Citrocasa
Citrocasa GmbH is an Austrian manufacturer of premium automatic citrus and pomegranate juicers, selling patented hardware, consumables, and service primarily to hotels, restaurants, and supermarkets across the DACH region and globally through distribution partners.
- Company typePrivate
- Founded1993
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Citrocasa does
Citrocasa GmbH is an Austrian manufacturer of premium automatic citrus and pomegranate juicers for commercial use, headquartered in Linz and operating as a wholly-owned subsidiary of the listed German Berentzen Gruppe. Founded in 1993, the company sells a portfolio of juicing systems spanning four main series — Eco and Revolution (compact/manual), Fantastic (professional, with sub-variants including M/AS, M/SB, iMPress, F/SB, eXpress, Connect, PRO, PRO Slim, EVO, ECO), 8000 (high-capacity commercial), and xPRO (versatile multi-fruit, including the pomegranate-specific xPRO POM) — supported by pressing kits, accessories, fresh fruit supply, and PET/recyclable bottles.
The underlying technology is differentiated by a set of registered patents: 2-Zone Technology separates the machine into an Engine Zone and a Food Zone so all food-contact components are dishwasher-safe; the SCS Soft-Cutting System prevents fruit-skin tearing for higher juice purity; the Cross Holder and Speed-Lock enable screw-free, one-step disassembly for cleaning; the ATS (Automatic Transport System) continuously clears the sieve; and the Double Cover allows complete dismantling for hygiene. The 8000 Connect and Fantastic Connect lines embed Citrocasa Cloud, an IoT platform for remote performance monitoring and service alerting. Output capacity reaches up to 40 fruits per minute (2.7 liters of juice per minute).
Citrocasa makes money primarily through direct enterprise hardware sales and a global distribution partner network, complemented by recurring consumables (oranges, organic oranges, pomegranates, bottles), accessories, and service contracts. Pricing is quote-based with multi-year enterprise contracts, and the company sells through regional key account managers (e.g., Southern Germany), trade shows (Internorga, COHO, Euroshop), and store-in-store franchise concepts targeting hotels, bars and restaurants, and retail/supermarkets across the DACH region with a claimed global footprint.
Citrocasa firmographics
Firmographics- Name
- Citrocasa
- Legal name
- Citrocasa GmbH
- Website
- https://citrocasa.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Citrocasa GmbH is an Austrian manufacturer of premium automatic citrus and pomegranate juicers, selling patented hardware, consumables, and service primarily to hotels, restaurants, and supermarkets across the DACH region and globally through distribution partners.
- Ownership category
- akta.pro rank
Citrocasa industry classification
Industry- Product category
- Commercial Citrus Juicing Equipment
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
Keywords
Where Citrocasa is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Citrocasa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Juice Press Equipment Sales: Sale of premium citrus fruit juicers including Eco, Fantastic, 8000, and xPro series. Machines are sold directly to businesses and through distribution partners. Includes various configurations for different fruit types (oranges, lemons, limes, grapefruits, pomegranates).
- Fruit and Bottle Sales: Citrocasa also trades oranges, organic oranges, pomegranates, and PET/recyclable bottles as part of their complete solution offering. This creates recurring revenue from consumables alongside equipment sales.
- Accessories and Spare Parts: Sale of accessories including pressing kits, counter installation devices, crushed ice cabinets, bottle dispensers, glass presenters, undercarriages, and juice stations.
- Service and Support: Technical service including installations, repairs, maintenance, and after-sales support for deployed equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Citrocasa product offering
Product offeringCore offering
Citrocasa GmbH manufactures and sells premium automatic citrus juicers (orange, lemon, lime, grapefruit, pomegranate) under the Eco, Fantastic, 8000, and xPro product lines for commercial customers in hospitality and retail. The company also supplies complementary fresh fruit (oranges, organic oranges, pomegranates) and PET/recyclable bottles as a complete beverage solution. Machines incorporate patented hygiene, cutting, cleaning, and cloud-monitoring technologies.
Product overview
Citrocasa is a premium orange and citrus juicer manufacturer offering a comprehensive portfolio of juicing solutions. The product lineup includes: the Revolution (ultra-compact manual juicer), Eco series (manual operation models), the Fantastic series (professional juicers with variants including M/AS, M/SB, iMPress, F/SB, eXpress, Connect, PRO, PRO Slim, EVO, and ECO), the 8000 series (high-capacity commercial juicers including XB, SB-ATS, eXpress, Connect, and Pomegranate variants), and the xPRO series (versatile multi-fruit juicers including xPRO and xPRO POM for pomegranates). The 8000 Connect and Fantastic Connect models feature cloud connectivity for performance monitoring. All machines incorporate proprietary technologies including the 2-zone technology (Engine Zone and Food Zone separation), SCS Soft-Cutting System, ATS (Automatic Transport System), Cross Holder, Speed-Lock, and Double Cover systems. The company also supplies fresh fruits (oranges, organic oranges, pomegranates) and recyclable bottles as complementary products.
Differentiator
Problem solved
Functional benefit
Products and services
- Revolution Ultra-compact automatic citrus juicer (only 24 cm wide) capable of juicing both oranges and pomegranates; designed for cafés and small bars with limited counter space to maximize turnover.
- Eco Manual citrus juicer with generous fruit basket and stylish manual drive, providing a conscious freshness experience with pure, unadulterated taste.
- Eco Plus Enhanced version of the Eco manual juicer with additional features for manual commercial operation.
- Fantastic M/AS Citrus juicer model in the Fantastic series with automatic fruit feeding system for commercial bars and restaurants.
- Fantastic M/SB Fantastic series citrus juicer featuring intelligent technology and quick easy cleaning for maximum juice yield with minimal operator effort.
- Fantastic iMPress Fantastic series juicer with integrated pressing technology for commercial fresh juice service.
- Fantastic F/SB Fantastic series juicer with self-service features, suited for front-of-house fresh juice service.
- Fantastic eXpress High-performance Fantastic series juicer with dishwasher-safe components cleaned in one simple step, automatic sieve cleaning, and the OneStep juicer set.
- Fantastic Connect Fantastic series juicer with Citrocasa Cloud connectivity for data retrieval, remote operation, and performance monitoring.
- Fantastic PRO Professional-grade juicer in the New Fantastic series designed for high-volume commercial use; introduced with the new juicer generation at Internorga 2024.
- Fantastic PRO Slim Compact version of the Fantastic PRO model from the New Fantastic series, designed for locations with limited counter or kitchen space.
- Fantastic EVO Evolved model in the New Fantastic series with enhanced performance features, launched with the new generation at Internorga 2024.
- Fantastic ECO Sustainability-focused New Fantastic series juicer with manual pressing, 18-kg flywheel, ergonomic fatigue-free design, Quick Cleaning Kit, and 2-zone technology.
- 8000 XB Pre-pressing juicer from the 8000 series that presses juice directly into a storage tank of approximately 5 liters, ideal for on-site bottling or jarring.
- 8000 SB-ATS Automatic fruit feeding juicer from the 8000 series with ATS (Automatic Transport System) for fully automatic operation and sieve cleaning, targeted at highly frequented self-service areas.
- 8000 eXpress 8000 series fresh juice system with self-cleaning fruit sieve and OneStep cleaning in record time, designed for supermarkets and grocery environments with high hygiene standards.
- 8000 Connect Interactive 8000 series fresh juice system with Citrocasa Cloud connectivity for worldwide access, performance control, technical alert system, and online video platform operation at point of sale.
- 8000 SB-ATS Pomegranate Robust automatic juicer from the 8000 series specifically developed for pressing pomegranates (75–85mm), featuring Cross Holder technology and improved ATS for maximum juice purity.
- xPRO Versatile xPro series juicer for limes, lemons, oranges, grapefruits, and pomegranates, with interchangeable pressing kits, screw-free design, and a 10-inch touch display with motion sensor.
- xPRO POM Pomegranate-specific juicer in the xPro series with redesigned pressing elements, Cross Holder System, and improved ATS for maximum juice purity; processes 30 fruits per minute (2L in 60 seconds). Launched in 2024.
- Frutas Naturales (Fresh Fruit Supply) Complementary fresh fruit supply including oranges, organic oranges, and pomegranates for use with Citrocasa juicers, enabling a complete fresh juice solution for operators.
- PET/Recyclable Bottles Bottles for collecting freshly squeezed juice, available in 0.25, 0.33, 0.5, and 1 liter sizes, including PET and recyclable variants as part of Citrocasa's complete solution.
Quantifiable outcome
- Up to 40 fruits per minute processing capacity with 2.7 liters of juice per minute
- +3 more outcomes
Companies that use Citrocasa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Citrocasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Citrocasa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Berentzen GruppecoreBerentzen Gruppe is the parent company of Citrocasa GmbH. As a listed German company (ISIN DE000A2DA488), Berentzen Gruppe provides corporate backing, financial stability, and strategic oversight. Citrocasa operates as a subsidiary within the Berentzen Gruppe portfolio of beverage and foodservice companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Citrocasa competitors and assessment
Company assessmentDirect peers
- Fresh'n Squeeze (by Global Industrial Solutions): Supplier of automated fresh-squeezed juice dispensers and presses for retail and foodservice, directly competing for supermarket and hotel juice-station wins that Citrocasa targets.
- Zumex: Spanish manufacturer of automatic citrus juicers for the HoReCa and retail segments with a comparable product portfolio (displays, integrated POS juicers) and global distribution. Most direct competitor to Citrocasa in commercial citrus juicing equipment.
- Hamilton Beach Commercial: US manufacturer of commercial juicers and beverage equipment for foodservice, supermarkets, and convenience stores—a comparable vertical and product category, though heavier US focus.
- Santos (Louis Tézier): French maker of commercial citrus juicers and blenders serving bars, restaurants, and hotels with similar target customers and use cases to Citrocasa's Eco and Fantastic lines.
Broad incumbents
- SAMMIC: Spanish commercial kitchen equipment maker with a juicer/citrus press product line serving bars, restaurants, and hotels across Europe—same customer profile and channel structure as Citrocasa.
- JBT (John Bean Technologies): Global industrial food and beverage processing equipment supplier covering juicing/extraction lines; serves a much larger industrial customer but competes for citrus juice equipment budgets at scale.
- Robot Coupe: French manufacturer of commercial food preparation equipment (juicers, cutters, blenders) used in the same HoReCa and retail kitchens Citrocasa targets; broader portfolio but overlapping buyer base.
- WMF Professional / Pro Gastro: German premium kitchen and foodservice equipment brand serving hotels and restaurants in the same DACH core market as Citrocasa; broader portfolio but similar enterprise sales motion.
Regional players
- Bertin (Diversified Food Tech): European supplier of fresh juice and beverage processing/installations with retail and HoReCa references—different primary market (industrial/self-service installations in FR/EU) but adjacent technology overlap.
Emerging players
- Nemox: Italian maker of premium domestic and prosumer juicers with adjacent product overlap in citrus pressing, useful as an adjacent niche reference point for Citrocasa's smaller Revolution/Eco units.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Citrocasa social profiles
Digital presenceCitrocasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citrocasa leadership team
Management profileNumber of profiles
Profiles1 record
Citrocasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citrocasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citrocasa
What does Citrocasa do?
Citrocasa GmbH manufactures and sells premium automatic citrus juicers (orange, lemon, lime, grapefruit, pomegranate) under the Eco, Fantastic, 8000, and xPro product lines for commercial customers in hospitality and retail. The company also supplies complementary fresh fruit (oranges, organic oranges, pomegranates) and PET/recyclable bottles as a complete beverage solution. Machines incorporate patented hygiene, cutting, cleaning, and cloud-monitoring technologies.
Is Citrocasa a public or private company?
Citrocasa is a private company. It is classified as corporate owned and is currently operating.
When was Citrocasa founded?
Citrocasa was founded in 1993. It employs 11 to 50 people.
Where is Citrocasa based?
Citrocasa is headquartered in Linz, Austria, in the Europe region.
How does Citrocasa make money?
Four revenue lines are on record. Juice Press Equipment Sales are the primary driver. The others are fruit and Bottle Sales, accessories and Spare Parts and service and Support.
Who are Citrocasa's main competitors?
Direct peers on record are Fresh'n Squeeze (by Global Industrial Solutions), Zumex, Hamilton Beach Commercial and Santos (Louis Tézier). Broad incumbents are SAMMIC, JBT (John Bean Technologies), Robot Coupe and WMF Professional / Pro Gastro. Bertin (Diversified Food Tech) is listed as a regional player. Nemox is listed as an emerging player.
Does Citrocasa have an API?
No public API is recorded for Citrocasa.
What industry is Citrocasa in?
Citrocasa's product category is Commercial Citrus Juicing Equipment. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of THAFAKAA, Juice Bars & Cold-Pressed Juice Shops. Its NAICS code is 3121 and its SIC code is 2080.