Floramedia Group
Floramedia Group is a Netherlands-based, nearly century-old B2B specialist that designs and produces horticultural labels and creative media for European garden retailers through its pan-European Floramedia Network.
- Company typePrivate
- Founded1928
- HeadquartersWestzaan, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Floramedia Group does
Floramedia Group B.V. is a Netherlands-headquartered (Westzaan) B2B horticultural communication and creative media company founded in 1928, employing between 251 and 500 people. It partners with European garden retailers — including nurseries, plant growers, and garden centers — to produce creative media solutions across all channels, with labels and point-of-sale materials for live plants as the historical core offering. The company emphasizes sustainability, distinctiveness, and a service posture that "matches the care and precision" applied by its customers to growing plants, positioning itself as a vertical specialist rather than a general commercial printer.
The group delivers its services through the "Floramedia Network," a pan-European structure of local offices that allows country-specific execution while leveraging shared horticultural expertise. The company is privately held, does not disclose revenue, pricing tiers, or ownership structure, and operates without disclosed management bios, funding history, or M&A activity in the available source material. Its go-to-market is sales-led, relying on direct B2B partnerships with garden retail accounts Europe-wide rather than self-service or transactional distribution.
From a technology standpoint, the source data discloses no proprietary platform, no software products, no APIs, and no AI capabilities — the underlying capability is horticultural creative production and print/logistics execution. Supporting materials such as a "Green Trend Report" indicate some investment in content-led customer engagement, but the company's competitive identity rests on category specialization, multi-country physical presence, and long-standing trade relationships rather than on technology differentiation.
Floramedia Group firmographics
Firmographics- Name
- Floramedia Group
- Legal name
- Floramedia
- Website
- https://floramedia.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Floramedia Group is a Netherlands-based, nearly century-old B2B specialist that designs and produces horticultural labels and creative media for European garden retailers through its pan-European Floramedia Network.
- Ownership category
- akta.pro rank
Floramedia Group industry classification
Industry- Product category
- Horticultural Marketing Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
Keywords
Where Floramedia Group is headquartered
LocationHeadquarters
- HQ city
- Westzaan
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Floramedia Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Creative Media Solutions for Horticulture: Floramedia develops creative media solutions across all channels for the European horticultural market. The company creates quality products for garden retail customers. Specific revenue mechanics (subscription, transactional, etc.) are not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Floramedia Group product offering
Product offeringCore offering
Floramedia Group B.V. is a horticultural communication company that designs and prints horticultural labels and develops creative media solutions across all channels for garden retail businesses across Europe. The company partners with nurseries, plant growers, and garden centers to produce distinctive, sustainable products intended to generate customer interest and drive plant sales.
Product overview
Floramedia is a horticultural communication company that develops creative media solutions for the European garden retail market. The company provides quality, distinctive, and sustainable products designed to generate interest and sales for its customers. Based on the available source data, no specific named products, modules, or sub-products are detailed — only a general description of creative media solutions across all channels.
Differentiator
Problem solved
Functional benefit
Brands
- Floramedia Network: A network of local Floramedia offices across Europe serving the horticultural communication market.
Products and services
- Horticultural Labels and Creative Media Solutions
Companies that use Floramedia Group
Customer profileSegments1 record
Ideal customer profiles1 record
Floramedia Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floramedia Group partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Floramedia Group competitors and assessment
Company assessmentBroad incumbents
- CCL Industries: Global specialty label and packaging manufacturer with exposure across consumer end markets, including specialty and horticultural-adjacent segments. Comparable as a much larger label supplier, with Floramedia positioned as a niche specialist in horticultural communications.
- Avery Dennison: Major global manufacturer of pressure-sensitive labels, materials, and retail branding solutions. Comparable in label manufacturing capabilities and retail-channel reach, though far broader and more diversified than Floramedia's horticultural niche.
- Multi-Color Corporation: Large label printing company serving consumer products, wine, and specialty end markets globally. Comparable in premium label printing capabilities, with overlap in specialty/varietal product labeling adjacent to horticultural customers.
- Constantia Flexibles: European-headquartered flexible packaging manufacturer serving consumer and pharmaceutical markets. Comparable as a European-based packaging supplier with similar geographic reach, though focused on flexible packaging rather than labels and creative media.
- Huhtamaki: Finnish-headquartered global packaging specialist serving food and consumer goods. Comparable as a European-rooted packaging supplier with similar operational scale and end-market exposure to retail and consumer products.
Others
- Smurfit Kappa: European paper-based packaging leader serving consumer and industrial markets. Tangentially comparable as a European packaging supplier of similar scale, though focused on corrugated and paper packaging rather than labels and creative media.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Floramedia Group social profiles
Digital presenceFloramedia Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floramedia Group leadership team
Management profileNumber of profiles
Floramedia Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floramedia Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floramedia Group
What does Floramedia Group do?
Floramedia Group B.V. is a horticultural communication company that designs and prints horticultural labels and develops creative media solutions across all channels for garden retail businesses across Europe. The company partners with nurseries, plant growers, and garden centers to produce distinctive, sustainable products intended to generate customer interest and drive plant sales.
Is Floramedia Group a public or private company?
Floramedia Group is a private company. It is classified as unknown and is currently operating.
When was Floramedia Group founded?
Floramedia Group was founded in 1928. It employs 251 to 500 people.
Where is Floramedia Group based?
Floramedia Group is headquartered in Westzaan, Netherlands, in the Europe region.
How does Floramedia Group make money?
One revenue line is on record: creative Media Solutions for Horticulture.
Who are Floramedia Group's main competitors?
Broad incumbents on record are CCL Industries, Avery Dennison, Multi-Color Corporation, Constantia Flexibles and Huhtamaki. Smurfit Kappa is listed as an others.
Does Floramedia Group have an API?
No public API is recorded for Floramedia Group.
What industry is Floramedia Group in?
Floramedia Group's product category is Horticultural Marketing Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its SIC code is 7330.