Di Mosaico

What Di Mosaico does

Di Mosaico is a Tucson, Arizona-based distributor and direct-to-consumer e-commerce retailer specializing in handcrafted Italian mosaic materials. Founded in 2002, the company is the exclusive US distributor for Mosaici Donà Murano (MDM), the only mosaic smalti maker in Murano, Italy, whose third-generation artisans produce smalti (glass tesserae) in 291 standard colors, plus gold leaf tiles, filato (pulled glass noodles), millefiori, and stone using secret family recipes. Di Mosaico markets the largest in-stock color palette of any supplier globally, with nearly 400 standard colors ready to ship from its Tucson warehouse.

The company's product portfolio centers on mosaic tesserae (Smalti, Trasparenti, Gold, Stone, Filato, Millefiori, Contorni, and the Neo Marmora Romano reproduction line) supported by a comprehensive range of tools (hammers, hardies, nippers, chopping machines), supplies (adhesives, sealers, design materials, safety equipment), foundations (Fibrelam, Wediboard, mesh, wood frames), and accessories (sample boards, jewelry blanks, micromosaic frames). The storefront runs on BigCommerce, with educational content (Knowledge section, YouTube channel, newsletter) functioning as a content marketing funnel.

Di Mosaico operates a hybrid go-to-market: direct e-commerce to individual hobbyists and artists nationwide, a Tucson retail showroom by appointment, and a professional/wholesale discount program for artists, studios, mosaic stores, architects, contractors, and educators. The company has built a deep channel-partner ecosystem with mosaic art schools (Chicago Mosaic School, Ravenna's Mosaic Art School, Santa Barbara School of Mosaic Art, Seattle Mosaic Arts), online instructors (Mosaic Arts Online, Michael Kruzich, Anita Damron), and a referral network of professional mosaic consultants and installers, all of which embed Di Mosaico materials into curricula and project specifications and provide recurring demand signals.

Name

Di Mosaico

Legal name

di Mosaico

Website

https://dimosaico.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Di Mosaico is a Tucson, Arizona-based exclusive US distributor and e-commerce retailer of handcrafted Italian mosaic materials, serving individual artists, educators, and professionals with the world's largest in-stock color palette of Venetian smalti, gold tiles, and stone.

Ownership category

akta.pro rank

Product category

Mosaic Art Supplies

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Italian mosaic supplies
• Handcrafted smalti tiles
• Venetian gold tiles
• Mosaic cutting tools
• Micromosaic materials

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Sales of Mosaic Materials: Direct e-commerce sales of handcrafted Italian smalti, stone tiles, gold tiles, tools, supplies, and accessories to mosaic artists, hobbyists, professionals, and institutions. Products are sold by weight (half-pound units) or individual units. Multiple product categories including mosaic tiles, tools, supplies, foundations, books, and sample boards.
2. Gift Certificates: Digital gift certificates sold in denominations from $10 to $1000, with 1-year expiration.
3. Professional/Wholesale Discount Program: Professional and wholesale pricing for qualified customers including artists, studios, mosaic stores, architects, contractors, and educators. Also includes complimentary designer kits with sample boards and product samples.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Di Mosaico is an online retailer and exclusive US distributor of handcrafted Italian mosaic materials, importing and reselling Smalti (glass tesserae), Stone, 24K Gold, Trasparenti, Filato, Millefiori, Contorni, and Neo Marmora Romano tiles from Mosaici Donà Murano in Murano, Italy. The company also sells mosaic cutting and shaping tools, adhesives, foundations, sample boards, books, and gift certificates, primarily serving mosaic artists, hobbyists, professional studios, and educators.

Product overview

Di Mosaico is a premier online retailer of handcrafted Italian mosaic materials and tools, operating since 2002. The company is the exclusive US distributor of Mosaici Donà Murano (MDM) smalti and gold tiles. The product portfolio centers on mosaic tesserae (tiles) including Smalti (glass), Gold, Stone, Trasparenti, Filato, Millefiori, Contorni, and Neo Marmora Romano. Supporting the tesserae offerings are specialized tools (Hammers and Hardies, Nippers, Small Tools, Chopping Machines), supplies (Adhesives, Sealers, Design Materials, Safety Equipment), foundations (Surfaces, Mesh, Wood Frames), and accessories (Sample Boards, Jewelry Blanks, Micromosaic Frames). The company also provides mosaic education through partnerships with Mosaic Arts Online, Michael Kruzich, Anita Damron, and references to other schools like Chicago Mosaic School. Gift certificates complete the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Smalti Handcrafted Italian glass mosaic tiles made by Mosaici Donà Murano (MDM), available in Normal Cut, Ravenna Cut, Pizzas (large plates), and Piastrina (square tiles). MDM produces 291 standard colors with thousands more available by special order. Sold by weight (half-pound units) at $10.96 per half pound.
• Gold Tiles 24K gold leaf glass mosaic tiles hand-poured using a molten glass process for superior quality and durability. Available in green base, clear base, and colored gold options including Liscio (smooth), Antico (antique), Ondulato (undulated), and Doppio (double) styles.
• Stone Tiles Natural stone mosaic tiles approximately 3/4" long x 3/8" wide x 3/8" thick, available in various stone types including Travertino, Rosso Levanto, Nero Belgio, Verde Alpi, and others. Also available in rod cut format.
• Trasparenti Transparent glass mosaic tiles with sparkle effect, available in 47 different colors in normal cut and square cut formats.
• Filato Thin glass noodles made from heated and pulled smalti, approximately 12cm long, 2-6mm wide, and 1-2mm thick. Available in 48 colors in both flat and round formats, used primarily for micromosaic jewelry.
• Millefiori Murano glass tesserae cut from layered glass rods resembling mini flowers, bullseyes and stars. Available in various patterns and colors, ranging from 2mm to 9mm in diameter.
• Neo Marmora Romano Artisanal stone and glass mosaic materials reproducing materials used from the Roman era. Includes reproductions of extinct or rare stones like Lapis Lazulum and Sodalitas, made with acrylic resins, natural resins, geopolymers, epoxy resins, glass, quartz, marble, and semi-precious stones.
• Hammers and Hardies Mosaic cutting tools including combo hammers (carbide and steel tipped, $159-$199), tabletop hardies ($49-$169), pin hardies, and replacement parts. Hammers available in 750g weight with fixed or removable handles.
• Nippers and Glass Cutting Tools Wheeled nippers for cutting smalti and stone, including Leponitt and Montolit brands, plus glass cutting tools and replacement parts.
• Chopping Machines Production cutting tool for quickly and precisely cutting large quantities of material, especially stone, with replacement blades for glass and stone cutting.
• Adhesives and Sealers Mosaic adhesives and sealers including Weldbond, thinset mortar, Apoxie Sculpt, aged lime putty, bone glue pearls, rabbit skin glue, starch paste, and tarlatan netting.
• Surfaces and Mesh Substrate materials including Fibrelam (aluminum honeycomb composite), Wediboard (lightweight foam-cement composite), and fiberglass mesh for mosaic foundations.
• Mosaic Arts Online Classes Online mosaic courses from expert artists covering beginner mosaics, smalti techniques, micromosaic pendants, jewelry making, and intuitive andamento. Courses are self-paced and purchased once with lifetime access.
• Gift Certificates Gift certificates available in amounts from $10 to $1000, valid for 1 year, can be emailed immediately or scheduled for later delivery.
• Michael Kruzich Classes Classical Italian mosaic instruction by Michael Kruzich including Hammer and Hardie Bootcamp and Ravenna Method Plus, with material packets available for enrolled students.
• Anita Damron Classes Micromosaic jewelry classes with custom filato mix available for enrolled students.

Quantifiable outcome

• 291 standard colors available with thousands more by special order
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Mosaici Donà Murano (MDM)coreStrategic or Co-development PartnerDi Mosaico is the exclusive US distributor for Mosaici Donà Murano, the only mosaic smalti maker in Murano, Italy. MDM is owned by Stefano Donà, a third-generation glass artisan. MDM produces handcrafted smalti and gold tiles using recipes handed down through 3 generations. The partnership provides di Mosaico with exclusive access to premium Venetian smalti products in the American market.
• Mosaic Arts OnlinecoreChannel Partner/ Reseller/ DistributorMosaic Arts Online offers a wide variety of online courses from expert mosaic artists on a multimedia platform. Di Mosaico provides material kits for classes offered through this platform including courses by Tami Macala, Mireille Swinnen, Margo Anton, Rachel Sager, Arianna Gallo, and Jennifer Eisen.
• Michael Kruzich / MKMosaicscoreChannel Partner/ Reseller/ DistributorMichael Kruzich is a classically trained mosaicist offering classes on traditional Italian mosaic principles and methods. Di Mosaico offers material packets and products used in his classes including Hammer and Hardie Bootcamp and Ravenna Method Plus.
• Chicago Mosaic SchoolmajorChannel Partner/ Reseller/ DistributorFounded in early 2005, Chicago Mosaic School is the center of education for mosaic arts in the United States and the first Mosaic Arts school in the Americas.
• Mosaic Art School (Ravenna, Italy)majorChannel Partner/ Reseller/ DistributorLocated in Ravenna, Italy and founded in 1969, Mosaic Art School offers a wide range of instruction in artistic production of mosaics including all mosaic methods and micromosaics.
• Santa Barbara School of Mosaic ArtminorChannel Partner/ Reseller/ DistributorFounded in 2009 by mosaic artist Tami Macala, the school offers workshops led by visiting artists from around the world.
• Seattle Mosaic ArtsminorChannel Partner/ Reseller/ DistributorFounded by Dr. Claire Barnett in 2009, the studio features workshops from international visiting artists, mosaic technique classes, and community events.
• Maverick MosaicsminorChannel Partner/ Reseller/ DistributorFounded by Bonnie Fitzgerald, Maverick Mosaics hosts Washington, DC's broadest schedule of acclaimed visiting mosaic artists and provides mosaic workshops.
• Brailsford Public ArtminorImplementation/ SI/ Consulting PartnerRecommended consultant for architects, designers, and artists looking for assistance in planning and installing large-scale public art mosaics using the LithoMosaic method.
• Byzantine Mosaic Art / Micah G. AndrewsminorImplementation/ SI/ Consulting PartnerRecommended consultant based in Phoenix, Arizona for Byzantine-style mosaic projects for monasteries and churches, with formal training in Ravenna, Italy.
• Julie Richey MosaicsminorImplementation/ SI/ Consulting PartnerRecommended consulting services for artists, project decision makers and installers focused on promoting mosaic as a viable architectural medium.
• Anita DamronminorChannel Partner/ Reseller/ DistributorAnita Damron teaches classes for micromosaic jewelry using micro tiles, millefiori, smalti and filato. Di Mosaico offers a custom mix of filato used in her classes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosaic Art Supply: Mosaic Art Supply is a US-based online retailer specializing in mosaic materials, tools, and instructional resources. It is the closest direct competitor to Di Mosaico, serving the same mosaic artist, hobbyist, and educator customer base with comparable smalti, glass, and tools.
• Mosaic Mercato: Mosaic Mercato sells mosaic tiles, tools, and supplies to artists and hobbyists online. It overlaps with Di Mosaico in product range and target buyer, although with a different inventory mix focused more on cut tiles than premium handcrafted Italian smalti.

Broad incumbents

• Blick Art Materials: Blick (Dick Blick) is a major US arts-and-crafts retailer with deep catalogs across fine art, craft, and specialty materials. It overlaps with Di Mosaico in serving artists and educators and stocks mosaic tools and basic tiles, though it does not offer exclusive Italian smalti or the depth of mosaic-specific content and class partnerships.
• Michaels Companies: Michaels is the largest US specialty retailer of arts, crafts, and hobby supplies. It competes for hobbyist mosaic customers at the entry level but does not match Di Mosaico's premium handcrafted Italian materials, professional artist focus, or wholesale-to-architect program.

Emerging players

• American Glass Mosaics: American Glass Mosaics supplies glass mosaic tiles and accessories to artists and architectural clients. It overlaps with Di Mosaico in glass mosaic tiles but focuses more on pre-cut vitreous glass for tile and architectural work rather than handcrafted Venetian smalti.
• Mosaic Arts Online: Mosaic Arts Online is an online education platform offering mosaic courses from expert artists. It is both a Di Mosaico channel partner (Di Mosaico supplies class kits) and an adjacent business — competing for time and wallet share of serious mosaic hobbyists and educators.
• Mosaic Tile Outlet: Mosaic Tile Outlet offers ceramic, glass, and mosaic tiles with a stronger emphasis on architectural and home-improvement buyers than art mosaicists. It competes for share of mosaic-related consumer spend, though it does not specialize in handcrafted Italian smalti or the artist-education niche Di Mosaico serves.

Others

• Mosaici Donà Murano: MDM is the Murano-based artisan producer whose smalti, gold tiles, and filato Di Mosaico exclusively distributes in the US. As Di Mosaico's primary supplier, MDM is not a competitor but a strategic partner whose continuity directly determines Di Mosaico's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dimosaico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Di Mosaico