The Alliance for Media Arts + Culture

Name

The Alliance for Media Arts + Culture

Legal name

The Alliance for Media Arts + Culture

Website

https://thealliance.media

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Media Arts Services

NAICS

Fine Arts Schools (611610), Performing Arts Companies (7111), Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

Keywords

• Media arts education
• Workforce development
• Apprenticeship programs
• Arts advocacy
• Youth media training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Foundation Grants: The organization receives funding from corporate partners like Comcast NBCUniversal and foundations like the Upwork Foundation to support its programs including Arts2Work and Power of Storytelling.
2. Government Grants: Receives federal apprenticeship funding through programs like Arts2Work that provides federal and state funding to certified workforce training centers.
3. Membership Dues: Offers membership program for individuals and organizations in the media arts field. The website references 'Joining feels good. And it doesn't cost too much.'

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Alliance for Media Arts + Culture operates a portfolio of national media arts programs delivered through a 100+ member network. Its flagship is Arts2Work, the first federally registered apprenticeship program in Media Arts + Creative Technologies in the United States. Complementary offerings include the Innovation Studio (digital media project development hub with archive, XR, and multimedia initiatives), the Power of Storytelling Film Festival with grants for emerging filmmakers ages 18-28, the Youth Media Network, Communities of Practice convenings, Creative Leadership programming, Fiscal Sponsorship services, a Job Bank, and a Resource Library.

Product overview

The Alliance for Media Arts + Culture operates as a national nonprofit service organization offering a portfolio of interconnected programs focused on media arts education, workforce development, and cultural advocacy. The core offerings include Arts2Work (flagship workforce/apprenticeship program), Innovation Studio (project development hub with sub-initiatives like MARK A, FRED, Futures We Dream, XR Culture Gallery), Youth Media Network (youth-focused programming), Power of Storytelling Film Festival (competitive showcase), Learning Hub (educational platform), and operational services including Job Bank, Fiscal Sponsorship, and Resource Library. Additional initiatives include grant programs like the Ann Bennett Visionary Producers Prize and advocacy efforts through Actions for Justice and the Storytelling Matters blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts2Work
• Innovation Studio

Quantifiable outcome

• Arts2Work won MIT Solve Prize for Reimagining Pathways to Employment in the U.S.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Comcast NBCUniversalcoreGTM or Marketing Partner · 20 January 2026Fourth consecutive year of partnership supporting Power of Storytelling programming. Comcast NBCUniversal provides core funding for the program which selects emerging creative producers to receive $5,000 grants and create promotional spots highlighting NBC's 100th anniversary. Grantees receive mentorship, editorial support, and access to NBCUniversal's rich archive. The partnership is part of Project UP, Comcast NBCUniversal's $1 billion initiative to connect people to the Internet and advance economic mobility.
• Kids in the SpotlightminorStrategic or Co-development PartnerSan Diego-based local nonprofit media arts organization that is part of the Alliance network and NBCUniversal's Creative Impact Lab. Youth media organization serving youth through filmmaking programs.
• New Orleans Video Access Center (NOVAC)minorStrategic or Co-development PartnerNew Orleans-based nonprofit providing video access and training, part of the Alliance network and NBCUniversal's Creative Impact Lab partnership.
• PhillyCAMcoreStrategic or Co-development PartnerPublic access television and community media training organization in Philadelphia. In 2020, PhillyCAM partnered with the Alliance to launch the first Arts2Work Pre-Apprenticeship program in the country. PhillyCAM staff delivered equipment and support during remote training sessions during the pandemic.
• Reel WorksminorStrategic or Co-development PartnerNYC-based youth media organization part of the Alliance network and NBCUniversal's Creative Impact Lab, providing youth filmmaking training and mentorship.
• RE:IMAGINEminorStrategic or Co-development PartnerAtlanta-based youth media organization connecting youth with resources and mentors through in-school and mobile programming. Part of the Alliance network and Creative Impact Lab.
• YouthFXminorStrategic or Co-development PartnerAlbany-based youth media organization providing filmmaking opportunities for young people. Part of the Alliance network and Creative Impact Lab partnership.
• Center for Cultural PowerminorStrategic or Co-development PartnerOrganization that produced the #NoGoingBack: A COVID-19 Cultural Strategy Activation Guide, a resource featured in the Alliance's resource library for artists and activists.

Scale indicators4 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alliance_arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alliance for Media Arts + Culture