Parts Geek
- Company typePrivate
- Founded2008
- HeadquartersMarlton, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Parts Geek firmographics
Firmographics- Name
- Parts Geek
- Legal name
- Parts Geek
- Website
- https://partsgeek.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Parts Geek industry classification
Industry- Product category
- Online Auto Parts Marketplace
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro industry
- Automotive Parts & Accessories Online RetailersAutomotive Parts, Tools & Accessories Marketplaces
Keywords
Where Parts Geek is headquartered
LocationHeadquarters
- HQ city
- Marlton
- HQ country
- United States
- HQ region
- North America
Markets served
Parts Geek business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Auto Parts E-commerce Sales: Parts Geek operates as an online marketplace generating revenue through the sale of auto parts and accessories. The company sells products from various manufacturers and suppliers at discounted wholesale prices, with customers purchasing directly through the website or by phone. Revenue is generated through one-time product transactions rather than subscription models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual auto parts sold at wholesale/discount prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Parts Geek product offering
Product offeringCore offering
Parts Geek operates an online auto parts marketplace connecting individual buyers with verified sellers offering over 10 million genuine, OEM, aftermarket, refurbished, and rebuilt parts for domestic and import vehicles from 1940 to present. Customers shop through a vehicle-specific catalog (searchable by year, make, and model) on PartsGeek.com or by phone, with fast US-based fulfillment, 30-day hassle-free returns via RMA, and advertised savings of up to 80% off retail list prices.
Product overview
Parts Geek operates an online auto parts marketplace as its core product. The platform connects buyers with verified sellers offering over 10 million auto parts and accessories across OEM, aftermarket, refurbished, and rebuilt categories. The marketplace provides vehicle-specific search functionality by year/make/model, an extensive alphabetical product catalog organized by part type (including AC systems, brakes, engine components, suspension, electrical, body parts, and exhaust), and order management with 30-day returns and fast shipping. Featured brands include A1 Cardone, Anzo, Bilstein, Bosch, Dorman, K&N, KYB, Monroe, Moog, NGK, and Weathertech. The company serves both domestic and import vehicle owners with parts dating from 1940 to present day.
Differentiator
Problem solved
Functional benefit
Products and services
- Parts Geek Online Auto Parts Marketplace Core online marketplace platform connecting buyers with verified sellers to offer over 10 million genuine, OEM, aftermarket, refurbished, and rebuilt auto parts. Features vehicle-specific search by year/make/model, an organized parts catalog, phone ordering via 1-800-541-9352, 30-day returns with RMA, and fast US-based fulfillment for individual car owners and DIY mechanics.
- Brake Pads and Brake Rotors
Quantifiable outcome
- Customers can save up to 80% compared to local auto parts store list prices
- +2 more outcomes
Companies that use Parts Geek
Customer profileSegments2 records
Ideal customer profiles2 records
Parts Geek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Parts Geek partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Parts Geek competitors and assessment
Company assessmentDirect peers
- RockAuto: RockAuto is an online-only auto parts retailer selling OEM and aftermarket parts with a vehicle-specific catalog that closely mirrors Parts Geek's model, head-to-head competing for the same DIY and price-sensitive buyer across the US.
- CarParts.com: CarParts.com is a US e-commerce auto parts retailer offering a broad catalog with vehicle-specific search and discount pricing, directly competing with Parts Geek in the online auto parts marketplace category.
- 1A Auto: 1A Auto is an online retailer of aftermarket auto parts with how-to video content and DIY positioning, competing head-to-head with Parts Geek for the same DIY mechanics and individual car owner segment.
- BuyAutoParts.com: BuyAutoParts.com is an online auto parts retailer offering discounted OEM and aftermarket parts with vehicle-specific search, directly comparable to Parts Geek in assortment, pricing strategy, and target customer.
Broad incumbents
- AutoZone: AutoZone is the largest US specialty retailer of automotive parts and accessories with thousands of physical stores plus a growing e-commerce channel, competing with Parts Geek on price, selection, and parts availability but as a much broader incumbent.
- Advance Auto Parts: Advance Auto Parts is a major US auto parts chain with extensive physical retail and online channels, overlapping with Parts Geek's DIY value proposition while operating a fundamentally different store-based model.
- O'Reilly Auto Parts: O'Reilly Auto Parts is a large US auto parts retailer combining physical stores with a growing online presence, providing comparable assortment to Parts Geek for DIY and professional customers at scale.
- NAPA Auto Parts: NAPA Auto Parts is a national auto parts distributor and retailer with strong professional installer and DIY presence, competing for the same parts dollar as Parts Geek through both online catalogs and a large store network.
- Amazon Automotive: Amazon's Automotive category is a vast marketplace offering new and aftermarket auto parts with Prime shipping and aggressive pricing; it competes with Parts Geek on assortment, delivery speed, and price across the same online shopper demographic.
Emerging players
- eBay Motors: eBay Motors is a large online marketplace for new, used, and aftermarket auto parts and accessories, with sellers ranging from individual hobbyists to commercial vendors; it overlaps with Parts Geek in many SKUs and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Parts Geek social profiles
Digital presenceParts Geek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parts Geek leadership team
Management profileNumber of profiles
Parts Geek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parts Geek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parts Geek
What does Parts Geek do?
Parts Geek operates an online auto parts marketplace connecting individual buyers with verified sellers offering over 10 million genuine, OEM, aftermarket, refurbished, and rebuilt parts for domestic and import vehicles from 1940 to present. Customers shop through a vehicle-specific catalog (searchable by year, make, and model) on PartsGeek.com or by phone, with fast US-based fulfillment, 30-day hassle-free returns via RMA, and advertised savings of up to 80% off retail list prices.
Is Parts Geek a public or private company?
Parts Geek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parts Geek founded?
Parts Geek was founded in 2008. It employs 101 to 250 people.
Where is Parts Geek based?
Parts Geek is headquartered in Marlton, United States, in the North America region.
How does Parts Geek make money?
One revenue line is on record: auto Parts E-commerce Sales.
Who are Parts Geek's main competitors?
Direct peers on record are RockAuto, CarParts.com, 1A Auto and BuyAutoParts.com. Broad incumbents are AutoZone, Advance Auto Parts, O'Reilly Auto Parts, NAPA Auto Parts and Amazon Automotive. eBay Motors is listed as an emerging player.
Does Parts Geek have an API?
No public API is recorded for Parts Geek.
What industry is Parts Geek in?
Parts Geek's product category is Online Auto Parts Marketplace. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5013.