What Studentkortet does

Studentkortet (legally Studentkortet.no AS, Org.nr 989909754) is a Norwegian two-sided marketplace founded in 2006 and headquartered in Bergen that connects approximately 300,000 registered students with over 250 brand partners offering verified student discounts. The platform operates a free-to-student membership with no friction at signup, accessible via a responsive website and native iOS/Android applications, and offers an electronic membership card usable for in-store verification plus a map-based local discount discovery feature. The company monetizes on the B2B side by selling (a) affiliate commissions tracked through 14 affiliate networks (Webgains, Tradedoubler, Awin, TradeTracker, Commission Junction, Impact, Adrecord, Adtraction, Adservice, Target Circle, Daisycon, Syndic, Partnerize, and Netbooster) when students purchase from partner brands, and (b) quote-based marketing service packages to brands including partner pages, sliding and in-app banners, push notifications, pop-ups, native blog articles, email campaigns to a 60,000-subscriber list, and a managed student-creator (Studfluencers) UGC offering. Customer acquisition is product-led and community-led, supported by a content blog, organic social, and SEO-indexed discount category pages, while B2B distribution is sales-led via a dedicated business.studentkortet.no portal and proactive outreach by an internal sales lead (Rune) with nearly a decade at the company.

The underlying technology stack centers on the web/app platform with Bloomreach providing customer journey analytics and personalization and Neonomics offering optional PSD2 bank-account aggregation for student verification. The company integrates with 14 affiliate networks using cookie and campaign-code attribution and explicitly avoids sharing student PII with affiliate partners. No API or SDK is publicly exposed, and no proprietary AI/ML models are disclosed. Operations are run by a small core team (11-50 employees, four named operators: Joachim as CEO, Rune in sales, Tor-Inge on backend operations, and Jevgenija) executing marketing, partner management, and platform maintenance. Reported scale signals include 300,000+ total members, 60,000 active email subscribers, 40,000+ monthly app users, 250+ brand partnerships, and over 750 million NOK in cumulative attributed revenue for partner brands across 19 years, with notable enterprise cases including Db Journey (20+ MNOK in sales and 3.85x ROI since 2021), Garmin (21,500+ conversions and 3x ROI in 2025), and Høie (ROAS of 3 in 2024).

The business is privately held by founders and management with no disclosed external funding, and operates a wholly-owned subsidiary, Alumnirabatt, that extends the discount membership to alumni after graduation, providing a lifecycle extension in a single-country (Norway) market. The company reports verifiable results across fashion, electronics, travel, home, and services categories and serves brand-side customers primarily through a high-touch sales motion rather than self-service.

Name

Studentkortet

Legal name

Studentkortet.no AS

Website

https://studentkortet.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Studentkortet is a Norwegian two-sided student discount platform founded in 2006, connecting 300,000+ verified students with 250+ brand partners via a free membership website and iOS/Android apps, monetizing through affiliate commissions and B2B marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Affiliate Commission: Studentkortet earns commissions from partner brands when students make purchases through its tracked affiliate links. The platform uses multiple affiliate networks (Webgains, Tradedoubler, Awin, TradeTracker, Commission Junction, Impact, Adrecord, Adtraction, Adservice, Target Circle, Daisycon, Syndic, Partnerize, Netbooster). No personal identifiable information is shared with affiliate partners — only technical cookie IDs and campaign codes. This is the primary mechanism through which the company generates revenue while keeping membership free for students.
2. B2B Marketing Services: Studentkortet sells marketing campaign packages to brands targeting Norwegian students. Services include: Partner Page, Sliding Banner (web + app), In-App Banner, Push Notifications, Pop-up, Native Article (blog), Email (newsletter inclusion or standalone), Sales listing, and UGC via student creators. Pricing is quote-based and not publicly disclosed. Success stories cite strong ROI — e.g., Db Journey generated over 20 MNOK in sales with 3.85x ROI; Garmin achieved over 21,500 student conversions in 2025; Høie achieved ROAS of 3.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Studentkortet operates a free-to-student discount aggregation platform in Norway, providing verified higher-education students with access to more than 250 partner-brand offers across categories such as fashion, electronics, books, travel, home goods, wellness, food, and services. Members consume offers through the studentkortet.no website and native iOS/Android apps, which include a digital membership card and bank-linked student status verification. The company additionally runs a B2B marketing services business through business.studentkortet.no, selling targeted campaigns, branded content, and creator-program sponsorships to brands and agencies seeking to reach the Norwegian student segment.

Product overview

Studentkortet operates as a student discount membership platform offering access to over 250 exclusive discounts across fashion, electronics, books, travel, home goods, wellness, food, and services. The core offering consists of a website and mobile app (iOS/Android) where members browse and redeem discount codes at partner retailers. Supporting features include local in-store discounts with city-based search, a lifestyle blog, and a B2B marketing services suite (Partner Pages, Sliding/App/Pop-up Banners, Push Notifications, Email Campaigns, Native Articles, Sales Listings, and Student Creator/UGC content programs) for brands to reach Norwegian students aged 18-34.

Differentiator

Problem solved

Functional benefit

Brands

• Alumnirabatt: Extended membership program for alumni who have completed their studies, offering continued discount benefits.

Products and services

• Studentkortet Student Membership Platform
• Studentkortet Business Portal (business.studentkortet.no) Self-serve and managed B2B portal through which brands and agencies can buy student-segment media, sponsored content, newsletter placements, and campaign packages from Studentkortet.
• Studfluencers / Student Creators Managed user-generated content and influencer offering that matches brand briefs with Norwegian student creators (Studfluencers) for social campaigns.
• Alumnirabatt (Alumni Discount) Subscription/affiliation-based alumni discount service that gives recent graduates continued access to Studentkortet brand offers and serves as a post-graduation engagement layer.

Quantifiable outcome

• Db Journey generated over 20 MNOK in sales with 3.85x ROI through Studentkortet campaigns (2021-present)
• +3 more outcomes

Named customers5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GarmincoreGTM or Marketing Partner · 1 January 2025Garmin, a leading provider of sports technology (smartwatches, heart rate monitors, accessories), partnered with Studentkortet to reach active Norwegian students aged 18-30 with exclusive pricing on products like the Forerunner, Venu, and vívoactive series. In 2025, the partnership delivered over 25,000 unique users, 62,000+ web page views, 37,000+ app views, and 21,500+ student conversions with 11K+ transactions and 3x ROI. Trygve Lyby (Nordic Business Developer) called it a significant growth driver.
• HøiecoreGTM or Marketing Partner · 1 January 2022Høie, Norway's most recognized bedding and home textiles brand (170+ years operating since 1850), partnered with Studentkortet in 2022 to expand its customer base among students. The partnership includes a permanent 15% student discount plus periodic marketing campaigns. In 2024, Høie achieved over 90,000 impressions, 1,480 used discount codes, and a ROAS of 3. CEO Mats Gulbrandsen described the collaboration as effective for reaching the student market.
• Db Journey (Db)coreGTM or Marketing Partner · 1 January 2021Db Journey, a premium Norwegian travel gear brand founded in 2009, partnered with Studentkortet in 2021. The partnership uses a mix of awareness and sales-driven campaigns including mobile push notifications, banners, newsletter inclusion, partner pages, and standalone emails. Results include over 20 MNOK in revenue generated, 41,547 clicks, 13,859 orders, and a 3.85x ROI. Simon Wahlqvist (Affiliate & Partnership Manager at Db Journey) described it as a strategic, top-performing affiliate relationship.
• Philips (Personal Health & Lighting)coreGTM or Marketing Partner · 1 January 2006Philips offers up to 30% student discounts through Studentkortet across multiple product categories: Philips Personal Health (barbering, oral care, IPL), Philips Hue smart lighting, and kitchen appliances. Philips is one of the most prominently featured brands on the Studentkortet platform, with dedicated partner pages across the Electronics and Home categories.
• Affiliate Marketing Networks (Webgains, Tradedoubler, Awin, TradeTracker, Commission Junction, Impact, Adrecord, Adtraction, Adservice, Target Circle, Daisycon, Syndic, Partnerize, Netbooster)coreTechnology or Integration · 1 January 2006Studentkortet integrates with 14 affiliate marketing networks to track partner purchases and attribute commissions. These networks include Webgains, Tradedoubler, Awin, TradeTracker, Commission Junction, Impact, Adrecord, Adtraction, Adservice, Target Circle, Daisycon, Syndic, Partnerize, and Netbooster. They enable Studentkortet to earn affiliate referral revenue when students purchase from partner brands. No personal identifiable information is shared with these networks — only technical cookie IDs and campaign codes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Groupon: Global deals marketplace monetizing local and online merchant offers via app/web. Comparable two-sided marketplace mechanics but operates without student verification and across general consumer demographics.
• RetailMeNot: One of the largest US/UK general-audience coupon and cashback platforms. Same affiliate-and-B2B revenue mechanics but without student verification or geographic concentration in a single domestic market.
• Slickdeals: Community-driven deals platform where users surface coupons and promotions for retailers. Comparable in monetizing partnerships with brands and operating an audience-driven B2C/B2B model, though lacks mobile-membership structure.
• Rakuten: Cashback-and-coupon platform operating at large scale across multiple geographies. Same affiliate-and-B2B revenue architecture as Studentkortet but without student-segment specialization.
• Honey (PayPal): Browser-extension-based coupon and cashback platform owned by PayPal. Comparable in monetizing affiliate commissions through a free consumer tool, but browser-delivered rather than membership-based and broader audience.

Direct peers

• CouponCabin: US-based coupon and cashback website operating a similar affiliate-revenue model with free consumer access and brand partnership monetization, though without student-specific verification.
• UNiDAYS: Global student verification and discount marketplace operating across 100+ markets. Closely comparable on the two-sided model: free student membership, brand partnership monetization, and verified-student authentication.
• Student Beans: UK-headquartered student marketing and discount platform with the same verification-plus-discounts-plus-B2B-media structure as Studentkortet, serving enterprise retailers globally.
• ISIC: International Student Identity Card Association — issues a globally recognized student ID and aggregates 150k+ discounts worldwide including Norwegian merchants. Comparable as the only truly student-verified discount network.
• CupoNation: European-headquartered coupon and discount platform operating across multiple European markets. Comparable affiliate-revenue and brand-partnership monetization, with multi-country footprint that contrasts with Studentkortet's Norway-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studentkortet
• Instagraminstagram.com/studentkortet.no
• Xx.com/studentkortetno

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studentkortet