GiftBasket.com

What GiftBasket.com does

GiftBasket.com is a family-owned, direct-to-consumer e-commerce retailer specializing in curated gift baskets, operating from a 350 Allwood Road facility in Clifton, New Jersey and shipping nationwide via FedEx Ground and Express with local van delivery in the NY/NJ metro area. The product portfolio spans seven core categories — wine, champagne, gourmet food, fruit, kosher-certified, baby, and spa baskets — with price points ranging from approximately $25 to $300+. The platform is built on BigCommerce integrated with NetSuite for back-office operations, supports SSL-encrypted PCI-compliant checkout across major card networks plus PayPal, Venmo, Google Pay, and Apple Pay, and maintains a custom multi-order spreadsheet tool for bulk corporate fulfillment.

The company monetizes across four revenue streams: direct e-commerce sales to consumers, corporate gifting services with custom branding and volume discounts up to 15%, a wholesale Drop Ship Program for online resellers, and a 7% affiliate referral program. Two customer segments are treated as co-primary: corporate/B2B buyers handling employee recognition, client appreciation, and holiday gifting (with named enterprise logos including CBRE, Pfizer, Morgan Stanley, Hyundai, and Ropes & Gray), and individual consumers purchasing for birthdays, sympathy, holidays, and milestone events. A specialized kosher-certified sub-line addresses Jewish holiday and shiva occasions under OK-Dairy and OK-Pareve certification. Leadership comprises CEO Eric Shenker and Founder/Owner Tom Hashem, with no external institutional investors, no funding rounds, and no disclosed revenue. Geographic restrictions apply to alcohol shipments in eight states and fruit shipments to California.

Name

GiftBasket.com

Legal name

GiftBasket.com

Website

https://giftbasket.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

GiftBasket.com is a family-owned online retailer of curated gift baskets (wine, champagne, gourmet, fruit, kosher, baby, spa) shipping nationwide from Clifton, NJ, serving both individual consumers and enterprise corporate-gifting clients with custom branding and bulk order tools.

Ownership category

akta.pro rank

Product category

Online Gift Basket Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Gift Sourcing & Procurement (Local & Online) (HSACANAB), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Gift basket retail
• Corporate gifting services
• Wine gift baskets
• Online gift delivery
• Kosher gift baskets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream from selling gift baskets directly to consumers and businesses through the GiftBasket.com website, phone, and email. Products include wine baskets, champagne baskets, fruit baskets, gourmet food baskets, baby gift baskets, and spa baskets at price points ranging from approximately $25 to $300.
2. Drop Ship Program: Wholesale pricing model for online retailers and small entrepreneurs who resell gift baskets. Retailers access a diverse inventory of upscale wine, champagne, fresh fruit, and gourmet food gift baskets at wholesale prices without holding inventory.
3. Affiliate Commissions: Affiliate program paying 7% commission on sales generated through affiliate traffic. Affiliates feature text links or banner ads for Giftbasket.com on their websites.
4. Corporate Gifting Services: B2B revenue from corporate accounts with services including custom branding, personalization, volume discounts up to 15%, and bulk order management capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

GiftBasket.com designs, hand-assembles, and sells curated gift baskets through its own e-commerce website, shipping nationwide via FedEx and offering local van delivery in the NY/NJ metro area. The product portfolio spans wine, champagne, gourmet food, fruit, kosher, baby, and spa gift baskets sold directly to consumers, with a dedicated corporate gifting division providing custom branding, volume discounts, and bulk order management for business clients.

Product overview

GiftBasket.com is a family-owned e-commerce retail platform offering curated gift baskets and gift boxes with a primary focus on wine, champagne, gourmet foods, and specialty items. The product portfolio centers on core categories including Wine Gift Baskets, Champagne Gift Baskets, Gourmet Food Baskets, Fruit Baskets, Kosher Gift Baskets, Baby Gift Baskets, and Spa & Wellness Gift Baskets. The company differentiates through concierge-style service, extensive wine selection from global vineyards, and ability to handle both individual consumer orders and large-scale corporate gifting programs. Supporting services include a Drop Ship Program for resellers, an Affiliate Program offering 7% commissions, and Multi-Order Spreadsheets for corporate bulk orders with volume discounts up to 15%. The platform is built on BigCommerce and operates from a facility in Clifton, New Jersey, shipping nationwide via FedEx.

Differentiator

Problem solved

Functional benefit

Brands

• BabyBasket.com: Baby gift basket products
• Capalbosonline.com

Products and services

• Wine Gift Baskets Curated gift baskets featuring premium wines from California, Italy, France, and Israel paired with gourmet foods like cheese, crackers, chocolates, and charcuterie. Sold to consumers and corporate clients for personal gifting and business occasions.
• Champagne Gift Baskets Luxury gift baskets featuring premium champagne brands such as Moët & Chandon and Veuve Clicquot, often paired with truffles and gourmet treats. Marketed for celebrations, romance, and corporate milestones.
• Gourmet Food Baskets Artisanal gift baskets featuring premium cheeses, charcuterie, crackers, baked goods, chocolates, and specialty foods from domestic and international sources. Sold for personal gifting and corporate occasions.
• Fruit Gift Baskets Fresh fruit gift baskets featuring orchard-fresh fruits, sometimes paired with gourmet snacks, cheese, and other complementary items. Includes kosher and Italian-themed fruit basket options.
• Kosher Gift Baskets Kosher-certified gift baskets including kosher wine, fruit, and gourmet snacks, with some items certified OK-Dairy or OK-Pareve. Targeted at Jewish holidays, shiva mourning, and observant dietary needs.
• Baby Gift Baskets New baby gift baskets featuring baby care items, clothing, plush toys, bath products, and books for newborns, available in boy, girl, and gender-neutral options.
• Spa & Wellness Gift Baskets Spa gift baskets featuring bath products, body care items, candles, and sometimes wine, designed for relaxation, self-care, and gifting.
• Corporate Gifting Program Customized corporate gift solutions including personalized ribbons, custom branding, volume discounts up to 15%, multi-order spreadsheets, and dedicated corporate account management for employee recognition, client appreciation, holiday gifting, and milestone celebrations.
• Multi-Order Spreadsheets Customized spreadsheet tools for bulk corporate orders, allowing businesses to manage multiple gift recipients efficiently with downloadable Excel templates for 8-15 or 15+ recipients, paired with personalized ribbon messaging and custom branding.
• Drop Ship Program A dropshipping program enabling small entrepreneurs and online retailers to access GiftBasket.com's inventory of wine, champagne, fruit, and gourmet gift baskets at wholesale prices for resale without holding inventory.
• Affiliate Program Commission-based affiliate program offering 7% commission on sales generated through featured text links or banner ads on affiliate websites.
• Cabernet & Chocolate Gift Basket Wine and chocolate pairing gift box featuring Nicolas Cabernet Sauvignon from France with Belgian truffles, dark chocolate truffle bar with ice wine, Lindt white chocolate, wafer bites, caramels, and biscotti. Rated 'One of the Best Gift Baskets of 2025' by The Spruce Eats.
• Jersey-Style Spaghetti & Meatballs Gift Box DIY Italian gift box featuring JERSĒ meatball starter kit, The Original Jersey Italian gravy, Cucina & Amore spaghetti, and Italian Chianti wine for an authentic Jersey-style pasta experience.
• Thoughts & Prayers Kosher Shiva Fruit Gift Basket Kosher-certified sympathy gift basket featuring seven-piece fresh fruit assortment, strawberry preserves, artisanal crackers, chocolates, cookies, and nuts, certified OK-Dairy.

Quantifiable outcome

• 100% satisfaction guarantee with replacement or refund within 14 days of receipt for damaged items or quality concerns
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Drop Ship RetailerscoreChannel Partner/ Reseller/ DistributorOnline basket retailers access a diverse inventory of upscale wine, champagne, fresh fruit, and gourmet food gift baskets at wholesale prices. Retailers market products to their niche market without inventory design, creation, and management responsibilities. Contact: [email protected]
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorAffiliates earn 7% commission on every sale generated through their traffic. Partners feature text links or banner ads for Giftbasket.com on their websites to earn referral commissions on referred sales.
• FedExcoreTechnology or IntegrationPrimary shipping carrier for nationwide Ground and Express delivery services. Provides package tracking, signature confirmation for alcohol deliveries, and return shipping label management for the GiftBasket.com fulfillment operations.
• M&M Wines Corp.coreTechnology or IntegrationLicensed wine and spirits supplier. Title and ownership of wine/spirits passes from M&M Wines Corp. to purchaser in State of New Jersey. M&M provides transportation service on behalf of purchasers, arranging shipment from New Jersey to destination states.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/giftbasketonline
• Instagraminstagram.com/giftbasketcom
• Xx.com/OrderGiftBasket
• LinkedInlinkedin.com/company/giftbasket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiftBasket.com