Coach and Bus Week

What Coach and Bus Week does

Coach and Bus Week (CBW) is a UK-based trade publication serving the British bus, coach, and minibus industry. Founded in 2010 and operated by Coach and Bus Week Ltd. from Peterborough, the company publishes a weekly magazine — available in print and digital formats — covering industry news, vehicle reviews, operator interviews, regulatory updates, and heritage features. Its audience comprises UK bus and coach operators, drivers, fleet managers, and industry suppliers, with secondary international readership across markets including Canada, the USA, Spain, and several Middle Eastern and Asian countries.

The company's product surface centers on the weekly magazine and its supporting digital ecosystem. The technology layer is a conventional digital publishing platform with subscription management, an online archive dating back to 2011 (covering issues 1000 through the current ~1741), back-issues e-commerce (£3.99-£6.99 per issue), and a branded merchandise storefront (£12-£38 per item). CBW monetizes through three streams: tiered subscriptions (digital-only from £18.99/month to combined print and digital at £249.99/year), advertising sold via separate print, digital, and show media kits to vehicle manufacturers and parts suppliers, and ancillary merchandise and back-issue sales. It also operates three sister platforms — Coach and Bus Market (vehicle listings), Coach and Bus Jobs (recruitment), and Coach and Bus Guide (operator database) — forming an integrated vertical advertising and audience ecosystem cross-linked via RSS feeds.

The company is privately held, employs 11-50 people, and has no disclosed funding rounds, acquisitions, or institutional investment. No AI/ML capabilities, mobile app, or public API are present in the product offering.

Name

Coach and Bus Week

Legal name

Coach and Bus Week Ltd.

Website

https://cbwmagazine.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Coach and Bus Week is a magazine that publishes coach, bus, and minibus industry news.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publishing services
• Bus industry news
• Coach industry media
• Transport sector journalism
• Industry magazine subscriptions

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: CBW generates revenue through print and digital magazine subscriptions offered at various price points including annual, quarterly, monthly, and single issue options. Subscriptions provide access to current issues, online archive, and exclusive features.
2. Advertising & Marketing: The magazine sells advertising space to vehicle manufacturers, parts suppliers, and service providers in the bus and coach industry. Media kits are available for standard display, digital, and show advertising.
3. Back Issues & Merchandise: Sale of past magazine issues and branded merchandise including apparel items such as T-shirts, hoodies, caps, and fleece garments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Coach and Bus Week publishes a weekly UK trade magazine and accompanying digital content covering the bus, coach, and minibus industry. The company sells print and digital subscriptions, advertising space to vehicle manufacturers and suppliers, back issues, and branded merchandise, while also operating a sister ecosystem of related industry platforms for vehicles, jobs, and operator directories.

Product overview

Coach and Bus Week (CBW) is a UK trade magazine focused on the bus and coach industry. The core product is the weekly Coach and Bus Week Magazine, available through Print and Digital Subscription or Digital-only Subscription tiers. The magazine content is also delivered through the CBW News Website platform, which provides free news articles and archived content. Supporting products include the CBW Archive (digital access to past issues from 2011), CBW Back Issues (individual past issue purchases), and CBW Merchandise (branded apparel). Related sister platforms include Coach and Bus Market (vehicles for sale), Coach and Bus Jobs (recruitment listings), and Coach and Bus Guide (operator database), which together form an integrated industry ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Coach and Bus Market: Vehicles for sale marketplace platform operated by CBW
• Coach and Bus Jobs
• Coach and Bus Guide

Products and services

• Coach and Bus Week Magazine A weekly UK trade magazine covering the bus, coach, and minibus industry, offering news, features, interviews, vehicle reviews, and operator profiles distributed via print and digital editions.
• CBW Back Issues Individual past magazine issues available for purchase, including recent editions from 2024 to 2026, priced per issue.
• CBW Branded Merchandise CBW-branded apparel and accessories including embroidered T-shirts, polo shirts, hoodies, fleeces, beanies, and baseball caps, made to order with 2-3 week delivery.
• Coach and Bus Market Linked online marketplace platform for buying and selling buses, coaches, and minibuses, featuring latest vehicle listings integrated into the CBW website via RSS feeds.
• Coach and Bus Jobs Recruitment platform for the bus and coach industry offering job listings across driving, engineering, and operations sectors, integrated into the CBW website via RSS feeds.
• Coach and Bus Guide Operator database platform allowing bus, coach, and minibus operators to join and manage their listings in the industry directory, cross-promoted through CBW.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• IFEMA (FIAA)minorGTM or Marketing PartnerPartnership with IFEMA for FIAA (Feria Internacional del Autobús) trade fair promotion, displaying advertising banners on the CBW website for the international bus and coach exhibition held in Madrid.
• Group Travel World MagazineminorGTM or Marketing PartnerCross-promotional partnership providing CBW print subscribers with free monthly copies of Group Travel World Magazine as a subscription benefit.
• Coach and Bus MarketcoreChannel Partner/ Reseller/ DistributorRelated platform under the same parent company offering vehicles for sale listings, integrated into CBW website with RSS feeds showing latest vehicles from the marketplace.
• Coach and Bus JobscoreChannel Partner/ Reseller/ DistributorRelated platform under the same parent company offering job listings for the transport industry, integrated into CBW website with RSS feeds showing latest job postings.
• Coach and Bus GuidecoreChannel Partner/ Reseller/ DistributorRelated operator database platform allowing CBW to cross-promote operator listings and provide additional industry directory services to subscribers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• routeone (magazine): UK trade publication covering the bus and coach industry with news, features, and industry intelligence for operators and suppliers. Directly competes with CBW for the same UK bus and coach professional readership and advertising base.
• Buses Magazine: Long-running UK enthusiast and trade magazine covering buses and bus operations, with a focus on fleet news, vehicle reviews, and heritage content. Closely comparable to CBW in subject matter and target audience within the UK bus and coach vertical.
• Bus & Coach Buyer: UK trade title providing news and procurement intelligence for bus and coach operators, with a focus on vehicle purchasing and fleet decisions. Overlaps directly with CBW's coverage of fleet management and vehicle procurement.
• Bus-News: UK-based publication covering buses, coaches, and the wider passenger transport industry, including operator news and vehicle launches. Targets the same B2B audience as CBW and competes for advertising and reader attention.
• Coach Monthly: UK publication focused on the coach and private hire sector, covering operator profiles, vehicle reviews, and tour/holiday industry news. A direct competitor for coach operator readership and supplier advertising within CBW's core market.
• Passenger Transport Magazine: UK trade publication serving the local bus and passenger transport industry, including operators and local authorities. Directly comparable to CBW in audience, content scope, and B2B advertising model.
• Route One (parent publisher): Note: routeone and Route One often refer to the same UK bus/coach trade publication brand; included above as the primary direct peer.

Broad incumbents

• Commercial Motor: Established UK trade title covering commercial vehicles including trucks, vans, buses, and coaches, with broader transport industry coverage. Larger incumbent that competes for some of the same B2B advertising and reader attention as CBW, though not specialized.

Emerging players

• Transport News: Multi-modal transport news outlet covering buses, rail, and commercial vehicles with growing digital reach. Partial overlap with CBW on bus and coach industry coverage and competes for digital advertising spend in the same buyer base.

Others

• Group Travel World Magazine: UK trade publication focused on group travel, tour operators, and coach travel organizers. CBW already bundles a free subscription with its print product, indicating a partnership-adjacent relationship and audience overlap rather than direct competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/CBWtweets
• YouTubeyoutube.com/channel/UCKNXgoLcQormuwITcS18uMg
• Facebookfacebook.com/coachandbusweek
• LinkedInlinkedin.com/company/coach-and-bus-week-limited
• Instagraminstagram.com/coachandbusweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach and Bus Week