicle builder serving marketing, mobile medical, mobile command and other commercial applications. Directly comparable in custom fabrication capability and the same core vertical of mobile marketing vehicles.
• LGS Specialty Vehicles: Custom specialty vehicle fabricator building mobile marketing, medical and broadcast vehicles. Comparable in custom conversion service, vehicle platform range and B2B customer profile.
• LDV: Long-established US specialty vehicle manufacturer producing custom mobile command, medical, marketing and specialty vehicles on commercial chassis. Comparable in vertical integration, custom fabrication depth and breadth of end markets.
• Grech Motors: Upfitter of Mercedes Sprinter vans into luxury, executive shuttle and specialty vehicles, with growing presence in mobile marketing and experiential builds. Comparable in Sprinter-based platform engineering and premium brand customer base.
• Farber Specialty Vehicles: Custom specialty vehicle manufacturer with a dedicated mobile marketing vehicle line serving brand activations, broadcast and product demonstration. Closest direct peer in terms of vehicle type, customer profile (agencies and brands) and custom-build delivery model.

Broad incumbents

• TAIT: Global live event staging, scenic fabrication and experiential technology company. Comparable in custom fabrication of experiential assets, integration of interactive technology (LED, automation) and serving major brand and entertainment customers, but at a much larger scale and broader scope.
• Freeman: One of the largest full-service experiential marketing and live event production companies in the US, with in-house fabrication capabilities. Overlaps with Vending Trucks on the custom mobile activation side but operates at far greater scale and as part of a broader agency and event services portfolio.
• Sparks: Global experiential and shopper marketing agency with proprietary fabrication and production capabilities. Competes for the same brand activation RFPs and brings in-house custom build capabilities that overlap with Vending Trucks' fabrication offering.
• George P. Johnson Experience Marketing: Global experiential marketing agency that designs, fabricates and executes large-scale brand experiences and custom installations. Competes with Vending Trucks for the same enterprise brand activation budgets but delivers through an agency model rather than a fabrication-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vending Trucks