What Holland Supply does

Holland Supply Inc. is a privately held manufacturer and distributor of cemetery, funeral home, burial vault, and crematory equipment and supplies, founded in 1962 and headquartered at 1326 Lincoln Ave, Holland, Michigan. The company is family-owned by the DeWilde family and has operated continuously for over sixty years serving the US death care industry. Its catalog spans 367+ active SKUs across five core categories: Cemetery Supplies (176 products, including casket handling equipment, tents, lot markers, monument handling tools, urn vaults, and ground protection), Funeral Home Supplies (189 products, including chapel furniture, casket biers, lecterns, and prep room supplies), Cremation Supplies (18 products, including temporary urns, cremation stands, and processing equipment), Graveside Setup Supplies (38 products), and Urn Vaults (8 products). Several products in the urn vault line are manufactured and branded by Holland Supply directly, indicating a vertical manufacturing position alongside its distribution function.

The business operates a B2B sales model with quote-based pricing, toll-free phone ordering (800-527-8818), and email-based customer support. Pricing varies by product category from roughly $0 to $790+ for cemetery items and is not publicly disclosed beyond posted list ranges; customers are directed to sales representatives for custom quotes on larger orders. The company distributes to cemeteries, funeral homes, crematories, and burial vault companies across all 50 US states, marketing primarily through industry trade show participation (NFDA, TCCA, ICCFA) and direct sales outreach rather than e-commerce checkout or heavy digital marketing.

Holland Supply's revenue streams are entirely transactional, one-time equipment and consumables sales, with recurring replacement-cycle demand for consumables (lot markers, flags, vases) and project-driven demand for capital equipment (lowering devices, tents, cremation stands). The firm employs between 11 and 50 people, integrates customer testimonials prominently in its marketing, and reports no external funding, no parent company, no subsidiaries, no patents, no regulatory actions, and no mergers or acquisitions on record.

Name

Holland Supply

Legal name

Holland Supply Inc.

Website

https://hollandsupplyinc.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Supply is a Holland, Michigan-based family-owned manufacturer and distributor of cemetery, funeral home, burial vault, and cremation equipment, offering over 367 products across five categories to operators in all 50 US states since 1962.

Ownership category

akta.pro rank

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Supplies Sales: Holland Supply generates revenue through direct sales of cemetery, funeral home, burial vault, and cremation equipment and supplies. Products range from heavy equipment (lowering devices, tents, cremation stands) to consumables (lot markers, flags, vases). The company sells primarily B2B to funeral homes, cemeteries, and crematories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holland Supply manufactures and distributes equipment and supplies for the cemetery, funeral home, burial vault, and cremation industries. The catalog of 367+ products spans five core categories — Cemetery Supplies, Funeral Home Supplies, Cremation Supplies, Graveside Setup Supplies, and Urn Vaults — covering items from lowering devices, tents, and cremation stands to lot markers, flags, chapel furniture, and protective urn vaults. Products are sold directly to death-care businesses across the United States.

Product overview

Holland Supply is a manufacturer and distributor of cemetery, funeral home, burial vault, and cremation equipment and supplies. The company offers five core product categories totaling over 367 products: Cemetery Supplies (176 products) including casket handling equipment, tents, graveside equipment, monument handling tools, urn vaults, and ground protection; Cremation Supplies (18 products) including temporary urns, cremation stands, processing equipment, and protective gear; Funeral Home Supplies (189 products) including chapel furniture, chairs, casket biers, lecterns, prayer rails, and prep room supplies; Graveside Setup Supplies (38 products) including tents, lowering devices, and grass/matting; and Urn Vaults (8 products). The company also manufactures its own branded products and serves cemeteries, funeral homes, vault companies, and crematories throughout the USA since 1962.

Differentiator

Problem solved

Functional benefit

Products and services

• Cemetery Supplies A core product category with 176 items including casket handling equipment, chairs and accessories, lot markers, tents, drapes, cremation stands, dump trailers, graveside grass and matting, straps and slings, graveside equipment, flags and flag poles, ground protection, urn vaults, mausoleum lifts, mausoleum products, monument handling tools, signs, temporary grave markers, vases, vault handling equipment, and waste containers. Designed for cemetery operators handling burial services, monument installation, mausoleum operations, and grounds maintenance.
• Funeral Home Supplies A core product category with 189 items including chapel furniture (candlesticks, casket biers, chairs, commemorative displays, floral displays, lecterns, prayer rails, register stands, seating signage, torchiere lamps), mausoleum lifts, prep-room supplies, signs, urns, and funeral-home miscellaneous items. Designed for funeral homes and funeral directors equipping chapels and preparation rooms.
• Cremation Supplies A core product category with 18 items including temporary urns and mailers, protective gear, clean-out tools and brushes, cremation pans, rollers and ID discs, and cremation equipment and parts. Designed for crematory operators and funeral homes offering cremation services.
• Graveside Setup Supplies A core product category with 38 items including graveside tents, walls and mounds, graveside grass and matting, cremation stands, and lowering devices with accessories (lowering devices, lowering stands, device drapes). Designed for cemetery and funeral crews setting up graveside services.
• Urn Vaults A core product category with 8 urn vault products including the Arrowstar Urn, Engraved Top Plates, Infant/Child/Large Child Temporary Urns, Fortress Urn Vault, Safeguard Urn Vault, and Spun Bronze Urn. Designed for funeral homes, cemeteries, and burial vault companies needing protective containment for cremated remains.
• Temporary Cremation Containers Rectangular temporary containers designed to hold cremated remains during services or transport. Sold to crematories and funeral homes.
• Infant, Child, and Large Child Temporary Urns Sure-lock temporary urns available in infant, child, and large child sizes for holding cremated remains of children. Sold to funeral homes and crematories.
• Cardboard Mailer White cardboard mailing containers with lids for transporting cremated remains. Sold to crematories and funeral homes.
• Cremains Urn Vault Protective white urn vault designed to protect cremated remains for long-term burial. Sold to funeral homes, cemeteries, and burial vault companies.
• Fortress Urn Vault Premium urn vault designed for long-term protection and durability of cremated remains. Sold to funeral homes, cemeteries, and burial vault companies.
• Safeguard Urn Vault Gray-colored urn vault providing protection for urns containing cremated remains. Sold to funeral homes, cemeteries, and burial vault companies.
• EZ Fold Cremation Stand Folding cremation stand for displaying urns during memorial services. Sold to funeral homes, cemeteries, and crematories.
• Aluminum Cremation Stand Aluminum cremation stand for displaying urns during services. Sold to funeral homes, cemeteries, and crematories.
• Stainless Steel Cremation Stand Stainless steel cremation stand for displaying urns during memorial services. Sold to funeral homes, cemeteries, and crematories.
• 15'x15' Aluminum Roll Around Tent Portable aluminum tent manufactured by Holland Supply for graveside services. Sold to cemeteries and funeral homes.
• Digital Time Capsule Digital time capsule product for cemetery use, enabling digital memorial content to be stored alongside cemetery installations. Sold to cemeteries and funeral homes.
• Tombstone Jack Tool for leveling and adjusting tilted gravestones and monuments in cemeteries. Sold to cemetery operators.

Quantifiable outcome

• Serving customers across all 50 US states
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NFDA (National Funeral Directors Association)minorOthersHolland Supply participates in NFDA events and conventions as an exhibitor, maintaining a presence at their annual International Convention & Expo.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wilbert Funeral Services: Wilbert is one of the largest U.S. manufacturers and distributors of burial vaults and related cemetery products, serving the same funeral home and cemetery customer base as Holland Supply. Directly comparable in product category, B2B model, and geographic reach.
• Eagle Burial Vault: Eagle Burial Vault manufactures burial vaults and cemetery supplies, serving funeral homes and cemeteries. Comparable specialty manufacturer with overlapping product lines and customer base.
• Trigard Memorials: Trigard specializes in cremation jewelry, urn vaults, and cemetery products — directly overlapping with Holland Supply's urn vault and cremation product lines. Comparable customer base (funeral homes, cemeteries) and product category focus.
• Doric Vault Company: Doric produces burial vaults and related cemetery products, selling through a licensee network to funeral homes and cemeteries. Directly comparable in product focus and customer base.
• Rome Vault Company: Rome Vault manufactures burial vaults and cemetery supplies, serving funeral homes and cemeteries across the U.S. Closely comparable specialty manufacturer/distributor with overlapping vault and cemetery product lines.

Broad incumbents

• Batesville Casket Company: Batesville is a leading U.S. casket manufacturer and broader death care product supplier (part of Hillenbrand). Significantly larger scale incumbent with broader product breadth but overlapping funeral home customer base.
• Aurora Casket Company: Aurora manufactures caskets and complementary funeral products for funeral homes. Broader incumbent with a wider product portfolio than Holland Supply, but serves the same B2B death care customer base.
• Matthews International (Cemetery Products): Matthews International is a large public company whose Cemetery Products division supplies memorials, markers, and cemetery goods. Comparable product category but broader portfolio (brand solutions, industrial technologies) and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holland-supply-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Supply