Black Oak Coffee Roasters
Black Oak Coffee Roasters is an award-winning specialty coffee roaster founded in 2012 in Ukiah, California, selling signature blends, single origins, organic and decaf coffees, plus teas and merchandise through Shopify DTC, two Northern California cafes, and a B2B wholesale program serving cafes, restaurants, and corporate offices nationwide.
- Company typePrivate
- Founded2012
- HeadquartersUkiah, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Black Oak Coffee Roasters does
Black Oak Coffee Roasters is an award-winning specialty coffee roaster founded in 2012 in Ukiah, California by Jon Frech and Keith Feigin, currently led by CEO Jon Frech alongside head roasters Thomas Chandler and Steve Cuevas. The company's core product is coffee roasted on a vintage 1955 Probat machine — the company originated when its founders saved that machine from being sold outside the community — and its catalog spans signature blends (Duomo, Heartwood, Redd, Black Bart, Wagon Wheel), a certified-organic line (Meadow, Bear Harbor, East Ridge, Headlands), single-origin lots (Vietnam, Rwanda, Tanzania, Mexico, Papua New Guinea, Burundi, Colombia), decaf options, and a small line of artisan loose-leaf teas. The firm sells direct-to-consumer via a Shopify storefront at $16.75–$19.75 per 12oz bag, runs two monthly subscription programs (Tasting Club at $34–$66/month, Signature Series at $60/month) with 15% member discounts and free shipping over $40, and operates two owned retail cafes in Ukiah and Healdsburg, California.
The business operates a multi-channel model combining DTC e-commerce, subscription recurring revenue, two physical retail cafes in Northern California, a B2B wholesale program to cafes and restaurants (including Michelin-starred restaurants, James Beard-nominated bakeries, and corporate offices), an authorized commercial-equipment dealer/service business for La Marzocco and Rocket espresso machines, and a nationwide store-locator retail network. Pricing is structured around per-unit coffee sales (12oz, 2lb, 5lb sizes), recurring subscriptions, hardware sales for equipment, and professional services including bar training and coffee-bar design consultation. Marketing is conducted through content (brew guides, blog), email, earned media (Forbes, SF Chronicle, The Infatuation, Daily Coffee News), Instagram, and Google Maps local SEO, supplemented by a partnership ecosystem spanning Russian Riverkeeper, California State Parks Foundation, World Coffee Research, Grounds for Health, and over 100 community organizations since founding. The firm holds CCOF/USDA Organic certifications, is a privately held company with no external investors disclosed, and reports no patents, no subsidiaries, and no M&A activity.
Black Oak Coffee Roasters firmographics
Firmographics- Name
- Black Oak Coffee Roasters
- Legal name
- Black Oak Coffee Roasters
- Website
- https://blackoakcoffee.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Black Oak Coffee Roasters is an award-winning specialty coffee roaster founded in 2012 in Ukiah, California, selling signature blends, single origins, organic and decaf coffees, plus teas and merchandise through Shopify DTC, two Northern California cafes, and a B2B wholesale program serving cafes, restaurants, and corporate offices nationwide.
- Ownership category
- akta.pro rank
Black Oak Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
Keywords
Where Black Oak Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Ukiah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Black Oak Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Coffee Sales: Direct-to-consumer coffee sales through Shopify e-commerce platform with products ranging from single origins to signature blends, sold in 12oz, 2lb, and 5lb quantities
- Subscription Programs: Monthly subscription programs including Tasting Club (single origins) and Signature Series (medium/dark roasts), offering 15% discount and free shipping with recurring monthly billing
- Wholesale B2B: B2B wholesale partnerships with cafes and restaurants, providing award-winning coffee along with equipment, training, and support services
- Equipment Sales and Repair: Commercial coffee equipment sales and repair services, including new and used espresso machines, grinders, brewers, with authorized dealer relationships for La Marzocco, Rocket, and other brands
- Professional Services: Coffee bar design consultation, installation, and team training services for wholesale partners
- Merchandise: Branded merchandise including t-shirts, hats, mugs, tote bags, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Black Oak Tasting Club - 2x 12oz bags monthly |
| Subscription | Monthly | Black Oak Tasting Club - 2x 2lb bags monthly |
| Subscription | Monthly | Signature Series - 2x 12oz bags monthly |
| Unit Pricing | Pay-as-you-go | Duomo Espresso or Drip |
| Unit Pricing | Pay-as-you-go | Standard 12oz Coffee Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Black Oak Coffee Roasters product offering
Product offeringCore offering
Black Oak Coffee Roasters roasts and sells specialty coffee products — signature blends, certified organic lines, rotating single origins, and decaf options — packaged in 12oz, 2lb, and 5lb sizes for direct-to-consumer and wholesale buyers. The company also operates two retail cafes (Ukiah and Healdsburg, CA), monthly subscription programs (Tasting Club, Signature Series), an artisan loose leaf tea line, branded merchandise, and a commercial coffee equipment sales-and-repair service for wholesale partners.
Product overview
Black Oak Coffee Roasters is an award-winning coffee roastery based in Ukiah, California, founded in 2012. The company offers a diverse portfolio centered on specialty coffee products across multiple roast levels and origins. Core offerings include signature espresso and drip blends (Duomo, Heartwood, Redd, Black Bart, Wagon Wheel), certified organic coffees (Meadow, Bear Harbor, East Ridge, Headlands, Gentle Giant, Arbor), and rotating single origin selections (Vietnam, Rwanda, Tanzania, Mexico, Papua New Guinea, Burundi, Colombia). The company operates subscription programs including the Black Oak Tasting Club (monthly single origins) and Signature Series (medium/dark roasts), both with 15% subscriber discounts. Additional offerings include artisan loose leaf teas, merchandise, and a wholesale program. The company holds multiple national championships including back-to-back Golden Bean North America Overall Champion titles (2017, 2018) and recent Global Coffee Awards 2025 with 3 gold medals. Their organic coffee line supports California State Parks Foundation with 10% of profits donated.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Oak Signature Blends Award-winning signature coffee blends covering espresso (Duomo), medium (Heartwood), light-medium seasonal (Redd), dark (Black Bart), and French roast (Wagon Wheel) profiles for home brewing, sold in 12oz, 2lb, and 5lb sizes via DTC and wholesale.
- Certified Organic Coffee Line USDA and CCOF certified organic coffees including Meadow (medium roast), Bear Harbor (espresso/drip), East Ridge (dark roast), Headlands (French press), Gentle Giant (dark decaf), and Arbor (decaf), with 10% of profits supporting California State Parks Foundation.
- Single Origin Coffees Rotating single origin coffee selection sourced from global producing regions including Vietnam (Lam Dong Natural), Rwanda (Busanze Natural), Tanzania (Mbewe), Mexico (Ki Chiapas), Papua New Guinea (Arufa Natural), Burundi (Gihororo), and Colombia (Roaster's Reserve), with detailed producer and tasting notes.
- Decaf Coffee Options Decaffeinated coffee options including Arbor Certified Organic Decaf, Canopy Decaf, and Gentle Giant Certified Organic Dark Decaf, offered to consumers seeking quality decaf alternatives including organic-certified choices.
- Black Oak Tasting Club Subscription Monthly subscription delivering two bags of expertly curated light roast single origin coffees selected from over 100 coffees screened each month, with detailed tasting notes, 15% off all orders, and free shipping. Available in 2x12oz ($34/month) and 2x2lb ($66/month) tiers.
- Black Oak Signature Series Subscription Monthly subscription of two bags featuring rotating award-winning medium and dark roast coffees from the Signature Series lineup, delivered fresh with 15% off add-ons and free shipping at $60/month.
- Artisan Loose Leaf Teas Premium artisan loose leaf tea line including Dragon Pearls Jasmine Tea, Earl Grey Tea, Chamomile Lemongrass Tea, Kyoto Sencha Green Tea, Rooibos Red Tisane, and Ceylon Black Tea, offered alongside coffee as a complementary category.
- Coffee Bundles Multi-pack coffee bundles (Bestseller Bundle, Organic Coffee Bundle, Decaf Bundle, and Duomo + Heartwood Bundle) curated to introduce customers to multiple roasts or themed selections at a single price point.
- Black Oak Merchandise Branded merchandise line including graphic t-shirts featuring nature-inspired designs, hats, bandanas, tote bags, ceramic mugs, and gift cards, sold via the Shopify storefront.
- Coffee Equipment Sales, Service, and Repair Commercial coffee equipment sales and authorized-dealer service for espresso machines, grinders, brewers, and roasters, including preventative maintenance, water filtration, grinder repair, and emergency repairs. Authorized dealer for La Marzocco and Rocket espresso equipment.
- Wholesale Partnership Program B2B wholesale program for cafes, restaurants, and food service businesses that includes award-winning coffee supply, dedicated account support, coffee bar design consultation, espresso equipment sales and installation (La Marzocco, Rocket), barista training, and premium tea and accessories.
Quantifiable outcome
- 3 Gold and 2 Silver medals at Global Coffee Awards 2025 out of 15 total golds awarded
- +2 more outcomes
Companies that use Black Oak Coffee Roasters
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Black Oak Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Black Oak Coffee Roasters partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Russian RiverkeepercoreThe Russian River connects Black Oak's Ukiah and Healdsburg communities. Through the Redd Seasonal Blend partnership, 10% of profits support Russian Riverkeeper's work protecting the watershed. Black Oak also provides coffee and drink cards for the annual river cleanup volunteers.
- California State Parks FoundationcoreBlack Oak's certified organic coffee line, named after Northern California trails, donates 10% of profits to support the Foundation's work keeping California state parks open, protected, and accessible.
- World Coffee ResearchcoreBlack Oak participates in WCR's Checkoff Program - for every pound of coffee imported, 1% is donated to World Coffee Research. Importers match contributions. Supports research to improve coffee quality and farmer livelihoods.
- Grounds for HealthcoreFemale Farmer Coffee program sources 100% from female-owned farms and cooperatives, with 10% of profits donated directly to Grounds for Health, which provides HPV screenings and cervical cancer treatment for women in coffee-growing regions.
- Ukiah Players TheatreminorBlack Oak is a major underwriter and donates coffee and equipment to support the community theater that has been bringing live performance to Ukiah since 1977.
- Mendocino County Soccer AcademyminorMCSA serves nearly 1,000 children per year across Mendocino County. Black Oak is a proud major sponsor, supporting youth soccer programs focused on creativity, confidence, and character.
- Local Non-profitsminorWorks with organizations including Healdsburg Forever, Corazon, and local food banks in Windsor and Ukiah to strengthen and uplift the community. Supported over 100 organizations since 2012.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Black Oak Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Premium third-wave specialty coffee roaster founded in Oakland, CA, with nationwide D2C, cafe, and wholesale operations. Direct peer given shared California origin, specialty focus, award pedigree, and DTC-plus-cafe-plus-wholesale business model comparable to Black Oak's.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster with national D2C, wholesale, and cafe footprint. Direct peer: comparable award-winning specialty roaster with subscription, wholesale, and barista training programs serving a similar premium consumer and cafe segment.
- Heart Coffee Roasters: Portland-based specialty roaster with a strong Direct Trade and minimal-intervention philosophy, plus D2C and cafe operations. Direct peer: comparable small premium specialty roaster with similar third-wave positioning, small-batch roasting, and DTC-plus-cafe/wholesale model.
- Intelligentsia Coffee: Chicago-based specialty coffee roaster with national wholesale and D2C presence and a strong barista training/competition pedigree. Direct peer: comparable award-winning third-wave roaster with similar Direct Trade, subscription, and barista training/wholesale programs.
- Verve Coffee Roasters: Santa Cruz-based specialty coffee roaster with cafes, nationwide wholesale, and D2C subscriptions. Direct peer: comparable California-rooted third-wave roaster with similar cafe-plus-DTC-plus-wholesale model and premium positioning.
- Ritual Coffee Roasters: San Francisco-based specialty coffee roaster with cafes, wholesale, and D2C. Direct peer: comparable Bay Area third-wave roaster competing in the same Northern California cafe and wholesale market with similar award-winning pedigree.
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, training, and direct-trade sourcing with nationwide wholesale and D2C distribution. Direct peer: comparable specialty roaster competing in the same third-wave, ethically-sourced premium segment with similar B2B/wholesale emphasis.
- Equator Coffees: Marin County-based specialty coffee roaster with cafes and wholesale in Northern California. Direct peer: comparable regional Northern California specialty roaster with cafes, wholesale, and a focus on sustainability and ethical sourcing.
Emerging players
- Philz Coffee: Bay Area specialty coffee chain known for custom-blended drip coffee and a strong cafe experience. Emerging player: comparable Northern California cafe-focused coffee brand with a different format (custom-blend drip vs. espresso-led roastery) but overlapping premium retail consumer.
Broad incumbents
- Peet's Coffee: Major specialty coffee incumbent founded in Berkeley, CA, with national retail, wholesale, and DTC operations now owned by JAB Holding. Broad incumbent: comparable California heritage and specialty-coffee positioning, but vastly larger scale and broader portfolio across price points and channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Black Oak Coffee Roasters social profiles
Digital presenceBlack Oak Coffee Roasters compliance and trust
Trust signalCompliance2 records
Black Oak Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Oak Coffee Roasters leadership team
Management profileNumber of profiles
Profiles3 records
Black Oak Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Oak Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Oak Coffee Roasters
What does Black Oak Coffee Roasters do?
Black Oak Coffee Roasters roasts and sells specialty coffee products — signature blends, certified organic lines, rotating single origins, and decaf options — packaged in 12oz, 2lb, and 5lb sizes for direct-to-consumer and wholesale buyers. The company also operates two retail cafes (Ukiah and Healdsburg, CA), monthly subscription programs (Tasting Club, Signature Series), an artisan loose leaf tea line, branded merchandise, and a commercial coffee equipment sales-and-repair service for wholesale partners.
Is Black Oak Coffee Roasters a public or private company?
Black Oak Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black Oak Coffee Roasters founded?
Black Oak Coffee Roasters was founded in 2012. It employs 11 to 50 people.
Where is Black Oak Coffee Roasters based?
Black Oak Coffee Roasters is headquartered in Ukiah, United States, in the North America region.
How does Black Oak Coffee Roasters make money?
Six revenue lines are on record. Direct Coffee Sales are the primary driver. The others are subscription Programs, wholesale B2B, equipment Sales and Repair, professional Services and merchandise.
Who are Black Oak Coffee Roasters's main competitors?
Direct peers on record are Blue Bottle Coffee, Stumptown Coffee Roasters, Heart Coffee Roasters, Intelligentsia Coffee, Verve Coffee Roasters, Ritual Coffee Roasters, Counter Culture Coffee and Equator Coffees. Philz Coffee is listed as an emerging player. Peet's Coffee is listed as a broad incumbent.
Does Black Oak Coffee Roasters have an API?
No public API is recorded for Black Oak Coffee Roasters.
What industry is Black Oak Coffee Roasters in?
Black Oak Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.