Land of a Thousand Hills Coffee Co.
- Company typePrivate
- Founded2006
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Land of a Thousand Hills Coffee Co. firmographics
Firmographics- Name
- Land of a Thousand Hills Coffee Co.
- Legal name
- Land of a Thousand Hills Coffee Co.
- Website
- https://drinkcoffeedogood.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Land of a Thousand Hills Coffee Co. industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)
Keywords
Where Land of a Thousand Hills Coffee Co. is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Land of a Thousand Hills Coffee Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales of specialty coffee beans, home brewing equipment, merchandise, apparel, and artisan crafts through their Shopify storefront.
- Subscription Service: Recurring subscription model for coffee deliveries, branded as 'Start Your Subscription' and 'Drink Coffee Do Good Repeat'.
- Retail Cafe Locations: Revenue from company-owned and franchise coffee shop locations serving hand-crafted coffee beverages.
- Wholesale/B2B: Supplying coffee beans to other cafes, restaurants, workplaces, and organizations for resale or internal consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Do Good Blend - Medium Dark Roast |
| Unit Pricing | Pay-as-you-go | Nziza Collective Microlot - Medium Roast |
| Unit Pricing | Pay-as-you-go | Kira Ikawa - Dark Roast |
| Unit Pricing | Pay-as-you-go | Muraho Morning - Medium Roast |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Land of a Thousand Hills Coffee Co. product offering
Product offeringCore offering
Land of a Thousand Hills Coffee Co. sources specialty-grade coffee directly from independent farmers in Rwanda and fresh-roasts it to order in its Atlanta facility, then sells the roasted beans (Do Good Blend, Nziza Collective Microlot, Kira Ikawa, Muraho Morning) and related home-brewing, merchandise, and gift items through D2C e-commerce, a subscription service, company-owned and franchise retail cafes, and a wholesale program for other businesses. The sourcing is structured around its proprietary Collaborative Trade™ model, which links each purchase to community-development projects in coffee-growing regions under the Do Good Initiative.
Product overview
Land of a Thousand Hills Coffee Co. is a specialty coffee company operating a unified product portfolio centered on direct-trade Rwandan coffee. The core offering consists of four named coffee blends (Do Good Blend, Nziza Collective Microlot, Kira Ikawa, and Muraho Morning) available via direct-to-consumer online sales, subscription service, and wholesale channels. The company operates a proprietary Collaborative Trade Model that differentiates its sourcing and community impact approach. Supporting the coffee products are add-on modules including home brewing equipment, merchandise/apparel, gift sets, and 15+ retail coffee shop locations across the US. The Do Good Initiative and Flourishing Futures Initiative are social impact sub-brands that operate alongside the commercial offerings, funding community development projects in Rwanda through a percentage of sales. The company also offers franchise and wholesale programs for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Do Good Blend
- Nziza Collective Microlot
- Kira Ikawa
- Muraho Morning
- Coffee Subscription Service (Drink Coffee Do Good Repeat)
- Wholesale Program
- Franchise Program
Quantifiable outcome
- 216 reviews on Do Good Blend
- +3 more outcomes
Companies that use Land of a Thousand Hills Coffee Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Land of a Thousand Hills Coffee Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Land of a Thousand Hills Coffee Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rwandan Coffee Farming CommunitiescoreLong-term direct trade partnership with independent coffee farmers in Rwanda. The company provides fair wages, supports education, healthcare, and clean water initiatives. Farmers provide specialty-grade coffee beans through the Collaborative Trade™ model.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Land of a Thousand Hills Coffee Co. competitors and assessment
Company assessmentDirect peers
- Intelligentsia Coffee: Pioneering direct-trade specialty roaster with wholesale, retail, and subscription channels. Comparable on direct-trade sourcing model and B2B/wholesale emphasis.
- Grounds & Hounds Coffee Co. Specialty coffee company built around a social-impact mission (animal rescue). Closely analogous to Land of a Thousand Hills in using a cause-driven narrative to anchor a specialty coffee brand.
- Counter Culture Coffee: Specialty coffee roaster known for direct-trade sourcing, sustainability programs, and wholesale + DTC distribution. Direct competitor in mission-driven specialty roasting.
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator with strong DTC subscription and cafe presence. Comparable on fresh-roast positioning, subscription model, and premium cafe experience.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster with DTC, wholesale, and cafe operations. Closely comparable on craft roasting, multi-channel GTM, and direct-trade sourcing ethos.
- Kicking Horse Coffee: Canadian specialty roaster with strong retail presence and emphasis on organic, fair-trade coffee. Comparable as a mid-size specialty brand competing on premium positioning.
- Ethical Bean Coffee: Specialty roaster built around ethical, direct-trade sourcing and fair farmer compensation. Direct analog on mission-led sourcing and roast-to-order operations.
- Café Don Pablo: Specialty coffee roaster selling single-origin and blended coffees online and wholesale. Comparable mid-sized craft roaster competing in similar specialty channels.
Broad incumbents
- Peet's Coffee: Established US specialty coffee incumbent with retail cafes, wholesale, DTC, and subscriptions. Sets the bar for scaled specialty coffee operations and competitive context.
- Starbucks (Reserve Roastery): Largest US coffee operator with a premium Reserve line competing in the same premium, single-origin, and craft-coffee space where Land of a Thousand Hills operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Land of a Thousand Hills Coffee Co. social profiles
Digital presenceLand of a Thousand Hills Coffee Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land of a Thousand Hills Coffee Co. leadership team
Management profileNumber of profiles
Profiles1 record
Land of a Thousand Hills Coffee Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land of a Thousand Hills Coffee Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land of a Thousand Hills Coffee Co.
What does Land of a Thousand Hills Coffee Co. do?
Land of a Thousand Hills Coffee Co. sources specialty-grade coffee directly from independent farmers in Rwanda and fresh-roasts it to order in its Atlanta facility, then sells the roasted beans (Do Good Blend, Nziza Collective Microlot, Kira Ikawa, Muraho Morning) and related home-brewing, merchandise, and gift items through D2C e-commerce, a subscription service, company-owned and franchise retail cafes, and a wholesale program for other businesses. The sourcing is structured around its proprietary Collaborative Trade™ model, which links each purchase to community-development projects in coffee-growing regions under the Do Good Initiative.
Is Land of a Thousand Hills Coffee Co. a public or private company?
Land of a Thousand Hills Coffee Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Land of a Thousand Hills Coffee Co. founded?
Land of a Thousand Hills Coffee Co. was founded in 2006. It employs 11 to 50 people.
Where is Land of a Thousand Hills Coffee Co. based?
Land of a Thousand Hills Coffee Co. is headquartered in Roswell, United States, in the North America region.
How does Land of a Thousand Hills Coffee Co. make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Service, retail Cafe Locations and wholesale/B2B.
Who are Land of a Thousand Hills Coffee Co.'s main competitors?
Direct peers on record are Intelligentsia Coffee, Grounds & Hounds Coffee Co., Counter Culture Coffee, Blue Bottle Coffee, Stumptown Coffee Roasters, Kicking Horse Coffee, Ethical Bean Coffee and Café Don Pablo. Broad incumbents are Peet's Coffee and Starbucks (Reserve Roastery).
Does Land of a Thousand Hills Coffee Co. have an API?
No public API is recorded for Land of a Thousand Hills Coffee Co..
What industry is Land of a Thousand Hills Coffee Co. in?
Land of a Thousand Hills Coffee Co.'s product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.