Tury

What Tury does

Tury do Brasil is a Brazilian automotive electronics manufacturer founded in 1990 in São Bernardo do Campo, São Paulo. The company designs and produces electronic modules and wiring harnesses for vehicle automation, with a core product portfolio covering electric windows (PRO line, using ARM 32-bit CORTEX microcontrollers), electric mirrors (PARK line), sunroofs (SKY), electric door locks, trailer hitch electrical systems (CONNECT, IP68-rated), trailer cameras (TRAILER VIEW), GNV/CNG conversion components, inductive wireless chargers (ICHARGER), lighting automation, and a 2024 launch into powersports (FAST MAX for motorcycles, UTVs, Jet Skis). Proprietary technology includes the INPI-granted patent 1103650-8 for anti-crushing safety (N-CELL/FAIL function) and an EEPROM memory system for programming persistence; products are designed plug-and-play to preserve OEM warranties.

The company operates a dual-channel go-to-market: OEM supply of homologated original accessories to vehicle manufacturers and their authorized dealerships (Toyota, Ford, Chevrolet, Hyundai, Nissan, Fiat, Jeep, Citroën, Peugeot, Mitsubishi, RAM, GWM) across Brazil and Latin America, plus aftermarket distribution of TURY-branded products through specialized automotive accessory retailers in approximately 40 countries across five continents and major e-commerce platforms, including the company's own loja.tury.com.br. Revenue is generated almost entirely through hardware sales across both channels. The company maintains ISO 9001 and ISO 14001 certifications, holds INMETRO, ANATEL, and ABNT product certifications, and operates from a 21,000m² facility with 9,000m² of built area.

The business serves three primary customer segments: OEMs and dealerships (enterprise), individual vehicle owners (consumer aftermarket), and adjacent verticals including GNV conversion workshops, telematics/tracking integrators, fleet operators, and now powersports users. Headcount sits in the 101–250 range, the entity is privately held with no disclosed funding or M&A history, and management team information is not publicly available. The strategic posture is one of incremental product-line expansion (FAST MAX, ICHARGER, CONNECT, TRAILER VIEW) on top of a mature OEM/aftermarket core, rather than disruptive technology bets.

Name

Tury

Legal name

Tury do Brasil

Website

https://tury.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Tury do Brasil is a Brazilian automotive electronics manufacturer founded in 1990, producing OEM and aftermarket accessories including electric window automation, mirror and sunroof systems, trailer electrical modules, GNV conversion components, and wireless chargers for vehicle manufacturers and consumers across approximately 40 countries.

Ownership category

akta.pro rank

Product category

Automotive Electronics & Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive electronics manufacturing
• Vehicle window automation
• OEM automotive accessories
• Trailer hitch electrical systems
• GNV conversion systems

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM/Original Accessories Sales: Supply of original homologated accessories to vehicle manufacturers and their authorized dealerships. Products sold as original equipment accessories through dealership networks in Brazil and Latin America.
2. Aftermarket Automotive Accessories: Sale of TURY branded products through specialized automotive accessory stores in approximately 40 countries across 5 continents, and through major e-commerce platforms.
3. GNV Conversion Systems: Traditional supplier of vehicle conversion systems for Natural Gas for Vehicles (GNV), including products like the Dual Commuter Key, T1000, T1200, and related components for GNV systems.
4. Industry Solutions: Supply of dedicated solutions for telemetry and vehicle tracking, data centers, and electrical harnesses for various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tury designs, manufactures, and distributes electronic automotive accessories including electric window automation modules (PRO Line), electric mirror automation systems (PARK Line), sunroof automation (SKY), electric door locks, trailer hitch electrical systems (CONNECT), trailer cameras (TRAILER VIEW), inductive wireless chargers (ICHARGER), lighting automation, GNV (natural gas) conversion systems, and powersports acceleration modules. The company operates as a Tier-1 OEM supplier providing homologated original accessories to vehicle manufacturers (Toyota, Ford, Chevrolet, Hyundai, Nissan, Fiat, Jeep, Citroen, Peugeot, Mitsubishi, RAM, GWM) and sells TURY-branded products through aftermarket channels in approximately 40 countries.

Product overview

Tury is a Brazilian automotive accessories manufacturer founded in 1990, offering a comprehensive portfolio of electronic and electrical accessories for vehicles. The product line is organized into core automation systems (PRO Line for electric windows, PARK Line for electric mirrors, SKY for sunroofs, TRAVAS ELÉTRICAS for electric locks) and specialized add-on modules (CONNECT for trailer hitch electrical systems, TRAILER VIEW for trailer cameras, GNV conversion systems, ICHARGER wireless charger, AC05 lighting automation, AC01 radio shutdown module, Auto Light Pick-Up bed lighting, ANTIFURTO DE RODAS wheel anti-theft, FAST MAX powersports acceleration module, and various alarm systems including COMFORT keyless alarms). The company also provides dedicated OEM accessories for vehicle manufacturers and specialized tools (HITCH TESTER, N-CELL). Most products are plug-and-play designed to preserve vehicle warranties and are available in versions for both original equipment and aftermarket installation.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO Line (Electric Window Automation) Complete automation system for original electric windows (OEM), providing One-Touch operation, anti-crush protection (N-CELL), ARM 32-bit CORTEX technology, and the FAIL function that stops windows 20 cm from obstruction after four anti-crush attempts. Designed for vehicle manufacturers and aftermarket installation in compatible vehicles.
• PARK Line (Electric Mirror Automation) Automation, comfort and style system for original electric mirrors featuring TILT DOWN (automatic mirror adjustment during reverse), REBATIMENTO (automatic mirror folding), LIFTER VIDROS (automatic window closing), and TETO SOLAR (automatic sunroof closing) functions, integrated with original vehicle remote control.
• SKY (Sunroof Automation) Sunroof automation system offering opening/closing via remote control, ventilation mode for air circulation, anti-crush protection, ONE TOUCH conversion, and TURN BACK effect prevention for vehicles with original sunroofs.
• TRAVAS ELÉTRICAS (Electric Door Locks) Automates opening and closing of electric door locks with integration to the original remote control and automatic locking when the vehicle is in motion.
• CONNECT (Trailer Hitch Electrical System) Complete electrical system for trailer hitches that ensures proper lighting between vehicle and trailer, transmitting reverse, brake, and turn signals (D/E) to the hitch connector. Features IP68 protection for pickup trucks, voltage stabilization, and CAN/LIN/PWM signal compatibility. Available in Plug and Play and Universal versions.
• TRAILER VIEW Camera system for trailers and carriers that displays the trailer camera feed on the vehicle's multimedia display. Features a 120-degree camera, IP68 waterproof protection, automatic activation via reverse gear or tactile button, support for two cameras for internal monitoring, and an optional LCD screen for vehicles without multimedia.
• GNV Systems (Natural Gas for Vehicles) Complete range of CNG/NGV conversion components including Chave Comutadora Dual (dual fuel switch), T1000, T1200, fuel pump deactivator, fuel injection blocker, lambda probe corrector, fuel gauge corrector, and advance variator for natural gas vehicle conversions.
• ICHARGER (Inductive Wireless Charger) 12V wireless inductive fast charger supporting 5W, 10W, and 15W smartphones, with magnetic fixation, MID system to prevent activation by metallic objects, multimedia status display for Android Auto / Apple CarPlay, and automatic shut-off at 100% charge. ANATEL certified.
• AC05 (Lighting Automation Module) Lighting automation module that enables automatic headlight and taillight activation after ignition. Features timed audio alert, forgotten headlight alert, burnt bulb detection (3W-7W), and FOLLOW ME HOME 45-second post-ignition illumination. Works with 12V and 24V vehicles.
• AC01 (Radio/Multimedia Shutdown Module) Module that automatically shuts down the multimedia/radio 30 minutes after the vehicle is turned off. Can be timer-controlled or synchronized with door opening/closing. Compatible with 12V audio systems and universal vehicle application.
• Auto Light Pick-Up (Bed / Cargo Lighting) LED bed/cargo lighting solution for pickup trucks that activates automatically when the tailgate is opened/closed or via the original vehicle remote. Includes IP68-rated electronic module, IP67-rated white lanterns, battery low-voltage detector (11V cutoff), and is 10x brighter than conventional lighting.
• ANTIFURTO DE RODAS (Wheel Anti-Theft Module) Vehicle security accessory using an advanced inclinometer that memorizes the vehicle's gravitational position and detects suspicious movements such as towing attempts, breaking, or unauthorized displacement, triggering an automatic alarm.
• FAST MAX (Powersports Acceleration Module) Acceleration and fuel economy module for powersports vehicles including motorcycles, UTVs, Jet Skis, and trailers. Features four different acceleration maps, LOCK function to block the accelerator pedal, and PARKING function to limit acceleration for safety when the vehicle is in third-party hands. Provides minimum 10% fuel savings in economy mode.
• COMFORT (Keyless Alarm System) Keyless entry alarm system (COMFORT 1.1) with remote control integration, designed for vehicles that already have an original remote control but lack a volumetric alarm.
• HITCH TESTER (Diagnostic Tool) Diagnostic tool for accessory installers that tests electrical connections of trailer hitches according to CONTRAN regulations by plugging into the connector and indicating via light signals whether the electrical connections are correct.
• N-CELL (Anti-Crush Demonstration Tool) Safety testing tool that demonstrates anti-crush functionality to customers and installers. Required by Brazilian law for vehicles with automated windows to verify compliance with anti-crushing protection.
• OEM Original Accessories Program (Montadoras) Original equipment accessories supplied to vehicle manufacturers including Toyota, Ford, Chevrolet, Hyundai, Nissan, Fiat, Jeep, Citroen, Peugeot, Mitsubishi, RAM, and GWM, with homologation, delivered to dealerships across Brazil and Latin America as original accessories.

Quantifiable outcome

• Minimum 10% fuel savings with FAST MAX economy function
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FICOSA: FICOSA specializes in mirrors, vision systems, and advanced automotive electronics — including rear-view camera integration and mirror folding — overlapping directly with Tury's PARK mirror-automation line and TRAILER VIEW camera product.
• Methode Electronics: Methode manufactures automotive electronic modules, sensors, and user-interface components integrated with vehicle electrical systems. Comparable to Tury in supplying OEM-grade electronic subsystems with proprietary switching and safety logic.
• Stoneridge: Stoneridge designs and manufactures electrical and electronic modules for commercial and passenger vehicles, including mirror controls, driver information systems, and vehicle electrical architecture components — directly comparable to Tury's PRO, PARK, AC01 and AC05 module portfolio.
• SL Corporation: SL Corporation manufactures automotive lamps, mirrors, and modules for OEMs including Hyundai and other Asian brands — comparable to Tury's mirror and lighting modules and serving some of the same OEM customer base in Latin America.
• Küster Automotive: Küster manufactures window regulators and related mechatronic systems for global automakers. Directly comparable to Tury's PRO line of window automation and SKY sunroof drives, with a stronger European OEM footprint.

Broad incumbents

• Aptiv: Aptiv (formerly Delphi) is a global automotive technology supplier focused on vehicle architecture, electrical systems, and connected solutions. Comparable to Tury at the level of integrated vehicle electronic subsystems, though at vastly larger scale and broader scope.
• Valeo: Valeo is a global Tier-1 supplier spanning lighting, powertrain, thermal, and visibility systems. Comparable to Tury through mirror systems, lighting, and electrical accessory modules supplied globally to the same OEM customers.
• Brose: Brose is a global Tier-1 supplier of window regulators, seat systems, door modules, and electric drives — supplying OEM-integrated versions of the window, sunroof, and door-lock functions that Tury supplies primarily as aftermarket and OEM-accessory modules.
• Mitsuba Corporation: Mitsuba is a Japanese Tier-1 supplier of wiper systems, motors, and automotive electrics. Comparable to Tury on the OEM supply side for electric-drive and accessory motor products, particularly within Asian OEM supply chains.
• Hella (FORVIA): Hella is a global Tier-1 automotive electronics and lighting supplier with broad coverage of vehicle lighting, body electronics, and energy management. Comparable to Tury on lighting automation (AC05) and broader automotive electronic modules, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/turybrasil
• Facebookfacebook.com/turybrasil
• LinkedInlinkedin.com/company/turybrasil

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tury