Tokyo Fish Market

What Tokyo Fish Market does

Tokyo Fish Market is a single-location, family-owned Japanese grocery store founded in 1963 by Isamu and Tazuye Fujita, operating continuously at 1220 San Pablo Avenue in Berkeley, California. The store occupies approximately 5,000 square feet and sells fresh fish, sushi, Japanese and pan-Asian groceries, produce, deli items, and gift-shop merchandise. Its assortment is unusually broad for an independent grocer, including more than 100 fresh fish varieties and more than 100 Japanese candies, sourced partly through early-morning (1:00 AM) procurement runs. The business is privately held, has no outside investors, and runs no e-commerce or mobile app — revenue is generated almost entirely through in-store retail transactions with walk-in consumers in the East Bay.

Name

Tokyo Fish Market

Legal name

Tokyo Fish Market

Website

https://tokyofish.net

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokyo Fish Market is a family-owned Japanese grocery store founded in 1963 in Berkeley, California, serving walk-in East Bay consumers with fresh fish, sushi, produce, deli items, and Japanese groceries from a single 5,000 sq ft location.

Ownership category

akta.pro rank

Product category

Specialty Japanese Grocery Retail

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

akta.pro secondary industries

Seafood Markets & Fishmongers (CRAHAHAC), In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese grocery store
• Fresh seafood retail
• Specialty food market
• Asian groceries
• Sushi and deli

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Tokyo Fish Market is a family-owned Japanese grocery store in Berkeley, CA operating across a 5,000 square-foot retail floor that is divided into five departments: a Fish Department (over 100 fresh fish and seafood varieties plus a year-round live crab tank), a Groceries section (Japanese packaged goods including rice, sake, noodles, snacks, and over 100 varieties of Japanese candies, arare, and senbei), a Produce department (fruits and vegetables hand-selected daily starting at 1:00 AM), a Deli (freshly prepared Japanese dishes and sushi made daily by in-house Musashi chefs), and a Gift Shop (Japanese kitchenware, dinnerware, bento boxes, ricecookers, cooking knives, and traditional gifts such as maneki nekos and darumas).

Product overview

Tokyo Fish Market is a single-location Japanese grocery store in Berkeley, CA that operates multiple distinct departments within its 5,000 square-foot facility. The business consists of a Fish Department (fresh seafood with over 100 varieties), a Groceries section (Japanese packaged goods, snacks, beverages), a Produce department (daily-sourced fresh fruits and vegetables), a Deli (freshly prepared Japanese dishes including sushi and bento boxes), and a Gift Shop (Japanese kitchenware, dinnerware, and traditional gifts).

Differentiator

Problem solved

Functional benefit

Products and services

• Tokyo Fish Market Main Store
• Fish Department
• Groceries Department
• Produce Department
• Deli
• Tokyo Fish Gift Shop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MusashicoreStrategic or Co-development PartnerMusashi provides dedicated in-house sushi chefs who prepare sushi daily at Tokyo Fish Market. The chefs prepare various sushi types including California rolls, spider rolls, inarizushi, and salmon nigiri, ensuring fresh sushi availability for customers.

Scale indicators4 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• Seafood City Supermarket: Seafood City is a Filipino/Asian-American supermarket chain in California with fresh seafood counters, prepared foods, and produce—an overlapping specialty ethnic grocery competitor for Bay Area shoppers.
• 99 Ranch Market: 99 Ranch is a large Asian supermarket chain with multiple West Coast locations carrying fresh fish, produce, deli, and Asian packaged goods—an overlapping specialty ethnic grocery competitor.
• Mitsuwa Marketplace: Mitsuwa is a multi-location Japanese grocery chain on the West Coast with deli, fresh fish, produce, and housewares departments under one roof—directly comparable to Tokyo Fish Market's format and assortment, but at greater scale.
• Uwajimaya: Uwajimaya is a Pacific Northwest-based Asian/Japanese grocery chain with fresh seafood, produce, deli, and gift departments—same core offering as Tokyo Fish Market but with multiple locations and a larger footprint.
• Nijiya Market: Nijiya is a Japanese grocery chain in California offering fresh fish, sushi, produce, and packaged Japanese goods in a similar specialty-store format, competing for the same Bay Area Japanese-food customer base.
• Marukai / Tokyo Central: Marukai (Tokyo Central) operates Japanese supermarkets in California with fresh fish, sushi, groceries, and housewares—a direct specialty Japanese grocery peer to Tokyo Fish Market.

Broad incumbents

• Trader Joe's: Trader Joe's is a national specialty grocer carrying Japanese pantry items, sushi, and seafood—a broader incumbent competing for the casual Japanese-food shopper with greater scale and pricing power.
• Whole Foods Market: Whole Foods is a national premium grocer with sushi counters, fresh seafood, and Japanese packaged goods—a broad incumbent competing on the premium-fresh positioning that overlaps with Tokyo Fish Market.
• H Mart: H Mart is a Korean/Asian-American supermarket chain with broad fresh fish, produce, and prepared food offerings—a larger incumbent competing for the same Bay Area ethnic grocery shopper.

Regional players

• Berkeley Bowl: Berkeley Bowl is a Berkeley-based specialty produce and grocery destination carrying fresh fish and produce—competing for the same local Berkeley shopper but with a broader (non-Japanese-focused) assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tokyo-fish-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokyo Fish Market