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Gift Off

Full company profile

uuid000oob2

Namestring
Gift Off
Legal namestring
Digital Gap Ltd.
Websiteurl
giftoff.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Gift Off, operated by Digital Gap Ltd. (registered in England and Wales, company number 8866323), is a privately held digital gift card marketplace founded in 2013 and headquartered in Norwich. The platform aggregates over 1,790 retail brand gift cards across categories including restaurants, gaming, entertainment, fashion, jewellery, and electronics, serving consumers in the UK, Europe, the US, Canada, and Australia. The company reports 202,286+ happy customers since launch and operates with a team of 1-10 employees.

The platform's underlying technology combines a self-serve e-commerce front-end with a multi-rail payment gateway supporting traditional card networks (Visa, MasterCard, American Express, Discover), mobile wallets (Apple Pay, Google Pay), and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, Ripple). A GO Points loyalty program awards points on most purchases, redeemable as discounts on future transactions, intended to drive repeat engagement. Additional product modules include Flash Sales for time-limited discounted inventory.

The business model is built on transaction-based revenue: gift cards are sold at face value with the company earning a margin or commission per transaction, supplemented by marketplace economics on GO Points redemption. Go-to-market is product-led growth via a direct-to-consumer website with no disclosed enterprise or B2B channel. Marketing relies on organic social media (X, Facebook, Instagram), earned media in publications such as The Guardian, Yahoo Finance, CoinDesk, and MoneyWeek, and a Zendesk-hosted help center. No institutional funding beyond a 2014 round of undisclosed size has been disclosed, and the company appears to be founder-controlled and bootstrapped.

Short descriptiontext

Gift Off (Digital Gap Ltd.) is a Norwich-based digital gift card marketplace founded in 2013, aggregating over 1,790 retail brands across the UK, Europe, US, Canada, and Australia. It serves consumer gift buyers and cryptocurrency holders via self-serve e-commerce with multi-currency payment rails and a GO Points loyalty program.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNorwich, United Kingdom
HQ citystring
Norwich
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital gift cards, gift card marketplace, cryptocurrency payments, loyalty rewards program, multi-brand vouchers
Industry1 code
1Digital Goods & Gift Card Generalist Marketplaces
CodeCRAFAAAJPrimaryYes
NAICS code1 code
  • Gift, Novelty, and Souvenir Retailers459420
Product category
Digital Gift Card Marketplace
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Gift Card Sales Commission
TypeTransaction Fee
Description

Earn revenue through the sale of digital gift cards from over 1790 brands. Customers purchase gift cards at face value and the company generates revenue through transaction fees or margins on each sale.

giftoff.com
2GO Points Loyalty Discount
TypeMarketplace Commission
Description

Customers earn GO Points on purchases which can be redeemed as discounts. This loyalty mechanism drives repeat purchases and customer retention while the company retains margin on point redemptions.

giftoff.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Operations, Marketing or Sales, Personnel
Pricing details1 tier
1Gift cards available at standard face value denominations set by each retailer
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Gift cards are sold at face value. Denominations vary by retailer. For example Bloom & Wild offers £10-£100 denominations. GO Points earned on most purchases can be used as discounts on future purchases.

giftoff.com
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Gift Off operates a digital marketplace where consumers can purchase gift cards and digital vouchers from over 1,790 brands across restaurants, gaming, entertainment, fashion, jewellery, and more. The platform accepts both traditional payment methods (Visa, MasterCard, American Express, Apple Pay, Google Pay) and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Dogecoin, Litecoin, Ripple), and rewards purchases through the GO Points loyalty program. Gift cards are delivered digitally for instant use, serving customers in the UK, Europe, the US, Canada, and Australia.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Gift Off operates as a digital gift card marketplace platform offering over 1790 brand gift cards across multiple geographic regions (UK, Europe, US, Canada, Australia). The core product is the digital gift cards marketplace, complemented by the GO Points loyalty program that rewards purchases with redeemable points, Flash Sales for discounted cards, and a cryptocurrency payment gateway supporting six digital currencies. The platform is owned by Digital Gap Ltd, a UK-registered company established in 2013.

Product and service1 record
1Digital Gift Cards Marketplace
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
1Visa
Strategic tierCoreTypeTechnology or Integration
Description

Visa payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.

2MasterCard
Strategic tierCoreTypeTechnology or Integration
Description

MasterCard payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.

3American Express
Strategic tierCoreTypeTechnology or Integration
Description

American Express payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.

4Apple Pay
Strategic tierCoreTypeTechnology or Integration
Description

Apple Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.

5Google Pay
Strategic tierCoreTypeTechnology or Integration
Description

Google Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.

6Bitcoin
Strategic tierCoreTypeTechnology or Integration
Description

Bitcoin cryptocurrency accepted as payment method for purchasing gift cards, enabling cryptocurrency holders to convert digital assets into gift cards.

7Ethereum
Strategic tierCoreTypeTechnology or Integration
Description

Ethereum cryptocurrency accepted as payment method for purchasing gift cards.

8Litecoin
Strategic tierCoreTypeTechnology or Integration
Description

Litecoin cryptocurrency accepted as payment method for purchasing gift cards.

9Dogecoin
Strategic tierCoreTypeTechnology or Integration
Description

Dogecoin cryptocurrency accepted as payment method for purchasing gift cards.

10Ripple (XRP)
Strategic tierCoreTypeTechnology or Integration
Description

Ripple (XRP) cryptocurrency accepted as payment method for purchasing gift cards.

11Bitcoin Cash
Strategic tierCoreTypeTechnology or Integration
Description

Bitcoin Cash cryptocurrency accepted as payment method for purchasing gift cards.

12The Guardian
Strategic tierMinorTypeGTM or Marketing Partner
Description

Featured in The Guardian Small Business Network article about Bitcoin and business confidence in March 2015.

13Yahoo Finance
Strategic tierMinorTypeGTM or Marketing Partner
Description

Featured in Yahoo Finance UK article about Bitcoin safety as an investment.

14CoinDesk
Strategic tierMinorTypeGTM or Marketing Partner
Description

Featured in CoinDesk article about what can be purchased with Bitcoin.

15MoneyWeek
Strategic tierMinorTypeGTM or Marketing Partner
Description

Featured in MoneyWeek article about the challenges of converting Bitcoin to cash.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gift Off

Digital Gift Card Marketplacegiftoff.com

Gift Off (Digital Gap Ltd.) is a Norwich-based digital gift card marketplace founded in 2013, aggregating over 1,790 retail brands across the UK, Europe, US, Canada, and Australia. It serves consumer gift buyers and cryptocurrency holders via self-serve e-commerce with multi-currency payment rails and a GO Points loyalty program.

What Gift Off does

Gift Off, operated by Digital Gap Ltd. (registered in England and Wales, company number 8866323), is a privately held digital gift card marketplace founded in 2013 and headquartered in Norwich. The platform aggregates over 1,790 retail brand gift cards across categories including restaurants, gaming, entertainment, fashion, jewellery, and electronics, serving consumers in the UK, Europe, the US, Canada, and Australia. The company reports 202,286+ happy customers since launch and operates with a team of 1-10 employees.

The platform's underlying technology combines a self-serve e-commerce front-end with a multi-rail payment gateway supporting traditional card networks (Visa, MasterCard, American Express, Discover), mobile wallets (Apple Pay, Google Pay), and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, Ripple). A GO Points loyalty program awards points on most purchases, redeemable as discounts on future transactions, intended to drive repeat engagement. Additional product modules include Flash Sales for time-limited discounted inventory.

The business model is built on transaction-based revenue: gift cards are sold at face value with the company earning a margin or commission per transaction, supplemented by marketplace economics on GO Points redemption. Go-to-market is product-led growth via a direct-to-consumer website with no disclosed enterprise or B2B channel. Marketing relies on organic social media (X, Facebook, Instagram), earned media in publications such as The Guardian, Yahoo Finance, CoinDesk, and MoneyWeek, and a Zendesk-hosted help center. No institutional funding beyond a 2014 round of undisclosed size has been disclosed, and the company appears to be founder-controlled and bootstrapped.

Gift Off firmographics

Firmographics
Name
Gift Off
Legal name
Digital Gap Ltd.
Website
https://giftoff.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
1–10 employees
Short description
Gift Off (Digital Gap Ltd.) is a Norwich-based digital gift card marketplace founded in 2013, aggregating over 1,790 retail brands across the UK, Europe, US, Canada, and Australia. It serves consumer gift buyers and cryptocurrency holders via self-serve e-commerce with multi-currency payment rails and a GO Points loyalty program.
Ownership category
akta.pro rank

Gift Off industry classification

Industry
Product category
Digital Gift Card Marketplace
NAICS
Gift, Novelty, and Souvenir Retailers (459420)
akta.pro primary industry
Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

  • Digital gift cards
  • Gift card marketplace
  • Cryptocurrency payments
  • Loyalty rewards program
  • Multi-brand vouchers

Where Gift Off is headquartered

Location

Headquarters

HQ city
Norwich
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Gift Off business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

  1. Gift Card Sales Commission: Earn revenue through the sale of digital gift cards from over 1790 brands. Customers purchase gift cards at face value and the company generates revenue through transaction fees or margins on each sale.
  2. GO Points Loyalty Discount: Customers earn GO Points on purchases which can be redeemed as discounts. This loyalty mechanism drives repeat purchases and customer retention while the company retains margin on point redemptions.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goGift cards available at standard face value denominations set by each retailer

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Gift Off product offering

Product offering

Core offering

Gift Off operates a digital marketplace where consumers can purchase gift cards and digital vouchers from over 1,790 brands across restaurants, gaming, entertainment, fashion, jewellery, and more. The platform accepts both traditional payment methods (Visa, MasterCard, American Express, Apple Pay, Google Pay) and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Dogecoin, Litecoin, Ripple), and rewards purchases through the GO Points loyalty program. Gift cards are delivered digitally for instant use, serving customers in the UK, Europe, the US, Canada, and Australia.

Product overview

Gift Off operates as a digital gift card marketplace platform offering over 1790 brand gift cards across multiple geographic regions (UK, Europe, US, Canada, Australia). The core product is the digital gift cards marketplace, complemented by the GO Points loyalty program that rewards purchases with redeemable points, Flash Sales for discounted cards, and a cryptocurrency payment gateway supporting six digital currencies. The platform is owned by Digital Gap Ltd, a UK-registered company established in 2013.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Gift Cards Marketplace

Companies that use Gift Off

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Gift Off technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Gift Off partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and minor.

  • VisacoreTechnology or IntegrationVisa payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
  • MasterCardcoreTechnology or IntegrationMasterCard payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
  • American ExpresscoreTechnology or IntegrationAmerican Express payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
  • Apple PaycoreTechnology or IntegrationApple Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.
  • Google PaycoreTechnology or IntegrationGoogle Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.
  • BitcoincoreTechnology or IntegrationBitcoin cryptocurrency accepted as payment method for purchasing gift cards, enabling cryptocurrency holders to convert digital assets into gift cards.
  • EthereumcoreTechnology or IntegrationEthereum cryptocurrency accepted as payment method for purchasing gift cards.
  • LitecoincoreTechnology or IntegrationLitecoin cryptocurrency accepted as payment method for purchasing gift cards.
  • DogecoincoreTechnology or IntegrationDogecoin cryptocurrency accepted as payment method for purchasing gift cards.
  • Ripple (XRP)coreTechnology or IntegrationRipple (XRP) cryptocurrency accepted as payment method for purchasing gift cards.
  • Bitcoin CashcoreTechnology or IntegrationBitcoin Cash cryptocurrency accepted as payment method for purchasing gift cards.
  • The GuardianminorGTM or Marketing PartnerFeatured in The Guardian Small Business Network article about Bitcoin and business confidence in March 2015.
  • Yahoo FinanceminorGTM or Marketing PartnerFeatured in Yahoo Finance UK article about Bitcoin safety as an investment.
  • CoinDeskminorGTM or Marketing PartnerFeatured in CoinDesk article about what can be purchased with Bitcoin.
  • MoneyWeekminorGTM or Marketing PartnerFeatured in MoneyWeek article about the challenges of converting Bitcoin to cash.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Gift Off competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Gift Off social profiles

Digital presence

Gift Off financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gift Off leadership team

Management profile

Number of profiles

Profiles1 record

Gift Off funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gift Off M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift Off

What does Gift Off do?

Gift Off operates a digital marketplace where consumers can purchase gift cards and digital vouchers from over 1,790 brands across restaurants, gaming, entertainment, fashion, jewellery, and more. The platform accepts both traditional payment methods (Visa, MasterCard, American Express, Apple Pay, Google Pay) and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Dogecoin, Litecoin, Ripple), and rewards purchases through the GO Points loyalty program. Gift cards are delivered digitally for instant use, serving customers in the UK, Europe, the US, Canada, and Australia.

Is Gift Off a public or private company?

Gift Off is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Gift Off founded?

Gift Off was founded in 2013. It employs 1 to 10 people.

Where is Gift Off based?

Gift Off is headquartered in Norwich, United Kingdom, in the Europe region.

How does Gift Off make money?

Two revenue lines are on record. Gift Card Sales Commission is the primary driver. The others are GO Points Loyalty Discount.

Does Gift Off have an API?

No public API is recorded for Gift Off.

What industry is Gift Off in?

Gift Off's product category is Digital Gift Card Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 459420.

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