Oakland Family Services

What Oakland Family Services does

Oakland Family Services is a private, nonprofit human service organization founded in 1921 and headquartered at 114 Orchard Lake Road in Pontiac, Michigan. It delivers a continuum of prevention, education, and treatment programs across the human life cycle to children, families, and individuals in southeast Michigan. Service lines are organized into three pillars: Prevention (Foster Care and Adoption, Early On for ages 0-3, Parents as Teachers for ages 0-6, and the Maternal Infant Health Program for Medicaid-eligible pregnant women and infants), Education (Children's Learning Center preschool and childcare from 12 months at Pontiac and Walled Lake), and Treatment (Day One mental health and substance use disorder therapy, Specialized Services for Youth for ages 6-21 with severe emotional disturbance, Children's Therapeutic Family Care treatment foster care, and PRISM intensive outpatient for caregivers in recovery). The organization operates from three Oakland County locations (Pontiac, Royal Oak, Farmington Hills) with telehealth for Day One services.

Revenue is generated through three streams: donations and charitable contributions (including the multi-year Building Brighter Futures Society donor program at Emerald, Ruby, and Diamond tiers), government contracts and grants (most notably a core contract with Oakland Community Health Network for Specialized Services for Youth), and insurance/fee-for-service billings across private insurance, Medicare, and Medicaid with sliding-scale options for uninsured patients. Go-to-market is direct-to-consumer through walk-in and scheduled services at the three locations, with referrals from healthcare providers, schools, and community organizations. The organization also pursues earned media via local TV and radio and runs fundraising events such as the Building Brighter Futures Breakfast. Technology is not a differentiator: there is no proprietary platform, app, or API; operations rely on Squarespace-hosted web properties, Rosterfy for volunteer management, and FreeWill for estate planning. Leadership is led by President and CEO Jaimie Clayton, with a Board of Directors chaired by Jay Wachowicz.

Name

Oakland Family Services

Legal name

Oakland Family Services

Website

https://oaklandfamilyservices.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Oakland Family Services is a 105-year-old nonprofit in Oakland County, Michigan delivering prevention, education, and treatment programs including foster care, preschool, mental health therapy, and substance use treatment to children, families, and individuals across southeast Michigan.

Ownership category

akta.pro rank

Product category

Human Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Child Care Services (62441), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

Keywords

• Mental health services
• Foster care adoption
• Early childhood education
• Family preservation services
• Substance use treatment

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and planned giving through the Building Brighter Futures Society. Includes stock donations, IRA qualified charitable distributions, and donor-advised fund grants.
2. Government Contracts and Grants: Contract with Oakland Community Health Network for Specialized Services for Youth program. Government grants support various prevention and treatment programs.
3. Insurance and Program Fees: Revenue from private insurance, Medicare, and Medicaid for mental health and substance use treatment services. Sliding scale fees for uninsured/underinsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oakland Family Services is a private, nonprofit human service organization delivering a continuum of prevention, education, and treatment services across the human life cycle. Core offerings include mental health and substance use disorder therapy (Day One), foster care and adoption, early childhood programs (Early On, Parents as Teachers, Maternal Infant Health Program), preschool and childcare (Children's Learning Center), Specialized Services for Youth, Children's Therapeutic Family Care, and the PRISM intensive outpatient substance use program for caregivers.

Product overview

Oakland Family Services operates as a private, nonprofit human service organization offering a continuum of prevention, education, and treatment services across the human life cycle. The organization is structured around three core pillars: Prevention programs (Foster Care & Adoption, Early On, Parents as Teachers, Maternal Infant Health Program) aimed at protecting children and building family capacity; Education services through the Children's Learning Center providing preschool and childcare starting at 12 months; and Treatment programs including Day One for mental health and substance use disorders, Specialized Services for Youth for adolescents with severe emotional disturbance, and Children's Therapeutic Family Care. Together, these integrated programs serve children, families, and individuals in Oakland County, Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Day One: Mental health and substance use disorder treatment program offering confidential, research-based therapy for individuals and families.
• Children's Learning Center
• Specialized Services for Youth
• Building Brighter Futures Society
• PRISM

Products and services

• Day One Mental health and substance use disorder treatment program providing confidential, research-based therapy for individuals and families in Oakland County, with walk-in counseling available.
• Foster Care & Adoption Prevention program providing safe, loving homes through foster care and adoption services to stop child abuse and neglect in Oakland County.
• Early On Early intervention program for children ages 0-3 to identify developmental delays and support motor, cognitive, speech, and social-emotional development through home visits.
• Parents as Teachers Home visiting program for children ages 0-6 encouraging language, social, and emotional development while helping families learn ways to support their children's growth.
• Children's Learning Center High-quality preschool and childcare program at Children's Learning Centers in Pontiac and Walled Lake offering developmentally appropriate curriculum for children starting at 12 months, including a free 4-year-old Pre-K program.
• Specialized Services for Youth Program for families with children and teens ages 6-21 living with severe emotional, behavioral, or psychological stress, providing individual, family, and group counseling, case management, and psychiatric services.
• Children's Therapeutic Family Care Treatment foster care program bringing the Treatment Foster Care Oregon model to Oakland County for adolescents with severe emotional distress.
• Maternal Infant Health Program Free program for Medicaid-eligible pregnant women and families with infants up to age one, providing home visits from nurses, social workers, nutrition professionals, lactation consultants, and infant mental health specialists.
• PRISM (Project Recovery Intensive Services for Mothers) Intensive outpatient substance use treatment program for caregivers and pregnant women in recovery, providing one-on-one and group therapy with skill-building sessions.

Quantifiable outcome

• 22 children found permanent homes through foster care and adoption
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• KrogerminorGTM or Marketing Partner · 29 July 2025Kroger Community Rewards program allows shoppers to support Oakland Family Services just by grocery shopping.
• Oakland Community Health NetworkcoreStrategic or Co-development PartnerSpecialized Services for Youth program is provided through a contract with the Oakland Community Health Network. This is a core partnership for delivering mental health services to youth ages 6-21 with severe emotional disturbance.
• FreeWillminorGTM or Marketing PartnerFreeWill partnership for estate planning services, allowing donors to create free wills and include gifts to Oakland Family Services.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Samaritas: Michigan-based nonprofit providing foster care, adoption, family services, and behavioral health programs across the state. Directly comparable to Oakland Family Services' prevention and treatment service mix, with overlapping government contracts and similar donor-dependent operating model.
• Judson Center: Michigan nonprofit offering foster care, adoption, mental health, autism services, and early childhood programs. Operates a comparable multi-pillar human services continuum in southeast Michigan, competing for similar government contracts and donor dollars.
• Starfish Family Services: Western Wayne County-based nonprofit providing early childhood education, mental health, and family preservation services. Closely comparable Children's Learning Center, home visiting, and family therapy programs in the same southeast Michigan service region.
• The Children's Center: Detroit-based nonprofit providing mental health, early childhood, and family services. Competes with Oakland Family Services for Oakland County-adjacent clients and for government funding through the same Oakland Community Health Network and MDHHS channels.
• Catholic Charities of Southeast Michigan: Regional Catholic Charities affiliate operating foster care, adoption, mental health, and family preservation services across southeast Michigan. Comparable service continuum, donor base, and government contracting footprint.
• Southwest Counseling Solutions: Southwest Detroit-based nonprofit providing mental health, substance use, early childhood, and family services. Comparable integrated treatment-plus-prevention model serving Medicaid populations and competing for similar Oakland/ Wayne County contracts.
• Hegira Programs: Western Wayne County-based nonprofit providing mental health, substance use, and community-based services. Comparable outpatient behavioral health programs serving Medicaid populations in the same southeast Michigan region.

Broad incumbents

• Easter Seals Michigan: Statewide Michigan affiliate of the national Easter Seals network providing behavioral health, autism services, and disability support. Broader geographic reach and brand scale, overlapping with Oakland Family Services on behavioral health and family support programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oakfamservices
• Xx.com/OakFamServices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland Family Services