Roorda Reclamebureau

What Roorda Reclamebureau does

Roorda Reclamebureau is an Amsterdam-based, privately held advertising agency founded in 1993/1994 with a team of approximately 30 professionals. The firm specializes in behavioral-change campaigns, combining creative concept development with behavioral-science strategy from the initial briefing, supported by a strategic partnership with Tabula Rasa for academic research input. Its core offering is full-service campaign development spanning strategy, concept creation, and multi-channel production (TV, radio, print, outdoor, and digital), with growing extension into owned digital platforms such as Mijn Stijl iD, Mijn Studieplan, and Tel Mee Met Taal.

The agency serves two primary segments: Dutch government ministries and public bodies (I&W, BZK, VWS, SZW, OCW, Belastingdienst, Politie, RIVM, NL-Alert, De Nederlandsche Bank) and Dutch commercial brands (Menzis, Tempo-Team, KRO-NCRV, Anne Frank Stichting, Milieu Centraal). Notable long-running engagements include BOB (designated driver campaign, ~25 years), NIX18 (underage drinking/smoking prevention), and MONO (distraction-free cycling/driving). The agency won the Gouden Esprix industry award in 2024 for the BOB campaign.

Roorda operates a project-based professional services revenue model with quote-driven, multi-year engagements and direct client relationships. Pricing is not publicly disclosed. The firm is GDPR-compliant, does not publish revenue, has no external funding, and operates exclusively within the Netherlands. It is independently owned with no disclosed parent company or institutional investors.

Name

Roorda Reclamebureau

Legal name

Roorda Reclamebureau Amsterdam

Website

https://roorda.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Influencer Campaign Strategy & Planning (BPAFAHAC), Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Advertising campaign services
• Behavioral change marketing
• Government public campaigns
• Creative agency services
• Multichannel advertising

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Campaign Services: Roorda generates revenue by creating and executing advertising campaigns for clients, typically government ministries and commercial brands. Projects range from awareness campaigns to behavioral change initiatives across multiple media channels including TV, radio, outdoor, print, and digital.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roorda Reclamebureau is an Amsterdam-based advertising agency that creates and executes full-service advertising campaigns for Dutch government ministries and commercial clients. Their work spans strategy, concept development, and production across TV, radio, print, outdoor, and digital channels, with a distinctive focus on behavioral change campaigns that combine creativity with behavioral science strategy. They have produced long-running campaigns such as BOB (designated driver), NIX18 (underage drinking/smoking prevention), and NL-Alert (emergency notifications).

Product overview

Roorda Reclamebureau is a specialized advertising agency with over 30 years of experience in creating impactful behavioral change campaigns. The agency's core offering is campaign creation services spanning strategy, concept development, and multi-channel production (TV, radio, print, online). Their portfolio includes social campaigns for government clients (BOB, NIX18, NL-Alert), healthcare initiatives (Menzis SamenGezond, CoronaMelder), environmental campaigns (Milieu Centraal), and public awareness programs. They have developed digital platforms like Mijn Stijl iD for sustainable fashion awareness and Mijn Studieplan for student guidance, often in partnership with research institutions and government bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Creation Services
• Mijn Stijl iD Online Training Platform
• CoronaMelder App Campaign
• Mijn Studieplan Platform
• Fit Op Jouw Manier Campaign Platform
• Tel Mee Met Taal Online Platform

Quantifiable outcome

• Gouden Esprix award from Esprix jury for BOB campaign after nearly 25 years of persistence
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tabula RasacoreStrategic or Co-development PartnerRoorda works closely with Tabula Rasa as their strategic partner. Tabula Rasa conducts behavioral science research and provides strategic insights that inform Roorda's campaign development. This partnership combines creative excellence with academic rigor in behavioral change methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dawn Amsterdam: Amsterdam-based creative advertising agency delivering multi-channel campaigns for Dutch and international brands, overlapping in market and service scope.
• N=5: Independent Amsterdam advertising agency working with major Dutch brands and public-interest clients; directly comparable in market, model and creative-led positioning.
• KesselsKramer: Independent Amsterdam creative agency known for social and public-awareness campaigns, competing for similar Dutch brand and institutional mandates.
• Havas Lemz: Amsterdam agency specializing in social-impact and behavior-change campaigns for public and nonprofit clients, closely aligned with Roorda's core niche.

Broad incumbents

• Ogilvy: Global agency with a dedicated behavioral-science practice and public-sector campaign experience; comparable in behavioral-change positioning at global scale.
• Publicis Groupe Netherlands: Global holding-group presence in the Dutch market offering full-service advertising and media; competes for large government and corporate accounts at greater scale.
• TBWA\Neboko: Large Amsterdam agency within the Omnicom/TBWA network handling full-service campaigns; overlaps on Dutch clients but with holding-company scale and breadth.
• FCB: Global creative network with behavior-change and public-awareness campaign expertise, overlapping in category but operating at larger, multinational scale.
• DDB Unlimited: Amsterdam full-service agency in the Omnicom network with a strong behavioral/effectiveness focus, a larger incumbent competing for similar government and brand work.

Emerging players

• The Behavioural Insights Team: Behavioral-science consultancy running public-sector behavior-change programs; overlaps directly on Roorda's behavioral-change methodology niche though less creative/media-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roordareclame
• Facebookfacebook.com/roordareclamebureau
• LinkedInlinkedin.com/company/roorda-reclamebureau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roorda Reclamebureau