Euresa

What Euresa does

EURESAreisen (operating under the brand Euresa) is a German cruise travel agency founded in 2011 and headquartered in Saarburg, Germany. The company specializes as a Premium/Top-Partner sales agent for AIDA Cruises and TUI Cruises (Mein Schiff), serving German-speaking individual consumers and families seeking cruise vacations. It combines a digital self-service layer (website, cruise search engine, customer portal) with high-touch advisory delivered via phone, WhatsApp, and email, and is staffed by 11–50 employees.

The core technology is a web-based cruise booking platform that aggregates AIDA and Mein Schiff inventory with a Kreuzfahrtsuche search engine (filtering by ship, departure date, destination, passengers, and German federal-state school-holiday calendars), a Kundenportal customer portal for managing bookings and travel documents, a Preisalarm price-monitoring service, and an Optionsbuchungen feature for provisional cabin reservation. Content and demand-generation run through a blog (Kreuzfahrtwissen), a twice-weekly YouTube channel, an email newsletter, and Instagram/TikTok social presence.

EURESAreisen operates a commission-based revenue model with no markup on base fares: customers pay the published AIDA or Mein Schiff price directly to the cruise line, and the company earns a referral/booking commission, plus ancillary fees on inclusive packages. Go-to-market is sales-led and domestic-German, with SEO/organic search and content marketing as the primary acquisition channels, supported by phone and WhatsApp advisory for conversion. Customer segments include first-time cruise travelers (Erstfahrer), repeat cruise enthusiasts (loyalty via Freudejoker up to €120 per booking), solo travelers (reduced single-occupancy supplements), and families. Differentiation rests on long-tenured AIDA and Mein Schiff top-partner status, 14 years of brand equity, and a 4.9/5 Google Reviews rating rather than proprietary technology.

Name

Euresa

Legal name

EURESAreisen

Website

https://euresa.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EURESAreisen is a German cruise travel agency founded in 2011 and based in Saarburg that specializes as a Premium/Top-Partner sales agent for AIDA Cruises and TUI Cruises (Mein Schiff), earning commissions via a web-based booking platform and phone/WhatsApp advisory for German-speaking cruise consumers and families.

Ownership category

akta.pro rank

Product category

Cruise Travel Agency Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

akta.pro secondary industries

Cruise Retail Travel Agencies (THAKABAF), Cruise Booking Platforms (THALAFAG)

Keywords

• Cruise booking agency
• Travel agency services
• Online cruise reservations
• AIDA cruise packages
• Mein Schiff bookings

Headquarters

HQ city

Saarburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Cruise Booking Commissions: EURESAreisen earns commissions from AIDA Cruises and TUI Cruises (Mein Schiff) for each cruise booked through its platform. Customers pay the cruise line price directly, with EURESAreisen receiving a referral/booking commission. Additional service fees may apply for inclusive travel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EURESAreisen (Euresa) is a German cruise travel agency that sells AIDA Cruises and TUI Cruises (Mein Schiff) sailings as a Premium Partner of AIDA and a Top 50 Mein Schiff Reisebüro. The company operates an online cruise search and booking platform (Kreuzfahrtsuche) plus a customer portal (Kundenportal), and supplements online self-service with expert phone/WhatsApp advisory, price monitoring, option reservations, and a referral bonus program. Revenue is earned through booking commissions paid by the cruise lines at their published prices.

Product overview

EURESAreisen is a specialized cruise travel agency offering an online booking platform with integrated cruise search tools and a customer portal. The core product is the Kreuzfahrtsuche (cruise search) system, complemented by the Kundenportal for managing bookings. The company specializes in AIDA and Mein Schiff cruise packages, offering various sub-products including Last Minute deals, AIDA Light, and AIDA Pauschalreisen (package holidays). Additional offerings include Mein Schiff Eventreisen (themed event cruises), Freudejoker referral bonuses, Preisalarm price alerts, Meine Landausflüge shore excursions, and Kreuzfahrt-Gutscheine gift vouchers. The portfolio also includes solo traveler deals, family packages, and educational content via the Kreuzfahrtwissen Blog. The company operates as a full-service cruise agency since 2011, providing booking, pricing tools, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Kreuzfahrtsuche (Cruise Search & Booking) Online cruise search and booking tool allowing consumers to filter by ship, departure date, destination, and number of passengers to find and book AIDA and Mein Schiff cruises.
• Kundenportal (Customer Portal) Dedicated customer portal for managing cruise bookings, accessing travel documents, and tracking price changes for individual cruise travelers.
• Last Minute Kreuzfahrten Last-minute cruise deals featuring spontaneous travel offers, cancellation cabins, and reduced pricing for spontaneous travelers booking AIDA and Mein Schiff cruises.
• AIDA Light Rare AIDA cruise deals with exceptional value pricing targeted at budget-conscious travelers.
• AIDA Pauschalreisen (AIDA Package Holidays) Comprehensive AIDA package holidays including all-inclusive service bundles with shore excursions and beverage packages.
• Alleinreisende Angebote (Solo Traveler Deals) Solo-traveler deals featuring reduced single-occupancy supplements for AIDA and Mein Schiff cruises.
• Mein Schiff Eventreisen (Event Cruises) Themed event cruises on Mein Schiff including Tattoo Cruise, Millennium Cruise, and Schlagerliner featuring musical entertainment.
• Meine Landausflüge (Shore Excursions) Port-excursion booking service offering curated shore excursions with price advantages for cruise passengers.
• Kreuzfahrt-Gutscheine (Cruise Gift Vouchers) Gift vouchers for cruise holidays available in various designs with customizable denominations, intended for gifting cruise experiences.
• Freudejoker (Loyalty/Referral Bonus) Referral bonus program offering up to €120 in bonus credits for future cruise bookings when customers recommend friends who then book.

Quantifiable outcome

• 4.9 / 5 customer satisfaction rating (Google Reviews)

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AIDA CruisescoreChannel Partner/ Reseller/ DistributorEURESAreisen is a Premium Partner and Top-Partner of AIDA Cruises, holding the 'AIDA Helden der Meere' designation. As an authorized sales partner, the company sells AIDA cruises at published rates and receives commission. It has priority access to early booking windows, special allocations, and exclusive promotional campaigns for AIDA sailings.
• Mein Schiff (TUI Cruises)coreChannel Partner/ Reseller/ DistributorEURESAreisen is a Mein Schiff Top 50 Reisebüro (Top 50 Travel Agency), recognized by TUI Cruises with the 'Ubal Plakette.' The company sells Mein Schiff cruises as an authorized agent, earning commissions on bookings. It features Mein Schiff products prominently on its platform and provides dedicated consulting for Mein Schiff sailings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Travelcircus: German online travel platform offering curated travel and cruise deals. Overlaps in the German consumer cruise deal-discovery funnel but is not a specialist cruise agency.

Broad incumbents

• Check24 Reisen: Large German comparison portal that includes cruise offerings alongside broader travel products. Competes for cruise booking demand via comparison shopping, though cruise is a small part of a much wider portfolio.
• Schauinsland-Reisen: Established German tour operator with cruise offerings among broader package holidays. Comparable as a traditional German travel seller, but with deeper scale and broader product mix than EURESAreisen.
• Der Touristik (DER Tour): Large German travel group selling cruises and packages through multiple retail and online channels. Operates at much greater scale than EURESAreisen and competes for the same German consumer cruise demand.

Direct peers

• MEI-Reisen: Germany-based cruise specialist travel agency focused on AIDA and Mein Schiff, among other lines. Directly comparable given its overlapping cruise line partnerships and German consumer target.
• Dreamlines: German cruise-specialist online travel agency selling multiple cruise lines to DACH consumers. Comparable in that it operates as a dedicated cruise booking intermediary, but with broader cruise line portfolio than EURESAreisen's AIDA/Mein Schiff focus.
• Kreuzfahrtberater.de: German cruise comparison and booking portal focused exclusively on cruise travel. Competes with EURESAreisen for the same online cruise-shopping audience in Germany, with overlapping price-comparison and advisory positioning.
• Logitravel: European OTA with a strong cruise vertical in Germany offering multi-line cruise booking online. Comparable through digital-first cruise distribution, though broader in product scope than EURESAreisen.

Emerging players

• HolidayPirates (Urlaubspiraten): German deal aggregator surfacing cruise and travel offers. Overlaps with EURESAreisen on cruise deal discovery, though HolidayPirates is broader and not an authorized partner booking platform.

Others

• 1-2-3.tv / Schiffsreisen Vermittlung: Smaller German cruise intermediary focused on discounted and last-minute cruise bookings. Adjacent comparator in the cruise agency ecosystem with overlapping last-minute and discount positioning to parts of EURESAreisen's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@euresareisen
• Instagraminstagram.com/euresareisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euresa