WTK

What WTK does

WTK (legal entity: WTK sp. z o.o.), branded as "Poznańska Telewizja Informacyjna," is a regional television broadcaster and digital news portal headquartered in Poznań, Poland, focused exclusively on the Wielkopolska (Greater Poland) region. Founded in 1996 and operating with 1–10 employees, the company produces daily programming including Puls Dnia (a 20:00 evening news broadcast), WTK Na Gorąco (an evening magazine), WTK Tłumaczy (an analytical explainer), and Pogoda (weather), alongside community-driven breaking news via WTK Alarm and live webcast services.\n\nThe core product is the wtk.pl news portal, a free-to-access digital platform with optional registered accounts (email, Google+, Facebook login). Content is organized into topical categories (Biznes, Kultura, Nauka, Komunikacja, Kraj, Świat, Dokumenty, Rozrywka, Styl życia, Porady, Poranek WTK, WTK Alarm) and enriched with embedded YouTube video reports. A Premium/magazines section and a sponsored-content section exist on the site. The technology stack is not publicly disclosed; the platform appears to be a standard CMS-based publishing site.\n\nWTK monetizes through advertising, specifically display ad placements across wtk.pl and native/sponsored content ("Lokowanie" and sponsored articles) with regional partners such as Enea. The customer base is dual-sided: a consumer audience in Wielkopolska (general public, with sub-coverage of Lech Poznań, Warta Poznań, local politics, crime, weather, and community events) and a B2B advertiser base seeking access to that regional audience. No paid subscription, enterprise contracts, or pricing tiers are publicly disclosed. The company is privately held, with no disclosed investors, acquisitions, or funding rounds.

Name

WTK

Legal name

WTK sp. z o.o.

Website

https://wtk.pl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

WTK is a regional Polish television broadcaster and online news portal serving the Poznań and Greater Poland (Wielkopolska) region, producing daily news programs, weather, and community alerts on wtk.pl.

Ownership category

akta.pro rank

Product category

Local Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional news broadcasting
• Local television news
• News portal media
• Community journalism
• Daily news programs

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The primary revenue model for WTK as a local television and news platform is advertising. The site displays sponsored content sections (e.g., article about Enea Poznań Open tennis tournament labeled as 'Lokowanie') and carries advertising placements throughout its digital platform wtk.pl.
2. Sponsored content / Native advertising: WTK publishes sponsored articles and branded content, such as travel information articles and event coverage that include commercial references, generating revenue through native advertising arrangements with partners such as Enea.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WTK is a regional television and digital news media company that produces and distributes local news, weather, and magazine programming for the Wielkopolska (Greater Poland) region of Poland. Its core offering is the wtk.pl online news portal complemented by daily television programs (Puls Dnia evening news, WTK Na Gorąco discussion magazine, WTK Tłumaczy explainers, and Pogoda weather forecasts), a breaking-news/alerts feature (WTK Alarm), and live webcast services for events.

Product overview

WTK (Poznańska Telewizja Informacyjna) is a regional media company based in Poznań, Poland, offering a multi-platform news and entertainment portfolio. The core offering consists of the WTK.pl online news portal supplemented by broadcast television programs including Puls Dnia (daily evening news), WTK Na Gorąco (evening magazine with live discussions), WTK Tłumaczy (analytical explainer content), and Pogoda (weather forecasts). Additional offerings include breaking news alerts (WTK Alarm) and live webcast services. The platform covers local news, regional events, sports, culture, and community affairs across the Greater Poland (Wielkopolska) region.

Differentiator

Problem solved

Functional benefit

Products and services

• WTK.pl Portal Informacyjny Online news portal covering regional news from the Greater Poland (Wielkopolska) region, featuring articles, video content, and live webcasts. Targeted at residents of Poznań and surrounding counties seeking local news, weather, sports, culture, and community updates.
• Puls Dnia Daily news broadcast airing at 20:00, providing comprehensive coverage of the day's events in the Greater Poland region. Targeted at the regional news audience of WTK.
• WTK Na Gorąco Evening news magazine program featuring live discussions on current events, aired at 18:00. Targeted at viewers seeking in-depth commentary on Wielkopolska issues.
• WTK Tłumaczy Explainer and analytical program that breaks down complex topics for viewers. Targeted at the regional audience seeking deeper understanding of news and current issues.
• Pogoda (Weather) Daily weather forecast program providing weather updates for the Greater Poland region. Targeted at Poznań and Wielkopolska residents needing local weather information.
• WTK Alarm Breaking news and urgent alerts category for emergency and time-sensitive stories, with a community submission pipeline ('Wyślij Materiał') that allows users to contribute content. Targeted at the regional audience and citizen journalists.
• Transmisje / Webcast Live streaming and webcast services for events, conferences, and special broadcasts, accessible via the wtk.pl schedule page. Targeted at event organizers and regional viewers needing live coverage.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TVP3 Poznań: Regional branch of Telewizja Polska (Polish public broadcaster) serving the Wielkopolska/Poznań area. WTK's closest direct competitor for local news viewership, advertising, and political coverage in the same geography.
• Głos Wielkopolski: Leading regional daily newspaper and news portal in Wielkopolska. Competes with WTK for local news audiences, digital advertising, and journalistic coverage of the same Poznań/Greater Poland region.
• ePoznań.pl: Major Poznań-focused online news portal covering local politics, events, sports, and community news. Direct competitor for digital local-news audiences and regional advertising spend in WTK's core market.
• naszemiasto.pl: Polish regional hyperlocal news network with multiple city editions. Comparable to WTK as a regional/local news platform monetized through digital advertising, serving similar geographic audiences.
• poznan.wyborcza.pl: Poznań edition of Gazeta Wyborcza's digital news platform. Comparable to WTK as a Wielkopolska-focused news outlet monetized through digital advertising and local coverage.

Broad incumbents

• Telewizja Polska (TVP): Poland's national public broadcaster operating linear TV channels and the tvp.pl streaming portal. Overlaps with WTK in news broadcasting and digital distribution but operates at national scale with broader programming.
• TVN24: Major Polish 24-hour news channel and digital news portal. Competes with WTK for advertising and audience attention in the Polish news category, but at national scale rather than regional focus.
• Polsat News: National news channel and digital portal operated by Polsat. Competes for Polish news audiences and advertising budgets, with broader reach than WTK but less regional depth.
• Ipla: Major Polish OTT streaming platform owned by Polsat. Comparable to WTK's digital distribution ambitions as a Polish-language streaming/AVOD service, though at national scale and with broader content portfolio.

Others

• Wirtualnemedia.pl: Polish media-industry news portal covering the media and advertising markets. Thematically adjacent to WTK as a media-business information source, though not a direct competitor for regional news audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/telewizjawtk
• Facebookfacebook.com/wtk.tv
• LinkedInlinkedin.com/company/wtk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTK