Martin Ray Laundry Systems
Martin Ray Laundry Systems is a privately held, founder-owned regional distributor and service provider of commercial laundry equipment and supplies, serving vended laundromat owners, multi-housing operators, and on-premises laundry facilities across the Rocky Mountain region since 1988.
- Company typePrivate
- Founded1988
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Martin Ray Laundry Systems does
Martin Ray Laundry Systems is a privately held commercial laundry equipment distributor and service provider founded in 1988 by William Martin Mann and Jim Ray Hohnstein in Denver, Colorado. The firm sells, installs, and services commercial washers, dryers, washer-extractors, and flatwork finishing equipment (ironers, folders, feeders, stackers) sourced as a factory-authorized dealer from four leading OEMs: Milnor, Chicago Dryer, ADC/Whirlpool, and Continental Girbau. Its technology footprint centers on manufacturer-provided features such as Milnor's RinSave water conservation and MilTouch controls and Chicago Dryer's CHI-Touch and LintBuster systems, augmented by a multi-vendor card and mobile payment portfolio (SpyderWash, Card Concepts, Clear Token, CryptoPay) and ArtiClean ozone laundry systems.
The company serves three primary customer segments: vended laundromat owners and investors, multi-housing property managers, and on-premises laundry operators in hospitality, healthcare, correctional, fitness, and food service. It generates revenue through one-time equipment sales, OEM replacement parts, vended laundry supplies, and recurring professional services including installation, preventive maintenance agreements, on-demand repairs, and on-site training. Financing is facilitated through manufacturer-partner financial services divisions.
Go-to-market is a direct field sales model anchored in two regional offices (Denver, CO and Albuquerque, NM), covering Colorado, New Mexico, Wyoming, west Texas, and western Nebraska, supplemented by EVI Industries network referrals for nationwide coverage. Supporting channels include a website with educational blog content, email newsletter, social media, and investor seminars. The firm is founder-owned and operated with 1-10 employees, and no external institutional capital, acquisitions, or material leadership changes have been disclosed.
Martin Ray Laundry Systems firmographics
Firmographics- Name
- Martin Ray Laundry Systems
- Legal name
- Martin Ray Laundry Systems
- Website
- https://martinray.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martin Ray Laundry Systems is a privately held, founder-owned regional distributor and service provider of commercial laundry equipment and supplies, serving vended laundromat owners, multi-housing operators, and on-premises laundry facilities across the Rocky Mountain region since 1988.
- Ownership category
- akta.pro rank
Where Martin Ray Laundry Systems is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Martin Ray Laundry Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Commercial Laundry Equipment Sales: Sale of commercial washers, dryers, washer-extractors, ironers, folders, stackers, feeders, and accessories. Products include Milnor, Chicago Dryer, ADC/Whirlpool, Continental Girbau brands. Revenue from one-time equipment purchases.
- Replacement Parts: Sale of OEM replacement parts for Milnor, Chicago Dryer, ADC/Whirlpool, Continental Girbau and other leading commercial laundry equipment brands.
- Laundry Supplies: Sale of vended soap supplies including detergents, dryer sheets, fabric softeners, bleach, and laundry bags for laundromat vending machines.
- Maintenance and Repair Services: Planned routine maintenance agreements (quarterly and annual) and on-demand repair services for commercial laundry equipment. Factory trained technicians perform manufacturer-recommended upkeep and repairs.
- Training Services: On-site commercial laundry training for attendants, technicians, and staff covering equipment operation, maintenance, troubleshooting, and safety. Serves various industries including hospitals, hotels, fitness centers, restaurants, correctional facilities, fire departments, and salons.
- Equipment Financing: Facilitates financing options through manufacturer-partner financial services divisions, helping customers obtain equipment through affordable payment plans. Partner has over $1.7 billion in laundry assets financed and 18,000+ loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom financing programs with affordable payment plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Martin Ray Laundry Systems product offering
Product offeringCore offering
Martin-Ray Laundry Systems distributes and services commercial, industrial, and vended laundry equipment—washers, dryers, washer-extractors, flatwork finishing systems, card payment systems, and supplies—across the Rocky Mountain region. As a factory-authorized dealer for Milnor, Chicago Dryer, ADC/Whirlpool, and Continental Girbau, the company sells equipment, performs installation, runs scheduled and on-demand maintenance and repair, supplies OEM replacement parts, provides on-site training, and facilitates equipment financing for laundromat operators, multi-housing properties, and on-premises laundry facilities.
Product overview
Martin Ray Laundry Systems is a commercial laundry equipment distributor and service provider offering a comprehensive portfolio of products and services for vended laundromats, multi-housing facilities, and on-premises laundry operations. Their core product offerings include Milnor washers/dryers with MilTouch and RinSave technologies, Chicago Dryer flatwork finishing equipment with CHI-Touch controls, ADC/Whirlpool and Continental Girbau products, complemented by card payment systems (SpyderWash, Card Concepts, Clear Token, CryptoPay), ArtiClean ozone systems, and various accessories. The company provides a full suite of services including installation, maintenance and repairs, parts supply, on-site training, laundromat design, and financing options. Founded in 1988 with locations in Denver, CO and Albuquerque, NM, they serve the Rocky Mountain region including Colorado, New Mexico, Wyoming, west Texas, and western Nebraska.
Differentiator
Problem solved
Functional benefit
Products and services
- Milnor Commercial Laundry Equipment Factory-authorized Milnor commercial washers, dryers, washer-extractors, continuous batch washer systems, and Milnor replacement parts, equipped with manufacturer technologies including MilTouch touchscreen controls and RinSave water-conservation. Intended for vended, multi-housing, and on-premises laundry operators.
- Chicago Dryer Flatwork Finishing Equipment Factory-authorized Chicago Dryer flatwork finishing equipment, including feeders, ironers, folders, stackers, and linen separating machines, with CHI-Touch touchscreen controls and LintBuster air filtration. Designed for healthcare, hospitality, and institutional on-premises laundry operations.
- ADC/Whirlpool Commercial Dryers Authorized ADC (American Dryer Corporation) and Whirlpool commercial tumble dryers for vended laundry facilities. Targeted at laundromat owners and operators seeking durable, high-throughput commercial dryers.
- Continental Girbau Commercial Washers and Dryers Authorized Continental Girbau commercial washers and dryers for vended and on-premises laundry facilities. Suited to laundromats, multi-housing, and institutional operators seeking durable, programmable commercial laundry machines.
- Card and Mobile Payment Systems Multi-vendor card and mobile payment solutions for laundromats, including SpyderWash (Setomatic Systems), Card Concepts (CCI), Clear Token Mobile, and CryptoPay. Supports credit/debit cards, NFC mobile wallets, RFID contactless, and loyalty cards while retaining coin operation. Sold and installed for laundromat owners modernizing payment acceptance.
- ArtiClean Ozone Laundry Systems Ozone-based laundry treatment systems designed to enhance cleaning performance and reduce chemical consumption in commercial laundry operations. Targeted at on-premises and vended laundry operators pursuing efficiency and environmental benefits.
- Commercial Laundry Replacement Parts OEM replacement parts for Milnor, Chicago Dryer, ADC/Whirlpool, Continental Girbau, and other major commercial laundry equipment brands. Sold to existing Martin-Ray customers and other commercial laundry operators needing reliable spare parts.
- Laundromat Vended Soap Supplies Vended laundry supplies, including liquid and powder detergents, dryer sheets, fabric softeners, bleach, and laundry bags, stocked for laundromat vending machines. Sold to laundromat owners to supply self-service vend operations.
- Commercial Laundry Maintenance and Repair Services Planned quarterly and annual preventive maintenance agreements plus on-demand repair services for commercial laundry equipment, delivered by factory-trained technicians across Colorado, New Mexico, Wyoming, west Texas, and western Nebraska. Target customers are laundromat operators and on-premises laundry facilities needing uptime assurance.
- Commercial Laundry Installation Services Professional installation of commercial washers, dryers, and flatwork finishing systems, performed by factory-trained technicians throughout the Rocky Mountain region. Provided to customers purchasing equipment through Martin-Ray.
- Commercial Laundry Training Services On-site attendant and technician training covering operation, maintenance, troubleshooting, and safety for commercial laundry equipment. Delivered to hospitals, hotels, fitness centers, restaurants, correctional facilities, fire departments, salons, and other OPL facilities.
- Laundromat and Equipment Financing Facilitation Facilitation of equipment financing through manufacturer-partner financial services, offering affordable monthly payment plans for commercial laundry equipment and laundromat businesses. The financing partner has financed over $1.7 billion in laundry assets across 18,000+ loans. Available to laundromat investors and commercial laundry equipment buyers.
- Laundromat Design and Layout Services Professional layout design services for new and existing laundromat facilities, including customer flow analysis, equipment placement, and expansion planning. Aimed at prospective laundromat investors and operators planning facility fit-out or renovation.
- Commercial Laundry Accessories On-premises laundry material handling and support accessories, including Royal Basket Trucks (basket trucks, liners, carts, hampers), National Combustion water heaters, and Cardinal weighing scales (floor, hanging, load cell, portable, and printers). Purchased alongside equipment by commercial laundry operators.
Quantifiable outcome
- RinSave water conservation technology eliminates up to two high level rinses and up to 10 minutes in wash formula, saving hundreds of gallons of water per day
- +4 more outcomes
Companies that use Martin Ray Laundry Systems
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Martin Ray Laundry Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Martin Ray Laundry Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- EVI IndustriescoreEVI Industries is a nationwide network of leading, full-service commercial laundry equipment distributors. Martin-Ray Laundry Systems is a member of this network, enabling them to refer customers outside their service area to affiliated distributors for prompt local service, and vice versa.
- MilnorflagshipMilnor is a leading manufacturer of commercial washers, dryers, and washer-extractors. Martin-Ray Laundry Systems is a factory-authorized dealer of Milnor products, offering Milnor equipment, parts, and factory-trained service.
- Chicago DryerflagshipChicago Dryer is a leading manufacturer of flatwork finishing equipment including ironers, feeders, folders, and stackers. Martin-Ray Laundry Systems is a factory-authorized dealer offering Chicago Dryer products, parts, and service with CHI-Touch technology.
- ADC/WhirlpoolcoreADC (American Dryer Corporation) and Whirlpool are manufacturers of commercial laundry equipment. Martin-Ray Laundry Systems is an authorized dealer of ADC/Whirlpool products.
- Continental GirbaucoreContinental Girbau is a manufacturer of commercial laundry equipment. Martin-Ray Laundry Systems is an authorized dealer offering Continental Girbau products.
- SpyderWash (Setomatic Systems)coreSpyderWash is a credit card payment system designed by Setomatic Systems that accepts credit/debit cards, NFC mobile payments, and loyalty cards while retaining coin systems. Martin-Ray provides and installs SpyderWash card payment systems for laundromats.
- Card Concepts (CCI)coreCard Concepts Inc. provides innovative card payment solutions for laundromats. Martin-Ray offers Card Concepts payment systems as part of their payment technology portfolio.
- Clear TokencoreClear Token is a hybrid multi-coin smartphone payment app that doesn't require network infrastructure. Martin-Ray offers Clear Token as a mobile payment option for laundromats.
- CryptoPaycoreCryptoPay is a card payment system provider for laundromats. Martin-Ray provides and installs CryptoPay card payment systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Martin Ray Laundry Systems competitors and assessment
Company assessmentDirect peers
- All Star Laundry Systems: Commercial and vended laundry equipment distributor offering sales, installation, parts, and service across multiple U.S. states; operates with the same factory-authorized OEM model and serves overlapping vended, multi-housing, and OPL segments.
- Western State Design: Regional commercial laundry equipment distributor and service provider serving the Western United States with multiple OEM authorizations, in-house installation, and maintenance — directly comparable in business model and customer mix to Martin-Ray.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Martin Ray Laundry Systems social profiles
Digital presenceMartin Ray Laundry Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin Ray Laundry Systems leadership team
Management profileNumber of profiles
Profiles2 records
Martin Ray Laundry Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin Ray Laundry Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin Ray Laundry Systems
What does Martin Ray Laundry Systems do?
Martin-Ray Laundry Systems distributes and services commercial, industrial, and vended laundry equipment—washers, dryers, washer-extractors, flatwork finishing systems, card payment systems, and supplies—across the Rocky Mountain region. As a factory-authorized dealer for Milnor, Chicago Dryer, ADC/Whirlpool, and Continental Girbau, the company sells equipment, performs installation, runs scheduled and on-demand maintenance and repair, supplies OEM replacement parts, provides on-site training, and facilitates equipment financing for laundromat operators, multi-housing properties, and on-premises laundry facilities.
Is Martin Ray Laundry Systems a public or private company?
Martin Ray Laundry Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martin Ray Laundry Systems founded?
Martin Ray Laundry Systems was founded in 1988. It employs 1 to 10 people.
Where is Martin Ray Laundry Systems based?
Martin Ray Laundry Systems is headquartered in Denver, United States, in the North America region.
How does Martin Ray Laundry Systems make money?
Six revenue lines are on record. Commercial Laundry Equipment Sales are the primary driver. The others are replacement Parts, laundry Supplies, maintenance and Repair Services, training Services and equipment Financing.
Who are Martin Ray Laundry Systems's main competitors?
Direct peers on record are All Star Laundry Systems and Western State Design.
Does Martin Ray Laundry Systems have an API?
No public API is recorded for Martin Ray Laundry Systems.