Wileyplus
WileyPLUS is an adaptive courseware platform by John Wiley & Sons that serves higher education students, instructors, and institutions with interactive digital textbooks, Knewton-powered adaptive learning, data analytics bootcamps, and LMS-integrated courseware, primarily for accounting and business disciplines.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wileyplus does
WileyPLUS is an adaptive courseware platform operated as a product division of John Wiley & Sons, Inc. (NYSE: JWa), a 200+ year-old academic publisher headquartered in Hoboken, NJ. The platform serves higher education institutions, instructors, and students — primarily in accounting and business disciplines — by combining interactive digital textbooks, auto-graded assessments, video instruction, and adaptive learning personalization. Its core technical layer is the Knewton Adaptive Engine, which powers WileyPLUS Adaptive Assignments and has been used by over 15 million users to deliver personalized learning paths with just-in-time remediation.
The platform's product surface extends well beyond the textbook itself: it includes Gradable Excel assignments with cell-level feedback, Data Analysis Technology Bootcamps covering Excel, Tableau, Power BI, Alteryx, and SQL, an ESG Module, a Soft Skills module aligned to NACE competencies, Tableau and Power BI visualization assignments, an Accounting Cycle Simulation, Solution Walkthrough Videos, and structured frameworks such as MOSAIC (for analytics) and SPARKS (for critical thinking). The product catalog spans 14 subject areas and integrates with major LMS platforms (Canvas, Blackboard, Moodle) for institutional adoption.
WileyPLUS generates revenue primarily through per-student digital courseware subscriptions, priced at approximately $82.95–$145.95 USD per course depending on title, edition, and term length (single-term vs. multi-term), with companion textbook sales layered on top. Distribution is B2B2C: dedicated Wiley sales representatives drive institutional adoption by faculty course selections, after which students access the platform through LMS-integrated course shells or direct self-service purchase. Marketing relies on the Wiley corporate brand, academic conferences, author networks, and instructor demo/instructor-account CTAs. The platform also bundles complementary courses (e.g., Data and Analytics in Accounting with Intermediate Accounting or Auditing) into Combo Courses for cross-sell.
Wileyplus firmographics
Firmographics- Name
- Wileyplus
- Legal name
- John Wiley & Sons, Inc.
- Website
- https://wileyplus.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WileyPLUS is an adaptive courseware platform by John Wiley & Sons that serves higher education students, instructors, and institutions with interactive digital textbooks, Knewton-powered adaptive learning, data analytics bootcamps, and LMS-integrated courseware, primarily for accounting and business disciplines.
- Ownership category
- akta.pro rank
Wileyplus industry classification
Industry- Product category
- Higher Education Courseware
- NAICS
- Software Publishers (5132), Educational Support Services (6117)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)
Keywords
Where Wileyplus is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wileyplus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Courseware Subscription: Single-term and multi-term digital access subscriptions to WileyPLUS courseware. Single-term access (one semester) typically priced lower than multi-term access (full academic year). Pricing varies by textbook title and edition, ranging from approximately $82.95 USD to $145.95 USD per course.
- Textbook Sales: Companion textbook sales integrated with digital courseware access, often bundled or sold separately through the Wiley shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single-term digital access for Accounting Information Systems, 2nd Edition |
| Subscription | Pay-as-you-go | Single-term access for Accounting Principles, 15th Edition |
| Subscription | Multi-year contract | Multi-term access for Accounting Principles, 15th Edition |
| Subscription | Pay-as-you-go | Canadian edition single-term access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wileyplus product offering
Product offeringCore offering
WileyPLUS is a cloud-based adaptive courseware platform for higher education that combines interactive eTextbooks with the Knewton Adaptive Engine, delivering personalized assignments, auto-graded Excel exercises, video instruction, data analytics training, and LMS integration. It serves primarily accounting and business disciplines with content authored by textbook authors, sold as single-term or multi-term digital subscriptions per student.
Product overview
WileyPLUS is a unified adaptive courseware platform for higher education that combines interactive digital textbooks with AI-powered adaptive learning. The core platform includes WileyPLUS itself with integrated features such as the Knewton Adaptive Engine for personalized learning paths, WileyPLUS Data Analysis Technology Bootcamps for Excel, Tableau, Power BI, Alteryx, and SQL training, and WileyPLUS Gradable Excel for hands-on spreadsheet skill development. The platform offers a comprehensive course catalog spanning 14 subject areas (Accounting, Biology, Chemistry, Physics, Psychology, and others) with discipline-specific content. Key add-on features include the WileyPLUS ESG Module for sustainability education, the WileyPLUS Accounting Cycle Simulation for interactive practice, You Got This! Soft Skills Module for career readiness, and various visualization and analytics tools. WileyPLUS courses support multiple input/output modalities including text, video, audio, and structured data, and integrates with Learning Management Systems. The platform's AI capabilities center on adaptive recommendation through the Knewton engine and process automation for assignment delivery and assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- WileyPLUS Adaptive Courseware Platform WileyPLUS is a cloud-based adaptive courseware platform designed for higher education that enables instructors to deliver personalized assignments and assessments. It combines interactive digital textbooks with AI-powered adaptive learning, video instruction, Excel-based assignments, and seamless LMS integration. It is sold to instructors, departments, and students primarily for accounting and business courses.
- WileyPLUS Course Catalog A comprehensive catalog of WileyPLUS courses across 14 subject areas, allowing instructors and students to browse and access course materials and digital textbooks.
- Accounting Principles, 15th Edition (WileyPLUS Course) A 15th edition introductory accounting course combining the textbook with WileyPLUS digital courseware including adaptive assignments, ESG module, data analytics bootcamps, and Excel practice for accounting students.
- Accounting: Tools for Business Decision Making, 8th Edition (WileyPLUS Course) An 8th edition accounting course for business decision-making, integrating textbook content with WileyPLUS digital courseware including new generative AI activities, accounting cycle simulation, interactive tutorials, and data analytics bootcamps.
- Accounting Principles, 10th Canadian Edition (WileyPLUS Course) A 10th edition Canadian introductory accounting course combining the textbook with WileyPLUS digital courseware including adaptive assignments, Indigenous case studies, Gradable Excel, and data analytics bootcamps for Canadian higher education institutions.
- Accounting Information Systems, 2nd Edition (WileyPLUS Course) A 2nd edition accounting information systems course combining the textbook with WileyPLUS digital courseware including AI discussions, fraud coverage, ESG features, business process risk-focused mini cases, and Gradable Excel problems for accounting and AIS students.
- Cost Accounting with Integrated Data Analytics, 2nd Edition (WileyPLUS Course) A 2nd edition cost accounting course combining the textbook with WileyPLUS digital courseware including data analytics integration, ESG and sustainability coverage, Gradable Excel assignments, solution walkthrough videos, and Tableau data visualization assignments for cost accounting students.
Quantifiable outcome
- Over 15 million users have used Knewton Adaptive Engine-powered Adaptive Assignments
Companies that use Wileyplus
Customer profileSegments2 records
Ideal customer profiles2 records
Wileyplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
Wileyplus partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wileyplus competitors and assessment
Company assessmentOthers
- Blackboard: Blackboard is a major LMS that integrates with WileyPLUS for course delivery, gradebook sync, and single sign-on; it is comparable as part of the institutional ecosystem WileyPLUS depends on for embedded distribution.
- Canvas (Instructure): Canvas is a leading LMS that WileyPLUS integrates with; while not a direct courseware competitor, it is part of the institutional stack WileyPLUS plugs into and increasingly embeds third-party content natively, representing both a distribution channel and an ecosystem risk.
Emerging players
- OpenStax (Rice University): OpenStax provides free, peer-reviewed, openly licensed textbooks adopted in many college courses; it is a competitive alternative to WileyPLUS for cost-sensitive institutions, particularly in introductory subjects where affordability matters most.
- Top Hat: Top Hat is an interactive courseware platform for higher education that combines textbooks, homework, and active learning tools, competing with WileyPLUS in the in-class and adaptive engagement layer, particularly in business and accounting courses.
- Coursera for Campus: Coursera partners with universities to deliver online courses and credentials; it competes with WileyPLUS-adjacent course materials in business and accounting by offering employer-recognized content and stackable credentials that institutions may bundle alongside or instead of traditional courseware.
Direct peers
- Macmillan Learning Achieve: Macmillan Learning's Achieve platform is a direct WileyPLUS competitor in higher-ed courseware, offering adaptive learning, eTextbooks, and analytics for accounting, economics, and other business disciplines with similar LMS integrations.
- Cengage MindTap: Cengage's MindTap platform offers personalized learning paths, auto-graded assignments, and integrated courseware for higher-ed subjects, competing with WileyPLUS across similar disciplines with comparable subscription and LMS-integrated delivery models.
- Knewton: Knewton's adaptive learning engine now powers WileyPLUS Adaptive Assignments after Wiley's 2019 acquisition; historically a standalone competitor, it remains the core adaptive technology stack inside WileyPLUS and is comparable in functionality to adaptive layers used by MyLab, Connect, and MindTap.
- McGraw-Hill Connect: McGraw-Hill Connect provides adaptive courseware, eTextbooks, and SmartBook adaptive learning for higher-ed disciplines including accounting and business — directly competing with WileyPLUS on author relationships, adaptive assignments, and LMS-integrated course delivery.
- Pearson MyLab & Mastering: Pearson's MyLab and Mastering platforms are the most direct competitors to WileyPLUS, offering adaptive homework, assessments, and eTextbook integrations for higher-ed math, science, business, and accounting courses with similar LMS integration and per-student subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Wileyplus social profiles
Digital presenceWileyplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wileyplus leadership team
Management profileNumber of profiles
Wileyplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wileyplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wileyplus
What does Wileyplus do?
WileyPLUS is a cloud-based adaptive courseware platform for higher education that combines interactive eTextbooks with the Knewton Adaptive Engine, delivering personalized assignments, auto-graded Excel exercises, video instruction, data analytics training, and LMS integration. It serves primarily accounting and business disciplines with content authored by textbook authors, sold as single-term or multi-term digital subscriptions per student.
Is Wileyplus a public or private company?
Wileyplus is a private company. It is classified as corporate owned and is currently operating.
When was Wileyplus founded?
Wileyplus was founded in -1. It employs 1 to 10 people.
Where is Wileyplus based?
Wileyplus is headquartered in Austin, United States, in the North America region.
How does Wileyplus make money?
Two revenue lines are on record. Digital Courseware Subscription is the primary driver. The others are textbook Sales.
Who are Wileyplus's main competitors?
Others on record are Blackboard and Canvas (Instructure). Emerging players are OpenStax (Rice University), Top Hat and Coursera for Campus. Direct peers are Macmillan Learning Achieve, Cengage MindTap, Knewton, McGraw-Hill Connect and Pearson MyLab & Mastering.
Does Wileyplus have an API?
No public API is recorded for Wileyplus.
What industry is Wileyplus in?
Wileyplus's product category is Higher Education Courseware. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFACAE, Adaptive/Personalized Curriculum & Intelligent Courseware. Its NAICS code is 5132 and its SIC code is 7372.