Insider Travel Group

What Insider Travel Group does

Insider Travel Group is a privately held, bootstrapped digital media and advertising company founded in 2015 and headquartered in Gatlinburg, Tennessee. It operates a network of eight destination-specific websites covering major US vacation markets — Gatlinburg, Pigeon Forge, Branson, Breckenridge, Destin, Hilton Head, Myrtle Beach, and Panama City Beach. Each site is a content property featuring reviews, tips, discounts, and coupons produced by locals and insiders, and functions simultaneously as a consumer travel-planning resource and as an advertising surface for tourism businesses. The company is founder-operated (Shane Eubanks) with no disclosed external investors or parent company.

The core technology is a multi-site WordPress-based publishing network combined with an advertising subscription platform. Audience is built primarily through organic search — the company reports 4,100+ search terms ranked in Google's top 20 in the Smoky Mountain market and 420,000 organic search visitors to its Smoky Mountain websites in 2020 — supplemented by a weekly email newsletter to 235,000+ subscribers growing at roughly 200 net subscribers per day, paid search, paid social, organic social, and content marketing. The advertiser-facing Business Listing Advertising Platform publishes five tiered subscription plans (Basic at $150/month through Platinum at $1,500/month) with guaranteed minimum lead volumes, performance guarantees with credits if targets are missed, and both monthly and annual billing.

The business model is subscription-based, recurring-revenue advertising sold via direct sales outreach and self-serve inquiry forms to SMB and mid-market tourism operators (lodging, attractions, restaurants) in each covered destination. The company targets ready-to-book travelers and routes them to advertiser websites at a reported 37% lower cost per lead than Google AdWords for most clients. There are no disclosed revenue figures, headcount data, funding rounds, M&A activity, patents, or AI/ML capabilities; scale commentary is limited to traffic, email subscriber counts, and SEO ranking metrics.

Name

Insider Travel Group

Legal name

Insider Travel Group

Website

https://insidertravelgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Insider Travel Group operates eight destination-specific travel websites across major US vacation markets (Gatlinburg, Pigeon Forge, Branson, Breckenridge, Destin, Hilton Head, Myrtle Beach, Panama City Beach) and sells tiered subscription advertising ($150–$1,500/month) with guaranteed lead delivery to SMB tourism businesses in those markets.

Ownership category

akta.pro rank

Product category

Travel Advertising and Destination Media

NAICS

Travel Agencies (561510)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Travel advertising network
• Vacation destination websites
• Tourism marketing services
• Business listing subscriptions
• Guaranteed lead generation

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Listing Advertising Subscriptions: Subscription-based advertising model where tourism businesses pay monthly fees for guaranteed lead delivery. Packages range from Basic ($150/month) to Platinum ($1,500/month), with guaranteed click-throughs to advertiser websites. The company offers guaranteed results—if delivery targets aren't met, clients receive credits or free service. Annual plans include 1 month free. Revenue is recurring subscription-based with performance guarantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Insider Travel Group operates a network of eight location-specific vacation destination websites across the United States (Gatlinburg, Pigeon Forge, Branson, Breckenridge, Destin, Hilton Head, Myrtle Beach, Panama City Beach) featuring locally produced reviews, tips, discounts, and coupons. The company sells tiered subscription advertising (Basic $150/month through Platinum $1,500/month) to tourism businesses, guaranteeing minimum lead volumes and click-throughs to advertiser websites, with credits issued if delivery targets are not met.

Product overview

Insider Travel Group operates a network of eight vacation destination websites covering Gatlinburg (GatlinburgTNGuide.com), Pigeon Forge (PigeonForgeTNGuide.com), Branson (InsideBransonMissouri.com), Breckenridge (InsideBreckenridgeColorado.com), Destin (InsideDestinFlorida.com), Hilton Head (InsideHiltonHeadSC.com), Myrtle Beach (InsideMyrtleBeachSC.com), and Panama City Beach (InsidePanamaCityBeachFlorida.com). The core product is the network of locally-focused destination websites featuring reviews, tips, discounts, and business listings. Supplemented by a Business Listing Advertising Platform that offers tiered subscription plans with guaranteed lead delivery to business websites, targeting travelers seeking lodging, activities, and dining in each destination.

Differentiator

Problem solved

Functional benefit

Products and services

• GatlinburgTNGuide.com A vacation destination website featuring unbiased reviews, tips, discounts, and coupons for Gatlinburg, Tennessee, produced by locals and insiders.
• PigeonForgeTNGuide.com A vacation destination website showcasing lodging, activities, and dining options in Pigeon Forge, Tennessee, with over 3,000 unique daily visitors.
• InsideBransonMissouri.com A vacation destination website providing reviews, tips, and discounts for Branson, Missouri, connecting travelers with local businesses.
• InsideBreckenridgeColorado.com A vacation destination website showcasing resorts, condos, lodging, skiing, restaurants, entertainment, coupons, and events for Breckenridge, Colorado.
• InsideDestinFlorida.com A vacation destination website featuring the best places to stay, eat, shop, and play in Destin, Florida, with user reviews and insider tips.
• InsideHiltonHeadSC.com A vacation destination website offering reviews, tips, coupons, and deals for Hilton Head, South Carolina, covering hotels, restaurants, attractions, and vacation packages.
• InsideMyrtleBeachSC.com A vacation destination website providing lists of the best hotels, condos, restaurants, attractions, and coupons for Myrtle Beach, South Carolina.
• InsidePanamaCityBeachFlorida.com A vacation destination website featuring reviews, tips, and discounts for Panama City Beach, Florida, with information on hotels, condos, restaurants, and attractions.
• Business Listing Advertising Platform A guaranteed-results advertising service enabling tourism businesses to list their services on Insider Travel Group's vacation destination websites. Tiered plans range from Basic ($150/month, 100 guaranteed leads) to Platinum ($1,500/month, 1,500+ guaranteed leads), with credits issued if delivery targets are missed.

Quantifiable outcome

• 37% lower lead cost versus Google AdWords for most clients
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InsiderTravelGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insider Travel Group