CEDARS
The Cedars of Austin is a family-owned senior living community in Austin, Minnesota, offering Independent Living, Assisted Living, and Memory Care services to over 140 seniors across a single campus near Mayo Clinic Health System.
- Company typePrivate
- Founded1986
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CEDARS does
The Cedars of Austin is a family-owned and operated senior living community located in downtown Austin, Minnesota, serving over 140 seniors across a single campus at 700 1st Drive NW. Founded in 1986 by the Darrel Farr Family after a full renovation of the former Red Cedar Inn (previously a Holiday Inn), the community operates three integrated care levels: Independent Living, Assisted Living, and Memory Care (Alzheimer's and dementia). Its single-site footprint is positioned one block from Mayo Clinic Health System, enabling close clinical coordination with the dominant regional health system.
The service model spans the senior care continuum and supports aging in place: Independent Living residents can add à la carte services as needs progress, and the same campus houses secured Memory Care with specialized programming — including the Joining My Journey life-story intake program, Companion Memory Care for couples affected by dementia, and the iN2L (It's Never 2 Late) interactive engagement platform. Core operational capabilities include four RNs on staff with 24/7 coverage, three daily meals, door-to-door transportation, wellness clinics, housekeeping, and an activity calendar with 40+ clubs. A monthly Alzheimer's/Dementia caregiver support group (free, no RSVP) extends the community's footprint into family-facing services. The technology stack is standard senior living operational infrastructure — emergency call systems, resident management, care coordination platforms — with no disclosed AI/ML capabilities.
Revenue is generated primarily through monthly recurring fees covering rent and bundled or à la carte care services across the three care levels. Independent Living residents can attach incremental services (additional meals, heated parking, housekeeping, nursing and aide services, escorts, PT/OT coordination) for incremental monthly revenue. Pricing is quote-based and not publicly disclosed; prospective residents are directed to a Community Connections Specialist. A limited number of residents are funded through county Elderly Waiver and Housing Support programs. Go-to-market is sales-led and relationship-driven: direct inquiries, scheduled tours, complimentary luncheons, community events (open houses, classic car shows), earned media via the Austin Daily Herald, and a Friends & Family Referral Program offering $1,000 to referrers and $1,000 rent credit or cash to new residents.
CEDARS firmographics
Firmographics- Name
- CEDARS
- Legal name
- The Cedars of Austin
- Website
- https://cedarsofaustin.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Cedars of Austin is a family-owned senior living community in Austin, Minnesota, offering Independent Living, Assisted Living, and Memory Care services to over 140 seniors across a single campus near Mayo Clinic Health System.
- Ownership category
- akta.pro rank
Where CEDARS is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CEDARS business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Residential Living Fees (Independent, Assisted, Memory Care): Monthly rent and care service fees constitute the primary revenue stream. Residents pay for their chosen apartment home plus bundled or à la carte care services depending on level of need. The community accepts a limited number of Elderly Waiver and Housing Support residents funded through county programs.
- À La Carte Services: Independent Living residents can add optional services such as additional meals, heated parking, housekeeping, laundry, nursing and aide services, on-site home health, escorts and reminders, and coordination of PT/OT and primary care. These generate incremental per-service revenue on top of base rent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living — base tier with one daily meal, emergency call system, maintenance, and social programming |
| Subscription | Monthly | Assisted Living — monthly rent plus bundled base services and customizable care add-ons |
| Subscription | Monthly | Memory Care — secured neighborhood setting with comprehensive bundled care plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
CEDARS product offering
Product offeringCore offering
No source-backed information available.
Product overview
The Cedars of Austin is a family-owned senior living community offering three core care levels: Independent Living for active seniors seeking a worry-free lifestyle, Assisted Living with 24/7 nursing support and personalized care plans, and Memory Care for individuals with Alzheimer's or dementia. The community also offers specialized sub-products including Companion Memory Care (allowing couples to live together), dementia care counseling, a monthly caregivers support group, and a Friends & Family Referral Program. All services are provided in a single physical campus location in Austin, Minnesota.
Differentiator
Problem solved
Functional benefit
Companies that use CEDARS
Customer profileNamed customers7 records
Segments3 records
CEDARS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CEDARS partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
CEDARS competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering Independent Living, Assisted Living, and Memory Care. Comparable continuum-of-care model though at vastly larger national scale and publicly traded.
- Atria Senior Living: Major US senior living operator with communities across Independent Living, Assisted Living, and Memory Care. Overlaps directly with Cedars' service mix but operates regionally and at much larger scale.
- Sunrise Senior Living: Established senior living provider with strong Memory Care specialization and a relationship-based care model. Direct overlap in service tiers and dementia programming emphasis.
- Five Star Senior Living: Multi-state senior living operator offering Independent Living, Assisted Living, and Memory Care. Comparable service continuum; broader geographic footprint than Cedars.
Direct peers
- Belmont Village Senior Living: Operator of mid-to-large senior living communities with strong Memory Care and assisted living offerings, known for high staff-to-resident ratios and hospital/medical partnerships — closely aligned with Cedars' positioning.
- Aegis Living:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CEDARS social profiles
Digital presenceCEDARS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEDARS leadership team
Management profileNumber of profiles
CEDARS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEDARS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEDARS
What does CEDARS do?
No source-backed information available.
Is CEDARS a public or private company?
CEDARS is a private company. It is classified as unknown and is currently operating.
When was CEDARS founded?
CEDARS was founded in 1986. It employs 51 to 100 people.
Where is CEDARS based?
CEDARS is headquartered in Austin, United States, in the North America region.
How does CEDARS make money?
Two revenue lines are on record. Residential Living Fees (Independent, Assisted, Memory Care) is the primary driver. The others are À La Carte Services.
Who are CEDARS's main competitors?
Broad incumbents on record are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living and Five Star Senior Living. Direct peers are Belmont Village Senior Living and Aegis Living.
Does CEDARS have an API?
No public API is recorded for CEDARS.