Women In Trucking

What Women In Trucking does

Women In Trucking Association (WIT) is a Virginia-incorporated non-profit organization founded in 2007 by Ellen Voie to champion the employment and advancement of women across the trucking and logistics industry. Headquartered operationally in Plover, Wisconsin with a Merrifield, Virginia mailing address, WIT operates a small staff of 1-10 employees and serves three primary stakeholder groups: women working in trucking and logistics (from professional drivers to C-suite executives), transportation and logistics companies seeking to improve gender diversity, and young women being introduced to transportation careers through youth outreach programs.

The association's core products and services span a multi-channel engagement portfolio. The flagship is the annual Accelerate! Conference & Expo, which draws more than 1,200 professionals for four days of education across Leadership, HR/Talent Management, Operations & Safety, Sales & Marketing, Professional Driver, and Professional Development tracks; the 12th iteration is scheduled for October 25-28, 2026 in Dallas, TX. Recognition programs — Top Women to Watch in Trucking, Distinguished Woman in Logistics, Driver of the Year, Influential Woman in Trucking, and Top Companies for Women to Work in Transportation — function as industry-standard accolades and employer-branding vehicles, with 75 honorees in the 2026 Top Women list and over 21,000 industry votes cast in the 2025 Top Companies process. WIT also publishes Redefining the Road magazine three times annually, produces a SiriusXM radio show, operates the WIT mobile app with the Engage community platform (iOS and Android), and runs the WITney Educational Trailer/Driver Ambassador program, the Clare Doll youth outreach initiative, the Girl Scout Patch Program, and a Career Center job board. Research output includes the WIT Index, which tracks gender statistics such as the finding that women make up nearly 12.1% of professional drivers.

WIT's business model is a community-led membership association. Revenue is generated through individual and corporate membership fees, Accelerate! Conference registration/exhibitor/sponsorship fees, and corporate sponsorships of recognition programs. Named program sponsors include XPO, Walmart, the Transportation Intermediaries Association (TIA), and Truck Parking Club. Distribution is primarily direct via the WIT website and mobile app, supplemented by annual and regional events, the SiriusXM show, and partner-hosted activations. The organization is governed by a Board of Directors and operates the Women In Trucking Foundation as an affiliated non-profit entity. Specific membership pricing is not publicly disclosed, though scholarships are offered for the Accelerate! Conference.

Name

Women In Trucking

Legal name

Women In Trucking Association

Website

https://womenintrucking.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Women In Trucking Association is a non-profit founded in 2007 that champions women in the trucking and logistics industry through membership programs, the annual Accelerate! Conference, recognition awards, mobile community engagement, and youth outreach to drivers, executives, and corporate members.

Ownership category

akta.pro rank

Headquarters

HQ city

Plover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: WIT generates revenue through individual and corporate membership fees. The association offers various membership tiers for professionals and professional drivers, providing access to network, information, resources, and discounts.
2. Conference & Event Revenue: Revenue generated from the annual Accelerate! Conference & Expo, including registration fees, sponsorships, and exhibitor fees. The 12th annual conference will take place October 25-28, 2026 in Dallas, TX.
3. Corporate Sponsorships: Corporate sponsors support various WIT programs and recognition initiatives including the Distinguished Woman in Logistics Award, Top Women to Watch, and Driver of the Year awards. Sponsors include companies like XPO, Transportation Intermediaries Association, Truck Parking Club, and Walmart.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Women In Trucking is a non-profit membership association that sells individual and corporate memberships, runs the annual Accelerate! Conference & Expo, publishes Redefining the Road magazine, maintains a WIT App/Engage community platform, operates an industry career center, administers recognition awards (Top Women to Watch, Distinguished Woman in Logistics, Driver of the Year, Influential Woman in Trucking, Top Companies for Women to Work in Transportation), and delivers outreach programs including the WITney® Educational Trailer, Girl Scout Patch Program, mentoring (Virtual Mentor Mixers), webinars, and the WIT Index research initiative for the trucking and transportation industry.

Product overview

Women In Trucking is a non-profit association offering a portfolio of programs, services, and resources designed to champion the employment and advancement of women in the trucking industry. The core offerings include the WIT App for mobile community engagement, Redefining the Road Magazine as the official publication, the annual Accelerate! Conference & Expo for networking and education, and outreach initiatives like the WITney® Educational Trailer and Clare Doll. Supporting services include the I Heart Trucking Photo Contest, Girl Scout Patch Program, Career Center job board, Mentoring Program with Virtual Mentor Mixers, WIT Webinar Series, Professional Driver Hub resource center, WIT eNews newsletter, and the SiriusXM Show. The association also maintains the WIT Index for industry research and publishes blog content covering leadership, safety, and industry trends.

Differentiator

Problem solved

Functional benefit

Brands

• Redefining the Road: Official magazine of the Women In Trucking Association, published three times per year, exploring emerging trends and issues impacting workplace inclusivity along with best practices in leadership, recruiting, operations, safety, sales and marketing, and life on the road.
• WITney®
• Accelerate! Conference
• Clare Doll
• I Heart Trucking® Photo Contest
• WIT Index
• WIT App (Engage)

Products and services

• WIT Individual & Corporate Membership Recurring membership offering providing individuals (professional drivers, industry professionals) and corporations (transportation and logistics companies) access to WIT's Engage community platform, networking, mentorship programs, professional development resources, member discounts, employer branding, and inclusion best practices.
• Accelerate! Conference & Expo Annual four-day conference and expo delivered by Women In Trucking, with paid registration, sponsorships, and exhibitor fees, attracting 1,200+ professionals for sessions, networking, and the presentation of WIT recognition awards.
• WIT Career Center (Job Board) Online career center and job board serving employers and job seekers in the trucking and transportation industry, providing job postings and career resources.
• Redefining the Road Magazine Award-winning official publication of Women In Trucking released three times annually, covering emerging trends, workplace inclusion, and best practices across the trucking industry.
• Clare Doll 13-inch plush doll representing a female truck driver, sold as merchandise to introduce young girls to careers in trucking and transportation (currently sold out).

Quantifiable outcome

• Women make up nearly 12.1% of professional drivers according to WIT research

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, moderate and core.

• Suburban PropaneminorStrategic or Co-development Partner · 17 October 2025Suburban Propane partnered with the Girl Scouts of Northern New Jersey and the Women in Trucking Association to host 'Trucks are for Girls: Fueling the Future' event at Suburban Propane's headquarters in Whippany, NJ. The event aimed to inspire girls to pursue careers in energy, sustainability, and transportation.
• Thermo King (Trane Technologies)moderateStrategic or Co-development Partner · 1 January 2023Thermo King and Trane Technologies partnered with Women In Trucking through the leadership of Lisa Cook, District Sales Manager for Thermo King. This partnership strengthens industry engagement while expanding professional development, advocacy, and connection across the organization.
• XPO, Inc.coreGTM or Marketing PartnerXPO, Inc. is the sponsor of the 2026 Top Women to Watch in Trucking recognition program. Two XPO leaders (Chelsey Johnston and Molly Borkgren) were also named to the 2026 Top Women to Watch list.
• Transportation Intermediaries Association (TIA)coreStrategic or Co-development PartnerTIA co-sponsors the Distinguished Woman in Logistics Award alongside the Truck Parking Club and Women In Trucking. The award winner is announced at the TIA Capital Ideas Conference and Exhibition.
• Truck Parking ClubmoderateStrategic or Co-development PartnerTruck Parking Club co-sponsors the Distinguished Woman in Logistics Award alongside TIA and Women In Trucking.
• WalmartcoreGTM or Marketing PartnerWalmart is the sponsor of the Women In Trucking Driver of the Year award, recognizing professional female drivers for their service and commitment to keeping the economy moving.
• National Transportation CenterminorStrategic or Co-development PartnerNational Transportation Center is a sponsor of the Clare doll, WIT's educational toy designed to introduce young girls to the trucking industry.
• Girl Scouts of Northern New JerseyminorStrategic or Co-development PartnerPartnership through the WIT Girl Scout Patch Program and 'Trucks are for Girls' events aimed at inspiring girls to pursue transportation careers.
• Mid-America Trucking ShowcoreChannel Partner/ Reseller/ DistributorAnnual partnership hosting the 'Salute to Women Behind the Wheel' event and Driver of the Year award presentation at the Mid-America Trucking Show in Louisville, Kentucky.
• SiriusXMmoderateChannel Partner/ Reseller/ DistributorWIT partners with SiriusXM to produce a radio show featuring trucking industry discussions and interviews with women leaders in transportation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Trucking Associations (ATA): ATA is the broadest national trade association for the U.S. trucking industry, representing motor carriers and the for-hire freight industry. WIT and ATA both serve trucking stakeholders with advocacy, events, and member services, competing for corporate membership and industry mindshare.
• Owner-Operator Independent Drivers Association (OOIDA): OOIDA is a membership trade association representing professional truck drivers and small-carrier owner-operators. It overlaps with WIT in advocating for truck drivers and competing for individual-driver memberships, though OOIDA's mandate is broader (driver economic and regulatory issues) versus WIT's women-focused mission.
• Commercial Vehicle Training Association (CVTA): CVTA is an association of commercial vehicle driver training providers. WIT addresses driver recruitment and retention while CVTA focuses on training supply; both engage trucking stakeholders around driver-workforce issues and compete for industry partnership and sponsorship dollars.
• National Tank Truck Carriers (NTTC): NTTC is the tank-truck industry trade association, providing advocacy, safety programs, and events. As a focused trucking association it overlaps with WIT on membership and conference competition within the specialized trucking sector.
• Women's Transportation Seminar (WTS International): WTS International is a direct peer as a professional association advancing women in the transportation industry. While WIT focuses on trucking and drivers and WTS covers multi-modal transportation more broadly, both organizations compete for the same women-in-transportation member base and corporate sponsorships.
• Truckload Carriers Association (TCA): TCA is a trucking-industry trade association focused on truckload carrier operators. Like WIT, TCA runs conferences, recognition programs, and member services for trucking-industry stakeholders, competing for corporate sponsorships and event attendance.
• Intermodal Association of North America (IANA): IANA is the trade association representing the intermodal transportation industry. WIT and IANA both serve shippers, carriers, and logistics professionals and compete for corporate sponsorship and conference attendance within the trucking/logistics ecosystem.
• National Motor Freight Traffic Association (NMFTA): NMFTA is an industry association serving the less-than-truckload (LTL) freight sector with classification standards and advocacy. It overlaps with WIT's logistics-industry stakeholder base and competes for trucking industry association mindshare and corporate memberships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/womenintrucking
• LinkedInlinkedin.com/company/women-in-trucking-association
• Instagraminstagram.com/womenintrucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Trucking