Airlie
Airlie is a 300+ acre historic resort and conference center in Warrenton, Virginia, owned by American University, offering hotel accommodations, event venues, weddings, farm-to-table dining at Harry's, and on-site farm experiences to corporate groups, wedding couples, and DC-area leisure travelers.
- Company typePrivate
- Founded1961
- HeadquartersWarrenton, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Airlie does
Airlie is a 300+ acre historic resort and conference center located in Warrenton, Virginia, approximately 90 minutes from Washington, DC. The property comprises seven landmark buildings with hotel rooms and cottages, 17 event venues totaling over 20,000 square feet, the farm-to-table restaurant Harry's led by Chef Hector Cruz, a Topgolf Swing Suite entertainment venue, and a 95-acre on-site agricultural operation (Airlie Berkshire Farm) producing 20,000 pounds of produce and 12,000 pounds of beef and pork annually. The property has been designated a Historic Hotel of America by the National Trust for Historic Preservation and is recognized for hosting historically significant gatherings, including the introduction of Earth Day in 1969.
The business operates four primary revenue streams: hotel accommodations, meeting and event venue rentals, wedding and social event services, and dining/entertainment. Sales channels include a direct website booking engine (Synxis-powered), phone reservations, a dedicated corporate sales team, third-party wedding marketplaces (The Knot, WeddingWire), and commissioned meeting planner relationships (20% commission on room rate). The customer base spans corporate and government groups, wedding couples, leisure travelers from the DC metro area, and meeting planners. The property is owned by American University, which received the gift of Airlie in 2016 from the Head family, and operates the asset with stated commitments to academic programming, sustainability, and stewardship of the property's historical legacy.
The technology stack is operational rather than AI-native, centered on the Synxis property management system for reservations, virtual tour and 3D presentation tools for venue showcasing, and the Topgolf Swing Suite entertainment platform. Pricing is quote-based and not publicly disclosed; the property employs seasonal and segment-specific promotional offers, including AAA/government discounts (up to 10%), corporate meeting packages (15% discount, complimentary room nights), and wedding venue rental incentives. Headcount is reported at 101–250 employees, and the company is privately held with no public funding history.
Airlie firmographics
Firmographics- Name
- Airlie
- Legal name
- Airlie Conference Center
- Website
- https://airlie.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Airlie is a 300+ acre historic resort and conference center in Warrenton, Virginia, owned by American University, offering hotel accommodations, event venues, weddings, farm-to-table dining at Harry's, and on-site farm experiences to corporate groups, wedding couples, and DC-area leisure travelers.
- Ownership category
- akta.pro rank
Airlie industry classification
Industry- Product category
- Resort & Conference Center Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Corporate Conference Center Hotels (THAGALAF)
- akta.pro secondary industries
- Historic/Heritage Conference Hotels (THAGALAL), Conference Retreat Hotels (THAGALAG)
Keywords
Where Airlie is headquartered
LocationHeadquarters
- HQ city
- Warrenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Airlie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Overnight stays across seven landmark buildings including guest rooms (King, Double Double, Queen, ADA rooms) and cottages (Groome's Cottage, Lake Cottage). Revenue from room bookings at nightly rates with seasonal variations.
- Dining at Harry's Restaurant: Farm-to-table restaurant operated by Chef Hector Cruz featuring hyperlocal ingredients from on-property Berkshire Farm. Revenue from brunch, lunch, and dinner service plus Topgolf Swing Suite entertainment dining. Hours: Wed-Thu 5pm-10pm, Fri 11am-10pm, Sat 9am-10pm, Sun 9am-9pm.
- Meeting & Event Venue Rentals: 17 venues totaling over 20,000 sq ft of meeting space including Federal Room, Jefferson Room, Pavilion, and outdoor spaces. Revenue from corporate retreats, conferences, government meetings, holiday parties, and team-building events. Group minimums of 10 guests typically required.
- Wedding & Social Event Services: Wedding venue rentals (Pavilion, Lakeside Tent, Formal Gardens, Butterfly Garden, Airlie House) plus full-service wedding planning, catering, and photography session fees ($150 for 2-hour photoshoot sessions).
- Farm Products (CSA & Retail): Community-Supported Agriculture (CSA) program subscriptions, direct sales of pasture-raised Berkshire Farm meats (beef and pork), and produce to guests and the local community. Pick-up available Monday-Friday 8am-4pm at 7110 Airlie Road.
- Topgolf Swing Suite: Entertainment experience at Harry's featuring multi-sport games on large screens, lounge areas, and dining. Available for parties, corporate events, and casual hangouts. Separate from Harry's restaurant hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Room Rates |
| Subscription | Monthly | Cottage Accommodations |
| Other | Monthly | Amenity Fee |
| Other | Pay-as-you-go | Pet Fees |
| Transaction based/ take rate | Multi-year contract | Wedding Reception Package |
| Transaction based/ take rate | Multi-year contract | Corporate Meeting Packages |
| Unit Pricing | Pay-as-you-go | Farm Products (CSA) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Airlie product offering
Product offeringCore offering
Airlie operates a 300+ acre historic countryside resort and conference center in Warrenton, Virginia, offering overnight accommodations across seven landmark buildings, more than 20,000 sq ft of meeting and event venues across 17 spaces, full-service wedding venues and event planning, farm-to-table dining at Harry's restaurant, outdoor recreational activities, and a working 95-acre Berkshire Farm. The property serves corporate groups (minimum 10 guests for meetings), wedding parties, leisure travelers, and social event hosts within driving distance of Washington, DC.
Product overview
Airlie is a historic hotel and conference center offering a unified hospitality experience across a 300-acre property in Warrenton, Virginia. The core offering comprises hotel accommodations (seven historic buildings with guest rooms and cottages), meeting and event venues (17 spaces totaling 20,000+ sq ft for corporate retreats and conferences), and wedding services. Supporting amenities include Harry's farm-to-table restaurant, Topgolf Swing Suite entertainment, Airlie Berkshire Farm (20-acre working farm supplying the restaurant), outdoor recreational activities, and sustainability initiatives. The property, designated a Historic Hotel of America, operates as an integrated destination resort rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Harry's: On-site farm-to-table restaurant at Airlie, featuring hyperlocal dining with produce from the Berkshire Farm and pasture-raised meats. Chef Hector Cruz transforms on-property harvest into elevated comfort food.
- Topgolf Swing Suite
- Airlie Berkshire Farm
Products and services
- Airlie Hotel Accommodations Historic hotel accommodations across seven landmark buildings on 300 acres, featuring guest rooms (King, Double Double, Queen, ADA rooms) and cottages (Groome's Cottage, Lake Cottage) with amenities including complimentary Wi-Fi, cable TV, mini fridges, and coffee makers. Targeted at leisure travelers, corporate guests, and wedding parties.
- Meeting & Conference Venues Over 20,000 square feet of meeting and event space across 17 venues including the Federal Room, Jefferson Room, Pavilion (LEED-certified), Rooftop Terrace, and various indoor/outdoor spaces for corporate retreats and conferences with groups of 10 to 280+ attendees.
- Wedding & Event Services Wedding venues and event planning services including The Pavilion (2,800 sq ft), Lakeside Tent (2,000 sq ft), Formal Gardens, Butterfly Garden, and Airlie House for ceremonies, receptions, rehearsal dinners, elopements, and bridal events. Recognized by Washingtonian Magazine as 'The Most Romantic Ceremony Site We Have Ever Seen'.
- Harry's Restaurant Farm-to-table dining experience at Harry's Warrenton, featuring hyperlocal cuisine from Airlie's on-property Berkshire Farm, with seasonal menus curated by Chef Hector Cruz. Open Wed-Sun with brunch, lunch, and dinner service.
- Topgolf Swing Suite Entertainment experience at Harry's restaurant featuring multi-sport virtual golf games on a large screen, lounge areas, and full-service dining. Available for parties, corporate events, and casual hangouts.
- Airlie Berkshire Farm 20-acre working farm producing 20,000 pounds of produce annually, plus 75 acres dedicated to raising Berkshire pigs and Angus cattle producing 12,000 pounds of beef and pork annually. Includes CSA (Community-Supported Agriculture) program and farm-to-table supply for Harry's restaurant, with pickup available Monday-Friday 8am-4pm at 7110 Airlie Road.
- Outdoor Activities & Recreation On-property recreational activities including bicycling, swimming pool, fire pits, archery, tennis, volleyball, game room, fitness center, fishing, and team-building activities offered through partnership with Verdun Adventure Bound (ropes courses, escape rooms, whitewater rafting).
Quantifiable outcome
- 250+ documentary films produced with 20+ Emmy Awards (1970s-80s)
- +3 more outcomes
Companies that use Airlie
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Airlie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Airlie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- American UniversityflagshipThe Airlie property was gifted by the Airlie Foundation to American University in 2016. The university was entrusted with stewardship of the property to carry on Airlie's history of changemaking. AU incorporates academic and sustainability initiatives at the property with cross-disciplinary experiential learning opportunities including organic gardening, soil and water pesticide testing, farming and livestock tours, beekeeping, and environmental filmmaking. The university's long-term goal includes incorporating academic programs and sustainability initiatives.
- Verdun Adventure BoundcorePartnership for team-building activities at Airlie. Verdun Adventure Bound provides off-site outdoor programming including ropes courses, escape rooms, whitewater rafting, and other adventure activities designed to develop communication skills, collaboration, leadership, and problem-solving skills for corporate retreat groups.
- TopgolfcoreTopgolf Swing Suite experience located at Harry's restaurant. Features large screens with multi-sport games, cozy lounge areas, and full-service dining. Perfect for hosting parties, corporate events, or casual hangouts. This is a branded entertainment technology integration within the hotel's dining venue.
- Historic Hotels of AmericacoreAirlie is designated as a Historic Hotel of America, part of a prestigious collection of properties recognized by the National Trust for Historic Preservation. This designation requires maintaining authenticity, sense of place, and architectural integrity. The designation provides marketing support and credibility within the heritage travel segment.
- Harry's RestaurantcoreChef Hector Cruz leads Harry's, the on-property farm-to-table restaurant featuring hyperlocal ingredients from Airlie Berkshire Farm. The restaurant also houses the Topgolf Swing Suite entertainment experience. Open Wed-Thu 5pm-10pm, Fri 11am-10pm, Sat-Sun 9am for brunch service.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Airlie competitors and assessment
Company assessmentDirect peers
- Salamander Resort & Spa: Luxury Virginia estate resort in Middleburg, VA offering equestrian programming, a 23,000 sq ft spa, and conference/event facilities. Comparable to Airlie as a DC-area countryside luxury destination resort with strong corporate retreat and wedding positioning on a large land parcel.
- Keswick Hall: Recently rebuilt luxury Virginia estate resort in Charlottesville with conference and wedding facilities on hundreds of acres. Comparable to Airlie as a Virginia wine-country heritage property serving corporate groups, weddings, and leisure guests.
- The Greenbrier: Iconic historic American resort in White Sulphur Springs, WV with extensive conference facilities, multiple restaurants, and a casino. Comparable to Airlie as a Historic Hotel of America designation holder with deep heritage serving corporate/government meetings and leisure travel.
- The Omni Grove Park Inn: Historic mountain resort in Asheville, NC with extensive meeting space, multiple dining venues, and a strong leisure/corporate mix. Comparable to Airlie as a heritage-designated resort with significant conference and wedding business in a countryside setting.
- Nemacolin: Large-scale luxury resort in Farmington, PA with extensive conference facilities, multiple signature restaurants, and an integrated farm-to-table philosophy. Comparable to Airlie as a multi-revenue-stream destination resort targeting corporate retreats and high-end leisure.
- Kingsmill Resort: Virginia riverfront resort in Williamsburg with conference facilities, multiple dining outlets, and golf/recreation amenities. Comparable to Airlie as a Virginia-based resort serving corporate meetings, weddings, and family leisure travelers.
- Mohonk Mountain House: Historic Victorian castle resort in New Paltz, NY with conference facilities, farm-to-table dining, and extensive outdoor recreation. Comparable to Airlie as a heritage-designated countryside retreat with sustainability focus and meeting capabilities.
- Boar's Head Resort: Virginia resort near Charlottesville with conference facilities, sports amenities, and spa. Comparable to Airlie as a Virginia-based heritage resort serving corporate meetings, weddings, and leisure travelers in the Mid-Atlantic.
- Williamsburg Inn (Colonial Williamsburg Resorts): Historic luxury inn operated as part of Colonial Williamsburg's resort collection, with significant meeting/conference capabilities and heritage tourism positioning. Comparable to Airlie as a Historic Hotel of America property with strong conference and leisure business.
Others
- Historic Hotels of America (Program): National Trust for Historic Preservation program of which Airlie is a member. Serves as the membership/credibility network and indirect peer group rather than a direct competitor; provides marketing support and distribution to heritage travelers relevant to Airlie's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Airlie social profiles
Digital presenceAirlie compliance and trust
Trust signalCompliance5 records
Airlie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airlie leadership team
Management profileNumber of profiles
Profiles1 record
Airlie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airlie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airlie
What does Airlie do?
Airlie operates a 300+ acre historic countryside resort and conference center in Warrenton, Virginia, offering overnight accommodations across seven landmark buildings, more than 20,000 sq ft of meeting and event venues across 17 spaces, full-service wedding venues and event planning, farm-to-table dining at Harry's restaurant, outdoor recreational activities, and a working 95-acre Berkshire Farm. The property serves corporate groups (minimum 10 guests for meetings), wedding parties, leisure travelers, and social event hosts within driving distance of Washington, DC.
Is Airlie a public or private company?
Airlie is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Airlie founded?
Airlie was founded in 1961. It employs 101 to 250 people.
Where is Airlie based?
Airlie is headquartered in Warrenton, United States, in the North America region.
How does Airlie make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are dining at Harry's Restaurant, meeting & Event Venue Rentals, wedding & Social Event Services, farm Products (CSA & Retail) and topgolf Swing Suite.
Who are Airlie's main competitors?
Direct peers on record are Salamander Resort & Spa, Keswick Hall, The Greenbrier, The Omni Grove Park Inn, Nemacolin, Kingsmill Resort, Mohonk Mountain House, Boar's Head Resort and Williamsburg Inn (Colonial Williamsburg Resorts). Historic Hotels of America (Program) is listed as an others.
Does Airlie have an API?
No public API is recorded for Airlie.
What industry is Airlie in?
Airlie's product category is Resort & Conference Center Hospitality. Its primary akta.pro industry code is THAGALAF, Corporate Conference Center Hotels, with a secondary code of THAGALAL, Historic/Heritage Conference Hotels. Its NAICS code is 72111 and its SIC code is 7011.