MADE
MADE is an Italian Industry 4.0 competence center, operating as a consortium at Politecnico di Milano's Bovisa campus, that delivers AI, digital twin, and IoT consulting, training, and technology experimentation services to Italian manufacturing SMEs and large industrial enterprises across multiple verticals.
- Company typePrivate
- Founded2019
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MADE does
MADE (legal entity: MADE s.c.a r.l., also operating as MADE4.0 / MADE Competence Center Industria 4.0) is an Italian Industry 4.0 and 5.0 competence center founded in 2019 and headquartered at Politecnico di Milano's Bovisa Durando campus in Milan. The organization operates as a consortium (società consortile a responsabilità limitata) with 63 partners spanning four Italian universities and major industrial technology vendors, delivering digital transformation consulting, technology experimentation, and training services to Italian manufacturing companies. Its service portfolio spans nine technology domains — Artificial Intelligence, Connected Infrastructure, Product and Process Development, Smart Products and Processes (IoT), Logistics 4.0, Smart Maintenance, Smart Production, and Quality 4.0 — packaged into named offerings including DRAIVE (AI adoption roadmap), AI4Knowledge (generative AI virtual assistants using vector search and LLMs on Azure/AWS/GCP), Cybersecurity Assessment, Sustainability Analysis (LCA, Digital Product Passport), and the Competence School 4.0 training programs.
The business model combines professional services revenue (consulting and technology implementation) with training revenue (catalog courses, custom programs, on-demand content) and managed revenue from facilitating public funding programs such as PNRR, AI-MATTERS, M.I.A. Lombardia, EDIH4Marche, Umbria Digital Data, and Bando 2025. Customers include large industrial enterprises (Fater, Mectron, Pietro Fiorentini, Carel, SEA Milano airports, Brembo) and an SME-heavy long tail (270+ SMEs cited among 380+ companies served in one dataset; over 2,860 companies involved in training across another). Pricing is hybrid: companies pay a portion of the service cost with the remainder subsidized through public programs, with funding percentages varying inversely to enterprise size. Distribution is primarily direct via the Milan facility and its network of technology and university partners, with the organization holding ISO 9001:2015 certification for its training management system.
MADE has delivered 640+ client projects, 715–750+ training courses, 80,000+ training hours, and serves customers through a six-step engagement process spanning contact, analysis, plan, implementation, training, and innovation funding support. It operates the MADE Digital Community and maintains active European network participation (EDIH, AI-MATTERS), positioning itself as the connective layer between Italian SMEs, large manufacturers, university research, and EU digital transformation funding.
MADE firmographics
Firmographics- Name
- MADE
- Legal name
- MADE s.c.a r.l.
- Website
- https://made-cc.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MADE is an Italian Industry 4.0 competence center, operating as a consortium at Politecnico di Milano's Bovisa campus, that delivers AI, digital twin, and IoT consulting, training, and technology experimentation services to Italian manufacturing SMEs and large industrial enterprises across multiple verticals.
- Ownership category
- akta.pro rank
MADE industry classification
Industry- Product category
- Industrial Digital Transformation Consulting
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Human Resources & Talent Development (EDAGANAB)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI), 3D Printing, CAD & Digital Fabrication Programs (EDAMADAH)
Keywords
Where MADE is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MADE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Training Services: MADE generates revenue through training courses including catalog courses, customized courses (on commessa), and on-demand content. They offer both in-presence and online training delivery with funding opportunities through PNRR, Interprofessional Funds, and regional programs.
- Consulting and Digital Transformation Services: Revenue from consulting services including AI application, digital solutions implementation, sustainability optimization, cybersecurity integration, digital future planning, and innovation investment support. Services are partially funded through public financing programs.
- Public Funding Programs: MADE facilitates access to public funding including Bando 2025, AI-MATTERS, M.I.A. Lombardia, EDIH4Marche, and Umbria Digital Data. Companies pay a portion of the service while the remainder is funded through these programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Micro and small enterprises receive highest funding support |
| Other | Multi-year contract | Medium enterprises receive moderate funding support |
| Other | Multi-year contract | Large enterprises receive lower funding percentages |
| Subscription | Annual | Training course catalog with various durations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
MADE product offering
Product offeringCore offering
MADE is an Italian Industry 4.0/5.0 competence center that delivers digital transformation consulting, technology experimentation, and certified training programs to manufacturing companies. It sells structured services such as AI adoption roadmaps (DRAIVE), intelligent knowledge assistants (AI4Knowledge), cybersecurity and sustainability assessments, and access to physical test-and-experimentation infrastructure (CAVE, 3D scanners, additive manufacturing). Revenue is generated through fee-based consulting engagements, paid training courses (catalog, customized, and on-demand), and publicly co-financed digital transformation projects.
Product overview
MADE is a Competence Center for Industry 4.0 offering consulting, training, and technology services for digital transformation of Italian manufacturing enterprises. The portfolio includes DRAIVE (AI adoption roadmap service) and AI4Knowledge (intelligent virtual assistant service), alongside practical services like technology testing and experimentation, cybersecurity assessment, and sustainability analysis. The center provides training through its Competence School 4.0 with customized, catalog-based, and on-demand courses. MADE also operates across eight technology domains: AI, Digital Twin, Connected Infrastructure, Intelligent Products/IoT, Logistics 4.0, Smart Maintenance, Smart Production, and Quality 4.0.
Differentiator
Problem solved
Functional benefit
Products and services
- DRAIVE Structured AI adoption roadmap service that guides Italian manufacturing SMEs through AI implementation, including process mapping, use case identification, and rollout planning.
- AI4Knowledge Intelligent virtual assistant service using vector search and large language models on Azure, AWS, and GCP, designed to give manufacturing enterprises faster access to internal knowledge and optimize workflows.
- Test and Experimentation Services Practical service that transforms innovative ideas into applicable industrial solutions through feasibility analysis, experimental design, and validation using emerging digital technologies.
- Technological Infrastructure Access Access to specialized technological infrastructure including the CAVE Augmented Virtual Environment, 3D scanners, metallic and polymeric 3D printing, and digital computerized tomography for industrial experimentation and prototyping.
- Sustainability Analysis Services Sustainability assessment services including supplier sustainability analysis, Life Cycle Assessment (LCA), sustainability diagnosis, energy audit, and Digital Product Passport implementation for manufacturing clients.
- Cybersecurity Assessment Cybersecurity posture verification service that evaluates company compliance with international best practices and produces a customized remediation roadmap for industrial clients.
- Competence School 4.0 Training program offering customized courses, catalog courses, and on-demand content on Industry 4.0 and 5.0 topics, delivered in-presence, online, and hybrid formats and certified to ISO 9001:2015.
Quantifiable outcome
- 30-40% reduction in development costs for medical device companies through Digital Thread implementation
- +5 more outcomes
Companies that use MADE
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
MADE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
MADE partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, key and supporting.
- Politecnico di MilanocorePrimary academic partner providing research expertise, faculty resources, and campus facilities at Bovisa. Core to MADE's identity as a university-industry bridge for digital transformation.
- Università degli Studi di BergamocoreUniversity partner contributing academic expertise to MADE's training and research programs in Industry 4.0 technologies.
- Università degli Studi di BresciacoreUniversity partner supporting MADE's education and research initiatives in manufacturing digitalization.
- Università degli Studi di PaviacoreUniversity partner collaborating on Industry 4.0 research and training programs.
- ABBkeyTechnology partner providing industrial automation and robotics expertise for MADE's demonstration facilities and client projects.
- SiemenskeyTechnology partner contributing digitalization and industrial software expertise for MADE's Industry 4.0 initiatives.
- PTCkeyTechnology partner providing product lifecycle management (PLM) and IoT solutions expertise for MADE's digital transformation projects.
- ComaukeyItalian robotics and automation company partner contributing manufacturing expertise to MADE's projects.
- KUKAkeyRobotics partner providing collaborative robotics and automation technology for MADE's smart production demonstrations.
- Rockwell AutomationkeyIndustrial automation and information partner contributing to MADE's connected infrastructure and smart manufacturing solutions.
- SAPkeyEnterprise software partner providing ERP and digital transformation expertise for MADE's client projects.
- AI4I (Istituto Italiano di Intelligenza Artificiale per l'Industria)coreAI4I and MADE signed a multi-year agreement to accelerate AI adoption in Italian SMEs and manufacturing. The partnership provides advanced research, technology transfer, training, and technical consulting through a signed agreement on June 18, 2025.
- CefrielkeyDigital innovation partner contributing expertise in digital transformation projects.
- ReplykeyTechnology consulting partner providing digital transformation and system integration expertise.
- NTT DATAkeyIT services partner contributing technology integration expertise for MADE's digital projects.
- BrembokeyTechnology partner from automotive industry contributing manufacturing expertise.
- FanuckeyCNC and robotics partner providing manufacturing automation technology expertise.
- BeckhoffkeyAutomation technology partner contributing PC-based control and industrial IoT expertise.
- BoschkeyTechnology partner contributing automation and IoT expertise to MADE's projects.
- EYkeyProfessional services partner contributing consulting expertise in digital transformation and strategy.
- E4 ComputingkeyComputing technology partner contributing high-performance computing expertise.
- QuinkeySupply chain and planning optimization partner, notably collaborated on Latteria Soresina's MTS transformation project.
- MetalWorkkeyMetal working technology partner contributing manufacturing expertise for MADE projects.
- MiraiteksupportingTechnology partner contributing to MADE's digital transformation initiatives.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
MADE competitors and assessment
Company assessmentDirect peers
- VTT Technical Research Centre of Finland: VTT is Finland's public applied research centre offering R&D, digital transformation, and training services to industrial clients. It is one of the closest European analogues to MADE in terms of public-mandate, consortium-style funding, and Industry 4.0/digital twin focus.
- Cefriel: Cefriel is a Milan-based digital innovation consortium (Politecnico di Milano spin-off) that offers IT consulting, applied research, and technology transfer services to enterprises. It mirrors MADE's academic-industry bridge model, target manufacturing verticals, and consulting-plus-training service mix, making it a near-twin peer and partner/competitor.
- Catapult (UK Catapult Network): The UK Catapult Network consists of publicly funded technology and innovation centres connecting businesses with universities and research. Its High Value Manufacturing Catapult in particular operates the same combination of technology experimentation, training, and SME transformation services as MADE.
- TNO (Netherlands Organisation for Applied Scientific Research): TNO is the Dutch applied research organization with similar mandate, funding structure, and service portfolio (applied research, consulting, training) targeting manufacturing and digital transition. Comparable in scale, public-private model, and Industry 4.0 offerings.
Broad incumbents
- Reply: Reply is a large Italian IT consulting and systems integrator with deep Industry 4.0, IoT, and digital manufacturing practices. It is both a MADE technology partner and a competitor for enterprise digital transformation mandates, serving many of the same Italian industrial clients.
- Engineering Group (Engineering Ingegneria Informatica): Engineering is one of Italy's largest IT services and digital transformation groups with a strong Industry 4.0 / digital manufacturing practice. It competes for large enterprise digital transformation mandates in the same Italian industrial verticals as MADE.
- Fraunhofer Institute (Gesellschaft): Fraunhofer is Germany's flagship applied research organization with 76 institutes running industry contract research, technology transfer, and training. It operates the same publicly co-funded competence-center model that MADE replicates in Italy, with overlapping focus on Industry 4.0 and AI for manufacturing.
- NTT DATA Italia: NTT DATA Italy is a large IT services and consulting firm with growing Industry 4.0 and digital transformation practices. It is a MADE technology partner and competes for the same enterprise consulting engagements in Italian manufacturing.
Others
- Politecnico di Milano (Industry 4.0 research and education): Politecnico di Milano is MADE's core academic partner and host of its headquarters. While primarily an academic institution, its Industry 4.0 research groups, executive education, and spin-offs operate overlapping consulting, training, and technology transfer services for the same SME and enterprise manufacturing audience.
Regional players
- ART-ER (Società Consortile per l'Attuazione del Piano Strategico S3): ART-ER is the Emilia-Romagna innovation agency that supports SMEs with digital and sustainable transformation, including Industry 4.0 adoption, training, and access to EU funding. It serves a different Italian region but addresses the same SME manufacturing audience with a similar competence-center service bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MADE social profiles
Digital presenceMADE compliance and trust
Trust signalCompliance1 record
MADE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADE leadership team
Management profileNumber of profiles
Profiles1 record
MADE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADE
What does MADE do?
MADE is an Italian Industry 4.0/5.0 competence center that delivers digital transformation consulting, technology experimentation, and certified training programs to manufacturing companies. It sells structured services such as AI adoption roadmaps (DRAIVE), intelligent knowledge assistants (AI4Knowledge), cybersecurity and sustainability assessments, and access to physical test-and-experimentation infrastructure (CAVE, 3D scanners, additive manufacturing). Revenue is generated through fee-based consulting engagements, paid training courses (catalog, customized, and on-demand), and publicly co-financed digital transformation projects.
Is MADE a public or private company?
MADE is a private company. It is classified as corporate owned and is currently operating.
When was MADE founded?
MADE was founded in 2019. It employs 11 to 50 people.
Where is MADE based?
MADE is headquartered in Milano, Italy, in the Europe region.
How does MADE make money?
Three revenue lines are on record. Training Services are the primary driver. The others are consulting and Digital Transformation Services and public Funding Programs.
Who are MADE's main competitors?
Direct peers on record are VTT Technical Research Centre of Finland, Cefriel, Catapult (UK Catapult Network) and TNO (Netherlands Organisation for Applied Scientific Research). Broad incumbents are Reply, Engineering Group (Engineering Ingegneria Informatica), Fraunhofer Institute (Gesellschaft) and NTT DATA Italia. Politecnico di Milano (Industry 4.0 research and education) is listed as an others. ART-ER (Società Consortile per l'Attuazione del Piano Strategico S3) is listed as a regional player.
Does MADE have an API?
No public API is recorded for MADE.
What industry is MADE in?
MADE's product category is Industrial Digital Transformation Consulting. Its primary akta.pro industry code is EDAGANAB, Human Resources & Talent Development, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its SIC code is 8711.