Broker's Broker

What Broker's Broker does

Broker's Broker is a privately held Field Marketing Organization (FMO) and General Agency operating under the legal name Brokers Broker d.b.a. MedEx Health, headquartered at 2625 N Green Valley Pkwy, Ste 115, Henderson, Nevada, with a secondary office at 2620 Regatta Drive STE 102, Las Vegas. The company recruits and supports independent insurance agents by facilitating contracting and appointment with 30+ insurance carriers across health, life, dental, annuity, Medicare, and increasingly commercial P&C and E&O lines, and by providing agents with licensed enrollment technology platforms for On-Exchange Marketplace, Off-Exchange, Group Benefits, Medicare Supplement, Short-Term Medical, and life insurance quoting.

The platform layer is composed of integrations and licensed third-party technologies — including HealthSherpa for FFM/on-exchange enrollment, Bold Penguin for commercial quoting, Ethos Life for life insurance, and direct carrier portals for Anthem, UnitedHealthcare, Aetna, Cigna, Molina, Ambetter, Oscar, AvMed, HealthFirst, Ameritas, Lincoln Financial, American General (AIG), American National, United of Omaha, and Protective Life. Broker's Broker has built a proprietary agent-resource layer on top of these integrations, including the Final Expense Underwriting Navigator, Group Benefits Proposal Generator, FMO Release Letter Generator, Objection-Handling Script Library, AEP/OEP Readiness Countdown, Agent Compliance Toolkit, and Agent Training Academy (ACA Track). The company maintains HIPAA-compliant operational safeguards covering administrative, physical, and technical controls, and implements CMS-10840 Healthcare.gov consent requirements effective June 18, 2023, with 10-year document retention.

The business model is structured around carrier commission overrides: services provided to agents — including technology access, training, and production bonuses ($5-$10 per policy on new business) — are funded entirely through override payments from carriers, with no membership, platform, or contracting fees charged to agents. All appointments remain directly between the agent and each carrier, commissions are paid as-earned directly by carriers, and the company maintains a transparent written release policy allowing agents to switch FMOs without hostage-book issues. Customer segments are primarily licensed independent insurance agents writing individual and group business, with secondary outreach to tech-company employer groups for group benefits; geographic reach covers Nevada and most other US states, varying by carrier and product line. The company does not disclose headcount, revenue, founding date, or ownership/equity information in available sources.

Name

Broker's Broker

Legal name

Brokers Broker d.b.a. MedEx Health

Website

https://brokersbroker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Broker's Broker is a privately held Nevada-based Field Marketing Organization that recruits independent insurance agents and facilitates contracting with 30+ health, life, dental, annuity, and commercial carriers, providing licensed enrollment technology, proprietary agent tools, and training funded by carrier commission overrides with no agent fees.

Ownership category

akta.pro rank

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance FMO services
• Carrier contracting services
• Enrollment technology platforms
• Insurance agent support
• General agency services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Carrier Commission Overrides: Broker's Broker receives commission overrides paid directly from insurance carriers. This is the primary revenue stream that funds all services provided to agents including technology, sales incentives, and recruiting bonuses. The override is derived from a percentage of monthly premium per policy and is separate from agent commission payouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Broker's Broker is a Field Marketing Organization (FMO) and General Agency that facilitates carrier contracting and appointment for independent insurance agents with 30+ health, life, dental, and annuity carriers. The company provides licensed enrollment and quoting technology platforms, agent training, compliance tools, and production bonuses at no cost, funded through carrier commission overrides. All agent appointments remain directly with each carrier, and agents retain ownership of their book of business.

Product overview

Broker's Broker is a Field Marketing Organization (FMO) offering a platform of agent contracting, enrollment technology, and training resources for independent insurance agents. The core offering centers on carrier contracting services (connecting agents with 30+ health, life, dental, and annuity carriers) supported by licensed enrollment technology platforms for ACA/On-Exchange Marketplace, Medicare Supplement, Short-Term Medical, and Life Insurance/Annuities quoting. The company provides agents with a suite of free tools including the Agent Compliance Toolkit, Final Expense Underwriting Navigator, Agent Training Academy (ACA Track), Group Benefits Proposal Generator, FMO Release Letter Generator, and Objection-Handling Script Library. All technology offerings are available at no cost for contracts brought to the agency.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Higher commissions from first policy issued with no production threshold required
• +4 more outcomes

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• AmeritascoreTechnology or IntegrationLife insurance quoting platform partner. Ameritas provides individual dental, vision, and life insurance products through the Broker's Broker agent network.
• Anthem Blue CrosscoreTechnology or IntegrationAgent portal integration for accessing Anthem's health insurance products through the Broker's Broker platform.
• National General (Allstate)coreTechnology or IntegrationQuick quote technology integration for health insurance products including individual and group coverage.
• UnitedHealthcare (UHOne)coreChannel Partner/ Reseller/ DistributorCensus-based quoting integration for group benefits and individual health plans. One of 30+ carriers supported through Broker's Broker.
• Ethos Life InsuranceminorChannel Partner/ Reseller/ DistributorLife insurance quoting platform for Final Expense, Term, Whole, and Universal Life products.
• Bold PenguincoreTechnology or IntegrationCommercial P&C and E&O insurance quoting link for agents. Cyber Liability Insurance quoting platform integration.
• Aetna CVS HealthcoreChannel Partner/ Reseller/ DistributorACA health insurance carrier partner with commissions ranging from $20-30 PMPM depending on state. Supports individual health products in multiple states.
• AmbettercoreChannel Partner/ Reseller/ DistributorACA marketplace carrier with commissions $18-30 PMPM depending on state. Operates in multiple states including Arkansas, Alabama, Arizona, Florida, Georgia, Illinois, and others.
• Molina HealthcarecoreChannel Partner/ Reseller/ DistributorMedicaid and ACA health plan carrier with commissions $13-25 PMPM depending on state. Available in California, Texas, Florida, Illinois, and other states.
• Oscar HealthcoreChannel Partner/ Reseller/ DistributorIndividual health insurance carrier with commissions $18-25 PMPM. Available in multiple states including Ohio, Tennessee, Virginia, Arizona, Florida, Texas, and others.
• UnitedHealthcare (ACA Plans)coreChannel Partner/ Reseller/ DistributorMajor ACA health insurance carrier with commissions up to $30 PMPM in certain states. Supports individual marketplace plans in multiple states.
• CignacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier with commissions ranging $12-25 PMPM depending on state. Available in states including Arizona, Colorado, Texas, Virginia, and others.
• AmeriHealth CaritascoreChannel Partner/ Reseller/ DistributorHealth plan carrier focused on Medicaid and ACA products. Available in Delaware, North Carolina, South Carolina, and Florida.
• AvMedcoreChannel Partner/ Reseller/ DistributorFlorida-based health plan carrier with $28 PMPM commissions for both new and renewal business.
• HealthFirstcoreChannel Partner/ Reseller/ DistributorFlorida health insurance carrier with $30 PMPM commissions for both new and renewal business.
• American General (AIG)coreChannel Partner/ Reseller/ DistributorLife insurance carrier providing 10-year term life products with 60% first-year commission rate.
• American NationalcoreChannel Partner/ Reseller/ DistributorLife insurance carrier offering 15-year and 20-year term products with 85% and 80-90% first-year commission rates respectively.
• Lincoln FinancialcoreChannel Partner/ Reseller/ DistributorLife insurance carrier providing term life products with 82-105% first-year commission rates for 15-30 year term policies.
• United of OmahacoreChannel Partner/ Reseller/ DistributorLife insurance carrier offering 10-year term products with 55% first-year commission rate.
• Protective LifecoreChannel Partner/ Reseller/ DistributorLife insurance carrier partner for term and permanent life products through Broker's Broker agent network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Senior Market Sales: FMO focused on senior market products (Medicare, annuities, life, final expense) contracting independent agents with multiple carriers. Direct peer in carrier breadth and agent contracting model.
• Ritter Insurance Marketing: One of the largest FMOs in the U.S. for Medicare, ACA, and life insurance, supporting independent agents with carrier contracting, technology, and commissions. Direct competitor to Broker's Broker for the same independent-agent distribution channel.
• Symmetry Financial Group: Large FMO/agency specializing in mortgage protection, life insurance, and final expense with a national agent network. Comparable to Broker's Broker in FMO distribution model and final expense/life insurance focus.
• Insurance Producers of America (IPA): FMO supporting independent insurance agents with contracting, technology, and commissions across multiple carriers. Direct competitor in the agent-supporting FMO segment.

Broad incumbents

• eHealth: Online health insurance marketplace and Medicare broker with carrier relationships across ACA, Medicare, and ancillary products. Competes for the same agent-led distribution of health and Medicare products.
• Benefytt Technologies: Technology-driven insurance distribution platform for health, Medicare, and ancillary products. Comparable in combining enrollment technology with carrier/agent distribution.
• SelectQuote: Tech-enabled insurance brokerage specializing in life and Medicare distribution. Comparable in driving independent agent/call-center production but operates at much larger scale with proprietary technology.
• GoHealth: Public Medicare-focused insurance brokerage with proprietary technology and call-center distribution. Comparable in Medicare broker compensation model but at materially larger scale.

Emerging players

• Bold Penguin: Commercial P&C and E&O insurance quoting platform partnered with Broker's Broker for cyber liability and commercial lines. Comparable as a technology/quoting infrastructure layer for independent agents.
• HealthSherpa: ACA marketplace enrollment platform partnered with Broker's Broker. Operates as an agent-facing exchange technology layer that competes for the same agent distribution channel and is exploring provider Medicare products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker's Broker