Photocat
Photocat A/S is a Danish green tech company that licenses photocatalytic TiO2-based coatings (NOxOFF, ActiFloor) to building material manufacturers, municipalities, and distributors to degrade NOx, VOCs, and bacteria on concrete, asphalt, bitumen, and flooring surfaces.
- Company typePublic
- Founded2009
- HeadquartersRoskilde, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Photocat does
Photocat A/S is a Danish green tech company founded in 2009 that develops and licenses photocatalytic surface treatments for air purification. Its core technology uses titanium dioxide (TiO2) coatings that, when activated by sunlight, degrade nitrogen oxides (NOx), volatile organic compounds (VOCs), and certain bacteria on building and infrastructure surfaces. The company's product portfolio is anchored by the NOxOFF platform (Concrete, Bitumen, Asphalt variants), complemented by ActiFloor for indoor hardwood flooring air purification, Photocat Garden for consumer concrete impregnation, and a dust suppression / de-icing line (InnoLig+, DUST-AWAY, ICE & DUST-AWAY). Photocat protects the platform with over 40 granted patents and 50+ pending applications, and claims deployment across 11.6 million+ m² of treated surface area in 20 countries.
The company operates a hybrid B2B model combining technology licensing, direct product sales, and channel distribution. It licenses its formulations and application methods to building material manufacturers (concrete, bitumen roofing membranes, asphalt, hardwood floors) and provides equipment setup, testing, and certification support; it also sells directly to municipalities for infrastructure projects (e.g., Badalona C-31 highway at 110,000 m²), and uses exclusive distributors for consumer and dust-suppression lines. Pricing is quote-based and not publicly disclosed, but contract values are visible through deals such as a DKK 5 million license for photocatalytic water-treatment technology and the Italy/Coplan five-year distribution agreement targeting up to 1 million m² of concrete façade surfaces. Photocat A/S is publicly listed on the Spotlight Stock Market (ticker: PCAT) with a small headcount of 1-10 employees.
Financial momentum improved sharply in 2025: Q4 2025 revenue reached DKK 4.5 million (+21% YoY), full-year 2025 net profit was DKK 0.86 million (reversing a DKK 2.5 million loss in 2024), and 2026 management guidance projects DKK 13-15 million of revenue with DKK 0.5-1.5 million EBITDA. Strategic activity has accelerated, including a November 2025 acquisition of CMA-based de-icing assets from Alumichem A/S, a DKK 5 million water-treatment license, a five-year distribution agreement with Coplan S.r.l. for Italy, and a GRC industry partnership with Simon Hertzum. Customer concentration risk is moderated by a broad base of municipalities, manufacturers, and distributors across Europe, though a small number of anchor contracts (e.g., Badalona) appear material relative to total revenue given the company's sub-USD 2M annual scale.
Photocat firmographics
Firmographics- Name
- Photocat
- Legal name
- Photocat A/S
- Website
- https://photocat.net
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Photocat A/S is a Danish green tech company that licenses photocatalytic TiO2-based coatings (NOxOFF, ActiFloor) to building material manufacturers, municipalities, and distributors to degrade NOx, VOCs, and bacteria on concrete, asphalt, bitumen, and flooring surfaces.
- Ownership category
- akta.pro rank
Photocat industry classification
Industry- Product category
- Photocatalytic air-purification coatings and surface treatments
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
- akta.pro secondary industry
- Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems) (IMAHAEAK)
Keywords
Where Photocat is headquartered
LocationHeadquarters
- HQ city
- Roskilde
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Photocat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Technology Licensing and Royalties: Licensing agreements with manufacturers of building materials (concrete, bitumen, asphalt, roofing membranes, hardwood floors) to use Photocat's photocatalytic technology. Licensees pay for technology access, setup, testing, and certification services, with ongoing royalty payments. A DKK 5 million license was granted for photocatalytic water-treatment technology in 2025.
- Product Sales: Direct sales of proprietary products including NOxOFF fluids, Photocat Garden, InnoLig+, DUST-AWAY, and ICE & DUST-AWAY. Products are sold to distributors, municipalities, and end customers for various air quality and dust suppression applications.
- Partnership Revenue: Revenue from distribution partnerships where partners purchase and resell Photocat products in specific territories. Includes exclusive distribution agreements for products like InnoLig+ in European markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Q4 2025: DKK 4.5 million quarterly revenue; 2025 full year profitability achieved; 2026 guidance: DKK 13-15 million revenue |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Photocat product offering
Product offeringCore offering
Photocat develops, manufactures, and licenses photocatalytic fluids and coatings (NOxOFF for concrete, bitumen, and asphalt; actiFLOOR for indoor hardwood floors) that use titanium dioxide (TiO2) activated by sunlight or artificial light to degrade nitrogen oxides (NOx) and volatile organic compounds (VOCs) into harmless byproducts. The company also distributes dust-suppression and de-icing chemicals (InnoLig+, DUST-AWAY, ICE & DUST-AWAY) and is expanding into air quality monitoring services for municipal and industrial customers.
Product overview
Photocat offers a portfolio of photocatalytic surface treatment products centered on the NOxOFF technology platform. The core NOxOFF product line includes three variants (Concrete, Bitumen, Asphalt) that degrade nitrogen oxides (NOx) and VOCs on building and infrastructure surfaces when activated by sunlight. ActiFloor extends photocatalytic technology to indoor environments for VOC degradation and antimicrobial protection. Supporting products include Photocat Garden for concrete impregnation, InnoLig+ and DUST-AWAY/ICE & DUST-AWAY for dust suppression and de-icing. The company operates as a B2B technology licensor and product supplier to manufacturers, municipalities, architects, and distributors across Europe and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- NOxOFF: Photocatalytic coating product line for concrete, bitumen, and asphalt surfaces that degrades NOx pollutants using titanium dioxide activated by sunlight.
- actiFLOOR
- InnoLig+
- DUST-AWAY
Products and services
- NOxOFF Concrete TiO2-based photocatalytic coating for concrete surfaces (pavers, slabs, facades) that degrades NOx when activated by sunlight. Removes approximately 1 kg of NOx per 50 m² per year with at least ten years durability; the most established application of Photocat's NOxOFF platform, supplied to manufacturers such as IBF (Denmark) and Prefabricados de la Jara (Spain).
- NOxOFF Bitumen Photocatalytic coating for bitumen roofing membranes (including flat-roof and pitched-roof felts) that degrades NOx using TiO2 activated by natural sunlight. Removes approximately 1 kg NOx per 100 m² per year with at least ten years durability; commercialized through partners including FC Nüdling (Germany) under the Climavine brand, Binné & Sohn, and Quandt Dachbahnen; subject of Photocat's November 2020 patent grant for bitumen-roofing treatment.
- NOxOFF Asphalt Photocatalytic coating for asphalt road surfaces delivered as fluid or granulates (NOxOFF Granulates), applied during asphalt laying or as a low-cost post-treatment spray. Targets urban-road NOx emissions and supports EU threshold compliance, with documented 13–25% NOx reductions in real-world deployments including Copenhagen Airport, Roskilde and Frederiksberg Municipalities, and the 110,000 m² Badalona C-31 project.
- ActiFloor Indoor photocatalytic surface technology for hardwood floors and interior surfaces that degrades VOCs (formaldehyde, acetaldehyde) and inhibits bacterial growth (E.coli 99.65%, S.aureus 99.63%, K.pneumoniae 99.7%) when exposed to light (including artificial light). Commercialized in partnership with Canadian hardwood-flooring manufacturer Lauzon under the co-branded Pure Genius line (launched 2014, won multiple awards).
- Photocat Garden Transparent concrete impregnation with photocatalytic attributes that reduces air pollutants and provides self-cleaning properties without changing surface color. Sold through distributors in Denmark, Norway, Sweden, Germany, Benelux, and France (PICA AB, Quandt Dachbahnen, ASAK) for private-household outdoor concrete surfaces.
- InnoLig+ Bio-based binding agent for dust control and road stabilization, derived from wheat-straw lignin. Used for reduction of dust emissions on unpaved roads, construction sites, agricultural operations, and in the mining industry. Photocat distributes Essity's InnoLig+ on an exclusive basis across the Nordics, Germany, UK, Poland, Spain, Switzerland, and the Baltics, with first customers secured in Denmark and Poland in 2025.
- DUST-AWAY Liquid dust binder based on calcium magnesium acetate (CMA) for preventive control of fugitive dust at mining, crushing, grinding, milling, and heavy-equipment operation sites. Delivers up to 35% reduction in daily PM10 averages with up to three months of effect per application.
- ICE & DUST-AWAY Liquid dust binder and de-icer based on calcium magnesium acetate (CMA), carrying the Nordic SWAN Ecolabel as an eco-friendly alternative to conventional road salt. Effective down to -32°C, non-corrosive, biodegradable, and safe for cars, nature, and groundwater; supplied via Nordagent OY across Nordic markets.
Quantifiable outcome
- 35% reduction in nitric oxide (NO) concentrations; 50-80% reduction in NO2 concentrations
- +6 more outcomes
Companies that use Photocat
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Photocat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Photocat partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Coplan S.r.l.coreFive-year distribution agreement for Italy's construction market. Targets application on up to 1 million square meters of concrete façade surfaces over the first five years, entering an estimated €150-300 million addressable market. Leverages Italy's strong photocatalytic market supported by ISO standards and urban air quality initiatives.
- Simon Hertzum / Simon Says GRCcoreStrategic partnership for GRC (Glassfibre Reinforced Concrete) industry representation. Simon Hertzum, GRC manufacturer and Chairman of International GRCA, will represent Photocat's NOxOFF technology within the GRC industry. Simon Says GRC will begin marketing immediately with full launch in March 2026 ahead of Q2 2026.
- Alumichem A/ScoreAcquisition of solid CMA-based de-icing assets including product formulations, technical know-how, and development rights. Enables fast-track launch of solid de-icing product by early 2026. Products manufactured at Alumichem's factory in Kalundborg.
- EssitycoreExclusive European distributor of Essity's InnoLig+ sustainable dust suppressant in Nordics, Germany, UK, Poland, Spain, Switzerland, and Baltic markets. InnoLig+ is a bio-based binding agent for dust control and road stabilization.
- POSSEHLminorPartnership for air quality monitoring at Schiphol Airport, Netherlands. Part of Photocat's expansion into air quality monitoring services.
- IBF (Denmark)coreLargest Danish concrete manufacturer partnership. IBF offers NOxOFF concrete products including paving stones with photocatalytic technology.
- Prefabricados de la Jara (Spain)coreThree-year procurement agreement with Spanish pavement producer (Province of Cuenca) for NOxOFF technology implementation.
- Lauzon Flooring (Canada)coreLaunched Pure Genius hardwood flooring line with actiFLOOR technology in 2014. First product combining air purification with hardwood flooring. Received multiple prestigious awards in Canada, US, and Germany.
- PICA AB (Sweden)minorSwedish market distribution partner for Photocat Garden products through their private label.
- Quandt Dachbahnen (Germany)minorGerman distribution partner for bitumen roofing products. Launched Climavine NOx-degrading bitumen membranes for Berlin city under the brand name Climavine.
- ASAK (Norway)minorNorwegian distribution partner for concrete products including NOxOFF and ASAK Garden (Photocat Garden under private label).
- IKO BelgiumcoreSales and license agreement for Belgian market for roofing applications with NOxOFF technology.
- Troldtekt (Denmark)minorStrategic alliance to expand indoor air cleaning technology to ceiling panels. Combined photocatalytic ceiling solutions for indoor environments.
- SIKA AGminorLicense agreement for photocatalytic technology applications.
- Ponce SL (Spain)minorThree-year license agreement with Spanish partner for photocatalytic technology implementation.
- Nexler PolandminorFive-year procurement partnership for Polish market.
- C Hasse and Sohn (Germany)minorFive-year procurement partnership for German market.
- Katepal (Finland)minorCommercial partnership for Finnish market.
- HYDAG AG (Switzerland)minorPartnership for sustainable solutions in Swiss market.
- Nordagent OY (Nordics)minorCMA distribution agreement for Nordic markets.
- Nanostone (Denmark)minorPartnership for road system applications including Nørrebro Park Skole project.
- WIMHOF GmbH (Austria)minorPartnership for Photocat Garden distribution in Austria.
- Fibre Reinforcement Consulting Ltd (UK)minorCommercial partnership for UK market.
- CARTIF Research Center (Spain)minorIndependent research center that monitored the Badalona C-31 project over 18 months using calibrated air quality stations.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Photocat competitors and assessment
Company assessmentBroad incumbents
- STO SE & Co. KGaA: German leader in facade insulation and coatings systems with a strong sustainable-construction offering. Compares to Photocat as a coatings-for-buildings player serving architects and municipalities, though STO is much larger and operates across paint, render, and insulation.
- Sika AG: Swiss specialty chemicals company with a broad construction-chemicals and coatings portfolio (including bitumen roofing systems). Already a Photocat licensee for photocatalytic technology, Sika is a benchmark for the scale and go-to-market Photocat could achieve if its licensed products gain traction.
- AkzoNobel N.V. Global paints and coatings major (Dulux, Sikkens, International). Relevant as a broad incumbent that could develop or acquire photocatalytic surface technologies and that competes for the same architectural and infrastructure coatings budgets as Photocat's licensees.
- PPG Industries: One of the world's largest coatings companies with extensive architectural and infrastructure product lines. Comparable to Photocat at the category level (specialty surface coatings) and as a potential competitive incumbent with vastly greater R&D and distribution resources.
- Nippon Paint Holdings: Asia-Pacific coatings leader with growing European presence and active interest in photocatalytic and functional coatings. Comparable to Photocat as a broad coatings incumbent operating in the same architectural-surface and air-quality-adjacent segments.
- BASF SE: Global chemical company with construction-chemicals and coatings raw-material offerings. Relevant as a potential competitor in photocatalytic additives and as a comparable reference for specialty-chemical commercialization paths Photocat could emulate or be acquired by.
Direct peers
- Italcementi (Heidelberg Materials): Developed TX Active, a photocatalytic cement product that degrades NOx on building surfaces, and was applied at the Dives in Misericordia church in Rome. Comparable to Photocat in applying TiO2 photocatalysis to concrete and architectural surfaces for urban air purification.
- TOTO Ltd. Japanese ceramics giant whose Hydrilla/Hydrotect line applies TiO2 photocatalytic coatings to tiles and building materials for NOx and odor removal — directly comparable to Photocat's NOxOFF platform in technology, end-use, and licensing-to-manufacturer business model.
- Lauzon Flooring: Canadian hardwood flooring manufacturer that launched the Pure Genius line with Photocat's actiFLOOR technology in 2014. Direct licensee peer demonstrating Photocat's go-to-market model of embedding photocatalytic technology into a partner manufacturer's premium product line.
Regional players
- Jotun A/S: Norwegian-headquartered coatings company with strong presence in marine, protective, and decorative coatings. Comparable to Photocat as a Scandinavian specialty-coatings peer serving infrastructure and architectural markets in overlapping European geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Photocat social profiles
Digital presencePhotocat compliance and trust
Trust signalCompliance1 record
Photocat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photocat leadership team
Management profileNumber of profiles
Profiles11 records
Photocat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photocat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photocat
What does Photocat do?
Photocat develops, manufactures, and licenses photocatalytic fluids and coatings (NOxOFF for concrete, bitumen, and asphalt; actiFLOOR for indoor hardwood floors) that use titanium dioxide (TiO2) activated by sunlight or artificial light to degrade nitrogen oxides (NOx) and volatile organic compounds (VOCs) into harmless byproducts. The company also distributes dust-suppression and de-icing chemicals (InnoLig+, DUST-AWAY, ICE & DUST-AWAY) and is expanding into air quality monitoring services for municipal and industrial customers.
Is Photocat a public or private company?
Photocat is a public company. It is classified as public and is currently operating.
When was Photocat founded?
Photocat was founded in 2009. It employs 1 to 10 people.
Where is Photocat based?
Photocat is headquartered in Roskilde, Denmark, in the Europe region.
How does Photocat make money?
Three revenue lines are on record. Technology Licensing and Royalties are the primary driver. The others are product Sales and partnership Revenue.
Who are Photocat's main competitors?
Broad incumbents on record are STO SE & Co. KGaA, Sika AG, AkzoNobel N.V., PPG Industries, Nippon Paint Holdings and BASF SE. Direct peers are Italcementi (Heidelberg Materials), TOTO Ltd. and Lauzon Flooring. Jotun A/S is listed as a regional player.
Does Photocat have an API?
No public API is recorded for Photocat.
What industry is Photocat in?
Photocat's product category is Photocatalytic air-purification coatings and surface treatments. Its primary akta.pro industry code is IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment, with a secondary code of IMAHAEAK, Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems). Its NAICS code is 325510 and its SIC code is 2851.