Wileyplus

What Wileyplus does

WileyPLUS is an adaptive courseware platform operated as a product division of John Wiley & Sons, Inc. (NYSE: JWa), a 200+ year-old academic publisher headquartered in Hoboken, NJ. The platform serves higher education institutions, instructors, and students — primarily in accounting and business disciplines — by combining interactive digital textbooks, auto-graded assessments, video instruction, and adaptive learning personalization. Its core technical layer is the Knewton Adaptive Engine, which powers WileyPLUS Adaptive Assignments and has been used by over 15 million users to deliver personalized learning paths with just-in-time remediation.

The platform's product surface extends well beyond the textbook itself: it includes Gradable Excel assignments with cell-level feedback, Data Analysis Technology Bootcamps covering Excel, Tableau, Power BI, Alteryx, and SQL, an ESG Module, a Soft Skills module aligned to NACE competencies, Tableau and Power BI visualization assignments, an Accounting Cycle Simulation, Solution Walkthrough Videos, and structured frameworks such as MOSAIC (for analytics) and SPARKS (for critical thinking). The product catalog spans 14 subject areas and integrates with major LMS platforms (Canvas, Blackboard, Moodle) for institutional adoption.

WileyPLUS generates revenue primarily through per-student digital courseware subscriptions, priced at approximately $82.95–$145.95 USD per course depending on title, edition, and term length (single-term vs. multi-term), with companion textbook sales layered on top. Distribution is B2B2C: dedicated Wiley sales representatives drive institutional adoption by faculty course selections, after which students access the platform through LMS-integrated course shells or direct self-service purchase. Marketing relies on the Wiley corporate brand, academic conferences, author networks, and instructor demo/instructor-account CTAs. The platform also bundles complementary courses (e.g., Data and Analytics in Accounting with Intermediate Accounting or Auditing) into Combo Courses for cross-sell.

Name

Wileyplus

Legal name

John Wiley & Sons, Inc.

Website

https://wileyplus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WileyPLUS is an adaptive courseware platform by John Wiley & Sons that serves higher education students, instructors, and institutions with interactive digital textbooks, Knewton-powered adaptive learning, data analytics bootcamps, and LMS-integrated courseware, primarily for accounting and business disciplines.

Ownership category

akta.pro rank

Product category

Higher Education Courseware

NAICS

Software Publishers (5132), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)

Keywords

• Adaptive learning courseware
• Higher education platform
• Digital textbook subscriptions
• Online learning software
• Academic courseware solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Courseware Subscription: Single-term and multi-term digital access subscriptions to WileyPLUS courseware. Single-term access (one semester) typically priced lower than multi-term access (full academic year). Pricing varies by textbook title and edition, ranging from approximately $82.95 USD to $145.95 USD per course.
2. Textbook Sales: Companion textbook sales integrated with digital courseware access, often bundled or sold separately through the Wiley shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WileyPLUS is a cloud-based adaptive courseware platform for higher education that combines interactive eTextbooks with the Knewton Adaptive Engine, delivering personalized assignments, auto-graded Excel exercises, video instruction, data analytics training, and LMS integration. It serves primarily accounting and business disciplines with content authored by textbook authors, sold as single-term or multi-term digital subscriptions per student.

Product overview

WileyPLUS is a unified adaptive courseware platform for higher education that combines interactive digital textbooks with AI-powered adaptive learning. The core platform includes WileyPLUS itself with integrated features such as the Knewton Adaptive Engine for personalized learning paths, WileyPLUS Data Analysis Technology Bootcamps for Excel, Tableau, Power BI, Alteryx, and SQL training, and WileyPLUS Gradable Excel for hands-on spreadsheet skill development. The platform offers a comprehensive course catalog spanning 14 subject areas (Accounting, Biology, Chemistry, Physics, Psychology, and others) with discipline-specific content. Key add-on features include the WileyPLUS ESG Module for sustainability education, the WileyPLUS Accounting Cycle Simulation for interactive practice, You Got This! Soft Skills Module for career readiness, and various visualization and analytics tools. WileyPLUS courses support multiple input/output modalities including text, video, audio, and structured data, and integrates with Learning Management Systems. The platform's AI capabilities center on adaptive recommendation through the Knewton engine and process automation for assignment delivery and assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• WileyPLUS Adaptive Courseware Platform WileyPLUS is a cloud-based adaptive courseware platform designed for higher education that enables instructors to deliver personalized assignments and assessments. It combines interactive digital textbooks with AI-powered adaptive learning, video instruction, Excel-based assignments, and seamless LMS integration. It is sold to instructors, departments, and students primarily for accounting and business courses.
• WileyPLUS Course Catalog A comprehensive catalog of WileyPLUS courses across 14 subject areas, allowing instructors and students to browse and access course materials and digital textbooks.
• Accounting Principles, 15th Edition (WileyPLUS Course) A 15th edition introductory accounting course combining the textbook with WileyPLUS digital courseware including adaptive assignments, ESG module, data analytics bootcamps, and Excel practice for accounting students.
• Accounting: Tools for Business Decision Making, 8th Edition (WileyPLUS Course) An 8th edition accounting course for business decision-making, integrating textbook content with WileyPLUS digital courseware including new generative AI activities, accounting cycle simulation, interactive tutorials, and data analytics bootcamps.
• Accounting Principles, 10th Canadian Edition (WileyPLUS Course) A 10th edition Canadian introductory accounting course combining the textbook with WileyPLUS digital courseware including adaptive assignments, Indigenous case studies, Gradable Excel, and data analytics bootcamps for Canadian higher education institutions.
• Accounting Information Systems, 2nd Edition (WileyPLUS Course) A 2nd edition accounting information systems course combining the textbook with WileyPLUS digital courseware including AI discussions, fraud coverage, ESG features, business process risk-focused mini cases, and Gradable Excel problems for accounting and AIS students.
• Cost Accounting with Integrated Data Analytics, 2nd Edition (WileyPLUS Course) A 2nd edition cost accounting course combining the textbook with WileyPLUS digital courseware including data analytics integration, ESG and sustainability coverage, Gradable Excel assignments, solution walkthrough videos, and Tableau data visualization assignments for cost accounting students.

Quantifiable outcome

• Over 15 million users have used Knewton Adaptive Engine-powered Adaptive Assignments

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Blackboard: Blackboard is a major LMS that integrates with WileyPLUS for course delivery, gradebook sync, and single sign-on; it is comparable as part of the institutional ecosystem WileyPLUS depends on for embedded distribution.
• Canvas (Instructure): Canvas is a leading LMS that WileyPLUS integrates with; while not a direct courseware competitor, it is part of the institutional stack WileyPLUS plugs into and increasingly embeds third-party content natively, representing both a distribution channel and an ecosystem risk.

Emerging players

• OpenStax (Rice University): OpenStax provides free, peer-reviewed, openly licensed textbooks adopted in many college courses; it is a competitive alternative to WileyPLUS for cost-sensitive institutions, particularly in introductory subjects where affordability matters most.
• Top Hat: Top Hat is an interactive courseware platform for higher education that combines textbooks, homework, and active learning tools, competing with WileyPLUS in the in-class and adaptive engagement layer, particularly in business and accounting courses.
• Coursera for Campus: Coursera partners with universities to deliver online courses and credentials; it competes with WileyPLUS-adjacent course materials in business and accounting by offering employer-recognized content and stackable credentials that institutions may bundle alongside or instead of traditional courseware.

Direct peers

• Macmillan Learning Achieve: Macmillan Learning's Achieve platform is a direct WileyPLUS competitor in higher-ed courseware, offering adaptive learning, eTextbooks, and analytics for accounting, economics, and other business disciplines with similar LMS integrations.
• Cengage MindTap: Cengage's MindTap platform offers personalized learning paths, auto-graded assignments, and integrated courseware for higher-ed subjects, competing with WileyPLUS across similar disciplines with comparable subscription and LMS-integrated delivery models.
• Knewton: Knewton's adaptive learning engine now powers WileyPLUS Adaptive Assignments after Wiley's 2019 acquisition; historically a standalone competitor, it remains the core adaptive technology stack inside WileyPLUS and is comparable in functionality to adaptive layers used by MyLab, Connect, and MindTap.
• McGraw-Hill Connect: McGraw-Hill Connect provides adaptive courseware, eTextbooks, and SmartBook adaptive learning for higher-ed disciplines including accounting and business — directly competing with WileyPLUS on author relationships, adaptive assignments, and LMS-integrated course delivery.
• Pearson MyLab & Mastering: Pearson's MyLab and Mastering platforms are the most direct competitors to WileyPLUS, offering adaptive homework, assessments, and eTextbook integrations for higher-ed math, science, business, and accounting courses with similar LMS integration and per-student subscription pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/wileyplus
• Facebookfacebook.com/wileyplus
• LinkedInlinkedin.com/company/wileyplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wileyplus