Bryan W. Whitfield Memorial Hospital

What Bryan W. Whitfield Memorial Hospital does

Bryan W. Whitfield Memorial Hospital, operating under the brand name Whitfield Regional Hospital, is a nonprofit community hospital founded in 1953 and located in Demopolis, Alabama, serving the residents of West Alabama under the governance of the Tomnagbee Healthcare Authority. The hospital provides a comprehensive portfolio of clinical services spanning emergency care (Level Three Trauma Center, Certified Stroke Center), specialty services (oncology, behavioral health, pulmonary critical care, infectious disease, wound care), surgical services (general and bariatric), diagnostic imaging (radiology, PET/CT, sleep lab, laboratory), rehabilitation (therapy and sports medicine), and community-based care (Home Health, Healthcare on Wheels mobile unit). It employs 101-250 staff and leverages partnerships including a UAB eMedicine telehealth collaboration to access specialty expertise from the University of Alabama at Birmingham.

The hospital's technology infrastructure is centered on a MEDITECH cloud-based patient portal for records access, with MedBill Office and PersonaPay handling online bill payment. Revenue is generated through fee-for-service healthcare delivery billed to insurance, Medicare/Medicaid, and patient self-pay, with no public pricing disclosure beyond a Price Transparency page. Distribution is entirely direct-to-patient through the Demopolis campus, home visits across the West Alabama service area, and the Healthcare on Wheels mobile unit. Marketing is conducted primarily through the hospital's website and direct phone contact, with no active presence on major social media platforms. The hospital discloses a recent Data Security Incident on its website, indicating a cybersecurity event of note. Leadership data shows two named CEOs (Doug Brewer and Mike Marshall), which may reflect a transition or data quality issue, and no detailed management roster is publicly available.

Name

Bryan W. Whitfield Memorial Hospital

Legal name

Bryan W. Whitfield Memorial Hospital

Website

https://bwwmh.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Bryan W. Whitfield Memorial Hospital, operating as Whitfield Regional Hospital, is a nonprofit community hospital in Demopolis, Alabama, providing emergency, specialty, surgical, and home health services to West Alabama residents under the Tomnagbee Healthcare Authority.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Ambulatory Health Care Services (621), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospital-Based EMS & Mobile Integrated Health (HLAFANAC)

Keywords

• Community hospital services
• Emergency medical care
• Oncology treatment
• Home healthcare services
• Diagnostic imaging services

Headquarters

HQ city

Demopolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery including emergency services, inpatient care, outpatient services, diagnostic imaging, laboratory services, surgery, oncology treatment, home health, and behavioral health services. Revenue generated through insurance billing, Medicare/Medicaid, and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bryan W. Whitfield Memorial Hospital (operating as Whitfield Regional Hospital) is a community hospital in Demopolis, Alabama that provides a wide spectrum of healthcare services to West Alabama residents. Core offerings include emergency and Level Three Trauma care, certified stroke care, oncology, radiology and PET/CT imaging, laboratory, behavioral health, family practice, home health, mobile Healthcare on Wheels, inpatient dialysis, wound care, infectious disease, pulmonary critical care, and surgical services including bariatric and general surgery.

Product overview

Bryan W. Whitfield Memorial Hospital (operating as Whitfield Regional Hospital) is a comprehensive healthcare facility offering a broad spectrum of medical services including emergency care, specialized treatment centers, diagnostic imaging, and outpatient services. The hospital's portfolio includes distinct clinical departments (Oncology Center, Radiology, Sleep Lab, Behavioral Health), community-based care (Healthcare on Wheels, Home Health), surgical services (General Surgery and Bariatric Surgery), and rehabilitation programs (Therapy and Sports Medicine). Additional offerings encompass laboratory diagnostics, dialysis, wound care, trauma services, and telemedicine partnerships (UAB eMedicine), positioning the institution as a full-service regional medical center for West Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Services Mental health and psychiatric care services including adult and geriatric behavioral health programs for West Alabama residents.
• Family Practice Primary care services providing comprehensive healthcare for individuals and families.
• Healthcare on Wheels Mobile healthcare services bringing medical care directly to underserved communities in West Alabama.
• Laboratory Services Clinical laboratory testing and diagnostic analysis for various medical conditions.
• Oncology Center Cancer diagnosis and treatment services including chemotherapy and related oncology care.
• Radiology Medical imaging services including X-ray, and other diagnostic imaging technologies.
• Sleep Lab Diagnostic testing and treatment for sleep disorders including sleep apnea and related conditions.
• General Surgery General surgical procedures for various medical conditions.
• Bariatric Surgery Weight loss and metabolic surgery procedures for qualified patients.
• Therapy and Sports Medicine Physical therapy and sports-related injury treatment and rehabilitation services.
• Wellness Center Health and wellness programs promoting preventive care and healthy lifestyles.
• Whit Specialty Clinic Specialized medical clinic offering targeted specialty care services.
• Emergency Services (Level Three Trauma Center) Emergency medical care with Level Three Trauma Center designation for acute medical situations.
• Certified Stroke Center Specialized stroke diagnosis and treatment with certified stroke care capabilities.
• Inpatient Dialysis Dialysis services for hospital inpatients with kidney disease.
• PET/CT Services Positron emission tomography and computed tomography imaging for advanced diagnosis.
• UAB eMedicine Telemedicine partnership with University of Alabama at Birmingham for remote medical consultations and specialized care access.
• Pulmonary Critical Care Critical care services for pulmonary and respiratory conditions.
• Wound Clinic Specialized treatment for chronic and non-healing wounds.
• Infectious Disease Services Diagnosis and treatment of infectious diseases.
• Medical Records Patient medical records management and access services.

Quantifiable outcome

• 494+ Happy Patients
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• UAB eMedicinecoreStrategic or Co-development PartnerUAB eMedicine partnership provides specialized medical expertise and collaboration, bringing University of Alabama at Birmingham medical resources and specialists to serve patients at Whitfield Regional Hospital, enhancing the breadth of available specialty services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Troy Regional Medical Center: Community hospital in Troy, AL serving a similar rural southeast Alabama market. Comparable in scale, service offering, and rural acute-care positioning.
• Dale Medical Center: Community hospital in Ozark, AL with similar service-line breadth and rural Alabama market. Closely comparable footprint and operating profile.
• Andalusia Health: Community hospital in Andalusia, AL with similar rural Alabama footprint and multi-specialty acute-care services.
• Pickens County Medical Center: Rural community hospital in Carrollton, AL with comparable service breadth and patient population. Directly comparable size, geography, and service-line mix.
• Vaughan Regional Medical Center: Community hospital in Selma, AL serving the west-central Alabama Black Belt region. Comparable as a similarly-sized regional hospital with emergency, surgical, and outpatient services serving a low-population rural catchment.

Broad incumbents

• Baptist Health (Montgomery): Multi-hospital regional health system based in Montgomery, AL. Comparable as a broader incumbent competing for specialty referrals from rural West Alabama markets.
• UAB Hospital: Academic tertiary medical center in Birmingham and existing telemedicine partner. Comparable as the specialty referral destination for West Alabama residents and the source of eMedicine specialty services.
• DCH Regional Medical Center: Larger regional health system anchored in Tuscaloosa, AL. Comparable in service-line breadth and regional referral position; pulls higher-acuity patients from Whitfield's catchment.

Regional players

• Northwest Medical Center: Regional medical center in Winfield, AL serving a similar west-Alabama catchment. Comparable as a nearby regional acute-care provider with overlapping service area.
• USA Health: University-affiliated regional health system in Mobile, AL. Comparable as an academic-linked health system providing specialty referral competition and a potential telemedicine partner model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tombigbee-health-care-authority

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan W. Whitfield Memorial Hospital