Sales Excellence

What Sales Excellence does

Sales Excellence, Inc. (DBA Sales Excellence International) is a privately held, founder-owned sales training and consulting firm founded in 2001 by Bill Stinnett and headquartered in Bradenton, Florida. The company delivers customized sales training and methodology programs to enterprise and mid-market B2B organizations, targeting complex sales environments where multiple decision-makers and non-commodity solutions are involved. Its core offering is the proprietary Results-Based Selling methodology, anchored by flagship programs such as Pipeline Growth, Rising Tide (team transformation), Digital Selling Transformation, Selling to C-Level Executives, and the 360° Sales Competency Assessment. Programs are delivered via on-site live workshops, live-video learning labs, asynchronous SCORM-compliant eLearning (white-label capable), the Sales Excellence mobile app, the Workshop-in-a-Box physical kit, one-on-one coaching, and the Sales Excellence Daily micro-learning platform. Supporting IP includes three McGraw Hill books authored by the founder (Think Like Your Customer, Selling Results!, The Digital Selling Handbook). The company does not disclose revenue or headcount beyond an 11-50 employee range, has never raised external funding, and operates a small, founder-led team serving approximately 400+ named clients across six continents with delivery in 14+ languages.

Name

Sales Excellence

Legal name

Sales Excellence, Inc.

Website

https://salesexcellence.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Solution Selling & Value-Based Selling (EDABABAD), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Sales training services
• Sales consulting
• Sales methodology
• Sales coaching
• Corporate training

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Consulting Engagements: Customized consulting engagements for enterprise clients, typically governed by separate written agreements. These involve sales transformation programs tailored to client needs.
2. Live Training Workshops: High-impact intensive in-person workshop immersion delivered at client locations or as live-video experiences. Programs are custom-tailored for each organization.
3. Online Courses and eLearning: On-demand sales training delivered through the Kajabi platform. SCORM-compliant modules available for individual purchase or corporate licensing. White-label options available for organizations wanting to add their own branding.
4. Subscription Services: Subscription-based access to the Sales Excellence learning academy offering online versions of over a dozen training programs. Automatic renewal unless canceled.
5. Workshop-in-a-Box Physical Product: Physical kit sold in two versions (participant and facilitator) containing DVDs, guides, books, flash cards, and flipbooks. Available for groups of any size worldwide.
6. Digital Products and Books: Sale of books authored by Bill Stinnett including 'Think Like Your Customer', 'Selling Results!', and 'The Digital Selling Handbook'. Books available in print and audiobook formats.
7. Assessments and Diagnostic Tools: Sales Excellence assessments and diagnostic tools provided for informational and educational purposes. Included as part of the 7-step customization process for corporate engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

Sales Excellence sells customized sales training programs and consulting services built on its Results-Based Selling methodology, delivered through live in-person workshops, live-video learning labs, SCORM-compliant eLearning, the Sales Excellence mobile app, and a physical Workshop-in-a-Box kit. Offerings target enterprise and mid-market B2B clients with complex sales cycles, supplemented by self-serve subscriptions, individual book sales, and assessment tools for sales organizations, leaders, and individual sales professionals.

Product overview

Sales Excellence offers a comprehensive sales methodology and training ecosystem with multiple delivery formats: instructor-led workshops (live classroom and virtual), self-paced eLearning via their mobile app and online academy, and the Workshop-in-a-Box video kit. The portfolio includes flagship programs like Pipeline Growth 2026 for prospecting, Rising Tide for team transformation, Digital Selling Transformation for virtual sales, and executive selling programs. Supporting offerings include books by founder Bill Stinnett, assessment tools, and the Sales Excellence Daily micro-learning platform. All programs are custom-tailored to client industries using their Results-Based Selling methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipeline Growth 2026 A prospecting-focused training program teaching modern techniques for filling sales pipelines with quality deals, including executive-level digital networking, AI tools for research and content creation, automated outreach sequencing, and contemporary LinkedIn, X, YouTube, telephone, and email methods.
• Rising Tide Sales Team Transformation A comprehensive sales team transformation program that develops inspirational sales coaches, aligns teams to activity and results goals, and creates a culture of community and accountability, positioned as a movement rather than a training event.
• Digital Selling Transformation Program Training program focused on selling effectively in today's virtual and digital-first marketplace, covering engagement strategies for asynchronous buyer journeys, customer psychology, and digital-first selling methods.
• Selling to C-Level and VP-Level Executives Specialized program teaching skills and confidence for reaching and selling to senior executives, including seven steps to build executive appointment success.
• Sales Management Excellence Training program for sales managers focused on leadership, coaching, and team management skills to drive consistent revenue.
• Workshop-in-a-Box A complete classroom learning experience delivered via pre-recorded full-HD videos featuring Bill Stinnett, available in participant and facilitator versions containing folios, flash cards, participant guides, books, DVD sets, desktop flipbooks, and facilitator guides.
• Sales Excellence Mobile App Mobile application providing on-the-go access to all Sales Excellence online programs including free modules, courses, and sales tools, with iOS download available and no credit card required for free content.
• Sales Excellence Daily Micro-learning platform designed to help salespeople achieve personal and professional goals through bite-sized daily learning content for ongoing reinforcement and habit development.
• Think Like Your Customer Bill Stinnett's first McGraw Hill book (2004) offering a strategy to maximize sales by understanding how and why customers buy, translated into nine languages.
• Selling Results! Bill Stinnett's second McGraw Hill book (2006) presenting the complete Results-Based Selling method for measuring, managing, and maximizing sales results.
• The Digital Selling Handbook Bill Stinnett's third McGraw Hill book (2022) providing actionable advice for sales professionals on growing sales in the virtual marketplace, covering personal branding, customer engagement, lead generation, and digital content creation.
• 360° Sales Competency and Behavior Assessment A comprehensive assessment tool used during the engagement process to evaluate current sales capabilities and identify opportunities for improvement, forming part of the 7-step customization process for corporate engagements.
• Sales Excellence Core Methodology Training The foundational sales training program based on the Results-Based Selling methodology, including opportunity scorecard, customer results map, and results-based negotiation process for measuring, managing, and maximizing sales results.
• SCORM-Compliant eLearning Modules Online training modules that are fully SCORM compliant and easily delivered and tracked via any learning management system (LMS), with white-label options available for organizations wanting custom branding.

Quantifiable outcome

• Worked with over 800 people worldwide at a single enterprise client (Agilent Technologies)
• +4 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richardson Sales Performance: Long-established sales training and consulting firm offering customized sales methodology, coaching, and enablement programs to enterprise clients globally. Directly comparable as a custom, consultative sales training provider.
• Sales Readiness Group (SRG): B2B sales training and readiness firm delivering customized workshops, sales coaching, and assessments to enterprise and mid-market customers. Comparable in delivery model and target buyer.
• The Brooks Group: Sales training and consulting company focused on consultative and value-based selling methodologies for B2B sales organizations. Direct overlap in solution-selling curriculum and enterprise delivery model.
• RAIN Group: Sales training and consulting firm providing customized sales programs, coaching, and thought leadership (including Top-Performing Sales Manager research). Comparable mid-market and enterprise custom training focus.
• Force Management: B2B sales transformation company offering methodology, training, and certification programs (e.g., Command of the Message, Forceful Execution). Directly comparable as a methodology-led enterprise sales training provider.

Broad incumbents

• Sandler Training: Globally franchised sales, management, and leadership training organization with a long-established methodology. Comparable in sales training category but distributed via franchise network rather than centralized enterprise delivery.
• Wilson Learning: Global sales and leadership development company offering customized training programs, assessments, and consulting across multiple industries and languages. Comparable in global enterprise delivery and methodology depth.
• Korn Ferry (Sales Academy / Sales Enablement): Global organizational consulting firm offering sales enablement, training, and coaching as part of a much broader talent and consulting portfolio. Overlaps with Sales Excellence in enterprise sales capability building but operates at far larger scale.

Emerging players

• BTS: Global professional services firm specializing in sales transformation, leadership development, and strategy execution through experiential learning. Comparable in custom enterprise sales programs and global reach, but with a broader transformation mandate.
• Gong (conversation intelligence / sales coaching): AI-driven revenue intelligence and sales coaching platform that increasingly competes for sales training and coaching budget via in-flow, data-driven coaching. Represents the technology-enabled shift in how sales capability is built and a key adjacent disruptor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SalesExcel_US
• LinkedInlinkedin.com/company/sales-excellence-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Excellence