Ninety-Five

What Ninety-Five does

Ninety-Five BV is a Belgian private software company founded in 2007 in Antwerp by Marc Blekkink, operating as a wholly-owned subsidiary of Engineering Industries Excellence since 2022. The company develops software built on the ISA-95 (IEC62264) international standard for integrating shop-floor operations with enterprise business systems, and its work is organized around three product generations: the original Easy95 web-based platform (2007), Veri95 — a certified SAP Rapid Deployment Solution integrated into SAP MII that resulted from the 2014 acquisition of Easy95 technology by Naxxos — and Movilitas.Cloud, the current flagship SaaS platform for serialization and global track & trace.

Movilitas.Cloud is positioned as the company's primary product and addresses two end markets: Life Sciences (the primary segment, focused on pharmaceutical serialization and regulatory compliance) and general manufacturing (focused on ISA-95 compliant shop-floor-to-business integration). Ninety-Five operates a B2B enterprise SaaS model with quote-based, non-publicly-disclosed pricing, recurring subscription revenue, and direct field sales targeting enterprise customers globally through the Movilitas.Cloud BV entity.

The company is small in scale (1–10 employees) but claims global reach via its parent's structure. Its strategic narrative emphasizes deep ISA-95 domain expertise accumulated since 2007, regulatory compliance credentials relevant to pharmaceutical track & trace, and integration depth with the SAP ecosystem. Revenue figures are not publicly disclosed, no venture funding rounds are reported, and the company is privately held with no IPO plans indicated in the available material.

Name

Ninety-Five

Legal name

Ninety-Five BV

Website

https://ninety-five.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Ninety-Five BV is a Belgian SaaS company that develops and commercializes Movilitas.Cloud, an ISA-95-based platform for serialization and global track & trace serving pharmaceutical/life sciences and manufacturing enterprises. It operates as a wholly-owned subsidiary of Engineering Industries Excellence.

Ownership category

akta.pro rank

Product category

Serialization and Track & Trace Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

SCADA/HMI Platforms (IMAGABAB), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Serialization software
• Track and trace
• ISA-95 integration
• Pharmaceutical compliance
• Manufacturing SaaS

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Movilitas.Cloud SaaS Platform: Subscription-based SaaS revenue from the commercialization of the Movilitas.Cloud platform for serialization and track & trace solutions serving Life Sciences and manufacturing sectors globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ninety-Five BV develops and commercializes Movilitas.Cloud, a SaaS platform that provides serialization and global track & trace solutions for the Life Sciences and manufacturing sectors. Built on the ISA-95 (IEC62264) international standard, the platform enables seamless integration between shop floor operations and business systems, supporting regulatory compliance, supply chain visibility, and counterfeit prevention for pharmaceutical and industrial customers.

Product overview

Ninety-Five BV operates a platform-based portfolio centered on Movilitas.Cloud, a SaaS platform for serialization and global track & trace in Life Sciences and manufacturing. The company's product lineage includes Easy95 (2007), the original web-based platform for model-based business-to-shop-floor integration, which evolved into Veri95 as a certified SAP Rapid Deployment Solution integrated into SAP MII. Today, Ninety-Five leads global commercialization and innovation of Movilitas.Cloud, which serves as the primary unified platform for track & trace and serialization compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Movilitas.Cloud: A leading SaaS platform for serialization and global track & trace solutions serving Life Sciences and manufacturing sectors worldwide.

Products and services

• Movilitas.Cloud
• Veri95
• Easy95

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Engineering Industries ExcellencecoreStrategic or Co-development PartnerIn 2022, as part of the acquisition of Movilitas, Ninety-Five joined Engineering Industries Excellence. This strategic move scaled the company's reach, enabling them to lead the global development and commercialization of Movilitas.Cloud.
• SAPcoreTechnology or IntegrationVeri95 (evolved from Easy95) became a certified SAP Rapid Deployment Solution integrated into SAP MII (Manufacturing Integration and Intelligence), enabling enterprise-grade integration capabilities.
• Movilitas.Cloud BVcoreStrategic or Co-development PartnerThrough Movilitas.Cloud BV, Ninety-Five is globally responsible for the commercialization and continuous innovation of the Movilitas.Cloud SaaS platform, serving Life Sciences and manufacturing sectors worldwide.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• TraceLink: TraceLink is a leading SaaS network for pharmaceutical serialization, track & trace, and supply chain compliance — the most direct competitor to Movilitas.Cloud in life sciences serialization. Overlap with Ninety-Five is high on regulated pharma track & trace and global enterprise SaaS delivery.
• Antares Vision: Antares Vision provides serialization, track & trace, and quality control solutions to pharma and life sciences manufacturers. Directly comparable to Movilitas.Cloud in serialization scope and customer profile, with broader hardware-anchored offerings.
• Körber (Werum PAS-X): Körber's Werum PAS-X MES is a dominant pharma manufacturing execution system with deep shop-floor-to-ERP integration. Comparable to Ninety-Five's ISA-95-driven MES/serialization capabilities in life sciences, though at much larger scale.
• Systech (Markem-Imaje / Dover): Systech provides serialization, track & trace, and authentication solutions for pharmaceuticals and consumer goods. Directly comparable to Movilitas.Cloud in regulated serialization and global supply chain visibility.

Broad incumbents

• SAP (SAP MII / Digital Manufacturing Cloud): SAP is the platform into which Veri95 is integrated (SAP MII) and offers its own Digital Manufacturing Cloud for shop-floor integration. Broad incumbent with overlapping manufacturing-integration capabilities and a vastly larger installed base than Ninety-Five.
• Siemens Digital Industries (Opcenter): Siemens Opcenter (formerly SIMATIC IT) is a leading MES suite for regulated industries including pharma. Comparable ISA-95-aligned shop-floor-to-ERP integration play, but as part of a much broader industrial-automation portfolio.
• Rockwell Automation (FactoryTalk): Rockwell's FactoryTalk suite provides MES, analytics, and shop-floor integration. Broad incumbent serving discrete and process manufacturers with ISA-95-style integration; competes for similar manufacturing-IT budget as Ninety-Five.

Regional players

• Zetes: Zetes is a Belgium-headquartered supply chain and serialization solutions provider with strong European pharma track & trace presence. Regional peer with comparable offerings, often co-competing with Movilitas.Cloud in EU pharma.

Emerging players

• PTC (ThingWorx): PTC's ThingWorx and Kepware platforms provide industrial IoT connectivity and shop-floor integration. Emerging/overlap peer in ISA-95-aligned manufacturing data integration and cloud enablement for industrial customers.
• Axway: Axway provides API and B2B integration platforms used in regulated supply chains, including pharma track & trace integrations. Overlaps with Ninety-Five on supply chain data exchange and serialization data flows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninety-Five