Gift Off
Gift Off (Digital Gap Ltd.) is a Norwich-based digital gift card marketplace founded in 2013, aggregating over 1,790 retail brands across the UK, Europe, US, Canada, and Australia. It serves consumer gift buyers and cryptocurrency holders via self-serve e-commerce with multi-currency payment rails and a GO Points loyalty program.
- Company typePrivate
- Founded2013
- HeadquartersNorwich, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gift Off does
Gift Off, operated by Digital Gap Ltd. (registered in England and Wales, company number 8866323), is a privately held digital gift card marketplace founded in 2013 and headquartered in Norwich. The platform aggregates over 1,790 retail brand gift cards across categories including restaurants, gaming, entertainment, fashion, jewellery, and electronics, serving consumers in the UK, Europe, the US, Canada, and Australia. The company reports 202,286+ happy customers since launch and operates with a team of 1-10 employees.
The platform's underlying technology combines a self-serve e-commerce front-end with a multi-rail payment gateway supporting traditional card networks (Visa, MasterCard, American Express, Discover), mobile wallets (Apple Pay, Google Pay), and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, Ripple). A GO Points loyalty program awards points on most purchases, redeemable as discounts on future transactions, intended to drive repeat engagement. Additional product modules include Flash Sales for time-limited discounted inventory.
The business model is built on transaction-based revenue: gift cards are sold at face value with the company earning a margin or commission per transaction, supplemented by marketplace economics on GO Points redemption. Go-to-market is product-led growth via a direct-to-consumer website with no disclosed enterprise or B2B channel. Marketing relies on organic social media (X, Facebook, Instagram), earned media in publications such as The Guardian, Yahoo Finance, CoinDesk, and MoneyWeek, and a Zendesk-hosted help center. No institutional funding beyond a 2014 round of undisclosed size has been disclosed, and the company appears to be founder-controlled and bootstrapped.
Gift Off firmographics
Firmographics- Name
- Gift Off
- Legal name
- Digital Gap Ltd.
- Website
- https://giftoff.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gift Off (Digital Gap Ltd.) is a Norwich-based digital gift card marketplace founded in 2013, aggregating over 1,790 retail brands across the UK, Europe, US, Canada, and Australia. It serves consumer gift buyers and cryptocurrency holders via self-serve e-commerce with multi-currency payment rails and a GO Points loyalty program.
- Ownership category
- akta.pro rank
Gift Off industry classification
Industry- Product category
- Digital Gift Card Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Gift Off is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gift Off business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Gift Card Sales Commission: Earn revenue through the sale of digital gift cards from over 1790 brands. Customers purchase gift cards at face value and the company generates revenue through transaction fees or margins on each sale.
- GO Points Loyalty Discount: Customers earn GO Points on purchases which can be redeemed as discounts. This loyalty mechanism drives repeat purchases and customer retention while the company retains margin on point redemptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available at standard face value denominations set by each retailer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gift Off product offering
Product offeringCore offering
Gift Off operates a digital marketplace where consumers can purchase gift cards and digital vouchers from over 1,790 brands across restaurants, gaming, entertainment, fashion, jewellery, and more. The platform accepts both traditional payment methods (Visa, MasterCard, American Express, Apple Pay, Google Pay) and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Dogecoin, Litecoin, Ripple), and rewards purchases through the GO Points loyalty program. Gift cards are delivered digitally for instant use, serving customers in the UK, Europe, the US, Canada, and Australia.
Product overview
Gift Off operates as a digital gift card marketplace platform offering over 1790 brand gift cards across multiple geographic regions (UK, Europe, US, Canada, Australia). The core product is the digital gift cards marketplace, complemented by the GO Points loyalty program that rewards purchases with redeemable points, Flash Sales for discounted cards, and a cryptocurrency payment gateway supporting six digital currencies. The platform is owned by Digital Gap Ltd, a UK-registered company established in 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Gift Cards Marketplace
Companies that use Gift Off
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Gift Off technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gift Off partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- VisacoreVisa payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
- MasterCardcoreMasterCard payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
- American ExpresscoreAmerican Express payment processing integrated as a payment method for purchasing gift cards on the Gift Off platform.
- Apple PaycoreApple Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.
- Google PaycoreGoogle Pay digital wallet integrated as a payment method for purchasing gift cards on the Gift Off platform.
- BitcoincoreBitcoin cryptocurrency accepted as payment method for purchasing gift cards, enabling cryptocurrency holders to convert digital assets into gift cards.
- EthereumcoreEthereum cryptocurrency accepted as payment method for purchasing gift cards.
- LitecoincoreLitecoin cryptocurrency accepted as payment method for purchasing gift cards.
- DogecoincoreDogecoin cryptocurrency accepted as payment method for purchasing gift cards.
- Ripple (XRP)coreRipple (XRP) cryptocurrency accepted as payment method for purchasing gift cards.
- Bitcoin CashcoreBitcoin Cash cryptocurrency accepted as payment method for purchasing gift cards.
- The GuardianminorFeatured in The Guardian Small Business Network article about Bitcoin and business confidence in March 2015.
- Yahoo FinanceminorFeatured in Yahoo Finance UK article about Bitcoin safety as an investment.
- CoinDeskminorFeatured in CoinDesk article about what can be purchased with Bitcoin.
- MoneyWeekminorFeatured in MoneyWeek article about the challenges of converting Bitcoin to cash.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gift Off competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gift Off social profiles
Digital presenceGift Off financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gift Off leadership team
Management profileNumber of profiles
Profiles1 record
Gift Off funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gift Off M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gift Off
What does Gift Off do?
Gift Off operates a digital marketplace where consumers can purchase gift cards and digital vouchers from over 1,790 brands across restaurants, gaming, entertainment, fashion, jewellery, and more. The platform accepts both traditional payment methods (Visa, MasterCard, American Express, Apple Pay, Google Pay) and six cryptocurrencies (Bitcoin, Bitcoin Cash, Ethereum, Dogecoin, Litecoin, Ripple), and rewards purchases through the GO Points loyalty program. Gift cards are delivered digitally for instant use, serving customers in the UK, Europe, the US, Canada, and Australia.
Is Gift Off a public or private company?
Gift Off is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gift Off founded?
Gift Off was founded in 2013. It employs 1 to 10 people.
Where is Gift Off based?
Gift Off is headquartered in Norwich, United Kingdom, in the Europe region.
How does Gift Off make money?
Two revenue lines are on record. Gift Card Sales Commission is the primary driver. The others are GO Points Loyalty Discount.
Does Gift Off have an API?
No public API is recorded for Gift Off.
What industry is Gift Off in?
Gift Off's product category is Digital Gift Card Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 459420.