El Ruso de Rocky

What El Ruso de Rocky does

El Ruso de Rocky, legally IVANDRAGO, S.A., is a privately held Spanish creative advertising agency headquartered in Madrid at C/ Monte Esquinza 20, serving enterprise clients with brand campaigns, creative strategy, and content production. Its client portfolio spans sports properties (LaLiga, Liga F, Real Betis), beverages (J&B/Diageo, PepsiCo, Cacique, Vivesoy), financial services (Bizum, Abante Asesores), consumer goods (Teka, Giovanni Rana), gaming (Betway), and nonprofit (Fundación Balia). The firm has won the Gran Premio Nacional de la Creatividad CdeC 2023 and recognition at Cannes Lions, D&AD, Clio, The One Show, New York Festivals, ADCE, El Ojo de Iberoamérica, and Festival El Sol, and was named the most creative agency in Spain in 2025. No proprietary technology platform is disclosed; the underlying stack is standard WordPress with WooCommerce, Google Analytics, MailChimp, Vimeo, and Google Fonts integrations, and the firm's competitive position rests on creative talent and award-driven reputation rather than software.

The business operates on a professional-services revenue model, billing enterprise clients for campaign development, branding, digital content, and marketing strategy through custom, quote-based engagements. Distribution is direct-to-enterprise via field/relationship-based sales, with no intermediary channels; award recognition and industry-event presence (Cannes Lions, CdeC, Festival El Sol) function as top-of-funnel marketing. The firm has 11-50 employees, was founded in 2014 per firmographic records (with the IVANDRAGO, S.A. legal entity incorporated in 2023), and is led by Co-Founders and General Creative Directors Lucas Paulino and Ángel Torres, and CEO Paco Rodríguez. Sustainability and inclusion commitments — including a Creast partnership (first regenerative creative agency in Spain, December 2022), registration with the UN Climate Neutral Now program, and participation in the Más Mujeres Creativas 'Una de Dos' gender-balance initiative — are embedded in the agency's positioning.

Name

El Ruso de Rocky

Legal name

IVANDRAGO, S.A. – EL RUSO DE ROCKY

Website

https://elrusoderocky.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

El Ruso de Rocky (IVANDRAGO, S.A.) is a Madrid-based, privately held Spanish creative advertising agency serving enterprise clients across sports, beverages, financial services, and consumer goods with award-winning campaign development, branding, and content production.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Creative Agency Services: The agency generates revenue through providing creative advertising services to brands and corporations, including campaign development, branding, digital content, and marketing strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

El Ruso de Rocky is a Madrid-based creative advertising agency (IVANDRAGO, S.A.) that develops integrated creative campaigns, brand strategy, and content production for enterprise clients across sports (LaLiga, Liga F, Real Betis), food and beverage (J&B, Vivesoy, PepsiCo, Cacique), financial services (Bizum, Abante Asesores), consumer appliances (Teka), and non-profit sectors (Fundación Balia). The agency operates as a full-service creative shop, delivering campaign concepts, digital content, and brand storytelling on a project-by-project basis.

Product overview

El Ruso de Rocky is a creative advertising agency operated by IVANDRAGO, S.A. based in Madrid, Spain. The agency offers a unified portfolio of creative services rather than modular software products, delivering advertising campaigns across multiple sectors including sports (LaLiga, Liga F, Betis), food and beverage (VIVESOY), finance (Abante Asesores, Bizum), non-profit (Fundación Balia), and lifestyle/consumer goods (Teka). The agency's core offering centers on creative campaign development, strategy, and content production, with individual project work documented in their portfolio for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaigns Full-service creative advertising agency offering campaign development, creative strategy, and content production for enterprise clients across sports, food and beverage, finance, non-profit, and consumer goods sectors. Delivered on a project-by-project basis as a contracted creative service.
• LaLiga Creative Campaigns Creative campaign services for LaLiga, Spain's top-tier professional football league, including brand storytelling and sports marketing communications.
• Liga F Creative Campaigns Creative campaign services for Liga F, the Spanish women's professional football league, featuring the 'Reflejos' campaign and women's sports storytelling.
• VIVESOY Creative Campaigns Creative campaign services for Vivesoy, a Spanish plant-based beverage brand, including the 'Agrodivas – Kilómetros' campaign.
• Bizum Creative Campaigns Creative campaign services for Bizum, the Spanish digital payment platform, including the 'No compartas más de la cuenta' messaging platform.
• Real Betis Creative Campaigns Creative campaign services for Real Betis football club, including the 'La magia del Betis' brand campaign.
• Teka Creative Campaigns Creative campaign services for Teka, the kitchen appliances brand, including the 'Sabores eternos' campaign.
• Abante Asesores Creative Campaigns Creative campaign services for Abante Asesores, a Spanish financial advisory firm, including 'Náufrago' and 'Piedra' creative work.
• Fundación Balia Creative Campaigns Creative campaign services for Fundación Balia, a Spanish charitable foundation supporting children and youth.

Quantifiable outcome

• 7 Gold, 1 Silver, 2 Bronze awards plus Grand Prix Nacional de la Creatividad at CdeC 2023
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CreastcoreStrategic or Co-development Partner · 1 December 2022El Ruso de Rocky signed an agreement with Creast for corporate sustainability management, becoming the first regenerative and sustainable creative agency in Spain. Creast provides CO2 measurement technology using official emission factors from the Spanish Ministry for Ecological Transition. The partnership includes carbon footprint analysis, reduction measures implementation, and 10% overcompensation of emissions.
• Climate Neutral NowcoreStrategic or Co-development PartnerEl Ruso de Rocky became the first Spanish advertising agency registered in the Climate Neutral Now program, an initiative launched by the United Nations to promote environmental sustainability and combat climate change, contributing to the 2030 Agenda Sustainable Development Goals.
• Más Mujeres CreativascoreStrategic or Co-development PartnerEl Ruso de Rocky participates in 'Una de Dos', an initiative by Más Mujeres Creativas and Club de Creativos, supported by Diageo. The program aims to achieve gender balance in creative director positions (50%) by 2030. The agency is committed to promoting female talent to senior creative roles.
• Prime Video & Amazon StudiosminorStrategic or Co-development PartnerMore Women Creatives launched 'Creativas SuperComunicadoras' program in collaboration with Prime Video & Amazon Studios. El Ruso de Rocky team member María Cordero Rodriguez participated as one of 10 creatives in the program.
• TAG (The Atomic Garden)minorStrategic or Co-development PartnerCreative team members Alberto de Santos and Pita Sagra are professors at TAG creative school and part of the TABACO creative collective.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leo Burnett Spain: Spain operations of Publicis-owned Leo Burnett network, offering creative and integrated communications for major brands. Competes for Spanish enterprise brand mandates with the backing of a global network.
• McCann Worldgroup Spain: Spain office of global advertising network McCann Worldgroup, offering integrated advertising, media, and PR services. Competes for enterprise client mandates in Spain with broader scale and integrated offerings beyond pure creative.
• TBWA Spain: Spain office of global creative disruption network TBWA (Omnicom). Competes for Spanish enterprise brand creative mandates, leveraging global network resources and integrated capabilities beyond pure-play creative.
• Ogilvy Spain: Spain operations of WPP-owned Ogilvy network, providing advertising, brand strategy, and integrated communications. Competes with El Ruso de Rocky for major Spanish enterprise brand mandates at greater scale.

Direct peers

• David Madrid: Independent Spanish creative agency based in Madrid, similarly competing for major Spanish and international brand accounts with a focus on award-winning creative work. Both agencies serve overlapping enterprise client rosters and compete in the same creativity awards circuit (CdeC, El Sol, Cannes Lions).
• Oriol Barcelona / &Rosàs: Independent creative agency with strong presence in Spain and international footprint, recognized for creative excellence at CdeC, El Sol, and Cannes Lions. Comparable independent creative positioning and award-winning reputation in the Spanish/Iberian market.
• China Spain: Independent Spanish creative agency known for distinctive creative campaigns and recognized regularly at Spanish creativity awards. Comparable to El Ruso de Rocky in size, geography, and creative-led positioning for Spanish enterprise brands.
• Lola MullenLowe: Madrid-based creative agency operating in Spain with a similar profile of multinational brand clients and award-winning campaigns. Direct competitor for Spanish creative mandates and a fellow contender at CdeC and Cannes Lions.
• Contrapunto BBDO: Madrid-headquartered creative agency within the BBDO network, serving Spanish and international brands with creative campaigns. Competes directly for Spanish enterprise brand mandates and at the same Spanish and international creativity awards.
• PS21: Independent Spanish creative agency based in Barcelona and Madrid with a similar focus on award-winning campaigns for major Spanish brands. Competes for similar brand accounts and creative recognition in the Spanish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/elrusoderocky_
• Facebookfacebook.com/elrusoderocky
• LinkedInlinkedin.com/company/el-ruso-de-rocky
• Instagraminstagram.com/elrusoderocky

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Ruso de Rocky