Continental Belting Pvt Ltd

What Continental Belting Pvt Ltd does

Continental Belting Pvt Ltd (CBPL) is an Indian manufacturer of industrial rubber conveyor belts, founded in 1984 and headquartered in Mumbai. The company produces a broad portfolio of more than 20 belt variants—general duty, M-24, N-17, heat-resistant (up to 350°C), ultra-heat-resistant, chevron, sidewall, bucket elevator (including steel-cord variants), food grade, fire-resistant, oil-resistant, cold-resistant, rough top, steel cord, endless, and cleated belts—along with industrial rubber sheets. Manufacturing runs across five Indian plants (Himachal Pradesh, two units in Bhiwandi, Jamshedpur, Bangalore) using European-origin equipment, with stated throughput of 5–6 km/day and 500+ km of ready inventory to support 24-hour dispatch. CBPL's proprietary technical assets include the in-house CB2000 Belt Selection Software (ISO/CEMA-based, developed since 1984) and CPBL mobile applications on Android and iOS for engineering calculations.

The business model is direct B2B sale of custom-manufactured belts on a quote-based pricing model with multi-year contracts and a 12-month-from-installation / 18-month-from-shipment warranty. Go-to-market is enterprise field sales led by Managing Director Deepak Arora and Director of Sales & Marketing Rohit Arora, supported by an inside-sales function, a website-driven quote-request portal, and a logistics partner panel offering nationwide 3–4 day delivery. Target segments are cement, iron & steel, mining, construction, glass, chemical/fertilizer, and related heavy industries; named enterprise customers include Reliance Industries, UltraTech Cement, Mahindra & Mahindra, Larsen & Toubro, Hindalco Industries, Air India, and Sahara Builders. CBPL claims 92%+ penetration of ET500 enterprises using conveyor belts, 98%+ customer retention, and 80%+ revenue from repeat customers. Recognition includes the Leaders of the Tomorrow Award from ET Now, an innovation award from CNBC, and ISO 9001:2015 certification.

Name

Continental Belting Pvt Ltd

Legal name

Continental Belting Pvt. Ltd.

Website

https://continentalbelting.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Continental Belting Pvt Ltd is an Indian manufacturer of industrial rubber conveyor belts, producing 20+ specialized belt variants across five manufacturing units for enterprise customers in cement, steel, mining, construction, and chemical industries since 1984.

Ownership category

akta.pro rank

Product category

Industrial Conveyor Belts

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial Belting (Conveyor, Power Transmission) (IMANALAB)

akta.pro secondary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Industrial conveyor belts
• Rubber belting manufacturer
• Heat resistant belts
• Steel cord belts
• Bucket elevator belts

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Conveyor Belt Sales: Manufacturing and selling rubber conveyor belts including General Duty, Heat Resistant, Chevron, Bucket Elevator, Food Grade, Sidewall, Fire Resistant, Oil Resistant, Cold Resistant, and Steel Cord belts. Also offers rubber sheets. Revenue generated from one-time product sales with repeat customers contributing to over 80% of sales.
2. Custom Belt Manufacturing: Customized belts as per customer requirements. Provides factory made hot vulcanized conveyor belts and suggests vendors for hot/cold vulcanizing at customer premises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Continental Belting manufactures and sells a broad portfolio of industrial rubber conveyor belts (more than 20 types including general duty, heat resistant, chevron, sidewall, bucket elevator, steel cord, food grade, fire resistant, oil resistant, cold resistant and rough top) and rubber sheets. Products are custom-built to customer specifications and sold on a quote basis to industrial enterprises across cement, steel, mining, construction, glass and chemicals sectors.

Product overview

Continental Belting Pvt Ltd is a conveyor belt manufacturer offering a comprehensive portfolio of industrial rubber conveyor belts across multiple specialized variants. The product line includes general duty belts, specialized grades (M-24 and N-17), and application-specific belts including chevron, sidewall, bucket elevator, heat-resistant (up to 350°C), fire-resistant, oil-resistant, cold-resistant, rough top, and steel cord conveyor belts. The company also manufactures rubber sheets for industrial lining applications. The portfolio is complemented by proprietary CB2000 belt selection software for technical analysis and belt selection assistance tools, enabling customers to determine optimal belt specifications for their conveyor systems.

Differentiator

Problem solved

Functional benefit

Products and services

• General Duty Conveyor Belt

Quantifiable outcome

• Over 98% customer retention rate, highest in the industry
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fenner India (Michelin Group): India subsidiary of Michelin, one of the largest conveyor belt manufacturers in India with a comparable broad product portfolio of rubber and textile conveyor belts serving mining, cement, steel, and power. Closest direct competitor on product range, customer segments, and Indian distribution.
• Forech India: Indian manufacturer of rubber conveyor belts for mining, cement, power, and steel. Closely comparable product range (general duty, heat resistant, steel cord) and end-market exposure, making it a direct domestic competitor.
• HIC International (Industrial Conveyors): India-based manufacturer and exporter of industrial rubber conveyor belts and material handling products. Targets overlapping customer verticals (cement, mining, ports) with a comparable product catalogue.
• Zigma Conveyor Belts: Indian conveyor belt manufacturer producing general duty, heat resistant, fire resistant, and steel cord belts. Direct competitor in the Indian SME and large enterprise market with a similar mix of industrial verticals.

Broad incumbents

• Continental AG (ContiTech): German multinational with a global conveyor belt division (Sempertrans under ContiTech). Significant in India via imports and projects; competes with Continental Belting on steel cord and high-end industrial belts but operates as a broad industrial conglomerate rather than a focused conveyor belt manufacturer.
• Bridgestone: Global tire and rubber major with a diversified conveyor belt product line. Overlaps with Continental Belting in steel cord and heavy-duty industrial belts for mining and bulk material handling, but as part of a much larger product portfolio.
• Sempertrans (Continental ContiTech): Specialist conveyor belt brand within Continental AG's ContiTech division with manufacturing in Europe and India. Competes directly with Continental Belting on textile and steel cord belts across Indian industrial customers.
• Dunlop Conveyor Belting: Global conveyor belt specialist (part of the Continental ContiTech group) with manufacturing in Europe and Asia. Competes heavily on premium steel cord and high-temperature belts, segments where Continental Belting also operates.
• Fenner Dunlop (APAC): Global conveyor belt specialist with a strong mining-industry focus and APAC presence. Relevant peer for steel cord, fire resistant, and heavy-duty belts sold into Indian mining and bulk material handling customers.

Regional players

• Dosco (Precision Industries): Indian rubber product manufacturer with a conveyor belt product line. Comparable in the Indian domestic market but with a narrower share than Continental Belting and Fenner; useful for comparable benchmarking on Indian pricing and capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/contibelt
• Facebookfacebook.com/continentalbelts
• LinkedInlinkedin.com/company/continental-belting-private-limited
• Instagraminstagram.com/continentalbelting
• Xx.com/BeltingIndia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Belting Pvt Ltd