What Cornflake does

Cornflake is a London-based specialist integrator of luxury smart home technology, founded in 1986 and headquartered at 37 & 41 Windmill Street, Fitzrovia. The company designs, specifies, and commissions bespoke home automation systems for ultra-high-net-worth private clients in London's wealthiest postcodes, alongside luxury hotels (e.g., Belmond Cadogan) and branded residential developments (e.g., 1 Mayfair, HPR Mayfair at 55 & 60 Park Lane). Core delivery spans home cinema, multi-room audio-visual, smart lighting, electronic blinds and curtains, climate control, and integrated security, unified through Crestron Home automation and Lutron Homeworks QSX lighting platforms with bespoke in-house Crestron graphical user interfaces.

The underlying technology architecture is platform-mediated: Cornflake does not own the underlying automation stack but layers customization, programming, and proprietary GUI design on top of Crestron and Lutron, supported by a deep supplier ecosystem including Sonance, Meyer Sound, JVC, Kaleidescape, and Barco. Sales are direct and consultative, executed through a flagship experiential showroom, the Smart APP-Apartment in Fitzrovia, and a relationship-driven network with architects, interior designers, and contractors. Pricing is fully bespoke per project, with a 50% deposit structure on acceptance and the balance on completion.

The business model combines three revenue streams: project-based installation services (design, specification, installation, programming, commissioning), equipment supply procured on the client's behalf with a 20% overhead/profit margin, and recurring managed services via the Concierge Service (rolling monthly contracts with CPIH+2% annual price escalation). In April 2026 the business was acquired by Ateliers de France Group, an international high-end construction conglomerate, marking its first entry into the technology sector and providing capital backing while preserving Cornflake's brand, management team, and operational independence.

Name

Cornflake

Legal name

Cornflake Group Limited

Website

https://cornflake.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornflake is a London-based bespoke smart home technology integrator serving ultra-high-net-worth private clients, luxury hotels, and branded residences. It designs, installs, and maintains Crestron- and Lutron-based home automation, home cinema, lighting, climate, and concierge support services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Installation Services: Project-based installation of home automation systems, home cinemas, and integrated technology solutions. Services include design, specification, installation, programming, and commissioning. Revenue is project-based with typical 50% deposit structure and balance upon completion.
2. Equipment Supply: Procurement and supply of AV equipment, smart home hardware, lighting systems, motorized blinds, and related technology components. Equipment is procured as client agent with 20% overhead and profit margin applied.
3. Concierge Services: Ongoing monitoring, maintenance, and remote support services for installed systems. Provided as rolling monthly contract with annual CPIH+2% price escalation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cornflake designs, supplies, installs, and programs bespoke home automation, smart home audio-visual, lighting, shading, climate control, and home cinema systems for luxury residential and hospitality properties in London and the UK. Its core offering combines project-based professional services (design, specification, installation, programming, commissioning) with procurement of Crestron, Lutron, and complementary AV hardware, complemented by an ongoing concierge monitoring and maintenance contract.

Product overview

Cornflake is a luxury smart home technology and audio-visual specialist offering a comprehensive portfolio of integrated home technology solutions. The core offering centres on smart home automation combining Crestron and Lutron systems for unified control of lighting, climate, blinds, audio-visual, and security. Key product lines include bespoke home cinema installations featuring THX-certified projection and Dolby Atmos sound, smart home audio-visual solutions with multi-room music, smart heating and climate control, smart lighting, and smart electronic blinds and curtains. The portfolio extends to design services, concierge monitoring/maintenance services, and an award-winning experiential Smart APP-Apartment showroom in Fitzrovia for client demonstrations and industry training. The company operates across luxury residential, hotel, and branded residence sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CEDIA EMEA Awards 2021 winner in multiple categories
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CrestroncoreTechnology or IntegrationPrimary home automation platform partner. Cornflake designs and programs Crestron Home systems and creates bespoke Crestron touchpanel interfaces for luxury residential and hospitality installations.
• Lutron ElectronicscoreTechnology or IntegrationLighting control and shading solutions partner. Cornflake is a Diamond Dealer for Lutron products including Homeworks QSX, Palladiom keypads, and motorized blinds. Recognized as 2023 Diamond Dealer.
• Studio RothminorStrategic or Co-development PartnerInterior design collaboration on exclusive industry events. Co-hosted 'Power of Partnerships' gathering bringing together designers, project managers, and suppliers.
• KemsiminorStrategic or Co-development PartnerInterior design partnership for industry networking events. Co-organized 'Power of Partnerships' designer dinner.
• Studio Stephenson WrightminorStrategic or Co-development PartnerInterior design partnership for Cornflake showroom refresh including boardroom, home office, and event space design.
• Future Light DesignminorStrategic or Co-development PartnerLighting design partnership for Cornflake showroom and client projects.
• Harrods Interior StylingminorStrategic or Co-development PartnerLuxury interior styling partnership for showroom events and showroom refresh. Collaborative pop-up at Cornflake showroom.
• The Modern British Kitchen CompanyminorStrategic or Co-development PartnerArchitect-led kitchen design partner providing bespoke kitchen solutions featuring patented O'45 island design for Cornflake showroom.
• London Cabinet MakersminorStrategic or Co-development PartnerBespoke joinery and cabinetry partner for Cornflake showroom and client projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Loxone: Austrian smart home automation manufacturer with proprietary hardware/software ecosystem and direct installer network. Targets luxury residential and commercial projects across Europe, comparable in scope to Cornflake's automation offering.
• Savant: Premium smart home automation platform with strong presence in the luxury residential market, directly competing with Crestron at the integrator level and used by integrators serving the same UHNW segment Cornflake targets.
• Crestron Electronics: US manufacturer of Crestron Home, the primary automation platform Cornflake designs around. Operates its own global dealer/integrator program that competes with independents, and increasingly offers end-to-end solutions that could disintermediate integrators.
• Lutron Electronics: US lighting and shading control manufacturer whose HomeWorks QSX platform is the backbone of Cornflake's lighting installations. Operates a tiered dealer program (Cornflake holds Diamond Dealer status) and could push deeper into direct end-customer relationships.
• Bang & Olufsen: Luxury Danish audio/video brand with integrated home automation and bespoke installation services targeting UHNW residential clients. Overlaps with Cornflake's super-prime positioning and competes for similar client budgets.
• Control4 (Snap One): Smart home automation platform competing with Crestron in the mid-to-upper residential market, supported by a global dealer/integrator network. Comparable automation offering though generally positioned below Cornflake's super-prime tier.

Direct peers

• Cyberhomes: UK-based custom installer specializing in luxury home cinema, smart home automation, and whole-house AV for high-end residential clients. Directly competes with Cornflake in the London super-prime integration market.
• AWE Europe: UK distributor and integrator of premium smart home, AV, and lighting brands (including URC, HDanywhere). Operates a trade installer network that competes with Cornflake for residential and hospitality integration contracts.

Others

• Bowers & Wilkins: UK-based luxury audio brand used by Cornflake in client projects. Adjacent peer — operates primarily as manufacturer/retailer rather than integrator, but shares the luxury-audio-into-home customer overlap.
• Sonance: US architectural and invisible audio speaker manufacturer listed as a Cornflake integration partner. Comparable in serving the luxury concealed-AV segment, but operating as a product supplier rather than integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cornflake.london

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornflake