What Akanllado does

Allakando is a Swedish private education company founded in 2007 by Fredrik Fridlund in Lund, Sweden, now headquartered in Stockholm (Frejgatan 32). The company operates Sweden's largest private tutoring platform, matching K–12 and adult students with a network of 5,900+ certified study coaches drawn from top Swedish universities. Its core offering is personalized private tutoring across all subjects and grade levels (primary school through university), delivered in-home, in public spaces such as libraries, or live-online, and packaged via a recurring monthly subscription (timbank) billed from 399 kr/hour, prepaid klippkort hour bundles, or short intensive courses for national exams and the högskoleprovet university admissions test.

The company combines human tutoring with a digital product stack: an interactive högskoleprovet web course featuring 4,000+ practice questions, adaptive diagnostics, video explanations and result forecasting (with a freemium tier); dedicated mobile apps for math and högskoleprovet preparation; live-online intensive courses; and Sweden's first AI study coach, a 24/7 text-based assistant bundled free into tutoring packages. A proprietary pedagogy (Allakando-pedagogiken) and a curated matching system underpin the service; a strategic partnership with HPAkademin bundles competitor practice content into the högskoleprovet web course.

Allakando is a privately held, founder-owned company with 251–500 corporate employees, no disclosed funding rounds, no parent company or institutional investors, and no international operations. Distribution is concentrated in Sweden across all major cities, acquired primarily through a sales-led motion combining SEO-optimized city landing pages, content marketing (Läxhjälpsbloggen, matteguider), paid digital advertising, Trustpilot-driven social proof (#1 Swedish tutoring company, 4.8/5), and an inside-sales team operating via phone and contact form with a 45-minute paid trial lesson as the conversion entry point. Reported outcomes include 9 of 10 students improving grades, 26,000+ students helped annually, 120,000+ satisfied students since founding, and 0.4 average högskoleprovet score improvement at 98.2% satisfaction.

Name

Akanllado

Legal name

Allakando AB

Website

https://allakando.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Allakando is a Swedish private tutoring company founded in 2007 that matches K–12 and adult students with 5,900+ certified study coaches across all major Swedish cities, monetizing via recurring monthly subscriptions and hour bundles priced from 399 kr/hour.

Ownership category

akta.pro rank

Product category

Private Tutoring / K-12 and Test Prep Education Services

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industries

Homework Help & Study Skills Coaching (EDAJALAB), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

Keywords

• Private tutoring services
• Homework help
• University test preparation
• Online tutoring platform
• Math tutoring

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Tutoring (Timbank): Recurring monthly subscription for ongoing tutoring sessions. Customers pay per hour at a rate starting from 399 kr/timme. The subscription functions as a time bank — hours are topped up monthly and deducted per session. This is the primary revenue stream.
2. Tutoring Cards (Klippkort): Prepaid card for a set number of tutoring hours, with optional interest-free monthly installments over 5 months. One-time purchase of a defined hour bundle.
3. Högskoleprov Online Courses: Web-based courses for the Swedish university admissions test (högskoleprovet) with subscription or one-time purchase options. Includes a free account tier and paid tiers with premium features. Partners with HPAkademin for bundled offerings.
4. Intensive Courses: In-person or live-online intensive courses for national exams and the högskoleprov, offered as standalone paid offerings.
5. First Meeting Fee: An initial 45-minute trial session is charged at 390 kr as a selection process fee. This is credited toward ongoing tutoring if the customer continues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Allakando provides one-on-one private tutoring (läxhjälp) and homework help across all school subjects from primary school through university, matched by a personal coach selection system. It also delivers dedicated Högskoleprovet (Swedish university admissions test) preparation through web courses, intensive courses, and personalized coaching, supplemented by an AI study coach, mobile apps, and a proprietary pedagogical methodology called Allakando-metoden.

Product overview

Allakando operates as a multi-product education platform centered on personalized private tutoring. The core offering is Läxhjälp (homework help), which matches students with certified study coaches across all subjects and levels. Specialized verticals include Mattehjälp (math tutoring) and Högskoleprovet preparation courses (web course, intensive course, and coaching). The platform supplements tutoring with a comprehensive school package including math apps, university aptitude test apps, and Sweden's first AI-coach available 24/7. The Allakando Method provides proprietary pedagogical frameworks. Students can access 5,900+ study coaches for in-person sessions at home, libraries, or online, with services available throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Läxhjälp (Homework Help / Private Tutoring) Personalized one-on-one private tutoring service matching Swedish students (primary school through university) with handpicked, certified study coaches from Allakando's 5,900+ coach network. Sessions are delivered at the student's home, at a public location such as a library, or live online, and cover all subjects at all levels. Includes a grade guarantee, free trial lesson, and a bundled school package (AI coach, math apps, intensive courses). Sold via ongoing monthly subscription (Timbank), prepaid hour cards (Klippkort), or as standalone intensive packages.
• Mattehjälp (Math Tutoring) Specialized mathematics tutoring covering all levels from primary school (lågstadiet, mellanstadiet) through university, including courses aligned to Matematik 1-5, Matte 1-3, and Swedish national test (Nationella prov) preparation. Delivered by handpicked math-specialist study coaches via in-home, library, or live online sessions, and bundled with Allakando's math mobile apps and AI coach.
• Högskoleprovet Webbkurs (University Aptitude Test Web Course) Self-serve online course for the Swedish Högskoleprovet (university admissions test), featuring 4,000+ practice questions, video explanations, vocabulary lists, 41 strategy guides, result forecasting, full exam simulation, and adaptive personalization to each student's strengths and weaknesses. Offered on a freemium model with a free diagnostic account tier and paid premium tiers; customers purchasing Allakando's web course also receive access to partner HPAkademin's practice tools (value 2,990 kr) at no extra cost.
• Högskoleprovet Intensivkurs (University Aptitude Test Intensive Course) Live online 2-day intensive course for the Swedish Högskoleprovet covering all sections of the test, taught by Allakando's expert instructors (including Johan Ström, who has scored 2.00 eight times). Sold as a standalone paid offering or included free as part of the Allakando tutoring subscription's school package (valued at 4,995 kr).
• Högskoleprovet Coachning (University Aptitude Test Coaching) Personalized one-on-one coaching for the Swedish Högskoleprovet, delivered by expert coaches (led by Johan Ström) for students seeking tailored preparation targeting specific needs, weaknesses, and university admission goals.
• Allakando-metoden (Allakando Method Book) Printed documentation of Allakando's proprietary Allakando Method — the company's research-based, certified pedagogical framework covering study techniques, structure, motivation, and tools for effective studying. Sold separately for 400 kr as a standalone reference document.

Quantifiable outcome

• 9 out of 10 students raise their grades
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• HPAkademincoreStrategic or Co-development PartnerAllakando partners with HPAkademin to offer a combined package for högskoleprov (university admissions test) preparation. When customers purchase Allakando's web course, they automatically receive access to HPAkademin's popular practice tools as a bonus (valued at 2,990 kr). This partnership creates a dual offering combining both companies' specialized content for the Swedish högskoleprov.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Superprof: Global private-tutoring marketplace connecting students with tutors across subjects and levels. Same fundamental business model (curated tutor pool, direct-to-student acquisition, subject-level matching) as Allakando, though Superprof operates a marketplace model across many countries versus Allakando's curated in-house coach network in Sweden.
• Preply: Online tutoring marketplace focused on languages and academic subjects with subscription-based tutor bookings. Comparable offering — study-coach matching, recurring sessions, and online delivery — with similar target customers (students and parents seeking academic support).
• Wyzant: US-based online and in-person tutoring marketplace where students are matched with vetted tutors across subjects. Same business model (tutor matching, hourly subscriptions, content add-ons) and same customer type (K-12 and adult learners seeking academic help).
• Läxhjälpen: Swedish private tutoring company offering private lessons and study coaching directly competing with Allakando in the same Swedish geography and customer segment. Closest head-to-head competitor in Sweden's homework-help market.
• Tutor.com: Online on-demand tutoring platform connecting students to subject tutors for live sessions. Directly comparable model (online 1:1 tutoring, subscription and on-demand delivery) targeting similar K-12 and college student outcomes.

Broad incumbents

• Varsity Tutors: Large-scale US private tutoring and test-prep provider (now part of Nerdy) offering 1:1 tutoring, classes, and adaptive learning. Overlapping offerings (private tutoring, exam prep, online delivery) but a much broader portfolio and adjacent geographic focus versus Allakando's Swedish specialization.
• Chegg: Public edtech company offering textbook rentals, study resources, and tutoring services. Overlaps with Allakando in homework help and exam prep but operates broader educational services at much larger scale as a publicly listed incumbent.

Emerging players

• Khan Academy: Free online educational platform with video lessons, practice exercises, and recently added AI tutor (Khanmigo). Not a direct competitor but a meaningful alternative to paid tutoring; its AI tutor capabilities pressure the perceived value of human-led tutoring models like Allakando's.

Regional players

• Studiecoachen: Swedish private tutoring provider focused on academic coaching for K-12 and university applicants. Direct regional peer competing in the same Swedish market with a similar homework-help and exam-prep offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Allakando
• LinkedInlinkedin.com/company/allakando
• Instagraminstagram.com/allakando_education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akanllado