The BE-Hive
The BE-Hive provides food service and retail products.
- Company typePrivate
- Founded2011
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The BE-Hive does
The BE-Hive offers retail and wholesale items, has a vegan deli, and hosts seasonal dinners that benefit their community. It provides food service and retail products. For inquiries, email, telephone numbers, and physical addresses are available on their website.
The BE-Hive firmographics
Firmographics- Name
- The BE-Hive
- Legal name
- The Be Hive, LLC.
- Website
- https://www.bethehive.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The BE-Hive provides food service and retail products.
- Ownership category
- akta.pro rank
The BE-Hive industry classification
Industry- Product category
- Plant-Based Meat & Cheese Manufacturing
- NAICS
- Food Manufacturing (311), Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF), Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where The BE-Hive is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The BE-Hive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale and Distribution: Wholesale accounts for restaurants and foodservice operators. Retail accounts for grocery stores including Whole Foods, Central Market, and independent retailers.
- Direct Retail Product Sales: E-commerce sales of plant-based meats and cheeses to individual consumers. Products sold in retail packs (6-pack) and bulk quantities (10 lbs). Subscription model offering 10% discount for monthly deliveries.
- Deli and Restaurant Sales: Walk-in deli sales at Nashville and Austin locations. Foodservice sales to restaurants using products on their menus.
- Catering Services: Catering services for corporate events and private gatherings with free local delivery for orders over $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own 6-Pack - $48.00 |
| Unit Pricing | Pay-as-you-go | Ultimate Sandwich Kit - $99.00 |
| Unit Pricing | Pay-as-you-go | Pepperoni 6-Pack - varies |
| Unit Pricing | Pay-as-you-go | Bulk 10 lbs products |
| Subscription | Monthly | Subscription discount - 10% off |
| Unit Pricing | Pay-as-you-go | Catering orders |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - From $20.00 |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
The BE-Hive product offering
Product offeringCore offering
The BE-Hive manufactures and sells small-batch, seitan-based plant-based meats (pepperoni, deli slices, bacon, gyro, breakfast sausage, chorizo, etc.) and vegan cheese shreds under its own brand. It sells 6-pack retail SKUs direct-to-consumer online and in-store, 10-pound foodservice cases to restaurants through wholesale distributors, and operates two company-owned plant-based delis in Nashville and Austin.
Product overview
The BE-Hive is a plant-based food company specializing in vegan meats and cheeses. The product portfolio consists of two main categories: retail consumer products (sold in 6-packs for individual consumers) and bulk foodservice products (sold in 10-pound cases for restaurants and commercial kitchens). The core meat products include Pepperoni, Italian Crumbles, Breakfast Sausage, Bacon, Deli Slices, Roast Beef, Gyro Slices, Pastrami, Sliced Turkey, Buffalo Chicken Slices, and Fried Chicken, along with Chipotle Chorizo and Taco Meat variants. The cheese offering consists of Garlic Chz Shredz. The company also operates two physical deli locations in Nashville, TN and Austin, TX, offers catering services, and sells branded merchandise and gift cards. Products are made primarily from seitan (vital wheat gluten) with various seasonings and are marketed as pre-sliced, pre-marinated, ready-to-eat alternatives to conventional deli meats.
Differentiator
Problem solved
Functional benefit
Products and services
- Pepperoni (6-Pack)
Quantifiable outcome
- Products described as 'indistinguishable from real meat' by customers including meat-eaters and chefs
- +2 more outcomes
Companies that use The BE-Hive
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
The BE-Hive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The BE-Hive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Whole FoodscoreRetail distribution partner carrying BE Hive products in stores nationwide. Products also available at Central Market (sister chain).
- UNFIcoreNational foodservice and retail distributor partnership for BE Hive products.
- SyscocoreMajor foodservice distributor partnership for restaurant and foodservice distribution.
- US FoodscoreFoodservice distribution partnership for restaurant deliveries.
- Tony Boloney'sminorRestaurant partner featured on BE Hive store locator using their products.
- WebstaurantStorecoreOnline marketplace for commercial food service equipment and supplies carrying BE Hive products.
- Pizza HeadminorVegetarian restaurant customer using BE Hive products on their menu. Owner Dylan Dodson provides testimonial.
- Central MarketcoreRetail distribution partner (H-E-B subsidiary) carrying BE Hive products.
- Greco and SonsminorRegional distributor partnership for BE Hive products.
- Shamrock FoodsminorRegional foodservice distributor partnership.
- Ace NaturalminorRegional natural foods distributor partnership.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
The BE-Hive competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Public plant-based meat manufacturer offering burgers, sausage, and deli-style products to retail and foodservice. Closest direct competitor in the same product category with similar channels (grocery, foodservice distribution, QSR partnerships), though at vastly larger scale.
- Impossible Foods: Plant-based meat manufacturer focused on beef, chicken, and pork analogs for retail and foodservice. Competes with BE Hive for restaurant menu placements and grocery shelf space in the same category, though Impossible is venture-funded and operating at industrial scale.
- Tofurky: Long-standing plant-based deli meat and sausage brand sold in grocery retail. Direct competitor in the vegan pepperoni, deli slice, and breakfast sausage subcategories that BE Hive also targets.
- Lightlife: Plant-based brand owned by Maple Leaf Foods offering deli slices, tempeh, and sausages. Competes in the same retail and foodservice plant-based meat categories as BE Hive but with corporate backing and broader distribution.
- Field Roast: Plant-based meat and cheese brand (also owned by Maple Leaf Foods) producing sausages, deli slices, and Chao cheese. Closely comparable product portfolio to BE Hive, particularly in the vegan cheese shreds and deli slice categories.
- Yves Veggie Cuisine: Canadian plant-based deli meat and ground product brand sold across North American grocery. Overlaps with BE Hive in deli slices, ground, and sausage product lines for mainstream grocery retail.
- Upton's Naturals: Independent seitan-based plant-based protein manufacturer offering deli slices, grounds, and jackfruit products. Particularly comparable as a similarly sized, mission-driven seitan specialist competing in the same channels.
Emerging players
- Abbot's Butcher: Plant-based protein brand focused on chopped and sliced whole-food analogs. A smaller emerging player pursuing similar foodservice and retail channels as BE Hive with comparable premium positioning.
- Alpha Foods: Plant-based frozen meal and protein brand offering burritos, pockets, and meat alternatives. Partial overlap with BE Hive in foodservice frozen protein and prepared meal channels.
Broad incumbents
- Sweetgreen: Restaurant chain with strong plant-based menu adoption that uses plant-based proteins and could be a customer/adjacent business. Comparable in operating plant-forward deli-style restaurants, though at chain scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The BE-Hive social profiles
Digital presenceThe BE-Hive financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BE-Hive leadership team
Management profileNumber of profiles
Profiles1 record
The BE-Hive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BE-Hive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BE-Hive
What does The BE-Hive do?
The BE-Hive manufactures and sells small-batch, seitan-based plant-based meats (pepperoni, deli slices, bacon, gyro, breakfast sausage, chorizo, etc.) and vegan cheese shreds under its own brand. It sells 6-pack retail SKUs direct-to-consumer online and in-store, 10-pound foodservice cases to restaurants through wholesale distributors, and operates two company-owned plant-based delis in Nashville and Austin.
Is The BE-Hive a public or private company?
The BE-Hive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The BE-Hive founded?
The BE-Hive was founded in 2011. It employs 11 to 50 people.
Where is The BE-Hive based?
The BE-Hive is headquartered in Nashville, United States, in the North America region.
How does The BE-Hive make money?
Four revenue lines are on record. Wholesale and Distribution is the primary driver. The others are direct Retail Product Sales, deli and Restaurant Sales and catering Services.
Who are The BE-Hive's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, Tofurky, Lightlife, Field Roast, Yves Veggie Cuisine and Upton's Naturals. Emerging players are Abbot's Butcher and Alpha Foods. Sweetgreen is listed as a broad incumbent.
Does The BE-Hive have an API?
No public API is recorded for The BE-Hive.
What industry is The BE-Hive in?
The BE-Hive's product category is Plant-Based Meat & Cheese Manufacturing. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFAKAHAF, Deli & prepared foods (retail/foodservice pack) manufacturing. Its NAICS code is 311 and its SIC code is 2013.