TwitCasting
TwitCasting is a Japanese live video and audio streaming platform operated by Moi Corporation, serving individual creators and viewers across 100+ content categories with mobile-first broadcasting, virtual gift monetization, membership subscriptions, and ticketed Premier Live events.
- Company typePrivate
- Founded2009
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TwitCasting does
TwitCasting (marketed as Twitcast) is a Japanese live video and audio streaming platform operated by Moi Corporation, founded in 2009 and headquartered in Tokyo. The platform enables mobile-first live broadcasting across iOS, Android, and web browsers, with documented specialization in voice-based content categories — Ikebo (male) and Kawabo (female) voice streams — alongside gaming, ASMR, music, casual conversation, and lifestyle content. TwitCasting has cultivated a 28-30 million cumulative registered user base, claims 600 million cumulative live streams and 150 million hours streamed, and positions itself as Japan's largest live streaming service per third-party App Ape data.
The product architecture is modular: the core Twitcast platform handles live broadcast, viewer interaction (comments, virtual gifts), and archiving; Premier Live adds ticketed paid streaming with a Live Stage directory of physical Japanese venues; Membership/STAR enables monthly creator subscriptions; Twitcast Games supports mobile and PC game streaming; Theater Party and Collabo enable synchronized video viewing and multi-streamer collaboration. Adjacent services — Twitcast VV (VOD), SpacePod (podcast distribution), Moi Records (music distribution), HaconiWorld (merchandise), and Design Studio — extend the company into a broader creator economy stack.
Monetization is consumer-driven and transaction-based. Users purchase point bundles ($2.99 to $79.99) to send virtual gifts to streamers; creators earn share of gift revenue and can run monthly membership tiers; Premier Live events are ticketed with platform commission. Pricing is usage-based for points and subscriptions, transaction-based for Premier Live. The go-to-market motion is product-led, leveraging deep X (Twitter) integration for login, follower import, and stream notification sharing as the primary organic acquisition channel. The customer base is overwhelmingly long-tail — individual creators and viewers across 100+ content categories — supplemented by a nascent Business Programs tier (Official Program, Public Broadcasting, Talent Manager) for enterprise and agency use cases. Revenue is not publicly disclosed; the company has taken a single $629K seed round from East Ventures in 2013 and operates with a headcount of 1-10.
TwitCasting firmographics
Firmographics- Name
- TwitCasting
- Legal name
- Moi Corporation
- Website
- https://twitcasting.tv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TwitCasting is a Japanese live video and audio streaming platform operated by Moi Corporation, serving individual creators and viewers across 100+ content categories with mobile-first broadcasting, virtual gift monetization, membership subscriptions, and ticketed Premier Live events.
- Ownership category
- akta.pro rank
TwitCasting industry classification
Industry- Product category
- Live Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where TwitCasting is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
TwitCasting business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Point System / Gift Items: Users purchase points (500pt bundles starting at $2.99, up to 10,300pt at $79.99) to send virtual gifts and items to streamers during live broadcasts. Streamers receive a portion as revenue.
- Membership Subscriptions: Monthly auto-renewing membership tiers offering exclusive streams, digital certificates, badges, and exclusive offers from creators. Prices vary by tier selected.
- Premier Live Ticketed Events: Ticket-based paid live streaming where creators sell tickets to exclusive live events. Supports various genres including music, talk events, theater, sports, education, and real-world events. Platform takes commission on sales.
- Live Revenue Feature: Direct revenue feature allowing streamers to earn from special revenue-targeted items during broadcasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Point bundle tiers ranging from 500pt to 10,300pt |
| Subscription | Monthly | Membership tiers with auto-renewal |
| Transaction based/ take rate | Pay-as-you-go | Premier Live ticketed events |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
TwitCasting product offering
Product offeringCore offering
TwitCasting (Twitcast) is a Japanese live video and audio streaming platform operated by Moi Corporation that enables individuals to broadcast, watch, chat, and share live content. The platform supports mobile and browser-based streaming with monetization via virtual gift points, monthly memberships, and ticketed Premier Live events. Related services include video-on-demand (Twitcast VV), podcast distribution (SpacePod), music distribution (Moi Records), merchandise creation (HaconiWorld), and enterprise Business Programs for organizations and agencies.
Product overview
TwitCasting is a live video and radio streaming platform operated by Moi Corp. The core offering is the Twitcast platform, which provides live streaming, viewer interaction (comments, gifts), and content archiving. The platform operates on a modular architecture with Premier Live for ticketed paid events, Membership for monthly subscriptions, and Twitcast Games for game streaming as add-on modules. Related services include Twitcast VV (video-on-demand), SpacePod (audio/podcast), Moi Records (music distribution), HaconiWorld (merchandise), Design Studio, and Tanzaku Maker. Mobile applications include separate apps for broadcasting (Twitcast Live), viewing (Twitcast Viewer), and membership management (Membership STAR). Business programs target enterprise users with official, public broadcasting, and talent management tiers. The platform recently added AI-powered comment translation for cross-language communication.
Differentiator
Problem solved
Functional benefit
Brands
- Twitcast VV: Virtual video service
- SpacePod
- Design Studio
- Twitcast Games
- Premier Live
- Membership STAR
Products and services
- Twitcast (Core Platform) The primary live video and radio streaming platform that enables users to broadcast, watch, chat, and share live content with communities across iOS, Android, and web browsers.
- Premier Live Ticket-based paid live streaming feature that allows creators to sell tickets to exclusive live events with digital content bonuses and membership-exclusive tickets, supporting music, talk, theater, sports, education, and real-world events.
- Membership (STAR) Monthly auto-renewing subscription program allowing streamers to offer exclusive content, digital certificates, badges, and special perks to subscribers, with tiered pricing.
- Twitcast VV Video-on-demand service for accessing archived live streams and recorded content from the TwitCasting platform.
- SpacePod Podcast and audio content distribution service integrated with the TwitCasting platform for space-style audio broadcasts.
- Live Stage Directory of physical live venues across Japan that support TwitCasting Premier streaming, connecting physical venues with online audiences for hybrid events.
- Business Programs Enterprise tier bundling Official Program (long-duration streaming with analytics), Public Broadcasting (ad-free streaming for organizations), and Talent Manager (multi-account management for agencies).
- Twitcast Live App iOS and Android application for broadcasting live video and radio streams from mobile devices.
- Twitcast Viewer App iOS and Android application for watching live streams with background playback, notifications, and in-app purchases for points and memberships.
- Membership STAR App Dedicated mobile application for managing membership subscriptions and accessing exclusive creator content.
- Moi Records Music distribution and licensing service for musicians on the TwitCasting platform.
- HaconiWorld Merchandise creation and sales platform enabling streamers to produce and sell their own branded goods.
- Comment AI Translation AI-powered feature that automatically translates viewer comments in real time during live streams, enabling cross-language communication between streamers and viewers.
Quantifiable outcome
- Cumulative 600 million live streams hosted on platform
- +2 more outcomes
Companies that use TwitCasting
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
TwitCasting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
TwitCasting partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
TwitCasting competitors and assessment
Company assessmentDirect peers
- 17LIVE: 17LIVE is a Taiwan-founded live streaming platform with strong presence in Japan and Southeast Asia. Directly comparable as a mobile-first live streaming service targeting individual creators and monetization via gifts, memberships, and paid events — operating in overlapping Japanese and Asian markets.
- OPENREC.tv: OPENREC.tv is a Japanese live streaming platform by CyberZ focused on gaming and esports content. Comparable on live streaming technology, Japanese market presence, and creator monetization via memberships and gifts, with stronger overlap in gaming streaming than TwitCasting's voice categories.
- SHOWROOM: SHOWROOM is a Japanese live streaming platform operated by DeNA, focused on individual creator streaming and idol/fan engagement. Directly competes in the same Japanese live streaming category with overlapping creator monetization features (gifts, paid events, rankings).
- Mirrativ: Mirrativ is a Japanese mobile game-streaming platform (DeNA group) that enables easy mobile live broadcasting. Highly comparable to TwitCasting's mobile-first streaming focus and Japanese market positioning, with similar gift-based monetization.
- Pococha: Pococha is a Japanese live streaming app by DeNA focused on casual individual broadcasters. Directly comparable on product (mobile live streaming), target market (Japanese individual creators and viewers), and business model (gift/membership monetization).
Broad incumbents
- YouTube Live: YouTube Live is the live streaming extension of YouTube (Alphabet). Competes broadly with TwitCasting across all live streaming categories globally with vastly greater resources, but does not focus on TwitCasting's voice-content (Ikebo/Kawabo) niche or Japanese community dynamics.
- Twitch: Twitch (Amazon) is the dominant Western live streaming platform with strong gaming and creator monetization (subscriptions, bits, ads). Comparable on live streaming technology and creator monetization, though primarily gaming-focused and weak in Japan.
- Bigo Live: Bigo Live is a global live streaming platform by JOYY Inc. with strong Asian presence. Comparable as a mobile-first live streaming service targeting individual creators with gift-based monetization, though more globally distributed than TwitCasting.
- TikTok Live: TikTok Live is ByteDance's live streaming feature within TikTok, with rapidly growing Japanese user base. Comparable on mobile-first live streaming, gift-based monetization, and creator economy; represents the most aggressive competitive threat to TwitCasting in Japan.
Regional players
- LINE LIVE: LINE LIVE (LY Corporation / SoftBank group) is a Japanese/Korean live streaming service integrated with the LINE messaging platform. Comparable as an Asian live streaming platform with social graph integration, though primarily focused on Korean market with Japanese presence.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TwitCasting social profiles
Digital presenceTwitCasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
TwitCasting leadership team
Management profileNumber of profiles
Profiles1 record
TwitCasting funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TwitCasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TwitCasting
What does TwitCasting do?
TwitCasting (Twitcast) is a Japanese live video and audio streaming platform operated by Moi Corporation that enables individuals to broadcast, watch, chat, and share live content. The platform supports mobile and browser-based streaming with monetization via virtual gift points, monthly memberships, and ticketed Premier Live events. Related services include video-on-demand (Twitcast VV), podcast distribution (SpacePod), music distribution (Moi Records), merchandise creation (HaconiWorld), and enterprise Business Programs for organizations and agencies.
Is TwitCasting a public or private company?
TwitCasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TwitCasting founded?
TwitCasting was founded in 2009. It employs 1 to 10 people.
Where is TwitCasting based?
TwitCasting is headquartered in Tokyo, Japan, in the Asia region.
How does TwitCasting make money?
Four revenue lines are on record. Point System / Gift Items are the primary driver. The others are membership Subscriptions, premier Live Ticketed Events and live Revenue Feature.
Who are TwitCasting's main competitors?
Direct peers on record are 17LIVE, OPENREC.tv, SHOWROOM, Mirrativ and Pococha. Broad incumbents are YouTube Live, Twitch, Bigo Live and TikTok Live. LINE LIVE is listed as a regional player.
Does TwitCasting have an API?
Yes. TwitCasting exposes a public API. Developer documentation is at twitcasting.tv/indexapi.php.
What industry is TwitCasting in?
TwitCasting's product category is Live Streaming Platform. Its primary akta.pro industry code is MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516210 and its SIC code is 4841.