Richfield Living

What Richfield Living does

Richfield Living, legally organized as Friendship and operating as a non-profit, is a multi-campus senior living and healthcare provider headquartered at 3730 Richfield Lane in Salem, Virginia, founded in 1934. It serves adults aged 55 and older in the Roanoke Valley across a full care continuum delivered on a single Richfield campus plus three satellite locations (North Campus, Salem Terrace, Health & Rehab South). Core services include Independent Living, Assisted Living, Memory Care, a skilled nursing and inpatient rehabilitation Health Center, Outpatient Therapy (physical, occupational, speech), Home Care, Adult Medical Day Care at The Feinour Center, a Transitional Care Unit, and a Physician Clinic. Amenity infrastructure includes a heated indoor pool, wellness center, salon, Bistro '66, Club Friendship event venue with catering, a 2,300 sq. ft. community room, library, non-denominational chapel, gardens, and local transportation to Roanoke cultural venues.

The business model is recurring-fee residential and clinical services priced on a quote basis by care level, supplemented by ancillary community-facing revenue (Bistro '66 dining, Club Friendship events and catering, salon services open to the public). Go-to-market is direct-to-consumer via campus tours, a 540.380.4500 admissions line, website, social media (Facebook, YouTube), newsletter, and earned media through repeated Best of Roanoke awards and a Bronze National Quality Award from the American Health Care Association. The organization has 251–500 employees, a named leadership team led by VP of Operations Ben Higgins with functional Directors across Independent Living, Nursing, Therapy, Sales & Marketing, Marketing & Admissions, and Hospital & Community Relations, and a charitable arm called the Friendship Foundation that funds Seniors in Need and Employees in Need programs. Revenue is not publicly disclosed and there is no parent company, private equity sponsor, or M&A activity identified in the data.

Name

Richfield Living

Legal name

Friendship

Website

https://richfieldliving.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Richfield Living is a non-profit, multi-campus senior living provider in Salem, Virginia offering a full care continuum — Independent Living, Assisted Living, Memory Care, skilled nursing and rehabilitation, outpatient therapy, home care, and adult day care — to Roanoke Valley seniors aged 55 and older, supported by ancillary amenities and community-facing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, and memory care accommodations covering housing, meals, and base amenities.
2. Healthcare Services: Fees for health and rehab services including skilled nursing, long-term care, outpatient therapy, physician clinic visits, and home care services.
3. Adult Medical Day Care: Daytime care services at The Feinour Center offering more affordable daytime care options for family members who cannot stay home alone safely.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Richfield Living is a non-profit senior living community operating an upscale campus in Salem, Virginia that provides a full continuum of care for adults 55+ on one campus. Its core offerings include Independent Living, Assisted Living, Memory Care, a Health & Rehab center with skilled nursing and inpatient rehabilitation, Outpatient Services, Home Care, and Adult Medical Day Care. Supporting amenities and venues include a heated indoor therapy pool, Wellness Center, Physician Clinic, Salon, Club Friendship event venue with catering, and Bistro '66 dining.

Product overview

Friendship Richfield Living is a unified senior living campus offering a comprehensive portfolio of living and care services. The core living options include Independent Living (worry-free living for adults 55+) and Assisted Living (care and community for a vibrant life). These residential services are integrated with award-winning health services including Memory Care, Health & Rehab (with overnight care), Outpatient Services, Home Care, and a Transitional Care Unit. The campus also provides supporting amenities such as Club Friendship (event venue with catering), Bistro '66 dining, Wellness Center, Physician Clinic, Adult Medical Day Care, Residents' Center (with pool, community room, library, gardens), and Salon services. All services are coordinated on one campus in Salem, VA.

Differentiator

Problem solved

Functional benefit

Brands

• Club Friendship: Special event venue and catering service located within the Residents' Center on the North campus, serving the Roanoke Valley.
• Bistro '66
• Transitional Care Unit (TCU)
• The Feinour Center
• Joseph C. Thomas Center

Products and services

• Independent Living Worry-free residential living for adults 55+ in an upscale senior living environment with mountain views and resort-like amenities on the Richfield campus. Includes housing, meals, social activities, and access to on-campus healthcare.
• Assisted Living Residential assisted living providing personalized assistance with daily activities such as bathing, dressing, medication management, and personal care while promoting resident independence. The Oaks Assisted Living is a named community within this service line.
• Memory Care Specialized residential care for individuals with Alzheimer's disease, dementia, and other memory impairments, offering expert support, specialized programming, and secure environments.
• Health & Rehab (Richfield Health Center) Skilled nursing and inpatient rehabilitation center providing overnight care for healing, long-term care, and transitional care between hospital and home. Includes a dedicated Transitional Care Unit (TCU) on Hershberger Road.
• Outpatient Services Outpatient rehabilitation and medical care including physical, occupational, and speech therapy plus counseling services for residents and community members who do not require an overnight stay.
• Home Care In-home personal care and daily living assistance that helps seniors remain in their own homes while receiving help with activities of daily living and personal care.
• Adult Medical Day Care (The Feinour Center) Daytime supervised care program at The Feinour Center providing an affordable daytime care option for family members who cannot stay home alone safely during business hours.
• Physician Clinic
• Club Friendship Event Venue & Catering
• Bistro '66 Dining Venue
• Wellness Center
• Salon Services
• Respite Care
• Chaplaincy Services
• Counseling Services

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Lifestyle: Regional and national operator of upscale IL, AL, and memory care communities. Mirrors Richfield's resort-style positioning and service tier.
• Sunrise Senior Living: Premium-segment senior living operator offering IL, AL, memory care, and short-stay options with a strong service-quality brand. Comparable to Richfield on positioning and service mix.
• Life Care Centers of America: Operator of skilled nursing and rehabilitation facilities with assisted living and memory care. Closest peer on the Health & Rehab/SNF side of Richfield's service mix.
• Five Star Senior Living: Multi-state operator of IL, AL, and memory care communities with rehabilitation services. Comparable service portfolio and mid-size-community economics to Richfield.
• Acts Retirement-Life Communities: Nonprofit, faith-based CCRC operator with the full continuum of care across multiple campuses. Closest peer on nonprofit CCRC structure and care-level breadth.
• Atria Senior Living: Upscale, amenity-rich senior living operator with IL, AL, and memory care nationwide. Closest direct competitor on the upscale positioning that Richfield explicitly markets.
• Brookdale Senior Living: Largest U.S. operator of senior living communities spanning IL, AL, memory care, and skilled nursing. Directly comparable to Richfield Living across the care continuum, though at vastly greater scale and for-profit.

Broad incumbents

• Amedisys: National home health and hospice provider. Comparable to the Home Care leg of Richfield's service line, though the corporate scale and clinical scope are far larger.
• Encompass Health: Large inpatient rehabilitation and home health operator. Compares to the Outpatient Therapy and post-acute Rehab services Richfield delivers at the Richfield Health Center.
• Life Care Services: Large third-party manager of CCRCs and senior living communities. Compares on the CCRC operating model that Richfield also runs, but at a much larger managed-portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@friendshipretirementcommun1540?si=rpIdNNt3rRaw03gg
• Facebookfacebook.com/friendshipretirement
• Xx.com/RichfieldLiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richfield Living