The Caswood Group

What The Caswood Group does

The Caswood Group is a privately held, woman-owned contract sales organization (CSO) founded in March 1996 by Isabel Casamayor and headquartered in Fairport, NY. The company serves pharmaceutical manufacturers, biotech companies, healthcare provider organizations, CME providers, and government agencies across North America, Hawaii, and Puerto Rico, operating two related divisions: a pharmaceutical/medical-device commercial solutions business and a medical staffing business. Service offerings include specialty sales teams, clinical nurse educators, medical science liaisons, inside sales programs (E-Detailing, Telesales, Surveys, Mobile Applications), temporary medical staff and locum tenens placements, recruiting, conventions and tradeshow staffing, the DirecTeam CME sub-brand, Field Reimbursement Managers, and a newer AI Consulting line that delivers AI training curriculum and 1:1 coaching for client field sales representatives.

The underlying technology stack is service-oriented rather than software-native. The proprietary differentiation lies in domain specialization: a talent database of qualified healthcare professionals, teaching hospital affiliations that inform specialty product positioning, MSL recruitment expertise built since 1996, and process infrastructure (project management, regulatory compliance, sample management, reporting) that supports custom-built deployments under a Test-Prove-Invest pilot methodology. WBENC and WOSB certifications create a regulatory-and-procurement advantage for government and diversity-sourced contracts.

The business model is professional services revenue under multi-year contracts with custom pricing. There are no disclosed financials, funding rounds, or external investors; the company has remained family-controlled since founding. Go-to-market is enterprise-direct, with field-based teams engaging healthcare providers on behalf of clients, supplemented by digital inside-sales channels and event-driven engagement. Marketing is primarily thought-leadership content (Pharmaceutical Contract Sales blog), LinkedIn/Facebook/Instagram presence, and industry conferences.

Name

The Caswood Group

Legal name

The Caswood Group, Inc.

Website

https://caswood.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Caswood Group is a privately held, woman-owned contract sales organization founded in 1996 that builds and deploys specialty sales teams, clinical nurse educators, medical science liaisons, and temporary medical staff for pharmaceutical, biotech, and healthcare clients across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contract Sales Force Services: Provides contract sales teams including specialty sales representatives, clinical nurse educators, medical science liaisons, and inside sales professionals. Services are contracted for pilot programs, sales force expansions, and complete commercialization efforts for pharmaceutical and biotech clients.
2. Medical Staffing Services: Provides temporary nursing staff, per diem nurses, locum tenen placements, and direct hire placements for healthcare facilities including hospitals, long-term care, hospice, surgery centers, schools and universities.
3. Convention and Tradeshow Staffing: Staffs booths with knowledgeable professionals, recruits and manages staff for pharmaceutical and biotech industry events both nationally and internationally.
4. Recruiting Services: Executive search, healthcare professional recruitment, clinical educator placement, and backfill staffing services nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Caswood Group is a full-service contract sales organization (CSO) that builds, manages, and staffs outsourced commercial teams for pharmaceutical, biotech, medical device, and healthcare clients. Its core offerings include custom-built specialty sales teams, clinical nurse educators, medical science liaisons, inside sales teams, temporary medical/nursing staffing, recruiting services, and convention/tradeshow staffing — delivered as multi-year contract engagements to drive product launches, sales force expansions, and clinical provider engagement.

Product overview

The Caswood Group is a contract sales organization (CSO) offering a portfolio of services to the pharmaceutical, biotech, and healthcare industries. The company operates two divisions: a pharmaceutical/medical device sales division and a medical staffing division. Core services include Specialty Sales Teams and Contract Sales Solutions for brand strategy and launch deployment; Inside Sales Teams for lead generation and telemarketing; Clinical Nurse Educators and Medical Science Liaisons for peer-level healthcare provider engagement; Temporary Medical Staff for nursing staffing; Recruiting Services for healthcare and executive talent acquisition; Conventions and Tradeshows for event staffing; DirecTeam CME for continuing medical education marketing; AI Consulting for AI training curriculum and coaching; Field Reimbursement Managers for reimbursement support; and Operational Support for sales operations. These services work together to provide comprehensive outsourced commercial solutions from team building through execution and compliance.

Differentiator

Problem solved

Functional benefit

Brands

• DirecTeam CME™: Building audiences for live continuing medical education events with medical marketing expertise and network of CME specialists.

Products and services

• Specialty Sales Teams Full-service commercial sales solutions including brand strategy development, payer strategy, and efficient launch deployment for pharmaceutical, biotech, medical device, and consumer healthcare clients. Teams are deployed to engage healthcare providers on behalf of manufacturers.
• Clinical Nurse Educators Registered nurse clinical educators who support patient education services, improve patient outcomes, and facilitate peer-level relationship building with healthcare providers to promote appropriate product use.
• Medical Science Liaisons (MSLs) Medical Science Liaison services for peer-to-peer relationship development with key opinion leaders (KOLs), KOL strategy planning from pre-launch through post-launch, and medical affairs staffing for pharmaceutical and biotech clients.
• Inside Sales Teams Custom-built specialty inside sales programs that expand sales force capacity or support lead generation, integrating E-Detailing, Surveys, Telesales, and Mobile Applications into a synchronous channel supported by professional sales representatives.
• Temporary Medical Staff Temporary nursing and clinical staff staffing services including registered nurses, licensed practical nurses, per-diem, locum tenens, and direct-hire options for hospitals, long-term care, hospice, surgery centers, schools, universities, and corporate events.
• Recruiting Services Professional talent acquisition services for healthcare and executive positions, including executive search, healthcare professionals, clinical educators, specialty sales teams, convention staffing, and backfill positions nationwide.
• Conventions and Tradeshows Staffing Event staffing and coordination services including booth staffing with knowledgeable professionals, event planning and design, and post-event analytics for pharmaceutical and biotech conventions and tradeshows.
• Government Services Specialized services for government clients including executive search, healthcare professionals, clinical educators, pharmaceutical sales teams, convention staffing, and backfill positions for agencies and government contractors.
• DirecTeam CME™ Continuing Medical Education marketing services that build audiences for live CME events through medical marketing expertise, a network of CME specialists, face-to-face communication, therapeutic category expertise matching, and real-time attendance reporting.
• AI Consulting Outbound AI training curriculum and 1:1 expert AI coaching services for field sales representatives and internal employees to improve AI adoption and field data capture, with focus on documentation of customer interactions for enhanced AI predictability.
• Field Reimbursement Managers Subject matter experts supporting rare disease, oncology, and biologics reimbursement processes by collaborating with prescriber staff on prior authorization, ICD-10 coding, and patient financial support.
• Contract Sales Solutions Core contract sales organization services including sales team building and management, project management, professional development, training, data collection, sample management, regulatory compliance, and reporting for pharmaceutical and biotech clients.

Quantifiable outcome

• Doubled attendance of practitioners in appropriate fields and maximized attendance overall for CME events

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Greater Rochester Chamber of CommerceminorOthersAffiliated member of the Greater Rochester Chamber (GRCC), providing networking and business development resources in the Finger Lakes Region.
• Teaching HospitalscoreStrategic or Co-development PartnerHas teaching hospital affiliations that provide understanding of nuances of positioning specialty products/devices versus competitive sets. Allows gain of important understanding of key stakeholder responsibilities and appropriate message strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Syneos Health: One of the largest global contract sales organizations and biopharmaceutical commercialization solutions providers; competes head-to-head with Caswood for outsourced sales force, MSL, and clinical educator deployments across pharma and biotech.
• Eversana: Independent commercial services firm offering outsourced field sales, MSL, patient services, and market access support to pharma; its full-service commercialization model closely parallels Caswood's end-to-end outsourced commercial solutions approach.
• PharmaLex: Provides outsourced regulatory, medical affairs, and commercial services for pharma including MSL and medical communications support; overlaps with Caswood's medical affairs and KOL strategy offerings for the same biotech and pharma clients.
• Publicis Touchpoint Solutions: Specializes in outsourced sales force, MSL, and clinical educator solutions for pharma and biotech; competes directly with Caswood in contract sales deployments and MSL staffing programs.
• MedErgy HealthGroup: Smaller healthcare communications and contract sales organization that provides outsourced sales teams and medical communications for pharma; comparable in scale and service mix to Caswood's specialized CSO business.
• HCB Health: Independent healthcare agency and contract sales support firm providing outsourced commercial solutions, MSL, and brand engagement for pharma; comparable in offering scope and customer base to Caswood's specialized CSO.
• HealthStar Communications: Healthcare communications and contract sales organization serving pharma and biotech with outsourced sales, MSL, and CME-style programs; closely comparable to Caswood's CSO plus CME sub-brand combination.
• Amplity Health: Provides outsourced sales, medical, clinical, and market access solutions to pharma and biotech; spans MSL recruitment, contract sales, and clinical educator services that overlap directly with Caswood's portfolio.
• Ashfield Health: Global provider of contract sales, medical communications, MSL, and patient solutions for pharma; mirrors Caswood's CSO-plus-MSL-plus-CNE value proposition for the same biopharmaceutical customer base.

Broad incumbents

• IQVIA: Largest clinical and commercial services platform in pharma; its contract sales and medical affairs services overlap directly with Caswood's offerings, while its scale, data assets, and global reach extend well beyond Caswood's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mercedescaswood
• Facebookfacebook.com/caswoodgroup
• LinkedInlinkedin.com/company/the-caswood-group-inc-?trk=biz-companies-cym
• Instagraminstagram.com/mcaswood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Caswood Group