Nutri-Lawn

What Nutri-Lawn does

Nutri-Lawn is a privately held Canadian lawn care service company founded in 1987, operating for 35+ years across seven provinces (Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, and Ontario) through a network of locally owned and operated franchise-style service groups. Its core offering is recurring, subscription-style seasonal lawn care programs that bundle fertilization, weed control, insect control, aeration, overseeding, and slitseeding. Differentiated biology-based inputs include Fiesta (iron-based bio-herbicide), Grub GONE! (Bacillus thuringiensis galleriae), and BioTitan (Beauveria bassiana strain ANT-03), developed in response to Ontario's 2009 pesticide ban and positioned as pet-, pollinator-, and family-safe.

Under the Nutri-Lawn Service Group umbrella, the brand extends into adjacent home-services verticals: Sprinkler Solutions (inground irrigation using Hunter, Rainbird, and Toro with Hydrawise smart controllers and Mini-Clik rain sensors), Mosquito.Buzz (mosquito and tick barrier treatments with 21-24 day revisit cadence), GLO Outdoor Lighting (permanent LED lighting made in Canada), and seasonal services including Christmas décor and snow & ice management. Commercial and municipal accounts (City of Ottawa, Ottawa Light Rail Mainline, Ottawa Carleton Catholic School Board, Rogers Media) consume vegetation-control, noxious-weed, and crack & crevice services.

The commercial model is direct-to-consumer and direct-to-business via local franchise offices with phone- and web-based booking, online account management, a referral program, and an Aeroplan loyalty partnership. Pricing is quote-based and not publicly disclosed; revenue mix combines annual recurring service programs, one-time a la carte services, and professional-services contracts with government/enterprise accounts.

Name

Nutri-Lawn

Legal name

Nutri-Lawn

Website

https://nutrilawn.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Nutri-Lawn is a privately held Canadian lawn care franchise network operating for 35+ years across seven provinces, delivering recurring eco-friendly fertilization, weed control, insect control, aeration, and overseeding services to residential homeowners, with adjacent irrigation, mosquito control, outdoor lighting, and municipal vegetation services.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Seasonal Color, Planting & Horticultural Services (BPABADAL), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)

Keywords

• Lawn care services
• Weed control services
• Lawn fertilization
• Insect pest control
• Irrigation systems

Headquarters

HQ city

New Westminster

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Lawn Care Service Programs: Recurring lawn care service programs providing scheduled treatments for fertilization, weed control, and insect control throughout the growing season. Customers enroll in service groups with scheduled visits and ongoing maintenance programs.
2. A la Carte Services: Individual services including aeration, overseeding, slitseeding, irrigation installation, and one-time treatments available for purchase.
3. Commercial/Government Vegetation Control: Vegetation control services for commercial properties and government accounts including crack & crevice control and noxious weed control. Served clients such as City of Ottawa, Ottawa Light Rail Mainline, Ottawa Carleton Catholic School Board, and Rogers Media.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nutri-Lawn provides professional lawn care, weed control, insect control, and fertilization services through a network of locally owned franchise-style service groups operating across seven Canadian provinces. Core services include recurring seasonal service group programs, à la carte treatments (aeration, overseeding, slitseeding, topdressing), biological and organic weed and insect control, plus complementary offerings such as irrigation system installation and repair, outdoor LED lighting, mosquito and tick control, and snow/Christmas services. The company serves primarily residential homeowners with secondary commercial and government clients.

Product overview

Nutri-Lawn is a Canadian lawn care service company operating for over 35 years, offering ecology-friendly lawn care solutions. The company provides a comprehensive suite of lawn care services organized into four main categories: Lawn Care Services (including aeration, overseeding, slitseeding, and topdressing), Weed Control Services (including Fiesta iron-based weed control, IPM weed control, and noxious weed control), Insect Control Services (including grub control, chinch bug control, mosquito control, and tick control), and Fertilizer Services (including controlled release, organic, and traditional fertilizers). The company also offers related services including irrigation systems (Sprinkler Solutions), landscape maintenance, landscape lighting (GLO Outdoor Lighting), snow removal, and Christmas décor. Specialized biological control products include Grub GONE! for grub control and BioTitan for chinch bug reduction. Services are available across multiple Canadian provinces including Alberta, British Columbia, Ontario, Nova Scotia, New Brunswick, Newfoundland, and Manitoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Services Lawn care services including liquid aeration, core aeration, overseeding, 3-in-1 seed & feed, slitseeding, granulated organic topdressing, loose organic topdressing, and power raking. Services improve soil structure, break up compacted soil, and promote healthy grass growth. Available to residential homeowners across Canadian provinces through local Nutri-Lawn service groups.
• Weed Control Services Weed control services including IPM Weed Control, Fiesta iron-based selective bio-herbicide, crabgrass control, moss control, crack & crevice control, and noxious weed control for hazardous species (giant hogweed, poison ivy, wild parsnip, stinging nettle). Available to residential and commercial/government customers.
• Insect Control Services Insect control services including white grub control, chinch bug control, crane fly (leather jacket) control, mosquito control, tick control, exterior pest control, and gypsy moth control. Available to residential and commercial customers.
• Fertilizer Services Fertilizer services including controlled release (Polyon), slow release traditional, organic, kelp seaweed extracts, enhanced calcitic lime soil amendment, and tree & shrub care. Custom-blended and seasonally adjusted for residential lawns.
• Irrigation Services (Sprinkler Solutions) Custom inground sprinkler system design, installation, maintenance, and repair services using Hunter, Rainbird, and Toro equipment brands. Includes Mini-Clik rain sensors and Hydrawise smart app-driven controllers for weather-sensing technology. Free consultations available. Serves residential and commercial properties.
• Commercial Services (Vegetation Control) Professional vegetation control and lawn maintenance services for commercial properties, government facilities, transit authorities, school boards, and media companies. Includes crack & crevice control and noxious weed control programs at scale.
• Landscape Maintenance Ongoing landscape maintenance services for residential and commercial properties, complementing the core lawn care service offerings.
• Landscape Lighting (GLO Outdoor Lighting) Permanent, energy-efficient LED outdoor lighting systems with smartphone app control for year-round exterior lighting including color combinations and animations. Designed and manufactured in Canada.
• Snow & Ice Management Seasonal snow removal and ice management services for residential and commercial properties, extending Nutri-Lawn's year-round property care offering.
• Christmas Lighting and Décor Holiday Christmas décor installation and lighting services for residential and commercial properties during the holiday season.
• Mosquito Control (Mosquito.Buzz) Professional mosquito and tick barrier spray treatments for residential and commercial properties including special event mosquito control for weddings and outdoor gatherings. Includes return visits every 21-24 days to reinforce barriers and tick treatment targeting questing and hiding areas to protect against Lyme disease.
• Grub GONE! Biological Grub Control Biological grub control product using Bacillus thuringiensis galleriae (Btg), a bio-insecticide applied in granular form. Reduces grub populations up to 90% and is safe for people, pets, bees, birds, beneficial insects, and flowering plants.
• BioTitan Microbial Insecticide Microbial insecticide using living spores of Beauveria bassiana fungus strain ANT-03, applied in granular form for chinch bug population reduction of up to 60%. Safe for pets, people, and environment; requires ½ inch watering after application.

Quantifiable outcome

• Up to 60% reduction of chinch bug populations with BioTitan application
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mosquito.BuzzcoreChannel Partner/ Reseller/ DistributorMosquito.Buzz is a related service brand operating under the Nutri-Lawn service group umbrella. Provides mosquito control services using professional barrier spray treatments. Services include special event mosquito control for weddings and outdoor gatherings. Return visits every 21-24 days to reinforce barriers.
• Sprinkler Solutions by Nutri-LawncoreChannel Partner/ Reseller/ DistributorSprinkler Solutions provides inground irrigation system installation, maintenance, and repair services. Uses top brands including Hunter, Rainbird, and Toro. Includes Mini-Clik rain sensors and Hydrawise smart controllers. Free consultations available. Services residential and commercial properties.
• GLO Outdoor LightingminorChannel Partner/ Reseller/ DistributorGLO provides permanent outdoor LED lighting systems designed and made in Canada. Year-round permanent lighting with color combinations and animations controlled via smartphone app. Services include Christmas décor and permanent lighting installations.
• AeroplanminorGTM or Marketing PartnerRewards program partnership allowing customers to earn Aeroplan points on lawn care and related services.
• Canadian Nursery Landscape Association (CNLA)minorGTM or Marketing PartnerIndustry association partnership providing credibility and professional standards recognition in the Canadian lawn care and landscaping industry.
• Noxious Weeds Act ComplianceminorOthersCompliance with Noxious Weeds Act for treatment of weeds such as poison ivy, giant hogweed, and wild parsnip to reduce harmful effects on humans and animals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weed Man: Weed Man is a Canadian-founded franchise lawn care network offering fertilization, weed control and insect control services across North America. It is the closest direct competitor to Nutri-Lawn, sharing the franchise model, subscription service programs, and biological/eco-friendly positioning in the Canadian market.
• Lawn Doctor: Lawn Doctor is a US-based franchise network providing lawn fertilization, weed control, and pest control services to residential customers. It mirrors Nutri-Lawn's franchise-driven go-to-market and subscription lawn care programs, and competes in overlapping geographies and customer segments.
• Spring-Green Lawn Care: Spring-Green is a US franchise lawn care company offering fertilization, weed control, aeration and tree/shrub care services. Its franchise model, recurring service programs, and integrated turf/plant care directly parallel Nutri-Lawn's structure and service mix.
• The Grounds Guys: The Grounds Guys is a Neighborly-brand franchise network providing full-service lawn care, landscape maintenance, irrigation and seasonal services to residential and commercial customers. Its multi-service, franchise-based model overlaps significantly with Nutri-Lawn's umbrella of lawn, irrigation, mosquito, lighting and snow services.
• SavATree / SavaLawn: SavATree provides professional tree, shrub and lawn care services across the US, including fertilization, pest management, and organic treatment options. It competes directly with Nutri-Lawn's tree & shrub care and integrated pest management offerings for premium residential customers.
• GreenDrop Lawns: GreenDrop Lawns is a Canadian franchised lawn care provider offering fertilization, weed control and lawn health programs to residential customers. As a Canadian franchise peer, it directly competes with Nutri-Lawn in overlapping provinces and shares the subscription service-group model.

Broad incumbents

• TruGreen: TruGreen is the largest US lawn care service company, offering fertilization, weed control, aeration and pest management to residential and commercial customers. It is a broad incumbent that pressures Nutri-Lawn's positioning on scale, brand, and integrated pest management capabilities.
• Davey Tree Expert Company: Davey Tree is a large North American provider of tree care, lawn care, and landscape services for residential, commercial and utility customers. It overlaps with Nutri-Lawn in tree & shrub care, fertilization and integrated pest management, but operates at significantly greater scale and breadth.
• Bartlett Tree Experts: Bartlett Tree Experts is an established North American tree and shrub care company offering arborist-led plant health care, fertilization and pest management. It overlaps with Nutri-Lawn's tree & shrub care service line and competes for high-end residential and commercial customers.

Others

• RainMaster Lawn Sprinklers: RainMaster is a Canadian irrigation design, installation and service provider using Hunter and Rain Bird products. It is an adjacent peer to Nutri-Lawn's Sprinkler Solutions subsidiary, operating in the same irrigation equipment category and Canadian geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/nutrilawn
• Facebookfacebook.com/Nutrilawn
• LinkedInlinkedin.com/company/nutri-lawn
• Instagraminstagram.com/nutrilawn/?hl=en
• Pinterestpinterest.com/nutrilawncanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutri-Lawn