What Biotop does

Biotop, now operating under the consumer brand Greenapy, is a French biological control company based in Livron-sur-Drôme, France. Founded in 1985 and reorganized under the Greenapy brand in 2024, the company sells chemical-free pest management solutions — including living beneficial insects (ladybugs, lacewings, predatory beetles), microscopic parasitic nematodes, chromatic sticky traps, and pheromone traps — to individual consumers (home gardeners, hobby orchardists, indoor-plant owners) in France. The product range spans five core categories: Nématodes, Pièges (traps), Phéromones, Auxiliaires vivants (living auxiliaries), and Argile/kits pédagogiques, with branded products such as Coccifly, Coccilaure, Cryptolaemus, Chrysope, and the Vivapack ready-to-use delivery system.

Greenapy's underlying technology is rooted in applied entomology and nematology, supported by intellectual property in specialized living-organism formulations and a delivery logistics chain capable of shipping viable insects and nematodes directly to consumers. The company holds FSC certification and organic-agriculture (UAB) usability, and is a member of France Biocontrôle. Its GTM is consumer-direct (B2C) and product-led: customers can purchase online via greenapy.fr and mesinsectesadomicile.com, or buy prepaid voucher cards at physical French garden centers (jardineries) and redeem them online. Branded sub-products (Coccifly, Coccilaure, Cryptolaemus, Chrysope, Vivapack) carry registered trademarks.

The business model is one-time direct product sales of consumable biological-control kits to home gardeners. Pricing is unit-based with format tiers (e.g., nematode packs of 5M, 25M, 50M, or 500M units); no subscription or recurring-revenue layer is evident. The company employs 101-250 people, is privately held with no disclosed investors or funding rounds, and operates from a single headquarters location in southeastern France, serving a domestic market.

Name

Biotop

Legal name

Biotop

Website

https://biotop.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Biotop (Greenapy) is a French biological control company selling chemical-free pest management products — living insects, nematodes, traps, and pheromones — directly to home gardeners and amateur horticulturists in France via e-commerce and physical garden centers.

Ownership category

akta.pro rank

Product category

Biological Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Beneficial Insect & Predator Releases (Biocontrol) (HSAMALAC)

akta.pro secondary industries

Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB), Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Biological pest control
• Beneficial insects
• Entomopathogenic nematodes
• Pheromone traps
• Garden pest management

Headquarters

HQ city

Livron-sur-drôme

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (One-time Purchase): Revenue is generated through one-time product sales of biological control solutions (nematodes, predatory insects, traps, pheromones, clay kits) sold directly to home gardeners. Products are available via e-commerce (greenapy.fr, mesinsectesadomicile.com) and through physical garden center (jardinerie) prepaid card vouchers that are redeemed online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Biotop (commercial brand: Greenapy) produces and sells biological pest control products for home gardeners, including living beneficial insects (ladybugs, green lacewings, Cryptolaemus), entomopathogenic nematodes, chromatic sticky traps, and pheromone traps. The company delivers living organisms to consumers through its own e-commerce sites and a prepaid-card retail activation model sold in French garden centers, targeting chemical-free pest management for gardens, vegetable gardens, orchards, and indoor plants.

Product overview

Greenapy (the renewal of Biotop) is a French company providing biological pest control products and solutions for gardens, vegetable gardens, orchards, and indoor plants. The product portfolio consists of five core product categories: Nematodes (microscopic parasites for soil pests), Pièges/Traps (chromatic sticky traps and pheromone funnel traps), Phéromones (pheromone-based attractants), Auxiliaires vivants/Living auxiliaries (predatory insects including ladybugs and green lacewings), and Educational kits. Key branded products include Coccifly® (adult ladybugs and larvae for aphid control), Cryptolaemus (for mealybugs), Chrysope (for multiple pest types), Nématodes Sc (for soil-dwelling larvae), and blue chromatic sticky traps for thrips. Products are designed for organic farming use and are delivered to customers via prepaid voucher systems.

Differentiator

Problem solved

Functional benefit

Brands

• Coccifly: Ladybug-based biological control solution for aphids in gardens and orchards
• Coccilaure
• Vivapack
• Cryptolaemus

Products and services

• Coccifly Adultes Adult ladybugs (Adalia bipunctata) sold in Vivapack boxes of 20 adults for natural aphid control on trees, ornamental plants, and fruit-bearing plants; each adult can consume up to 60 aphids per day. For home gardeners.
• Coccifly Larves Ladybug (Adalia bipunctata) larvae for aphid control on small plants and shrubs; larvae are more voracious and less mobile than adults, providing a shock effect when aphid foci first appear. Sold as 80 larvae per Vivapack. For home gardeners.
• Coccilaure Biological control solution specifically formulated for rose laurels (laurier-rose) and yellow aphids, positioned as an alternative to Coccifly. For home gardeners.
• Cryptolaemus Predatory ladybug (Cryptolaemus) for controlling mealybugs and Pulvinaria scale insects on ornamental plants, citrus, and greenhouse plants. Sold with 25 adults per box; recommended 5 adults per plant or 10 per tree, effective from 18°C. For home gardeners.
• Chrysope (Demoiselle aux yeux d'or) Green lacewing (Chrysopa carnea / Chrysopa perla) for preventive and curative biological control against aphids, thrips, mites, and mealybugs across all garden plants. For home gardeners.
• Nématodes Sc (Steinernema carpocapsae) Microscopic nematodes (Steinernema carpocapsae) that parasitize soil-dwelling pest larvae including cutworms, mole crickets, leatherjackets, and Colorado potato beetles. Available in formats of 5, 25, 50, or 500 million nematodes; diluted in water and applied to moist soil at 12-25°C. For home gardeners.
• Piéges chromatiques et pièges à phéromones Range of traps for mass trapping and pest monitoring, including chromatic blue sticky traps for thrips (10 traps per kit at 25 x 10 cm, water-resistant, with printed grid; coverage 1 trap per 10-50 m²), Delta traps, Dacotrap, and yellow sticky traps. For home gardeners.
• Phéromones Pheromone-based attractants used in funnel traps for monitoring and mass trapping of various pest species across gardens and orchards. For home gardeners.
• Auxiliaires vivants Category of live beneficial organisms including ladybugs, green lacewings, and other predatory insects that naturally prey on garden and crop pests. For home gardeners.
• Argile et kits pédagogiques Clay-based nematode formulations and educational kits for teaching biological control methods to gardeners and hobbyists.

Quantifiable outcome

• Each adult ladybug (Adalia bipunctata) can consume up to 60 aphids per day and produces larvae that continue control naturally.
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• France BiocontrôlecoreStrategic or Co-development PartnerGreenapy is a member of France Biocontrôle, the French industry association for biological control. Membership positions Greenapy within the national ecosystem of bioprotection companies and aligns the brand with industry standards, research initiatives, and policy advocacy for natural pest management in France.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koppert: Dutch global leader in biological crop protection and natural pollination. Directly comparable to Greenapy across beneficial insects, nematodes, and pheromone-based pest management, with overlapping customer use cases in greenhouse and horticulture segments.
• Biobest Group: Belgian biological control and pollination specialist with a global footprint. Comparable to Greenapy in core biocontrol products (predatory mites, bumblebees, beneficial insects) and in serving both professional horticulture and increasingly consumer markets.
• Andermatt Biocontrol: Swiss biological control producer offering nematodes, beneficial insects, and biopesticides across agricultural and home-gardening segments. Closely matches Greenapy's product mix and European specialty-crop positioning.
• BioBee: Israeli producer of beneficial insects and mites for integrated pest management. Comparable to Greenapy in macro-organism rearing and Mediterranean-climate biocontrol expertise, with adjacent European market exposure.
• Bioline Agrosciences: French-British biological control company from which Greenapy's team originates. Directly comparable product portfolio (predatory mites, beneficial insects, nematodes) and shared technical heritage, though Bioline operates more in B2B professional markets.

Broad incumbents

• Certis Biologicals: Subsidiary of Mitsui & Co. offering biological pesticides and biostimulants across agriculture. Broader portfolio and global scale than Greenapy but overlapping biological-product categories and an emerging consumer-garden channel.
• Syngenta Biologicals: Global agrichemical major with a growing biologicals portfolio including biocontrol and biostimulants. Represents a large incumbent entering Greenapy's category with substantially greater R&D and distribution resources.
• Bayer Biocontrol (Bayer Crop Science): Global agrichemical incumbent actively expanding biocontrol through acquisitions and internal development. Comparable in product category but operates at far greater scale with professional-agriculture focus.
• Scotts Miracle-Gro: Global consumer lawn-and-garden products company with comparable end-customer (home gardener) and retail-channel overlap. Different product technology (chemical/organic fertilizers) but directly competes for consumer gardening wallet and shelf space.

Emerging players

• SBM Company: French family-owned garden products company with a growing biocontrol and natural-garden range. Regional European competitor sharing Greenapy's jardinerie distribution channel and amateur-gardener customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLRwqTGCgCWPSL10ae7BzQheiJsd2-tPZY
• Facebookfacebook.com/biotopag
• LinkedInlinkedin.com/company/greenapy-biosolutions
• Instagraminstagram.com/greenapy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotop